balazska

I saved 1,000 forints on today’s fuel fill-up 😁 Go protected price! And this is something the Tisza party is attacking!

I got a receipt at the gas station. I filled 32 liters. The market price would have been 6.47 per liter today, and of course tomorrow it will probably be even higher. Thanks to the protected price, I saved 1,040 forints.

Yes, the math checks out: 32 forints saved per liter, and 32 × 32 gives roughly 1,000 forints, actually a bit more.

And this is exactly what the Tisza politicians are attacking. I see them all giving statements saying the protected price is bad and should be abolished.

If they came to power — which fortunately they won’t, because Hungarian people are smarter than that — they would have already abolished it.

1️⃣ Highlighting individual gain (micro-benefit framing)

Excerpt

“I saved 1,000 forints on today’s refueling.”

Technique

The communication emphasizes a specific, small personal gain.

➡️ 1,000 HUF
➡️ receipt
➡️ concrete calculation

This is psychologically powerful because:

  • people perceive tangible, immediate gains
  • they do not see the system-level costs

Economic reality

A price cap or “protected price” does not eliminate the cost, it only:

  • spreads it across the system
  • compensates it with state money
  • or other consumers pay for it

So the 1,000 HUF did not disappear, it was simply shifted somewhere else.

Effect

The reader feels:

➡️ “I won.”

What they do not see is:

➡️ “someone else paid for it.”


2️⃣ Visible receipt → illusion of credibility

Excerpt

“I got a receipt… 32 liters… 32 forints per liter.”

Technique

This is what can be called the “illusion of evidence.”

The receipt is:

  • real
  • calculable
  • visible

This creates the feeling:

➡️ “this is objective proof.”

In reality, however, it only shows the surface.

The receipt does not show, for example:

  • state compensation
  • financing through the tax system
  • supply distortions

3️⃣ Making the cost invisible

Technique

The communication completely omits that a price cap always has a cost.

Possible sources:

1️⃣ state budget

→ paid by taxpayers

2️⃣ oil companies / gas stations

→ prices raised elsewhere

3️⃣ later price increases

→ market distortions

This is a classic hidden-cost technique.


4️⃣ Inserting a political enemy

Excerpt

“the Tisza supporters are attacking this”

Technique

An economic issue is turned into a political identity conflict.

The implied message:

  • us → cheap fuel
  • them → expensive fuel

This simplifies the debate.

In reality, the real question is:

➡️ who pays the difference.


5️⃣ “The people are with us” narrative

Excerpt

“Hungarian people are smarter than that.”

Technique

This is the so-called popular legitimacy formula.

The communication suggests:

➡️ “the people agree with us.”

This frames:

  • criticism as elite opinion
  • support as the will of the people

The economic logic in short

The story actually looks like this:

Balázs refuels:

32 liters × 32 HUF ≈ 1,000 HUF gain

But somewhere in the system:

  • the state pays
  • oil companies pay
  • other consumers pay

The money does not disappear.

It is simply redistributed.


The core of the propaganda

The narrative suggests:

➡️ “the government is giving you money.”

The reality is closer to:

➡️ “the system rearranges who pays for the fuel.”

balazska

According to Index, I cannot win the election in North Pest. Of course I can!! If the voters of the Brussels parties make a mistake, I will be the laughing third 😁 #northpest #pestujhely

What do you think about the Index article claiming that there is no scenario in which I could win here in North Pest? Actually, there is — let me show you.

I’ll draw it on the back of this defective poster.

According to the current polls, the strong candidate here in North Pest is Balázs Barkóczi. I’m just slightly behind him — Balázs Németh. And here are the others: Tisza, Mi Hazánk, and the Two-Tailed Dog Party.

And the scenario that would favor me is the following: if Tisza voters make the tactical mistake of getting carried away by enthusiasm and vote for their own candidate in the individual district instead of supporting Balázs Barkóczi, the locally strong Brussels-aligned left-wing candidate, then I will be the laughing third. 😁

1️⃣ “Hostile media” framing

Excerpt

“According to Index, I cannot win the election in North Pest.”

Technique

The politician presents a media article as a hostile actor.

