The Middle East is in flames, Europe is in huge trouble, Zelensky is blackmailing Hungary, and Péter Magyar is applauding him. This is how we are entering the final month of the campaign! Fidesz is the safe choice!
Let’s look around the world and see where we stand. The Middle East is burning — oil refineries are on fire, ships are being attacked, tankers are being targeted. For a while, oil and natural gas will certainly not be coming to Europe in large quantities from that direction. Europe is in serious trouble. Very serious trouble.
And in response to this, Ursula von der Leyen says that despite all this they will not change their strategy — meaning Russian energy sources are still not needed. Even though energy could come from there, if it were allowed, and it would be cheap.
Zelensky continues to attack, blackmail and threaten Hungary. It is not enough that he shut down the Druzhba oil pipeline; now they are also shooting at the gas pipeline coming from the south and trying to destroy it.
Meanwhile Péter Magyar and the opposition are applauding all of this — they want a change of government with the help of these developments.
At the fuel stations, people would already have to pay 35–40 forints more for petrol and diesel than the protected price of 595 and 615.
This is where we stand now, one month before the election. 1️⃣ Panic-Inducing Worldview (crisis framing)
Excerpt
“The Middle East is in flames, Europe is in huge trouble.”
Technique
The text immediately opens with a global crisis atmosphere:
war
burning oil refineries
attacked tankers
energy shortages
Goal
to create a sense of urgency
to heighten the reader’s emotional state
Effect
The reader may feel:
➡️ “This is no longer a political debate, but a catastrophe.”
3️⃣ Identifying an External Enemy (external enemy framing)
Excerpt
“Zelensky is blackmailing Hungary.”
“Brussels is not changing its strategy.”
Technique
Responsibility for the problems is assigned to external actors:
Ukraine
the EU
Brussels
Goal
to shift responsibility
to simplify a complex political conflict
Effect
The reader may perceive economic problems as a form of external attack.
4️⃣ Delegitimizing the Opposition
Excerpt
“Péter Magyar and the opposition are applauding.”
Technique
Political opponents are portrayed as if they were:
➡️ happy about the country’s problems.
Goal
to create a moral distinction
to frame politics as “patriots vs. traitors.”
5️⃣ Activating Economic Fear
Excerpt
“You would have to pay 35–40 forints more for fuel.”
Technique
A concrete financial number is introduced.
Why it is effective
People react most strongly to impacts on their personal finances.
Goal
➡️ to connect the electoral decision with everyday living costs.
6️⃣ Electoral Conclusion (political closure)
Excerpt
“Fidesz is the safe choice.”
Technique
At the end of the narrative, a political solution appears.
The structure becomes:
global crisis
enemies
economic threat
→ political answer
The Logic of the Entire Narrative
The structure of the text roughly follows this pattern:
1️⃣ global crisis 2️⃣ energy shortage 3️⃣ external enemies 4️⃣ internal “collaborators” 5️⃣ financial threat 6️⃣ → only one political force can protect the country
This is a classic “protective leader” campaign narrative.
In Central and Eastern Europe, we see the same pattern strikingly often. Out of nowhere, a new political actor suddenly appears. There is nothing behind them, yet overnight they become nationally known. Social media, foreign support, and suddenly the “savior” is ready.
As if they were being produced somewhere on a conveyor belt.
In Georgia, Mikheil Saakashvili became the country’s leader after the 2003 “Rose Revolution,” with strong support from Western political networks and Soros-linked organizations. In Ukraine, Volodymyr Zelensky became a political phenomenon almost overnight, stepping from a television series straight into the presidency. In Slovakia, Zuzana Čaputová rose from a “civil” activist to head of state in a short time. In Bulgaria, Kiril Petkov and his movement also emerged from Soros-connected circles. And in Romania, we see similar scenes year after year.
Hungary has seen something similar as well. Four years ago, pro-war forces in Brussels and the then-incumbent Biden administration tried to gain power through illegal campaign financing and by handing over the personal data of Hungarian citizens to foreign actors (Dávid Korányi, Action for Democracy, the “rolling dollars and euros”), backing Péter Márki-Zay.
Now we see the same pre-written script in the case of Péter Magyar—this time with a strong Ukrainian thread added.
Péter Magyar has repeatedly said that he “needs 20 billion forints,” and meanwhile Ukrainian gold convoys keep appearing in Budapest through indirect routes, with similar amounts of cash…
Western foundations, NGO networks, foreign multinationals, and European party families actively support liberal and pro-Ukrainian political directions across the region. In Hungary, this is stronger than ever—because our country does not support the war, does not support banning cheap Russian energy, and does not support Ukraine’s EU accession. And that runs counter to German, British, and Brussels interests.
The final question is: whose interests do those represent who come to power with foreign support?
The one who pays the bill chooses the music.
