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We defy the hatred: if they cut them down at night, we put them back up the next day. We reject foreign threats.

It needs to be the other way around. I need to pull it here, on this side facing us. We defy TISZA’s hatred. They cut down posters almost every night. We try to put them back up. That should do it.

Zelenskyy and his people are blackmailing us, threatening us, and are already even targeting the gas pipeline. But we are standing firm. One month remains. And we know exactly what is at stake: Hungary’s future, our children’s future, and then our grandchildren’s future.

There is only one good choice. Only Fidesz is the safe choice in times like these.

1️⃣ Building an Enemy Image (enemy framing)

Excerpt

“We defy TISZA hatred.”
“Almost every night they cut down the posters.”

Technique

The communication assigns responsibility for vandalism or attacks to a specific political opponent without providing evidence.

Key elements

  • “TISZA hatred”
  • “they cut down the posters”

Goal

➡️ to morally discredit the opposition
➡️ to close ranks within the supporter base

Effect

Readers may start to feel that:

  • “they are attacking us”
  • “we are the victims”

This is a typical victim narrative combined with enemy framing.

2️⃣ Heroic Resistance Narrative (hero / resistance framing)

Excerpt

“They cut them down at night, we put them back the next day.”
“We defy them…”

Technique

The message portrays the political side as persistent fighters.

It creates a simple story:

  1. an attack happens
  2. we restore what was destroyed
  3. we continue the fight

Goal

➡️ to motivate activists
➡️ to build campaign momentum

Effect

Readers may feel:

  • “we are in a struggle”
  • “we must persevere”

3️⃣ External Threat Narrative (external threat framing)

Excerpt

“Zelenskyy and his people are blackmailing and threatening us.”

Technique

The communication connects a foreign enemy with the internal political conflict.

The classic structure:

  • foreign threat
  • domestic opposition
  • both placed in the same narrative block

Goal

➡️ to associate the opposition with foreign interests

Effect

Readers may start thinking:

  • “if someone is in the opposition, they are aligned with foreign actors”

4️⃣ Threatening Worldview (crisis framing)

Excerpt

“They are already shooting at the gas pipeline.”

Technique

A geopolitical conflict is framed as if it were a direct attack on Hungary.

Key themes

  • energy
  • war
  • threat

Goal

➡️ to frame the election as a security decision rather than a political debate

Effect

Readers may conclude:

  • “these are dangerous times”
  • “this is not the moment to experiment”

5️⃣ Time Pressure and Mobilization (urgency framing)

Excerpt

“There is one month left.”

Technique

The campaign creates a sense of urgency and countdown.

Goal

➡️ to create pressure
➡️ to mobilize voters quickly

Effect

Readers may feel:

  • “a decision must be made now”
  • “there is no time to hesitate”

6️⃣ Simplified Electoral Narrative (false dilemma)

Excerpt

“There is only one good choice.”

Technique

This is the classic false dilemma:

  • either us
  • or danger

The political reality is simplified into two options.

Goal

➡️ to narrow the perceived range of political choices

Effect

Readers may think:

  • “if I want security → I must vote for them”

The Communication Structure of the Text

The full narrative unfolds in the following sequence:

1️⃣ Internal enemy – “TISZA hatred”
2️⃣ We resist – replacing the posters
3️⃣ External enemy – Zelenskyy
4️⃣ Threatened country – gas pipeline attacks
5️⃣ Time pressure – one month left
6️⃣ Single solution – Fidesz

This forms a classic campaign propaganda arc.

✅ In short

The text simultaneously uses five main propaganda tools:

  • enemy construction
  • victim narrative
  • external threat framing
  • crisis framing
  • false dilemma framing