Fidesz is leading in key districts!

We’ve kicked off the campaign, and Fidesz is ahead by 6 percentage points in Gyöngyös, by 6 points in Vác as well, and by an even more confident margin of 22 points in Körmend and Vasvár over the TISZA Party.

It is no surprise that Hungarian people want nothing to do with the left wing that is colluding with Zelenskyy.

Péter Magyar simply would not be able to say no to pro-Ukrainian, pro-war demands, whether it is about Kyiv’s accession to the European Union or banning cheap Russian gas.

Hungarians can see through the deception, and through TISZA as well. They know who stands on the side of peace, low utility costs, and sovereignty, and who stands with Ukraine.

In April, we should only place our trust in a responsible and experienced leader who, even in this age of dangers, is able to say no to these demands and stand up for Hungarian interests. That is why Viktor Orbán and Fidesz are the safe choice!

Vác, Gyöngyös, Vasvár, Körmend — are we moving forward everywhere? Yes, we are doing better and better everywhere. I was looking too, and fresh opinion polls have just come out from these constituencies. And the situation is that I can see Hungarian people have had enough of the Ukrainian blackmail that Péter Magyar is carrying out together with Zelenskyy, complemented by Brussels. And more and more people do not want Ukraine telling us what to think about the world here, or Brussels telling us either. We are perfectly capable of deciding for ourselves whether we want war or not, whether we want to give our money to Ukraine or not, whether we want to maintain utility price cuts or not. I think by now everyone slowly knows the right answers, and that is why we will be more and more numerous, and stronger and stronger. And if we really want to show that we stand against blackmail, against threats, and that we stand by the Hungarian prime minister and Hungarian interests, then come and join the Peace March this Sunday!

1️⃣ Victory narrative (bandwagon / inevitability framing)

Excerpt

“Fidesz is leading in key districts… by 6 percent… by 22 percent ahead of the TISZA Party.”

Technique

The communication presents its own side as the winner already at the very beginning of the text.

Key elements

• percentages
• specific cities
• “we are leading”

This is the bandwagon effect: it suggests that the outcome is already decided.

Goal

• to create the perception of strong support
• to pull undecided voters toward the “winning side”

Effect

Readers may start to think:

➡️ “They’re going to win anyway.”
➡️ “It’s worth joining the winners.”

---

2️⃣ Construction of an external enemy (enemy framing)

Excerpt

“the left wing cooperating with Zelensky”
“pro-Ukrainian, pro-war commands”

Technique

The political conflict is framed not as a domestic political debate, but as a struggle against foreign interests.

Enemy bloc

• Ukraine
• Zelensky
• Brussels
• the Hungarian opposition

Goal

To portray the opposition as anti-national or serving foreign interests.

Effect

Readers may conclude:

➡️ “The opposition is not on Hungary’s side.”

---

3️⃣ Guilt by association

Excerpt

“Péter Magyar… together with Zelensky… supplemented by Brussels”

Technique

The communication does not criticize concrete policies or programs, but instead links the opponent to external actors.

This is a classic propaganda method:

opponent
→ foreign politician
→ geopolitical conflict

Goal

To discredit the opponent without engaging in policy debate.

Effect

Readers stop evaluating programs and instead think:

➡️ “They represent foreign interests.”

---

4️⃣ False dilemma

Excerpt

“who stands on the side of peace, low utility costs and sovereignty, and who stands with Ukraine”

Technique

The communication reduces politics to two choices:

Side A

• peace
• low utility costs
• sovereignty

Side B

• Ukraine
• war

In reality, political positions are far more complex.

Goal

To turn the election into a moral choice.

Effect

Readers may think:

➡️ “If not Fidesz, then war.”

---

5️⃣ Fear framing (security / threat framing)

Excerpt

“in the age of dangers”

Technique

The election is framed as a security decision made during a crisis.

Key words

• danger
• blackmail
• threats
• war

Goal

To transform political competition into a security issue.