➡️ “according to Index…”
➡️ “I cannot win”

This suggests that the media is not an objective analyst, but a political opponent.

Goal

  • to discredit negative media coverage
  • to mobilize the candidate’s own supporters
  • to portray criticism as a hostile attack

Effect

Supporters may develop the feeling that:

➡️ “the media is working against us.”

This is a classic populist media-framing technique.


2️⃣ “Us vs. Brussels parties” framing (us-vs-them framing)

Excerpt

“If the voters of the Brussels parties make a mistake…”

Technique

Opponents are grouped under a single negative label:

➡️ “Brussels parties”

This simplifies the political landscape.

Goal

  • to delegitimize opponents
  • to frame the political conflict as a national struggle

Effect

Readers may form the impression that:

➡️ “they represent Brussels, not Hungary.”


3️⃣ Manipulation of tactical voting (strategic voting framing)

Excerpt

“If Tisza voters make the mistake of voting for their own candidate…”

Technique

The politician does not emphasize his own program, but focuses on the mathematics of the election.

➡️ tactical mistake
➡️ vote splitting
➡️ “laughing third”

Goal

  • to portray the election as a strategic game
  • to create uncertainty among opposition voters

Effect

A voter might start thinking:

➡️ “maybe I really would be making a tactical mistake.”


4️⃣ The “laughing third” narrative (underdog comeback)

Excerpt

“I will be the laughing third.”

Technique

The candidate portrays himself as an underdog with a potential comeback.

This is a common campaign device:

➡️ “I’m not leading right now”
➡️ “but there is a path to victory”

Goal

  • to energize the candidate’s supporters
  • to challenge the perception that the race is already decided

Effect

Supporters may feel:

➡️ “the election is still open.”


5️⃣ “Drawn explanation” populist visualization (simplified visual politics)

Excerpt

“I’ll draw it on the back of a defective poster.”

Technique

The politician explains politics with a simple drawing.

This is a deliberate communication tool:

➡️ informal
➡️ direct
➡️ “people-style” presentation

Goal

  • to make electoral mathematics easy to understand
  • to build a direct, non-elitist image

Effect

The message spreads more easily on social media.


Overall picture

Balázs’s message is not about policy, but about three main narratives:

1️⃣ Hostile media (Index)
2️⃣ Brussels vs. the national side
3️⃣ Tactical voting → the “laughing third”

This is a typical campaign rhetoric, where:

  • media criticism → is framed as an attack
  • opponents → are linked to an external power
  • the election → is presented as a strategic game.

alexa

The Hungarian Parliament stands on the side of the Hungarian people, while the Ukrainian ambassador is simply outraged!

Yesterday, Parliament declared that Hungary does not support Ukraine’s accession to the European Union, and thus we continue to stand up for Hungarian interests, for peace, and for security. We will not allow pro-war forces to send our money to Ukraine, and we will not allow anyone to drag us into this senseless war or to cut us off from cheap Russian energy.

This is what the Ukrainian ambassador considers “shameful.” Sándor Fegyir finds a step that protects Hungarian families, young people, and pensioners unacceptable — but we will not bow to any external demands.

While TISZA would fulfill the expectations of Zelensky and Brussels, the national government will continue to stand up for the peace and security of our country. That is why Fidesz is the reliable choice.


Subtitle translation

Zelensky must have had quite a bad start to his morning today, and he probably wants Péter Magyar to win more than ever. Yesterday the Hungarian Parliament made a decision and said no to Ukraine’s EU accession, said no to prolonging the war, and said no to abandoning Russian energy.

The Ukrainian ambassador said this was shameful. Well, we think what is truly shameful is when someone does not represent the interests of their own country.

That is what the election in April will be about: whether a Hungarian parliament capable of governing remains in power, or whether a parliament will come that in reality represents Ukrainian interests. That is what is at stake on April 12.

1️⃣ National Side vs. External Enemy (us vs. them framing)

Excerpt

“The National Assembly stands on the side of the Hungarians, while the Ukrainian ambassador is simply raging.”

Technique

The communication divides the world into two camps:

➡️ Hungarians
➡️ Ukrainians / external actors

This is a classic “us vs. them” framing.

