Miskolc is on board! 💪🏻🇭🇺
Katalin Csöbör needs no introduction!
Kati is a true Miskolc amazon who tirelessly fights for the people of Miskolc, for those in Upper and Lower Zsolca, and she never leaves anyone in her district on their own.
Miskolc also has a lot to lose. Miskolc has every reason to stay out of a war. In 1944, the homes of people living here were destroyed when 100 bomber aircraft dropped 200 tons of explosives.
And they did not aim precisely: the civilian population also suffered from the bombing. Altogether, the planes destroyed 170 residential buildings, 177 civilians and 29 soldiers lost their lives, 420 people were injured, and in the following weeks another 37 of the wounded died.
Today, the price of a single new modern tank is roughly 6 billion forints.
Meanwhile in Miskolc, the government funded the renovation and development of seven schools with 100% support. The total cost was 1.25 billion forints, and even the complete redevelopment of the Szentpáli school, including a new sports hall, was completed for 3.5 billion.
What I want to say with this is that when we see trains in Western Europe loaded with tanks heading to the Ukrainian front, each of those trains carries enough taxpayer money to renovate the educational infrastructure of Miskolc, a city of 145,000 people.
On those trains are rushing away the last crumbs of European prosperity.
This is the direction Brussels is heading in, led by the European People’s Party, whose leaders Manfred Weber and Ursula von der Leyen want to bring Péter Magyar to power so that Hungary abandons Viktor Orbán’s anti-war policy. They want us to send our money and weapons to Ukraine, and of course to ban the cheap Russian energy that guarantees low utility prices.
This is what we must stay out of. Miskolc must stay out of it, and every Hungarian city as well.
Viktor Orbán and Kati Csöbör are the guarantee of that.
That is why on April 12 in Miskolc as well: Fidesz is the safe choice!
Go Kati! Thank you for the invitation! 🫶🏻
1️⃣ Building a local hero (hero framing)
Excerpt
“Csöbör Katalin needs no introduction… a true Miskolc amazon…”
Technique
At the beginning of the text, a personality cult is built around a local politician.
Key elements:
- “amazon”
- “fights relentlessly”
- “never leaves anyone behind”
This is hero framing: the politician is portrayed as a heroic protector.
Goal
- create emotional attachment
- build personal loyalty
Effect
The reader may feel:
➡️ “she is fighting for us”
➡️ “she is our person”
2️⃣ Evoking historical trauma (historical fear framing)
Excerpt
“In 1944, 100 bomber aircraft… 200 tons of explosives…”
Technique
The communication recalls the bombing of Miskolc during World War II, which is a powerful historical trauma.
This is fear framing:
the destruction of war is connected to present-day political decisions.
Goal
To portray the current geopolitical conflict as an existential threat.
Effect
The reader may think:
➡️ “if we get involved, similar destruction could happen again”
3️⃣ War-related fear appeal (fear mongering)
Excerpt
“Miskolc has every reason to stay out of a war.”
Technique
The message suggests that
➡️ the political opponent
➡️ would drag the country into a war.
This is fear mongering: using fear to influence electoral decisions.
Goal
To frame the election as a security decision rather than a political debate.
Effect
The reader may think:
➡️ “if they win, there will be war”
4️⃣ Misleading economic comparison (false equivalence)
Excerpt
“A modern tank costs around 6 billion forints… from that money the schools of Miskolc could be renovated.”
Technique
The message uses a simple but misleading cost comparison.
This is a classic false equivalence:
tank price
VS
educational investment
In reality, these belong to completely different budgetary systems.
Goal
To portray military spending or support for Ukraine as the enemy of social welfare.
Effect
The reader may think:
➡️ “because of the war there is no money for schools”
5️⃣ Constructing an external enemy (enemy framing)
Excerpt
“Brussels… Manfred Weber… Von der Leyen…”
Technique
The message creates an external power bloc:
➡️ Brussels
➡️ the EU elite
➡️ the European People’s Party
This is enemy framing.
Goal
To portray the political conflict as a struggle for national sovereignty.
Effect
The reader may think:
➡️ “Hungary is being controlled from outside”
6️⃣ Scapegoating
Excerpt
“They want to put Péter Magyar in power…”
Technique
The opposition is portrayed as serving foreign interests.
This is scapegoating.
Goal
To turn political competition into a national vs. foreign conflict.
Effect
The reader may think:
➡️ “the opposition is not on Hungary’s side”
7️⃣ “Us vs. them” framing (polarization framing)
Excerpt
“Orbán Viktor and Kati Csöbör are the guarantee.”
Technique
By the end of the message, the narrative leaves a binary choice:
➡️ Fidesz = peace
➡️ the opponent = war
This is polarization framing.
Goal
To reduce the electoral decision to a simple moral choice.
Effect
The reader may conclude:
➡️ “there are only two sides”
8️⃣ Campaign closing mobilization (call-to-action propaganda)
Excerpt
“On April 12… Fidesz is the safe choice.”
Technique
The text ends with a classic campaign mobilization message.
Goal
- mobilization
- encouraging people to vote
Summary
The message follows a typical modern political propaganda structure:
1️⃣ building a local hero
2️⃣ evoking historical trauma
3️⃣ war-related fear appeals
4️⃣ simplified economic comparison
5️⃣ constructing an external enemy
6️⃣ delegitimizing the opposition
7️⃣ “us vs them” polarization
8️⃣ campaign mobilization
This communication is not a policy debate, but rather a campaign message built on emotional mobilization.