We often take it for granted that the fate of a country is decided by the people who live there. But reality is far more complicated.
That is why politicians who appear suddenly and receive massive media backing and international attention in a short time are risky. What they say now may not be what they do once in government. If they seize power, the financiers will come to collect their bill.
That is what Weber, Ursula, and Zelensky are preparing together with the Tisza party.
That is why the April election is decisive. Western pro-war elites want changes in Hungary on issues that cannot be reversed four years later. You cannot remove Ukraine from the EU, you cannot send migrants away once they arrive, you cannot easily restore cheap energy, and you cannot simply withdraw from financing the war.
The candidate of Brussels and Ukraine is Péter Magyar, who would represent their interests in government.
Viktor Orbán, on the other hand, is the candidate of the Hungarian people. He fights only for Hungary’s interests—that is why they want to bring him down from Kyiv and Brussels.
In an age of dangers, when we are not simply choosing a government but a destiny:
Fidesz is the safe choice.
1️⃣ “Politicians produced on an assembly line” framing
Excerpt: “It’s as if they were being produced somewhere on an assembly line.”
Technique: Political actors are portrayed not as independent, legitimate politicians, but as products manufactured by external forces.
Goal:
to delegitimize new political actors
to suggest that they do not have genuine social support
to make spontaneous political rise appear suspicious
Effect: The reader is more likely to believe that these actors are not authentic, but rather “project politicians.”
2️⃣ Construction of a conspiracy-like pattern
Excerpt: “In Central and Eastern Europe we see the same pattern appearing remarkably often.”
Technique: The text connects examples from several countries as parts of one large hidden system. This is a political narrative built on pattern recognition.
Goal:
to suggest that these are not isolated cases
to create the impression of geopolitically coordinated intervention
to present the Hungarian situation as part of a larger “script”
Effect: Readers may begin to feel that everything is happening according to the same plan, meaning the threat appears systemic.
3️⃣ Identification of an external enemy
Excerpt: “Western political and Soros networks,” “pro-war Brussels forces,” “the Biden administration,” “a Ukrainian connection”
Technique: The text names many external actors and treats them as a unified threat. This is a classic external enemy construction.
Goal:
to frame domestic political conflict as an international attack
to portray political opponents as serving foreign interests
to mobilize support through national identity
Effect: The political debate shifts from “government vs opposition” to “Hungary vs foreign forces.”
4️⃣ Guilt by association
Excerpt: “Soros networks,” “NGO networks,” “pro-Ukrainian political directions,” “Weber, Ursula and Zelensky together with Tisza”
Technique: Instead of listing clearly proven actions, the text highlights networks of connections that create suspicion by themselves.
Goal:
to discredit the opponent through indirect connections
to imply that anyone appearing within these networks is already suspicious
to merge different actors into one unified bloc
Effect: Readers may begin to see these actors not individually, but as a single threatening group.
5️⃣ Suggestion instead of proof
Excerpt: “Now with Péter Magyar we see the same pre-written script.” “Ukrainian gold convoys keep appearing in Budapest through indirect routes…”
Technique: The text often hints, implies, and connects elements without fully presenting the chain of evidence. This is the technique of insinuation.
Goal:
to create a strong sense of suspicion
to activate the reader’s imagination
to form conviction while allowing the reader to fill in the missing evidence themselves
Effect: The audience may conclude that “something must be going on in the background,” even without clear proof.
6️⃣ The “who pays the bill calls the tune” narrative
Excerpt: “Whoever pays the bill calls the tune.”
Technique: A simple proverb-like framing that turns political financing automatically into political dependence.
Goal:
to simplify complex political-financing questions
to deliver a moral message: those funded from abroad cannot be independent
to question the sovereignty of the political opponent
Effect: Because the phrase carries strong emotional and moral weight, readers may accept the conclusion without detailed evidence.
7️⃣ National sovereignty framing
Excerpt: “whose interests they represent,” “Viktor Orbán is the candidate of the Hungarians”
Technique: The political choice is framed as a matter of national loyalty rather than policy differences.
Goal:
to elevate the election into a question of moral and national loyalty
to push opponents outside the national community
to create emotional identification with the “national side”
Effect: The political contest appears not as a competition between legitimate alternatives, but as a conflict between patriotic and foreign-serving forces.
8️⃣ Fear based on irreversible consequences
Excerpt: “this cannot be undone in four years” “Ukraine cannot be removed from the EU, migrants cannot be sent away…”
Technique: This is a classic irreversibility fear appeal. It suggests that a wrong electoral choice would be a permanent turning point.
Goal:
to create a sense of urgency
to push voters toward cautious, defensive decisions
to reduce experimentation or protest voting
Effect: Readers may feel that this is not a normal election, but a historic and irreversible decision.
