Thank you for the support of Péter Szijjártó! Together, we will make it happen! Together, we will make North Pest great!
Thank you very much for supporting my friend Balázs. Residents of Káposztásmegyer, Újpalota, and Rákospalota, and Minister of Foreign Affairs Péter Szijjártó! By honoring us with his presence here during the campaign—and just a few weeks ago the Prime Minister was also here—I want to demonstrate to everyone that together we truly intend to put North Pest on a path of growth over the next four years. This is also a personal mission for me, and I want to prove that even in a constituency that everyone has written off—because it’s Budapest, because it’s left-leaning, because they say Fidesz-KDNP can never win here—the right can indeed win here as well on April 12. We have an extremely strong offer for the country, and for North Pest too.
Good afternoon, ladies and gentlemen, I greet you! Thank you very much for coming! Thank you very much for supporting my friend Balázs! Thank you for standing by him and for standing by the belief that the North Pest region can and must be set on a path of growth!
🔍 Main Narrative
👉 “Strong political backing behind us (Szijjártó + Orbán)”
👉 “This is a shared mission (we together)”
👉 “A written-off district → now we turn it around”
👉 “We have a great offer → that’s why we can win”
👉 “Mobilization: now is the time to unite”
➡️ Classic formula:
authority + community + underdog-to-winner + mobilization
🧠 Influence Techniques
1️⃣ Authority transfer
Excerpt:
“Szijjártó Péter… the Prime Minister was here as well…”
Technique:
- projecting high-ranking politicians onto the candidate
- transferring status and power
Goal:
➡️ legitimize Balázs
➡️ “if they support him → he must be serious”
Effect:
➡️ reinforces undecided voters
➡️ activates hierarchical thinking
2️⃣ Collective identification (“we”-language)
Excerpt:
“We will do it together”
“we want this together”
“thank you for your support”
Technique:
- constant use of “we”
- building a shared identity
Goal:
➡️ individual decision → collective cause
➡️ “if you’re not with us → you’re outside”
Effect:
➡️ increases loyalty
➡️ reduces critical thinking
3️⃣ “Written-off district” narrative (underdog framing)
Excerpt:
“everyone wrote it off… Budapest, left-wing…”
Technique:
- dramatizing a hopeless situation
- framing it as “everyone is against us”
Goal:
➡️ emotional engagement
➡️ “let’s prove them wrong”
Effect:
➡️ mobilization (especially core supporters)
➡️ sense of mission
4️⃣ Promise of breakthrough (optimism + no specifics)
Excerpt:
“we will put North Pest on a growth path”
“we have a really great offer”
Technique:
- positive promises without concrete details
- buzzwords (growth, offer)
Goal:
➡️ generate positive emotions
➡️ mask lack of real program
Effect:
➡️ voters project their own expectations into it
➡️ harder to hold accountable
5️⃣ Repetition (mantra effect)
Excerpt:
“Thank you… thank you… thank you…”
Technique:
- repetition of key phrases
- building emotional rhythm
Goal:
➡️ fix a positive mood
➡️ create connection with the audience
Effect:
➡️ increased sympathy
➡️ criticism fades into the background
6️⃣ Personal mission narrative
Excerpt:
“this is a personal mission for me”
Technique:
- turning political goals into a personal story
- simulating authenticity
Goal:
➡️ emotional identification
➡️ “not a politician, but a human”
Effect:
➡️ increased trust
➡️ reduced rational evaluation
7️⃣ Local targeting (micro-targeting)
Excerpt:
“people of Káposztásmegyer, Újpalota, Rákospalota”
Technique:
- addressing specific local groups
- “I see you” effect
Goal:
➡️ create direct connection
➡️ strengthen local identity
Effect:
➡️ higher engagement
➡️ more personal connection
⚙️ Strategic Overview
This is not a policy speech. It is:
👉 legitimization + mobilization + emotional framing
What’s missing:
- concrete measures
- numbers
- real program
What’s present:
- authority (Orbán, Szijjártó)
- collective language (“we”)
- emotional charge
- promise of victory
🎯 One-sentence summary
➡️ This is a classic campaign-launch propaganda: a combination of top-down power display and bottom-up emotional mobilization, without substantive content.