The most brutal story from the poster party: when it turns out that the hate sect won’t accept a different opinion even within the family!
“Ask Bóka to say that I don’t want to step out against the TISZA family. …and we’re walking along too. Oh dear, oh dear, oh dear, oh dear, oh dear. If you can’t see it anymore, then there’s a problem there. Oh dear, oh dear, oh dear, oh dear, oh dear. There probably wouldn’t be any upbringing, because I don’t really trust my parents. Do they have authority? They do, but they use it badly. Should they be re-educated? Onto the right path? I’m trying. They should be guided onto the right path? You study in Debrecen. You study in Debrecen. You study in Debrecen, and you came here for a poster? Yes, for a poster. And are you from a TISZA family too? Yes. Come on, don’t be ridiculous, but how does someone become TISZA? I don’t know. How does someone become TISZA when the choice is completely obvious? Please go home and re-educate your parents. Could I come for two posters with a fellow student? Well, look, if you came from Debrecen, then yes. Thank you very much.”
1️⃣ Enemy Demonization (“hate sect” framing)
Excerpt
“the hate sect does not accept any different opinion even within the family”
Technique
The opponent is not presented as a political group, but as a sect.
Key words
- “hate sect”
- “does not accept other opinions”
Goal
➡️ moral delegitimization
➡️ portraying the opponent as irrational
Effect
The reader may begin to think:
- “they are fanatics”
- “it’s impossible to argue with them”
This is a classic demonization framing technique.
2️⃣ Dramatizing a Family Conflict
Excerpt
“I don’t want to admit that I come from a TISZA family”
Technique
The political difference is framed as a family drama.
This creates a strong emotional framework:
➡️ politics = family conflict
➡️ political stance = moral decision
Goal
- emotional involvement
- building a personal story
Effect
The audience does not see a political debate, but rather a dramatic personal story.
3️⃣ The “Re-education” Narrative
Excerpt
“Please go home and re-educate your parents.”
Technique
This is a very strong rhetorical element.
Political disagreement is presented as incorrect thinking.
Key elements
- “re-educate”
- “bring them to the right path”
Goal
➡️ suggesting the moral superiority of one’s own political position
Effect
The viewer may conclude:
- “the other side is wrong”
- “they need to be corrected”
4️⃣ Ridicule
Excerpt
“Don’t be ridiculous — how can someone become a TISZA supporter?”
Technique
The opponent’s position is presented as absurd or laughable.
This is a classic political tool:
ridicule / mockery
Goal
➡️ delegitimizing the opponent
➡️ entertaining one’s own supporters
Effect
The implied message becomes:
- “only foolish people could support TISZA”
5️⃣ Repetition and Rhythm
Excerpt
“You study in Debrecen. You study in Debrecen. You study in Debrecen.”
Technique
Repetition dramatizes the scene.
This rhetorical rhythm:
- strengthens the emotional impact
- makes the phrase more memorable
Goal
➡️ emphasis
➡️ dramatic effect
6️⃣ The Illusion of a “Real Street Scene”
The entire story is constructed to appear spontaneous:
- distributing posters
- talking to a young person
- a family disagreement
This is known as street authenticity framing.
Goal
To make the audience feel:
➡️ “this is what reality looks like on the streets”
Even if the scene is heavily edited or staged.
7️⃣ Involving a Young Voter
Excerpt
“You study in Debrecen?”
Technique
Introducing a young participant.
This is an important campaign device:
➡️ generational legitimacy
Goal
To suggest that:
- young people also support the message
- it is not only older voters
The Overall Narrative of the Communication
The story ultimately builds a simple narrative:
Narrative
- The opponent is a “sect”
- It even divides families
- Reasonable people see the truth
- Young people also recognize it
This is a very typical campaign narrative structure.
Summary
Several propaganda and persuasion techniques operate simultaneously in this scene:
1️⃣ enemy demonization
2️⃣ framing the issue as a family drama
3️⃣ the “re-education” narrative
4️⃣ ridicule and mockery
5️⃣ rhetorical repetition
6️⃣ the illusion of a spontaneous street interaction
7️⃣ involvement of a young voter