According to Zelenskyy, World War III is very close. The Ukrainians are trying ever more desperately to drag Europe into their war. It has never been more important for us to stay out of it. Péter Magyar is assisting the pro-war plans coming from Brussels — we are NOT. Fidesz is the safe choice!
According to Zelenskyy, World War III is very close. And in their war, the Ukrainians are increasingly trying to pull us in as well, in an ever more desperate way. That is exactly why it is so important, in this situation, to do everything we can to stay out of the war. This cannot be expected from Péter Magyar, behind whom the entire pro-war Brussels elite has lined up. That is why the only safe choice is Fidesz.
1️⃣ Activating fear of a world war (fear framing)
Excerpt
“According to Zelensky, the Third World War is very close.”
Technique
The communication builds on the strongest possible political fear:
- world war
- global catastrophe
- immediate threat
This is a fear-triggering narrative that provokes an immediate emotional reaction.
Goal
- create a sense of urgency
- dramatize the electoral choice
Effect
The reader may feel:
➡️ “This is no longer politics — it’s about survival.”
2️⃣ The “they are dragging us into the war” narrative
Excerpt
“The Ukrainians are increasingly desperately trying to drag Europe into their war.”
Technique
The conflict is framed as if:
- Ukraine is actively trying to pull Europe into the war
This is external threat framing.
Goal
- portray Ukraine as a threatening actor
- simplify the conflict
Effect
The reader may interpret it as:
➡️ “If we help Ukraine, we will automatically end up in the war.”
3️⃣ False dilemma
Excerpt
“We must stay out of the war.”
“The only safe choice is Fidesz.”
Technique
The communication narrows reality down to two options:
1️⃣ Fidesz → peace
2️⃣ opposition → war
In reality, however, there are many more political options.
Goal
- simplify the electoral decision
Effect
The reader may feel:
➡️ “If I don’t vote for Fidesz, then I am supporting war.”
4️⃣ Building an enemy coalition (enemy coalition framing)
Excerpt
“The entire pro-war Brussels elite has lined up behind Péter Magyar.”
Technique
The opponent is presented as part of an international coalition:
- Brussels
- EU elites
- pro-war politicians
This creates a conspiracy-like political framing.
Goal
- delegitimize the opponent
- elevate the conflict to an international level
Effect
➡️ “He is not just a political opponent, but someone serving foreign interests.”
5️⃣ Ignoring NATO reality
This is one of the most interesting aspects of the narrative.
Hungary
- is a NATO member
- is part of collective defense
- belongs to a shared security structure
Despite this, the message suggests that:
➡️ Hungary can independently decide whether to “stay out of the war.”
Technique
This is strategic omission.
Goal
- create a simpler political message
- avoid complex geopolitical realities
Reality
NATO membership means that:
- Hungary is part of an alliance system
- security policy is not entirely autonomous
6️⃣ Political decision = security issue (securitization)
Excerpt
“It has never been more important that we stay out of the war.”
Technique
The election is elevated to an existential security issue.
This is a political communication strategy known as securitization.
Goal
- magnify the importance of the election
- mobilize voters
Effect
➡️ “This is not just an election — it is about the fate of the country.”
7️⃣ Reinforcement through repetition (propaganda repetition)
The message repeatedly emphasizes:
- world war
- being dragged into war
- staying out
- the safe choice
This is a classic propaganda technique.
Goal
Make the message memorable and easily internalized.
Summary
Alexa’s communication uses a very typical election propaganda structure:
1️⃣ fear of world war
2️⃣ external enemy (Ukraine, Brussels)
3️⃣ internal enemy (the opposition)
4️⃣ false dilemma (peace vs war)
5️⃣ omission of NATO reality
6️⃣ election framed as a national security issue
The final political framing becomes:
➡️ “Fidesz = peace”
➡️ “Opposition = war.”