Effect

Readers may feel:

➡️ “Now is not the time to take risks.”

---

6️⃣ National sovereignty narrative (sovereignty framing)

Excerpt

“They want to tell us from Ukraine… they want to tell us from Brussels”

Technique

The communication frames the political conflict as a defense of national self-determination.

Goal

To present the speaker’s side as the protector of national interests.

Effect

Readers may think:

➡️ “They are defending Hungary.”

---

7️⃣ Majority illusion

Excerpt

“more and more people are…”

Technique

The communication suggests that most of society already thinks this way.

Goal

• to create conformity pressure
• to influence undecided voters

Effect

Readers may feel:

➡️ “If everyone thinks this, it might be true.”

---

8️⃣ Mobilization call (movement mobilization)

Excerpt

“come to the peace march”

Technique

At the end of the message, the propaganda calls for concrete political action.

This follows the classic campaign structure:

• emotional build-up
• enemy construction
• then mobilization

Goal

To encourage supporters to participate in demonstrations or political activity.

Effect

The reader receives not only an opinion, but also a call to act:

➡️ “I should join the movement.”

---

Summary

The text follows a typical campaign propaganda structure, built on the following main techniques:

1️⃣ victory narrative
2️⃣ construction of an external enemy
3️⃣ guilt by association
4️⃣ false dilemma
5️⃣ fear framing
6️⃣ sovereignty narrative
7️⃣ majority illusion
8️⃣ mobilization

The aim of the communication is not primarily to inform, but to:

➡️ trigger emotional reactions
➡️ delegitimize the opponent
➡️ mobilize supporters.

On the way home from the nationwide tour: people in Miskolc know too that in an age of dangers and wars, Viktor Orbán and Fidesz are the safe choice!

What are you up to? Where were you today? That’s my question for you. You know where I was too, because you were with me all day everywhere. Right now we’re on our way home from Miskolc. We were at a forum in Csöbörkati. It was a very substantial afternoon and evening, because before that we also went to see an important and useful development in Miskolc, the Y Bridge, and afterwards we went door to door. There were some people we definitely managed to convince, and there are others who I think are still thinking about it, but we spoke with them too, fortunately in a human tone. So that was great, and now where are we in the count? Four out of five stops on the nationwide tour, and next week there will be another one like this.

This text is also a very typical campaign-communication pattern. If we break it down rhetorically, several propaganda and influence techniques are layered on top of each other.

The communication structure of the text

1️⃣ Crisis framing

Excerpt

“in an age of dangers and wars, Viktor Orbán and Fidesz are the safe choice”

Technique

The political message is built on a narrative of global danger and instability.

Keywords

• dangers
• wars
• an uncertain world

Goal

To frame the election as a security issue rather than a political debate.

Effect

In the reader’s mind, the following perception may form:

➡️ “This is not the time for experimentation.”
➡️ “Only the current leadership can provide security.”

---

2️⃣ “We are already on the road” campaign atmosphere (mobilization framing)

Excerpt

“We are just heading home from Miskolc.”

“We held a forum in Csöbörkati.”

“After that we went door-to-door.”

Technique

The politician appears as part of a constantly moving campaign team.

This is the classic nationwide tour narrative.

Goal

To create the impression that they:

• are working actively
• are meeting people
• maintain direct contact with voters

Effect

The reader may feel:

➡️ “They are close to ordinary people.”
➡️ “They are traveling around the country and working.”

---

3️⃣ Local development as legitimacy (achievement anchoring)

Excerpt

“to see an important and useful development in Miskolc, the Y-bridge”

Technique

The text references a specific infrastructure project.

This is a classic campaign tool:

➡️ project
➡️ investment
➡️ development

Goal

To connect government performance to visible, tangible results.

Effect

The reader may conclude:

➡️ “The country is being built.”
➡️ “There are concrete achievements.”

---

4️⃣ Victory narrative (momentum framing)

Excerpt

“There were people we definitely managed to convince.”

“There are others who are still thinking about it.”