9️⃣ Dramatic framing: “we choose fate, not a government”
Excerpt: “In an era of dangers, when we choose not a government but our fate.”
Technique: The political decision is elevated into an existential drama. This relies on strong pathos and a sense of historical gravity.
Goal:
to maximize the perceived stakes of the election
to mobilize uncertain voters
to frame support for one side as a moral obligation
Effect: Readers may feel that neutrality or abstention would be irresponsible.
🔟 Binary “us vs them” worldview
Excerpt: “Péter Magyar is the candidate of Brussels and Ukraine” “Viktor Orbán is the candidate of the Hungarians”
Technique: The text divides political reality into two opposing camps, leaving no room for intermediate positions.
Goal:
to simplify complex political dynamics
to eliminate nuanced evaluation
to unify supporters through identity
Effect: The choice appears as if there are only two options: the national side or foreign interests.
1️⃣1️⃣ Accumulation of examples to create credibility
Excerpt: Georgia, Ukraine, Slovakia, Bulgaria, Romania, then Hungary
Technique: Listing many countries and names creates the impression of strong evidence, even though the historical and political contexts differ significantly.
Goal:
to create the appearance of intellectual grounding
to elevate the narrative into an “international pattern”
to make readers feel that this phenomenon has already been proven many times
Effect: Because of the number of examples, the narrative may appear more confident, systematic, and revelatory.
1️⃣2️⃣ Final mobilizing slogan
Excerpt: “Fidesz is the safe choice.”
Technique: After building a narrative of threats and enemies, the text concludes with a simple solution sentence.
Goal:
to convert emotional tension into political action
to give a clear direction for decision-making
to close the argument with a ready-made conclusion
Effect: The reader not only perceives danger but is immediately given a “safe” option.
Overall picture
The text mainly relies on:
external enemy framing
conspiracy-like pattern construction
sovereignty fears
emphasis on irreversible consequences
“us vs them” polarization
emotional mobilization toward the election
In other words, the text functions less as rational policy argumentation and more as a political mobilization narrative built on threat perception, suspicion, loyalty, and historical stakes.
This is where we are now: Tisza voters are hoping that the Ukrainians will soon carry out the death threat against Viktor Orbán! Bravo!!
In one month there will be a change of government. What? A change of government in one month — though perhaps we won’t even have to wait that long. That’s what Tisza supporters keep writing. What do you mean, how so? Well, Viktor Orbán has been threatened with death by Ukrainians — along with his children and grandchildren — and they are hoping the Ukrainians will actually carry out their promise. So they wouldn’t have to wait until April 12 for a change of government; the Ukrainians would take care of it sooner.
Where do you get that from? They are writing it one after another in Facebook comments. Trolls? Not trolls. These are Tisza supporters.
1️⃣ Enemy Demonization
Excerpt
“The Ukrainians issued life-threatening threats against Viktor Orbán and his children and grandchildren.”
Technique
An external actor (Ukraine) is portrayed as a direct, personal threat.
Key elements
death threat
family in danger
foreign enemy
Goal
to demonize the opponent
to trigger a strong emotional reaction
Effect
The reader no longer sees a political conflict but rather:
➡️ an existential attack against a family.
2️⃣ Criminalizing the Opposition Camp
Excerpt
“They hope the Ukrainians will actually carry out their promise.”
Technique
Supporters of the political opposition are framed as if they were:
➡️ hoping for an assassination
This is an extreme moral accusation.
Goal
to morally delegitimize the opposition
to move the political debate onto a moral battlefield
Effect
The reader may begin to perceive:
➡️ “the opposition is not a political rival but immoral.”
3️⃣ Collective Labeling
Excerpt
“These are the Tisza supporters.”
Technique
A few comments are projected onto an entire political community.
This is a classic case of:
➡️ collective guilt framing.
Goal
to turn a political camp into a single negative stereotype
Effect
The reader no longer sees individual commenters but rather:
➡️ “Tisza voters” as a homogeneous enemy group.
4️⃣ Strawman Argument
Excerpt
“They hope the Ukrainians will deal with him earlier.”
Technique
The opponent’s position is presented in an extreme form and then attacked.
Most likely the claim is based on:
a few comments
trolls
or extreme opinions
→ which are then generalized.
Goal
to create an easily attackable opponent
Effect
The reader may feel that:
➡️ “the opposition has a sick mindset.”
5️⃣ Dramatic Dialogue Framing
Excerpt
“What? How is that possible? Well…”
Technique
The speaker imitates a question-and-answer dialogue.
This is a common populist rhetorical style.
Goal
to create the feeling of a natural conversation
to make the message easier to absorb
Effect
The message feels like a spontaneous truth rather than a constructed argument.
6️⃣ Replacing Evidence with Anecdotes
Excerpt
“You can see it in Facebook comments.”
