Many still remember the time when young people could barely find work. Before 2010, if you graduated from university and finally got a job, state contributions took away one half of your salary and high utility costs took the other.
People had to live from month to month: there were no low taxes, no utility price cuts, and no meaningful wage growth.
Then the Orbán government came, and we changed that too.
We created one million new jobs, reduced employers’ tax burdens, and introduced personal income tax exemptions for young people under 25, mothers under 30, and women under 40 with two children. We made progress in every area so that everyone could move closer to their dreams.
But now the old world is knocking on our door again.
If the TISZA Party came to power, it would raise taxes on workers and give up cheap energy as well. That would quickly lead to factory closures, layoffs, and high unemployment.
Hungarians do not want that ever again.
As long as there is a national government, everyone has the opportunity to work and the chance to move forward in life. This is what we are working for, and this is what we will continue to stand for in the future.
That is why Fidesz is the only safe choice.
Just imagine graduating from university, wanting to work, but finding nowhere to go. No money, no jobs, and even if you do find work, the state immediately takes half your salary. This is not a bad dream — it was the reality before the Orbán governments. This hopelessness is what we have eliminated over the past years. We created one million new jobs and introduced, among other things, tax exemptions for those aged 20 to 25. Today, everyone who wants to work can do so, and everyone can move closer to their goals. But we must be careful, because this security can easily be lost. Tisza would raise taxes and cut off cheap energy, which would lead to factory closures and layoffs. Doubling personal income tax would also mean less net pay for you. In April, we are not just putting an X in a box — we are deciding about our livelihood as well. Choose certainty, choose Fidesz.
🔍 Main Narrative
👉 “The past was bad (before 2010)”
👉 “We fixed it (Orbán)”
👉 “Now danger is coming (TISZA)”
👉 “If they win → collapse”
👉 “Only we can guarantee security”
➡️ Classic formula:
demonizing the past + success story of the present + fear of the future + exclusive solution
🧠 Influence Techniques
1️⃣ Nostalgic fear appeal (dramatizing the past)
Excerpt:
“Before 2010… there were hardly any jobs… the state took half your salary”
Technique:
- oversimplifying and negatively exaggerating the past
- complex economic reality → “bad era” narrative
Goal:
➡️ activate emotional memory
➡️ trigger the “we must not go back there” reflex
Effect:
➡️ irrational rejection of all alternatives
2️⃣ Hero-building (Orbán as the savior)
Excerpt:
“we created one million jobs”
Technique:
- attributing all positive changes to a single actor
- ignoring global / EU / market processes
Goal:
➡️ leader = stability
➡️ strengthen personal loyalty
Effect:
➡️ criticism feels like an attack on the system
3️⃣ False causality
Excerpt:
“TISZA → tax increases → factory closures → unemployment”
Technique:
- assumption presented as certainty
- skipping intermediate factors
Goal:
➡️ build a simple, frightening chain
Effect:
➡️ “if they come, things will definitely go wrong” mindset
4️⃣ Black-and-white framing (false dilemma)
Excerpt:
“Fidesz = jobs and security / TISZA = crisis”
Technique:
- no middle ground
- no nuance
Goal:
➡️ simplify the choice
Effect:
➡️ anyone not supporting Fidesz = automatically “risk”
5️⃣ Repetition (mantra technique)
Same elements repeated:
- “one million jobs”
- “tax increases”
- “cheap energy will disappear”
Technique:
- repetition creates a sense of truth
Goal:
➡️ reinforce key messages
Effect:
➡️ accepted as “facts” without scrutiny
6️⃣ Personal identification (“imagine this”)
Excerpt:
“Imagine you have no job…”
Technique:
- abstract politics → personal life situation
Goal:
➡️ internalize fear
Effect:
➡️ emotional decision-making
7️⃣ Security vs. collapse framing
Excerpt:
“this security can easily be lost”
Technique:
- present = stable
- future (with opponent) = dangerous
Goal:
➡️ defend the status quo
Effect:
➡️ fear of change
⚠️ Distortions and Misleading Elements
1️⃣ “One million jobs”
✔️ Partly true
❗ But:
- demographics (emigration)
- role of public work programs
- EU economic cycle
➡️ not solely government performance
2️⃣ “Everything was bad before 2010”
❗ Strong distortion
- there was a global economic crisis (2008) → yes
- but not a uniform “era of hopelessness”
➡️ historical oversimplification
3️⃣ “TISZA would raise taxes”
❗ Speculation / campaign claim
- not supported by a clearly proven program
➡️ assumption presented as fact
4️⃣ “Cheap energy would disappear”
❗ Highly simplified
- energy prices = global markets + geopolitics
➡️ not controlled by a single party
5️⃣ “Anyone who wants can work”
❗ Not entirely true
- regional disparities
- structural unemployment
➡️ idealized narrative
🧩 Overall Picture (short)
This text is:
➡️ not informational, but
➡️ emotional mobilization
Main tools:
- past → fear
- present → success
- future → threat
- choice → simplification
🎯 Final Conclusion
This is a textbook campaign message that is:
✔️ simple
✔️ emotional
✔️ repetitive
✔️ fear-based
AND
❗ designed for persuasion, not for proof or factual argumentation