Technique

The campaign is presented as a continuous process of success and expansion.

Two categories appear:

• already convinced voters
• voters who are still persuadable

Goal

To portray the political contest as an advancing victory.

Effect

The reader may feel:

➡️ “Support is growing.”
➡️ “The campaign is gaining momentum.”

---

5️⃣ Direct conversational style (informal intimacy framing)

Excerpt

“What are you up to? Where were you today?”

“You already know where I was…”

Technique

The text is written as if it were a personal conversation with the voter.

This is one of the core tools of Facebook-style political communication.

Goal

To present the politician as direct, relatable, and everyday.

Effect

The reader may find it easier to identify with the speaker.

---

The overall narrative in short

The post follows a classic campaign structure:

1️⃣ A dangerous world
2️⃣ We are actively working across the country
3️⃣ We show developments and achievements
4️⃣ We are persuading more people
5️⃣ Therefore we are the safe choice

This is a very typical election communication formula.

🗣️ Share this so it reaches the fake-news-producing Tisza media too! ❗
The Ukrainians are threatening Hungary again — this time they want to bleed our country dry economically.
They have launched multiple attacks against the TurkStream gas pipeline in Russia after also refusing to reopen the Druzhba oil pipeline toward Hungary. Incredible.
All this because we are not willing to pay for their war, and we do not want them to join the EU either.
And Péter Magyar is colluding with the very same Zelensky who keeps trying to blackmail Hungary and Orbán Viktor personally.
As long as there is a national government, we will not give in to blackmail, we will keep energy prices low, and we will preserve peace. That is also why Fidesz is the only safe choice!

The Ukrainians want to bleed the Hungarian people dry economically. Ukraine has launched multiple attacks against critical infrastructure elements of the TurkStream gas pipeline. Quite simply because we are not willing to finance and support their war. Because what is happening now? They have already cut off the oil, they are no longer allowing the Russian gas destined for us to pass through, and now the latest news says that the Russian section of TurkStream is also under attack. So this is the Zelensky government that, surrounded by Brussels, wants Péter Magyar to become Hungary’s prime minister. And they want this precisely because they rightly believe that as long as we are in government, we will not give in to Ukrainian blackmail and Ukrainian demands, we will not give up utility cost reductions, and we will not send weapons or money to finance Ukraine’s war. Péter Magyar, on the other hand, would obviously open the way to all of this, would send money to Ukraine as well — our money — and would cut us off from cheap Russian energy.

Sure. This text is almost textbook propaganda: fear-mongering, enemy construction, scapegoating, and in the end a party-political conclusion. On top of that, it repeatedly blurs the line between verified facts, disputed claims, and campaign conclusions.

Briefly about the reality:
There is indeed a Hungarian–Ukrainian dispute around the shutdown of the Druzhba (Friendship) pipeline. However, the current situation is linked to damage that occurred in January, which the Ukrainian side says was caused by a Russian attack. Zelensky also said last week that technically the pipeline could be restarted in roughly a month and a half. Meanwhile, reports about attacks on Russian facilities connected to TurkStream have mainly come from Russian/Gazprom sources, and Gazprom claimed the attacks were repelled.

In other words, the campaign message turns this complex situation into a finished narrative: “Ukraine is deliberately trying to economically bleed Hungary dry.”

The main structure of the message:

crisis → external enemy → internal traitor → savior leader → “the only safe choice”.

---

Propaganda analysis

1. Construction of an existential threat (crisis framing)

Excerpt:
“they want to economically bleed our country dry”,
“critical infrastructure”,
“they shut it off”,
“they won’t allow it through”.

Technique:
The issue is not framed as an energy market dispute or wartime infrastructure problem, but as a national survival issue.

Goal:
Prevent the reader from weighing the facts and instead trigger a sense of danger.

Effect:
The audience may feel that this is no longer diplomacy or energy policy but a direct attack on the livelihood of Hungarians.