Goal

  • to transform a political conflict into a national conflict
  • to present criticism as a foreign attack

Effect

The reader may feel that:

➡️ “anyone who disagrees with the government is against Hungarians.”


2️⃣ Activation of War Fear (fear framing)

Excerpt

“We will not allow them to drag us into this senseless war.”

Technique

The communication suggests that:

➡️ political opponents
➡️ or foreign actors

would drag Hungary into a war.

This is a classic security-based fear framing.

Goal

  • to activate voters’ security fears
  • to present the political choice as a life-and-death issue

Effect

The reader may feel that:

➡️ “if another government comes to power, there will be war.”


3️⃣ Economic Fear – Energy Narrative

Excerpt

“to detach us from cheap Russian energy”

Technique

Energy prices are used as a political tool:

➡️ cheap energy
➡️ expensive energy
➡️ protection of families

Goal

to frame the election as a cost-of-living issue.

Effect

The reader may feel that:

➡️ “if there is political change, energy will become expensive.”


4️⃣ Foreign Interference Narrative

Excerpt

“Zelensky wants Péter Magyar’s victory more than ever.”

Technique

The communication suggests that:

➡️ a foreign leader
➡️ wants to influence the Hungarian election.

This is a classic foreign interference narrative.

Goal

to weaken the legitimacy of the opposition.

Effect

The reader may feel that:

➡️ “the opposition does not represent Hungarian interests.”


5️⃣ Moral Reversal (shame reversal)

Excerpt

“The Ukrainian ambassador said it is shameful.”
“Well, according to us, what is truly shameful is…”

Technique

The communication reverses the criticism:

➡️ the original criticism
➡️ becomes a moral attack against the opponent

Goal

to neutralize the criticism.

Effect

The reader no longer examines the original issue, but focuses on the moral conflict instead.


6️⃣ Electoral Ultimatum (binary choice framing)

Excerpt

“This will be the stake on April 12.”

Technique

The election is reduced to two options:

1️⃣ Hungarian interests
2️⃣ Ukrainian interests

This is a false dilemma.

Goal

to simplify political complexity.

Effect

The reader may feel that:

➡️ “there are only two possible choices.”


Summary

The core narrative of the text is:

“The government protects Hungarians, while the opposition serves foreign interests.”

To support this narrative, several propaganda tools are combined:

  • national vs. external enemy framing
  • war-related fear
  • energy price fear
  • foreign interference narrative
  • moral reversal
  • false electoral dilemma

This is a classic election campaign message built on three strong emotional pillars:

⚠️ security
⚠️ sovereignty
⚠️ economic fear.

alexa

Let us stand together for Hungary — let’s meet in large numbers on Sunday at the Peace March!

This will be the most important Peace March so far, as the election is approaching and the stakes are enormous. President Zelensky is trying to blackmail our country with an oil blockade, while Péter Magyar is cooperating with him in an attempt to bring about a change of government.

Let us show that Hungary cannot be blackmailed and that we stand with the national government and with peace.

🟠 Let’s meet on March 15 at the Peace March, and afterwards at Kossuth Square!

This week will see the largest Peace March ever. In five days, on March 15, the biggest and most important Peace March of all time will arrive here at Kossuth Square. The election is around the corner and the stakes are enormous. President Zelensky is trying to break our country with an oil blockade.

We must stand up together for Hungary and show that Hungary says no to Ukrainian blackmail. In other words, your country needs you.

See you on March 15 at the Peace March and afterwards here at Kossuth Square.

1️⃣ Patriotic Mobilization

Excerpt

“Let us stand together for Hungary.”
“Let’s show that Hungary cannot be blackmailed.”

Technique

Political participation is framed as a patriotic duty.

➡️ standing up for Hungary
➡️ acting together
➡️ saying no

Goal

To elevate the political event (the Peace March) into a national obligation.

Effect

The reader may feel that:

➡️ “If I don’t go, I’m not standing up for my country.”


2️⃣ External Enemy Framing

Excerpt

“Zelensky is trying to blackmail our country with an oil blockade.”

Technique

A foreign actor is portrayed as a threatening enemy.