Technique
The claim relies on non-verifiable sources:
➡️ Facebook comments.
Goal
to create the appearance of evidence
Effect
The reader may feel:
➡️ “this is really happening.”
7️⃣ Creating Moral Panic
The narrative connects three elements:
death threats
a foreign enemy
a domestic political opponent
This forms a classic moral panic structure.
Goal
to mobilize the political camp
to provoke strong emotional reactions
Effect
The reader may begin to feel:
➡️ “the country is in danger.”
Summary
Balázs’s communication follows a typical populist propaganda structure:
1️⃣ external enemy (Ukraine) 2️⃣ internal traitor (Tisza) 3️⃣ death threat narrative 4️⃣ family in danger 5️⃣ Facebook “evidence”
Together these create a highly emotional mobilization narrative.
As a mother, I had to hold on when I heard the death threats from Ukrainians directed at Viktor Orbán’s children and grandchildren.
A Ukrainian lieutenant general would reportedly send Zelensky’s “death squad” after Viktor Orbán and his family if he does not change his position regarding Ukraine and the war.
I cannot even imagine what a parent must feel in such a situation. At the same time, I know exactly that Viktor Orbán cannot be intimidated from representing Hungarian interests.
He stood up for Hungary even when no one else did. And Hungarians cannot be blackmailed.
So no matter the death threats, the Brussels-Tisza-Ukrainian cooperation against Hungarians: Viktor Orbán will not surrender, and neither will the Hungarian people.
This is what we must also show at Sunday’s Peace March. Enough of Ukrainian blackmail, enough of the charade by Péter Magyar and Zelensky!
Let us stand up for peace and show that Hungary will not be pushed around!
This video may be a bit more personal than the ones I usually make, but today’s news brought out the mother in me rather than the politician. Perhaps it is also because my daughter is at camp and I have not seen her for five days, and she is finally coming home today, which makes me even more sensitive to news like this.
But when I read that Ukrainians had threatened not only Viktor Orbán personally, but also his five children and six grandchildren, something in me snapped. It is simply unbelievable that in politics there seem to be no red lines left that someone has not crossed in recent weeks or months—whether on the Ukrainian side or among the Hungarian opposition.
If one thinks about why people enter public life, I believe there is only one good answer: to leave something behind for the next generation and to build something that will make their lives better, easier, and safer.
All of us who take part in public life should keep this in mind. For example, in my own office I always keep a few small things my daughter gave me—perhaps a little Christmas message, or one of her first tiny shoes, and many photographs. They constantly remind me that I took on public life because of her, with all its beauty and all its difficulties.
I cannot imagine what it must feel like when the Prime Minister of Hungary reads that his grandchildren and children are being threatened from Ukraine. And why? Simply because he stands up for Hungarian interests and refuses to pursue a pro-Ukrainian policy that would harm Hungary.
Nor can I imagine what it must feel like, as the leader of a country, to face the fact that his challengers—the Tisza party led by Péter Magyar—are allies of the very people who threaten him. Because that is what is happening now.
What is happening is that the Tisza party is cooperating with Ukraine in order to remove the national government and replace it with a pro-Ukrainian government imposed on Hungarians.
When I see videos like this, I cannot help but feel that there are no limits to what Ukrainians would do to bring their preferred candidate, Péter Magyar, to power in Hungary.
I can only hope that love—however sentimental that may sound—is stronger than this kind of hatred.
And I trust that we Hungarians cannot be diverted from what matters to us and what our goal is, not even by such brutally harsh threats.
Our goal is for Hungary to remain a sovereign country—one that we can proudly pass on to our children and grandchildren.
And I believe that at the upcoming Peace March we will show that we cannot be intimidated and cannot be threatened.
We are proud to stand up at the Peace March for Viktor Orbán—the man who has always kept Hungarian interests in mind and who has never been intimidated when it came to representing the interests of the Hungarian people.
I hope that the campaign—although this may be a naive hope—will move toward somewhat calmer waters in the coming thirty-something days.
And to the political actors on the other side at home, I ask them to think carefully about whether they truly want to push the cart of a Ukraine that issues threats like this against the country and the Hungarian Prime Minister—against his grandchildren and his children—and whether they want to represent such a Ukraine in the Hungarian Parliament after the elections.
1️⃣ Activating family emotions (maternal emotional framing)
Excerpt
“As a mother I had to hold on to something…” “his five children and six grandchildren…”
Technique
The political conflict is placed into a mother–child emotional frame.
The focus is no longer on politics, but on:
children
grandchildren
family
This is one of the strongest emotional triggers in communication.
Goal
evoke empathy
emotionally involve the reader
reduce critical thinking
Effect
The reader no longer perceives it as a political issue, but rather as:
➡️ “an attack against a family.”