---

2. Attribution of intent without evidence (intent attribution)

Excerpt:
“Simply because we are not willing to finance and support their war.”

Technique:
The text presents Ukraine’s supposed motivation as an established fact.

Goal:
Push every event into a single moral frame: Ukraine is acting out of revenge.

Effect:
Readers stop asking what actually happened and instead accept that “they are deliberately punishing us.”

---

3. Oversimplification of cause and effect (false cause)

Excerpt:
“they already shut off the oil… they no longer allow Russian gas to reach us… now they are attacking TurkStream as well.”

Technique:
Several separate and complex issues are presented as one linear action plan.

Goal:
Create the impression of a coordinated siege.

Effect:
The reader imagines a single Ukrainian operation against Hungary, even though in reality the situation involves a mixture of technical, military, political, and communication factors.

---

4. External enemy + internal agent narrative

(enemy framing + internal traitor framing)

Excerpt:
“Surrounded by Brussels, they want Péter Magyar to become Hungary’s prime minister.”

Technique:
Foreign actors and domestic opponents are merged into a single political bloc.

Goal:
Present the opposition not as a legitimate alternative but as agents of foreign interests.

Effect:
In the voter’s mind the opponent becomes not a rival but a threat.

---

5. Scapegoating through energy prices (scapegoating)

Excerpt:
“we will not give up the utility price cuts”.

Technique:
Energy prices are framed not as an economic or market issue but as part of an identity struggle.

Goal:
Pre-assign blame for possible price increases to Ukraine, Brussels, and the opposition.

Effect:
If economic uncertainty grows, the audience already has a ready-made culprit.

---

6. False exclusivity (false dilemma)

Excerpt:
“Fidesz is the only safe choice.”

Technique:
The political landscape is reduced to two options:

Fidesz = security
everyone else = chaos / war / higher prices.

Goal:
Close down critical thinking.

Effect:
The election appears not as a comparison of programs but as a survival decision.

---

7. Total division between “us” and “them” (tribal polarization)

Excerpt:
“we will not…”,
“they want…”,
“they are blackmailing…”

Technique:
Strong tribal language.

Goal:
Create emotional identification with the speaker’s political camp.

Effect:
Political judgment is replaced by loyalty reflex.

---

8. Presenting speculation as fact (speculative certainty)

Excerpt:
“Péter Magyar would obviously open the door to all this and send money to Ukraine…”

Technique:
A hypothetical political assumption about the future is presented as a certainty.

Goal:
Discredit the opponent in advance.

Effect:
The audience forms a negative political profile without evidence.

---

What is the most manipulative element?

Not the criticism of Ukraine itself.

The manipulation lies in the fact that the text:

• turns every event into a single hostile Ukrainian plan,
• reduces a complex energy-policy situation to campaign slogans,
• portrays domestic opponents as agents of foreign powers,
• and then uses all of this to deliver a clear electoral instruction.

This is not analysis, but a fear-based mobilization message.

---

In one sentence:

The post uses the uncertainty surrounding war and energy security to portray Ukraine as an enemy, the opposition as collaborators, and Fidesz as the only possible savior.

“We’ll tear out your tongue and throw it to the dogs.” “Your blood will flow into the Danube before oil flows through the Druzhba pipeline.” — this is how the Ukrainian lieutenant general sent his message to Viktor Orbán.

Hryhoriy Omelchenko has once again issued a death threat against the Hungarian prime minister. All this came after Zelensky, and then this Ukrainian officer, had threatened Viktor Orbán, his children, and his grandchildren with death.

Just imagine: a country like this wants to join the European Union starting in January.

These are the people who fantasize about the death of a pro-peace prime minister and his family, or who have been blackmailing Hungary for more than a month.

And it is with this country and its leaders that the Hungarian left is cooperating.

Péter Magyar and his representatives in Brussels voted for unconditional support for Ukraine, or posed in blue-and-yellow shirts — that is how the Zelensky–TISZA tandem operates.