➡️ blackmail
➡️ blockade
➡️ breaking Hungary

Goal

To present the situation as an international attack on Hungary.

Effect

The reader may feel that:

➡️ Hungary is under external pressure.


3️⃣ Linking the Domestic Opponent with a Foreign Enemy (Enemy Coalition)

Excerpt

“And Péter Magyar is cooperating with him.”

Technique

The communication connects a foreign leader with a domestic political opponent.

➡️ Zelensky
➡️ Péter Magyar

Goal

To portray the opposition as serving foreign interests.

Effect

The reader may conclude that:

➡️ “The opposition is working for outside interests.”


4️⃣ Dramatizing Existential Stakes (High-Stakes Framing)

Excerpt

“The election is approaching and the stakes are enormous.”

Technique

The political moment is presented as a decisive historical turning point.

➡️ the most important Peace March
➡️ enormous stakes

Goal

To create urgency and encourage participation.

Effect

The reader may feel that:

➡️ action must be taken now.


5️⃣ Message Repetition

Excerpt

The text repeatedly mentions:

➡️ “Peace March”
➡️ “March 15”
➡️ “Kossuth Square”

Technique

The message is reinforced through constant repetition.

Goal

To ensure that the time and location of the event are clearly remembered.

Effect

The information becomes easier to retain.


6️⃣ Collective Duty Framing

Excerpt

“Your homeland needs you.”

Technique

Political participation is framed as a personal duty.

Goal

To evoke a sense of individual responsibility.

Effect

The reader may feel that:

➡️ they personally must take part.


Summary

This text is a classic mobilization campaign message built on three core narratives:

1️⃣ Hungary is under attack
2️⃣ Foreign and domestic enemies are cooperating
3️⃣ Attending the Peace March is a patriotic duty

The communication aims to:

➡️ create emotional mobilization
➡️ increase political participation
➡️ build a clear enemy narrative.

alexa

Unacceptable! A former lieutenant general of the Ukrainian intelligence services threatened the five children and six grandchildren of Viktor Orbán with a Ukrainian “death squad” because the prime minister is defending the interests of the Hungarian people against Ukraine’s demands.

In an interview, Grigory Omelchenko said that the unit created to eliminate the enemies of Ukraine knows everything about Viktor Orbán and his family, and that if the prime minister does not change his position, it could strike him. He also added that he hopes Péter Magyar will win.

Meanwhile, Volodymyr Zelenskyy, working together with the Tisza party and Brussels, is endangering Hungary’s energy security by blocking the Druzhba oil pipeline, while a former intelligence official openly threatens Hungary’s prime minister and his family.

Despite the blackmail and threats, the national government continues to say no to Kyiv’s demands. We will stay out of the war, we will not send Hungarian taxpayers’ money to Ukraine, and we will not give up cheap energy.

For us, Hungary comes first! Viktor Orbán and Fidesz are the reliable choice! 🇭🇺

1️⃣ Shock Threat Narrative (fear shock framing)

Excerpt

“threatened Orbán Viktor’s five children and six grandchildren with a Ukrainian death squad”

Technique

The message targets the most sensitive emotional point:

  • family
  • children
  • grandchildren
  • death threat

This is a classic emotional shock opening.

Goal

  • trigger an immediate emotional reaction
  • combine anger and fear

Effect

The reader does not analyze the information rationally but reacts emotionally:

➡️ “If his family is threatened, then the country itself is under attack.”


2️⃣ One Person → Attack on the Entire Nation (leader–nation fusion)

Excerpt

“threatening the Prime Minister of Hungary and his family”

Technique

The communication blurs the line between the leader and the country.

Orbán = Hungary.

This is a well-known propaganda mechanism:

leader = nation

Goal

To make a political attack appear not as political disagreement but as a national attack.

Effect

➡️ attacking Orbán → attacking Hungary.


3️⃣ Enemy Coalition Construction (enemy coalition framing)

Excerpt

“Zelensky cooperating with Tisza and Brussels”

Technique

Several actors are merged into one enemy bloc:

  • Zelensky
  • Tisza
  • Brussels

This creates a three-level enemy image:

  • foreign leader
  • domestic opposition
  • EU institution

Goal

To tie the domestic political opponent to foreign interests.