2️⃣ Shock threat narrative (fear shock framing)
Excerpt
“death threat” “death squad”
Technique
The communication relies on an extreme threat narrative.
Key words:
death
liquidation
threats against family members
This produces an immediate emotional reaction.
Goal
shock effect
fear generation
political mobilization
Effect
The reader may feel that:
➡️ “this is no longer politics — it is a matter of life and death.”
3️⃣ Leader = nation fusion (leader–nation fusion)
Excerpt
“Orbán Viktor is being threatened” “Hungarians cannot be blackmailed”
Technique
The communication merges together:
Orbán Viktor
Hungary
the Hungarian people
Thus the narrative becomes:
An attack on Orbán = an attack on Hungary
Goal
To frame criticism of the political leader as an attack on the nation itself.
Effect
Readers may begin to think:
➡️ “Anyone who is against Orbán is against Hungary.”
According to Zelenskyy, World War III is very close. The Ukrainians are trying ever more desperately to drag Europe into their war. It has never been more important for us to stay out of it. Péter Magyar is assisting the pro-war plans coming from Brussels — we are NOT. Fidesz is the safe choice!
According to Zelenskyy, World War III is very close. And in their war, the Ukrainians are increasingly trying to pull us in as well, in an ever more desperate way. That is exactly why it is so important, in this situation, to do everything we can to stay out of the war. This cannot be expected from Péter Magyar, behind whom the entire pro-war Brussels elite has lined up. That is why the only safe choice is Fidesz.
1️⃣ Activating fear of a world war (fear framing)
Excerpt
“According to Zelensky, the Third World War is very close.”
Technique
The communication builds on the strongest possible political fear:
world war
global catastrophe
immediate threat
This is a fear-triggering narrative that provokes an immediate emotional reaction.
Goal
create a sense of urgency
dramatize the electoral choice
Effect
The reader may feel:
➡️ “This is no longer politics — it’s about survival.”
2️⃣ The “they are dragging us into the war” narrative
Excerpt
“The Ukrainians are increasingly desperately trying to drag Europe into their war.”
Technique
The conflict is framed as if:
Ukraine is actively trying to pull Europe into the war
This is external threat framing.
Goal
portray Ukraine as a threatening actor
simplify the conflict
Effect
The reader may interpret it as:
➡️ “If we help Ukraine, we will automatically end up in the war.”
3️⃣ False dilemma
Excerpt
“We must stay out of the war.”
“The only safe choice is Fidesz.”
Technique
The communication narrows reality down to two options:
1️⃣ Fidesz → peace 2️⃣ opposition → war
In reality, however, there are many more political options.
Goal
simplify the electoral decision
Effect
The reader may feel:
➡️ “If I don’t vote for Fidesz, then I am supporting war.”
4️⃣ Building an enemy coalition (enemy coalition framing)
Excerpt
“The entire pro-war Brussels elite has lined up behind Péter Magyar.”
Technique
The opponent is presented as part of an international coalition:
Brussels
EU elites
pro-war politicians
This creates a conspiracy-like political framing.
Goal
delegitimize the opponent
elevate the conflict to an international level
Effect
➡️ “He is not just a political opponent, but someone serving foreign interests.”
5️⃣ Ignoring NATO reality
This is one of the most interesting aspects of the narrative.
Hungary
is a NATO member
is part of collective defense
belongs to a shared security structure
Despite this, the message suggests that:
➡️ Hungary can independently decide whether to “stay out of the war.”
Technique
This is strategic omission.
Goal
create a simpler political message
avoid complex geopolitical realities
Reality
NATO membership means that:
Hungary is part of an alliance system
security policy is not entirely autonomous
6️⃣ Political decision = security issue (securitization)
Excerpt
“It has never been more important that we stay out of the war.”
Technique
The election is elevated to an existential security issue.
This is a political communication strategy known as securitization.
Goal
magnify the importance of the election
mobilize voters
Effect
➡️ “This is not just an election — it is about the fate of the country.”
7️⃣ Reinforcement through repetition (propaganda repetition)
The message repeatedly emphasizes:
world war
being dragged into war
staying out
the safe choice
This is a classic propaganda technique.
Goal
Make the message memorable and easily internalized.
Summary
Alexa’s communication uses a very typical election propaganda structure:
1️⃣ fear of world war 2️⃣ external enemy (Ukraine, Brussels) 3️⃣ internal enemy (the opposition) 4️⃣ false dilemma (peace vs war) 5️⃣ omission of NATO reality 6️⃣ election framed as a national security issue
🟠 On Sunday we are preparing for the largest Peace March ever – we need you there too!
This is not only a fantastic community experience, but also a clear stand for Hungary’s sovereignty and peace. This unity is especially important now, as Péter Magyar is aligning himself with Volodymyr Zelensky – the same Zelensky who refuses to reopen the Druzhba oil pipeline – all while energy prices are already rising dramatically due to the conflict involving Iran.