There is a line that Kyiv’s military leadership has crossed many times over. This is no longer just about Viktor Orbán. The threats made by Zelensky and his people are an open attack against all Hungarians, and we must reject them in the strongest possible terms.

On Sunday, come all of you to the biggest Peace March, and let us stand together for Hungary’s independence and security. Only Fidesz is the safe choice!

“Vitya, we’ll tear out your tongue and throw it to the dogs.” That is what the Ukrainian general said — the same one who had earlier issued a death threat against Viktor Orbán’s grandchildren.

The very last sentence in your text is heavily garbled, so it cannot be translated reliably word for word.

1️⃣ Shock effect built from a cropped quote (selective quote / distortion framing)

Excerpt
“…this Ukrainian officer issued a death threat against Viktor Orbán, his children and his grandchildren.”

Technique
The communication treats a disputed or partially cut source excerpt as an established fact. The uncertain or manipulated base information is not presented as a question but as a closed reality.

Goal
To provoke immediate outrage in the audience rather than doubt.

Effect
The reader does not weigh what exactly was said but is already pushed into a prepared emotional state:
➡️ “the prime minister’s family has been attacked.”

---

2️⃣ Turning a single person into an entire nation (collective blame)

Excerpt
“…such a country wants to join the European Union in January.”
“Zelensky’s threat is an open attack against all Hungarians…”

Technique
A statement from a retired, extreme-tone individual is reframed as the behavior of “Ukraine” as a whole. A personal remark is magnified into a collective national threat.

Goal
To build general hostility toward Ukraine.

Effect
The reader may feel:
➡️ “this wasn’t one extremist speaking — Ukraine itself is threatening us.”

---

3️⃣ Using family emotions for political mobilization (family fear framing)

Excerpt
“…Viktor Orbán, his children and his grandchildren…”
“…the death of the peace-supporting prime minister and his family…”

Technique
The text frames the political conflict as a family-protection issue. Instead of presenting it as a foreign policy or communication matter, it emphasizes threats involving children and grandchildren.

Goal
To trigger a strong instinctive reaction and reduce critical distance.

Effect
The reader does not see political communication but rather:
➡️ “an attack against a family.”

---

4️⃣ Moral demonization of the opponent (enemy demonization)

Excerpt
“…those who are envisioning the death of the peace-supporting prime minister and his family…”
“…the Kyiv military leadership…”
“…an open attack against all Hungarians…”

Technique
The opponent is not portrayed simply as a political rival but as morally corrupt, dangerous, almost inhuman.

Goal
To make calm interpretation or nuance impossible.

Effect
The reader is more likely to accept that with such actors there should be no debate, only total rejection.

---

5️⃣ Transferring guilt onto the opposition (guilt by association)

Excerpt
“The Hungarian left is cooperating with this country and its leaders.”
“…this is how the Zelensky–TISZA tandem works.”

Technique
Domestic opposition is linked to an external threat. The message is not that the opposition has a different foreign policy position, but that it cooperates with those threatening Hungarians.

Goal
To undermine the legitimacy of the opposition as a political actor.

Effect
The reader may conclude:
➡️ “they are not just thinking differently — they are acting against Hungarian interests.”

---

6️⃣ Dividing the world into “peaceful us” vs. “warlike them” (binary moral framing)

Excerpt
“…the peace-supporting prime minister…”
“Only Fidesz is the safe choice!”

Technique
The communication constructs a black-and-white moral world:

• one side = peace, security, Hungary
• the other side = threat, war, foreign interests

Goal
To turn the election into a moral loyalty test.

Effect
The reader feels they are not choosing between parties but between:
➡️ “peace and threat.”

---

7️⃣ Turning a threat into national victimhood (national victimhood framing)

Excerpt
“…an open attack against all Hungarians…”
“…we must reject it in the strongest possible way.”

Technique
A personal insult or threat is elevated into a collective national grievance.

Goal
To mobilize collective identity and enforce unity.

