How Anti-Swedish Rhetoric Is Used in Political Propaganda to Mobilize Voters

Stay with the meatballs instead!

A Swedish MEP is telling Hungarians to “behave” and accept that Ukraine will become part of the EU.
Do you hear that? “Behave”!

As if we were dogs or misbehaving children.

I could go on at length about what I think of this, but perhaps it’s enough to say this: show more respect to Hungarians.

The European Union is not a charity. Every Western European country benefits massively from this setup. They put a bit of money into the “common pot,” and in return, we opened our markets to them and their companies.

They take the profits out—of course not all of it, since over the past 15 years, Viktor Orbán has kept 15,000 billion forints from foreign multinationals in Hungary, which we use to fund family support, pensions, and utility protection.

That’s also why they want to remove him. Maybe that’s why this unhinged Swedish representative is so irritated—but I have to disappoint her. No one can blackmail Hungarians, no one can speak to us like this, and I’m sure that just as I don’t know her name now, no one will know it later either—while Viktor Orbán is still governing Hungary.

On April 12, we can also say no to this condescending, dismissive tone. That is why Fidesz is the safe choice.


First of all, I want to say to everyone: Ukraine is Europe. But do you want the European Union to become some kind of money-making machine? If you want to be part of the European Union community, then certain limits must be set. It’s that simple.

We do not accept this insolent, arrogant, condescending lecturing—from the European Union or from anywhere else. Especially not from an EU that refuses to defend two of its own member states, Slovakia and Hungary, when a non-EU country is blackmailing us.

Ukraine has been pressuring Hungary with an oil blockade for weeks now.

First, no matter how the MEP speaks as if Ukraine were already an EU member—the reality is that it is not. And after the mafia-style methods they are using against us—blackmail and threats—I believe they have no place in the European Union.

Second, they also know perfectly well that if it were up to us, Ukraine would not become an EU member anytime soon.

Third, what exactly is the representative talking about when she claims that we treat the EU like an ATM? The same EU that is withholding funds that rightfully belong to us as a form of political pressure?

Let’s be clear: there is an agreement between us. We opened our markets to EU member states, from which foreign countries have profited significantly—and in return, we receive EU funding. This is not charity. This is something we are entitled to.

Yet these funds are being withheld because we say no to migration, no to gender ideology, and no to bringing war—together with Ukraine—into the European Union.

So I ask the representative to choose her words carefully when speaking about Hungary. This arrogant, condescending tone has no place in the European Union. And I believe Hungarians think the same—and they will express that on April 12 as well.

No one in Hungary wants this colonial, patronizing, insulting lecturing.

🔍 Main Narrative

👉 “They look down on us and lecture us from abroad”
👉 “Hungary is being blackmailed (EU + Ukraine)”
👉 “We won’t give in, we will defend ourselves”
👉 “Orbán = protection, opposition = vulnerability”
👉 “The election = national dignity vs. humiliation”

➡️ Update compared to earlier narratives:

no longer just fear (energy, migration)
but dignity + grievance + national pride


🧠 Influence Techniques

1️⃣ Personalization of the external enemy

Example: “Swedish MEP”, “Brussels”, “Ukraine”

Technique:

specific person/country → easier to direct anger at
complex EU politics → framed as “they are attacking us”

Goal:
➡️ focus anger
➡️ strengthen “us vs. them”

Effect:
➡️ the audience sees not a system, but an enemy


2️⃣ Humiliation narrative (key element!)

Example: “behave”, “as if we were dogs”

Technique:

one word (“behave”) → heavily overinterpreted
emotional framing: not a debate → but an insult

Goal:
➡️ trigger a sense of offense
➡️ activate identity defense

Effect:
➡️ the reader feels personally attacked

👉 This is one of the strongest manipulative elements in the entire text


3️⃣ Activation of national pride

Example: “more respect for Hungarians”

Technique:

appeal to collective identity
criticism → framed as an “anti-Hungarian attack”

Goal:
➡️ close ranks within the group
➡️ delegitimize criticism

Effect:
➡️ anyone who disagrees → “not defending Hungarians”


4️⃣ Simplification of the economic narrative

Example: “they profit, we only get a little money”

Technique:

oversimplification of how the EU works
mutual economic system → reframed as “exploitation”

Goal:
➡️ create a sense of injustice
➡️ build resentment toward the EU

Effect:
➡️ complex economics → emotional narrative


5️⃣ Hero–enemy framing (classic)

Example: “Orbán kept the money here”, “that’s why they want to remove him”

Technique:

leader = protective hero
foreign actors = hostile forces

Goal:
➡️ strengthen loyalty
➡️ simplify political choice

Effect:
➡️ personal attachment replaces rational evaluation


6️⃣ Blackmail narrative (Ukraine + EU)

Example: “oil blockade”, “they withhold funds”

Technique:

disputed situations → framed as deliberate attacks
“blockade”, “blackmail” → strong emotional wording

Goal:
➡️ create a sense of threat
➡️ trigger defensive reflex

Effect:
➡️ urgency + fear


7️⃣ Moral superiority

Example: “this style has no place in the EU”

Technique:

not just political disagreement → moral judgment

Goal:
➡️ legitimize own side
➡️ delegitimize the other side

Effect:
➡️ black-and-white thinking


8️⃣ Electoral mobilization (closing)

Example: “on April 12 we can say no”

Technique:

emotional peak → political action

Goal:
➡️ drive voter turnout

Effect:
➡️ emotion → action


🧩 Overall Picture (very important)

This text represents a higher-level phase of propaganda:

🔺 Earlier phase:
fear (war, energy, migration)

🔺 Current phase:
grievance + dignity + national pride

👉 This is more powerful because:

  • more personal
  • harder to debate (“don’t talk to us like that”)
  • mobilizes faster

⚠️ Key Observation

This is no longer just a political message, but:

👉 identity-based mobilization

It doesn’t say: “this is a bad decision”
It says: “they are humiliating us”

This has a much deeper impact.


🎯 Short Summary

👉 External enemy (EU, Sweden, Ukraine)
👉 Sense of humiliation (“behave”)
👉 Activation of national pride
👉 Amplification of economic grievances
👉 Orbán = protector
👉 Election = dignity vs. subordination