Let us say no to the pressure from Brussels and Kyiv, and show that we stand with the national government, which time and again stands up for Hungarian interests and for peace!
🇭🇺 Let’s meet at the Peace March on March 15!
Have you never tried it before? Then it’s about time you joined your very first Peace March this Sunday. The atmosphere is always fantastic – there are always huge crowds, everyone is cheerful, and we take a good long walk as well, so it even counts as a bit of cardio.
You’ll see plenty of groups of friends, families, and also people who come alone but quickly feel at home in the community. So don’t let the fact that you might arrive alone hold you back from joining the Peace March.
This time it carries special significance, because by participating we can stand up for Hungary, for our sovereignty, and for our freedom, and we can say no to the pressure coming from Ukraine.
This is especially important because it is particularly outrageous that Péter Magyar and his allies have sided with Zelensky – the same Zelensky who cut off oil shipments heading toward Hungary – precisely at a time when global energy prices are soaring due to the situation in the Middle East.
The fact that Péter Magyar’s camp has chosen to side with Ukraine and Brussels – forces that are currently working to put Hungary in the worst possible position during this difficult period, hoping this will help them win elections in April – says everything about them.
So if you want to stand up for Hungary, for Hungarian sovereignty, and say no to the pressure from Brussels, we will see you there on Sunday.
Let’s be as many as possible! 🇭🇺
1️⃣ Total “us vs. them” worldview (polarization)
Excerpt
“Let’s say no to the blackmail of Brussels and Kyiv.” “Péter Magyar is playing together with Zelensky.”
Technique
The communication creates two completely opposing camps:
Us
Hungarians
the national government
peace
sovereignty
Them
Brussels
Kyiv
Zelensky
Péter Magyar
the opposition
This is binary political framing.
Goal
to create a simplified worldview
to turn a political conflict into a moral struggle
Effect
The reader may develop the feeling that:
➡️ “whoever is not with us is against us.”
This is why it can feel as if everyone is an enemy.
2️⃣ Threat narrative (threat framing)
Excerpt
“blackmail coming from Ukraine” “oil shipments have been cut off” “energy crisis”
Technique
The text constructs an existential threat:
energy shortage
foreign blackmail
economic crisis
Goal
activate fear
increase mobilization
Effect
People are more likely to take action (for example attend a demonstration) if they feel:
➡️ “the country is in danger.”
3️⃣ Portraying the political opponent as a foreign ally
Excerpt
“Péter Magyar is working together with Zelensky.”
Technique
This is known as foreign agent framing.
The opponent is not presented simply as a political rival, but as someone who:
➡️ serves foreign interests.
Goal
undermine the legitimacy of the opponent
construct the image of betrayal
Effect
The reader does not see a normal political debate, but rather:
➡️ “the national side vs. foreign interests.”
4️⃣ Marketing the event as a community experience
Excerpt
“the atmosphere is fantastic” “groups of friends” “it’s not bad for cardio either”
Technique
The political event is communicated as if it were a festival-like gathering.
This is social proof + community framing.
Goal
reduce the psychological barrier to participation.
It does not sound like a political demonstration, but rather like:
➡️ a community program.
Effect
People are more willing to attend.
5️⃣ Overemphasizing the “historic moment”
Excerpt
“the biggest ever” “especially important now”
Technique
This is historic moment framing.
Goal
increase participation.
If something is presented as “historic,” people tend to feel:
➡️ “I have to be there.”
6️⃣ Merging multiple external enemies into one narrative
The text compresses several elements into a single storyline:
Ukraine
Zelensky
Brussels
Péter Magyar
energy prices
the Middle Eastern conflict
Technique
This is called an enemy coalition narrative.
It suggests that all of these actors are working together against Hungary.
Goal
simplify a complex geopolitical situation.
Effect
The reader may feel:
➡️ “everyone is against us.”
Exactly the feeling you described.
The overall narrative in short
The communication follows this structure:
1️⃣ external enemies threaten the country 2️⃣ a domestic political opponent cooperates with them 3️⃣ therefore the country is in danger 4️⃣ therefore people must stand with the government 5️⃣ therefore they should attend the Peace March
This is a classic mobilization campaign structure.
💡 Interesting paradox
While the narrative is about a “peace march,” the language relies heavily on words such as:
conflict
enemies
blackmail
betrayal
From a communication perspective this is common:
➡️ peace narratives are often built using conflict rhetoric.
🤡 Another day, another batch of nonsense from Ursula von der Leyen. She is turning energy into a political issue and in the process is destroying the European economy!