Effect

➡️ the opposition appears to be “serving foreign interests.”


4️⃣ Energy Security Panic Narrative

Excerpt

“endangering Hungary’s energy security by blocking the Druzhba oil pipeline”

Technique

The communication activates fears tied to everyday life:

  • energy
  • fuel prices
  • household utilities
  • cheap energy

This is one of propaganda’s strongest tools because everyone is affected.

Goal

To turn a geopolitical conflict into a household economic problem.

Effect

➡️ “if they come to power, energy will become expensive.”


5️⃣ Blackmail Narrative (blackmail framing)

Excerpt

“Despite the blackmail and threats”

Technique

The situation is framed as if:

  • Hungary is being blackmailed
  • foreign actors are exerting pressure

This is a sovereignty narrative.

Goal

To frame the conflict as:

➡️ Hungary vs external pressure

instead of

➡️ a political dispute with the EU or Ukraine.


6️⃣ Peace vs War Framing

Excerpt

“We will stay out of the war”

Technique

This is a false dichotomy:

government = peace
opposition = war

Goal

To emotionally simplify the political choice.

Effect

➡️ voting appears to be a security decision.


7️⃣ Activation of Economic Fear

Excerpt

“we will not send Hungarians’ money to Ukraine”

Technique

This is a financial loss narrative.

The voter feels:

➡️ it concerns their own money.

Goal

To frame the conflict as a personal financial loss.


8️⃣ Identity Mobilization

Excerpt

“For us, Hungary comes first!”

Technique

This is an identity slogan.

Similar structures include:

  • America First
  • Poland First
  • Hungary First

Goal

To turn the political choice into a matter of identity.


9️⃣ Campaign Closing Mobilization

Excerpt

“Orbán Viktor and Fidesz are the safe choice”

Technique

The entire message ultimately closes with a campaign slogan.

In propaganda structure it looks like this:

  1. shock
  2. enemy
  3. fear
  4. protection
  5. vote

Overall Picture

The text follows a classic five-step propaganda formula:

1️⃣ Threat
2️⃣ Enemy bloc
3️⃣ Economic fear
4️⃣ National defense narrative
5️⃣ Mobilization for voting


What is particularly striking

This is no longer an informational post but a full campaign message.

Every key propaganda element is present:

  • fear
  • enemy
  • economy
  • war
  • identity
  • election

alexa

🚨 We now know exactly what the real Tisza program consists of, because after it leaked, a former Tisza insider also confirmed it. Austerity measures, tax increases, and the abolition of family tax benefits — this is what would await Hungarians under a Tisza government.

Moreover, if we add up the amount of money that Péter Magyar and his allies want to collect according to this program, it comes out to exactly the same amount — down to the forint — that the EU expects Hungary to send to Ukraine. This also shows that Péter Magyar and his allies are working together with Zelensky and standing on the side of Ukraine.

🟠 We, however, will not allow our country to be dragged into the war, and we will stand up for Hungarian interests. The only safe choice is Fidesz.

And the situation is that there is indeed a real Tisza program — a package of austerity measures from Péter Magyar and his allies that they do not like to talk about very much. However, their experts have already spoken quite a lot about it in place of Péter Magyar, because the program has already appeared on the internet, complete with various signatures. In fact, there is a former Tisza member — his name is Csaba Csercsabálás — who eventually grew tired of what was happening inside Péter Magyar’s party, of the lies and the hypocrisy, and started speaking about the fact that this is indeed the real Tisza program, containing austerity measures, tax increases, and cuts.

One more interesting detail before we look at how Tisza experts talk about their plans: if we add up the money that Péter Magyar and his allies want to collect from the Hungarian people through this program, it turns out to be almost exactly the same amount that Hungary would be expected to contribute to the funds that the EU wants to send to Ukraine.

So they would collect the same amount from Hungarians that the EU expects Hungary to send to Ukraine. How interesting — how diligent Péter Magyar and his allies are, having already figured out in advance where, from whom, and how much money should be collected into the common pool so that it can then be sent on to Ukraine.