Effect
The reader may feel:
➡️ “if Orbán is attacked, all Hungarians are attacked.”

---

8️⃣ Packaging reality together with campaign mobilization (event-to-mobilization conversion)

Excerpt
“On Sunday, come all of you to the largest Peace March…”

Technique
The stirred-up emotion is immediately linked to concrete political action: attend, join, line up, show support.

Goal
To convert outrage into organized political energy.

Effect
The text does not merely provoke anger — it directs that emotion toward participation.

---

9️⃣ Authority inflation (inflating rank and status)

Excerpt
“Ukrainian lieutenant general”
“the Kyiv military leadership”

Technique
The speaker’s status is amplified so that the statement appears to be an official Ukrainian state threat. In reality, the situation is more nuanced, as Omelchenko is not a current state decision-maker.

Goal
To increase the perceived credibility and weight of the threat.

Effect
The reader perceives not a marginal figure speaking but a message seemingly coming from an entire state’s military-political leadership.

---

🔟 Emotional fixation through repetition (repetition for emotional fixation)

Excerpt
“death threat”
“threatened”
“open attack”
“security”
“safe choice”

Technique
Repeating key phrases does not add new information but reinforces emotional conditioning.

Goal
To imprint the core feeling: there is danger, and there is only one protector.

Effect
The message becomes a simple, memorable campaign narrative.

---

Overall picture

This text is not informational but mobilizing propaganda. Its structure roughly follows this pattern:

1. It starts from a disputed or manipulated claim.
2. It magnifies that claim into a national-level threat.
3. It connects the domestic opposition to that threat.
4. Then it converts the whole narrative into a call for political participation.

The strongest manipulative element is that an entire emotional-political narrative is built on a cropped or distorted interpretation.
If the underlying claim weakens, the credibility of the entire narrative weakens with it.

The pro-Ukraine lawyer is also on the left-wing list!

TISZA is no longer even trying to hide which side they are on. Péter Magyar has placed Márton Melléthei-Barna in a rather prominent position on his election list — a man whose former workplace actively participated in creating the Ukrainian Development Fund and also represented George Soros.

But there is an even more serious issue here. A few years ago, the same firm represented Naftogaz in court — the very company whose president said just days ago, clearly and openly, that they have no intention whatsoever of restarting the Druzhba oil pipeline.

Yes, the chief legal officer of TISZA worked at a place like that. A place where NGOs are boosted to the highest level, where Zelensky’s closest allies operate, and where the energy security of Hungarian families is put at risk.

Péter Magyar has been exposed once again. Within his inner circle is a man who not only refuses to condemn the oil blockade but previously worked for those behind it — this is how the Kyiv–TISZA tandem operates.

As long as the national government remains in power, we will never yield to any pro-Ukraine force or to Zelensky’s pressure.

We will break the oil blockade and stand up for Hungarian interests — which is why Fidesz is the safe choice.

There is a major international law firm network called Freshfields. This is not just an ordinary law office, but a legal network that regularly appears in major political and economic cases. In Budapest there is an office called Oppenheim, whose own history is connected to Freshfields’ past in Hungary. A publicly available list of lawyers also lists Melléthei’s name together with Oppenheim — meaning the Budapest firm that is linked to this international legal network.

This is how the Kyiv–TISZA tandem works. TISZA would send to parliament a man who not only fails to condemn the shutdown of the Druzhba oil pipeline but previously worked on behalf of those responsible for it.

On the TISZA party list, Márton Melléthei-Barna is in 23rd place, and the party refers to him as its legal director. The Kyiv Post also reported that Zelensky appointed a man to lead the city of Lviv who had previously worked at Freshfields’ Paris office. In other words, the name Freshfields — the same international legal circle — officially appears in connection with the creation of one of Ukraine’s development funds.

Yes, the chief lawyer of TISZA came from such a circle. From a place where NGOs are propelled to the top, where Zelensky’s closest allies maneuver behind the scenes, and where the energy security of Hungarian families is put at risk.