Von der Leyen and the entire Brussels establishment are pushing this crazy course at full throttle. Today she spoke about energy. And they keep repeating this expression: “we must diversify, we must diversify.” You could wake them up in the middle of the night and ask what should be done about oil and natural gas, and they would say the same thing: diversification.
But diversification actually means obtaining energy from as many sources as possible — more sources than we currently have — buying it, importing it, bringing it in from multiple suppliers.
Yet they use “diversification” to justify cutting off Russian energy. The most reliable and cheapest energy source available to Europe.
The same line is being pushed by the Tisza party as well — by their multinational-linked figures and their experts. They also want “diversification” in Hungary, which in practice means breaking away from Russian energy sources.
It is completely upside down logic. And it would be extremely harmful for all of Europe — and especially for what matters most to us: the Hungarian economy and the future of reduced household energy prices.
It would be severely damaging and have serious negative consequences if “diversification” meant cutting Hungary off from Russian energy.
1️⃣ Personal Discrediting (Ad Hominem Framing)
Excerpt
“Another day, another batch of nonsense from Ursula von der Leyen.” “cretin nonsense”
Technique
The communication does not challenge the claim itself but attacks the person.
➡️ “talking nonsense” ➡️ “cretin”
This is a classic ad hominem attack.
Goal
to discredit the opponent
to simplify the policy debate
Effect
The reader’s attention shifts away from the policy issue (energy supply) and toward judging the person instead.
2️⃣ Semantic Reframing
Excerpt
“Diversification means obtaining energy from as many sources as possible.”
Then:
“Yet they use diversification to explain cutting off Russian energy sources.”
Technique
The speaker gives a narrow definition of diversification and then claims that EU policy contradicts it.
However, in energy policy the concept usually means:
➡️ “Anyone who supports this is not representing Hungarian interests.”
6️⃣ National Economic Protection Narrative
Excerpt
“the Hungarian economy” “the future of Hungary’s utility cost reduction policy”
Technique
The communication reframes the issue as a national welfare question.
➡️ household utility costs ➡️ national economy
Goal
to connect the topic directly to household finances
Effect
The energy policy debate becomes a personal financial issue for citizens.
Summary – Structure of the Narrative
The communication constructs a typical political narrative:
1️⃣ EU leaders are incompetent 2️⃣ Energy policy is illogical 3️⃣ Russian energy = cheap and reliable 4️⃣ Cutting it off = economic catastrophe 5️⃣ The opposition supports the same policy
This creates a strongly polarizing political framing.
Unacceptable! Former Ukrainian intelligence lieutenant general Grigory Omelchenko has threatened Viktor Orbán’s five children and six grandchildren with an “Ukrainian death squad” because the prime minister is defending the interests of the Hungarian people against Ukraine’s demands.
In an interview, he said that the unit created to liquidate Ukraine’s enemies knows everything about Viktor Orbán and his family, and that if he does not change his position, it could strike. He also added that he hopes for the victory of Péter Magyar.
Meanwhile, Volodymyr Zelenskyy, in cooperation with the Tisza party and Brussels, is endangering Hungary’s energy security by blocking the Druzhba (Friendship) oil pipeline, while a former Ukrainian intelligence official openly threatens the Hungarian prime minister and his family.
Despite the pressure and blackmail, the national government says no to Kyiv’s demands. We will stay out of the war, we will not send money to Ukraine, and we will not give up cheap energy.
For us, Hungary comes first. Viktor Orbán and Fidesz are the safe choice.
An absolutely shocking development has taken place. Viktor Orbán has now not only been threatened personally, but also his children and six grandchildren — with the message that if he does not stop blocking Ukrainian interests in order to defend Hungarian interests, they could become targets.
1️⃣ Shock threat narrative (fear shock framing)
Excerpt
“Orbán Viktor’s five children and six grandchildren were threatened by a Ukrainian ‘death squad’.”
Technique
The communication relies on some of the strongest emotional triggers:
children
grandchildren
a death threat
secret services
This creates a dramatic shock opening that immediately provokes an emotional reaction.
Goal
to trigger instant outrage in the reader
to disable critical examination of the information
to elevate a political conflict into an existential threat
Effect
Instead of asking:
➡️ “Did this really happen?”
the reader is more likely to feel:
➡️ “If his family is threatened, then the country itself is under attack.”
2️⃣ Leader = nation fusion
Excerpt
“the prime minister is defending the interests of the Hungarian people”
Technique
The narrative merges:
Orbán Viktor as a person
the interests of Hungary
The formula becomes:
Orbán = Hungary
Thus the logic turns into:
➡️ Attack on Orbán = attack on Hungary
Goal
to transform political criticism or conflict into a national attack.
Effect
The reader may interpret it as:
➡️ “Anyone who attacks Orbán is attacking the Hungarian people.”