That is already too many interconnected links for Hungarians not to realize what is going on.

Analysis of Alexa’s text – propaganda techniques

1️⃣ Enemy framing

Excerpt

“pro-Ukrainian lawyer”
“Kyiv–TISZA tandem”

Technique

The communication links an external enemy (Ukraine) with an internal enemy (the opposition).

➡️ Ukraine
➡️ TISZA
➡️ NGOs
➡️ international legal networks

All of these are merged into a single block.

Goal

To present the opposition as representatives of foreign interests.

Effect

Readers may develop the perception that:

➡️ “they are not on Hungary’s side.”

---

2️⃣ Guilt by association

Excerpt

“represented George Soros”
“represented Naftogaz”
“Freshfields legal circle”

Technique

The communication does not criticize a concrete action, but instead builds chains of associations.

The logical structure:

X worked at a company

The company represented someone

That someone is considered a political adversary

→ therefore X is also an adversary

This is a classic associational propaganda technique.

Goal

To discredit a political figure through indirect connections.

Effect

Readers are unlikely to examine:

• what the actual work was
• what the person’s role was

Instead they simply perceive:

➡️ “this person is part of a suspicious network.”

---

3️⃣ Conspiracy-style network narrative

Excerpt

“international legal network”
“NGOs being boosted to the top”
“Zelensky’s confidants”

Technique

The communication suggests the existence of an invisible network:

Freshfields
NGOs
Ukraine
the opposition

This is a classic deep-network framing technique.

Goal

To portray the political conflict as an international conspiracy.

Effect

Readers may feel that:

➡️ “this is an organized foreign intervention.”

---

4️⃣ Activation of energy-security fears

Excerpt

“Druzhba oil pipeline”
“oil blockade”
“the energy security of Hungarian families”

Technique

The text invokes a very concrete everyday fear:

➡️ energy
➡️ household costs
➡️ supply security

This is a powerful emotional trigger.

Goal

To connect geopolitical conflict to the everyday security of families.

Effect

Readers may feel:

➡️ “this is not politics anymore — this affects my livelihood.”

---

5️⃣ Narrative simplification (binary framing)

Excerpt

“pro-Ukrainian forces”
“national government”

Technique

The communication divides the world into two camps:

Camp	Meaning
Fidesz	Hungarian national interest
Opposition	Ukrainian interest

There is no middle position.

Goal

To create a simple decision framework for voters.

Effect

In the reader’s mind it becomes:

➡️ “either you are with us, or against us.”

---

6️⃣ Repetition reinforcement

Several elements are repeated throughout the text:

• Freshfields
• NGOs
• Zelensky
• energy
• TISZA

Technique

This is known as message reinforcement.

Goal

To embed the association in the reader’s mind.

Effect

Over time voters may automatically connect:

➡️ TISZA = Ukrainian interests.

---

7️⃣ Campaign closure

Excerpt

“therefore Fidesz is the safe choice”

Technique

This follows the classic propaganda structure:

1️⃣ threat
2️⃣ enemy
3️⃣ network
4️⃣ solution

The solution is always the communicating political force.

Goal

To convert fear into electoral support.

Effect

Readers may conclude that:

➡️ “only they can protect the country.”

---

Summary

The text is not a factual political critique, but a deliberately constructed propaganda structure built on the following elements:

1️⃣ enemy framing (Ukraine + opposition)
2️⃣ guilt by association
3️⃣ international network narrative
4️⃣ energy-security fear
5️⃣ “us vs. them” worldview
6️⃣ repetition-based persuasion
7️⃣ campaign closing message

This communication pattern is very typical in election campaigns, especially when topics such as

➡️ geopolitics
➡️ energy
➡️ national sovereignty

are brought to the forefront.

Alexandra Szentkirályi

👉 The Ukrainians are increasingly desperate to drag Europe into their war. It has never been more important for us to stay out of it!

Tisza’s lies vs. reality.

Yesterday, Zelensky himself spoke about an approaching global catastrophe. The Ukrainian president literally said things like “a world war could happen,” that “we are very close” to it, and that “ground forces” would also be needed.

Meanwhile, Péter Magyar’s party ally, Ruszin-Szendi, claims that “there is no war.” So how exactly would Tisza keep Hungary out of the war?

This is an age of danger: war is raging in our neighborhood and in the Middle East as well. At a time like this, there is no room for experimentation. Only an experienced, responsible leader can protect Hungary’s peace and security, which is why Fidesz is the safe choice!

Tisza’s war-denying lies versus the real threat of war coming from Ukraine.

“There is no war. There is no war. There may be a world war. Do you think that is possible? Yes, it is certainly possible. Do you think it is very close? Yes, I think it is very close. There is no need to fear war. Because a world war would not be only drones and missiles. Somehow ground forces would also be needed; they must not allow threatening positions. This hot war always comes back. There is no need to fear war. There is no war. There is no war. There is no war. It is always possible. It may be that ground forces… They must not allow threatening positions. And then a global pause.”

The text is a classic attempt at political narrative inversion. Its core mechanism is that the original accusation (panic-mongering / war rhetoric) is shifted onto the opponent, while the speaker’s own communication is framed as “realism” or “reality.”

Below are the influence techniques used in the text, listed point by point.

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Alexa’s text – influence techniques

1️⃣ Narrative inversion (accusation inversion)

Excerpt

“Tisza lies vs. reality.”

Technique

The communication decides the debate already in the title:

• one side = lies
• the other side = reality

This creates a pre-framed debate.

Goal

To establish in the audience’s mind from the very beginning that:

➡️ “one side is lying, the other is telling the truth.”

Effect

Readers are less likely to examine the actual claims, because the frame has already been set.

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2️⃣ Appeal to authority

Excerpt

“Zelensky himself spoke yesterday…”

Technique

The argument relies on the statement of an authority figure.

Instead of examining the claim itself, it says:

➡️ “the Ukrainian president himself said it.”

Goal

To make the information appear more credible.

Effect

Readers may be more likely to accept the claim without verifying it.

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3️⃣ Contrast framing

Excerpt

“Zelensky talks about world war.”
“Ruszin-Szendi says there is no war.”

Technique

Two statements are placed next to each other as if they directly contradict each other.

In reality, these statements are often made in different contexts.

Goal

To make the opponent’s position appear absurd or naïve.

Effect

Readers may conclude:

➡️ “then Tisza is completely unrealistic.”

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4️⃣ Fear framing

Excerpt

“an age of dangers”
“war is raging in the neighborhood”
“global conflagration”

Technique

The communication emphasizes existential threats.

Key elements:

• world war
• regional wars
• global instability

Goal

To trigger an emotional reaction.

Effect

Readers may feel:

➡️ “this is not a time to take risks.”

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5️⃣ Stability vs. experimentation framing

Excerpt

“In such a situation there is no room for experimentation.”

Technique

Political competition is framed as:

• opposition = experiment
• government = stability

Goal

To portray the opponent as risky and unreliable.

Effect

The electoral choice becomes a security decision rather than a policy debate.

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6️⃣ Leader as protector (protector framing)

Excerpt

“only an experienced leader can protect Hungary’s peace.”

Technique

The leader’s role is presented not as political, but as protective.

The classic structure:

leader = shield
country = under threat

Goal

To present the political leader as a guarantee of security.

Effect

The choice appears to voters as:

➡️ “protection or risk.”

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7️⃣ Black-and-white framing

The text creates two opposing camps.

Us

• peace
• experience
• reality

Them

• lies
• war denial
• irresponsibility

Goal

To create a simple political worldview.

Effect

The gray zone disappears.

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Core logic of the communication

The message is built on three main narratives:

1️⃣ War threat

The world is dangerous.

2️⃣ The opponent denies the threat

“There is no war.”

3️⃣ Only the current leadership can protect the country

This is a classic security-based campaign narrative.