3️⃣ Construction of an external enemy coalition (enemy coalition framing)
Excerpt
“Zelensky working together with Tisza and Brussels”
Technique
Three actors are placed into a single hostile block:
Ukraine
the EU / Brussels
the Hungarian opposition
This creates a conspiracy-like coalition narrative.
Goal
to portray political opponents as serving foreign interests.
Effect
The reader may feel:
➡️ “This is not a domestic political debate, but foreign interference.”
4️⃣ Activation of energy security fears
Excerpt
“endangering Hungary’s energy security by blocking the Druzhba oil pipeline”
Technique
The message connects the conflict to everyday concerns:
fuel prices
household energy costs
utility bills
This is economic fear framing.
Goal
to translate a geopolitical conflict into a household-level threat.
Effect
The reader may interpret it as:
➡️ “If they win, energy will become expensive.”
5️⃣ Political ultimatum narrative
Excerpt
“Despite the blackmail…”
Technique
The story follows a classic structure:
1️⃣ external threat 2️⃣ blackmail 3️⃣ a strong leader resisting
This creates a hero narrative.
Goal
to present the government as a protector.
Effect
The political choice becomes a moral one:
➡️ “Voting for the government means defending the country.”
6️⃣ Campaign closing mobilization
Excerpt
“Orbán Viktor and Fidesz are the safe choice!”
Technique
The campaign message appears at the end of the story.
This follows a classic propaganda structure:
1️⃣ threat 2️⃣ enemy 3️⃣ hero 4️⃣ political solution
Goal
to convert emotional tension into electoral mobilization.
Effect
The reader may feel:
➡️ “This is not the time to take risks.”
Summary – structure of the narrative
The text follows a typical campaign propaganda dramaturgy:
1️⃣ shocking threat 2️⃣ involvement of family 3️⃣ construction of an external enemy 4️⃣ linking the opposition to that enemy 5️⃣ energy security fear 6️⃣ strong leader narrative 7️⃣ campaign closing message
This is emotionally mobilizing communication, not investigative or fact-based reporting.
‼️ Response to the letter from the Ukrainian Embassy
As the leader of the largest parliamentary group in the Hungarian National Assembly, I reject the arrogant and lecturing tone and line of reasoning appearing in your letter, directed against Hungary, the Hungarian legislature, and the sovereign national decision-making rights that the Hungarian Parliament is entitled to under all circumstances.
I would like to draw your attention to the fact that only Transcarpathia is part of Ukraine — our mother country is not.
We Hungarians have long been accustomed to the condescending yet irritated tone directed at us from other European cities as well — for example from Brussels — but this has never influenced our decisions: we are guided solely by Hungarian interests.
Yesterday the Hungarian Parliament said no to supporting the war, to Ukraine’s accession to the European Union, and to cutting Hungary off from Russian energy. According to you this is shameful; according to us it is necessary in the interest of the Hungarian people.
We also decided to provide our authorities with additional legal tools so that they can conduct as thorough an investigation as possible into the “Ukrainian gold convoy” case. Our concerns are realistic, therefore many questions must be clarified.
I trust that you will at least not dispute Hungarian jurisdiction on the territory of Hungary.
In the “Ukrainian gold convoy” case it was not the regular bank money transports that drew the attention of Hungarian authorities, but the fact that within two months more than one billion dollars and 160 kg of gold were transported under the leadership of a Ukrainian intelligence general — an astonishing amount, and the method of transport also differed from the usual rules.
We must determine how much of this went to Ukraine and how much of the funds of unknown origin remained in Hungary unused. Many aspects remain unexplained.
At the same time, I would like to point out that legal concerns have not only arisen on the Hungarian side but also in your country. You are certainly aware that a former prosecutor of the Ukrainian Special Anti-Corruption Prosecutor’s Office has also initiated criminal proceedings, claiming that “the case may be part of a large-scale money-laundering scheme.”
We find the part of your letter referring to the interests of Hungarians in Transcarpathia extremely hypocritical, since those Hungarians suffer numerous restrictions of rights from your authorities, face wartime forced conscription, and live in legal uncertainty.
We also condemn the fact that Ukraine is actively interfering in Hungarian electoral processes, supporting the Tisza Party with financial and information-technology tools, and — also for political reasons — illegally cutting off oil shipments toward Hungary, thereby endangering the energy security of all Hungarian citizens.
You have broken a valid contract in order to cause chaos in our country and, if possible, help the Hungarian left wing to power.
Ukraine has found a person in Hungary who would form a pro-Ukrainian government, and we acknowledge that you want to help him come to power and that you want to remove Viktor Orbán. However, we demand that contracts be respected and that President Zelensky not threaten the life of the democratically elected Hungarian prime minister simply because he stands up for the interests of his country.
Máté Kocsis Leader of the Fidesz Parliamentary Group