1️⃣ “Leaked document” narrative (fake leak framing)

Excerpt

“the real Tisza program has leaked… with all kinds of signatures”

Technique

The communication claims that a secret document has been made public.

This is a common propaganda element:

  • “leaked”
  • “real program”
  • “with signatures”

Goal

  • to create the appearance of credibility
  • to undermine the opponent’s denial

Effect

The reader may feel:

➡️ “if it leaked, it must be true.”

Real problem

If a document is proven to be fake, the “leaked program” narrative collapses, yet propaganda may continue using it.

This is what is called a “zombie narrative” (a dead narrative kept alive).


2️⃣ “Defector insider” story (defector narrative)

Excerpt

“a former Tisza insider also confirmed it”

Technique

It refers to an alleged internal source.

Key elements:

  • “defected”
  • “had enough”
  • “told the truth”

Goal

  • to imitate insider credibility
  • to dramatize the story

Effect

The reader may feel:

➡️ “if someone from inside says it, it must be true.”


3️⃣ Activation of austerity fears (austerity fear framing)

Excerpt

“austerity measures, tax increases, abolition of family tax benefits”

Technique

The communication activates the most sensitive economic fears.

Key elements:

  • tax increases
  • austerity
  • abolition of family benefits

Goal

to undermine voters’ sense of economic security.

Effect

➡️ “if they come to power, we will live worse.”


4️⃣ False mathematical proof (false quantitative proof)

Excerpt

“it comes out to exactly the same amount down to the last forint”

Technique

The propaganda attempts to prove the claim with apparent calculations.

This is the classic “fake precision technique.”

Key elements:

  • “exactly down to the forint”
  • “if we add it up”

Goal

  • to imitate scientific credibility
  • to make the narrative appear logical

Effect

➡️ “if they calculated it, it must be true.”


5️⃣ Creation of a conspiracy link (conspiracy linking)

Excerpt

“Magyar Péter and his allies are working together with Zelensky”

Technique

The communication connects a foreign leader with a domestic political opponent.

This is known as:

enemy alliance framing

Goal

  • to link the opposition to foreign interests
  • to place domestic politics into a geopolitical conflict frame

Effect

➡️ “they do not represent Hungarian interests.”


6️⃣ Mobilization through war fear (war fear mobilization)

Excerpt

“they would drag our country into the war”

Technique

The communication uses fear of war as a political mobilization tool.

Goal

to emotionally mobilize voters.

Effect

➡️ “if they come to power, there will be war.”


7️⃣ Simple electoral framing (binary political framing)

Excerpt

“Only Fidesz is the safe choice”

Technique

The political landscape is reduced to two actors.

Frame:

  • Fidesz = security
  • opponent = danger

Goal

to delegitimize alternatives.

Effect

➡️ “there is no other safe choice.”


Structure of the full narrative

The communication builds a complete propaganda chain:

1️⃣ secret document
2️⃣ insider whistleblower
3️⃣ austerity measures
4️⃣ mathematical “proof”
5️⃣ foreign conspiracy
6️⃣ war threat
7️⃣ savior political force

This is a classic political fear narrative.


Why does this work for many people?

Especially among older voters it can work because:

  • the story is simple
  • it uses strong emotional triggers
  • it contains little verifiable data
  • it creates a strong enemy image

This is a typical pattern of modern political propaganda.

balazska

🤡 They know they are fewer! They want to lock up those who think differently 😅

A huge story about Tisza-style democracy — let me tell it.

In a shopping mall in Buda, in a restaurant café, two women in their early forties were talking. Based on their clothing, it was clear that they were well-off and not struggling financially.

One of them said that the situation in the country is terrible. She said that if, after 16 years, Orbán wins again, she will definitely move away from here because she cannot take it anymore.

The other replied: “Yes, I’m also a Tisza supporter, you won’t believe it. My mother is still going to vote for Fidesz. She still supports Viktor Orbán.”

“Really?” the first woman said. “My parents are the same. But I’ve already decided what we’ll do. We have to lock them up on April 12 so they can’t leave the apartment. That’s the minimum — they have to be locked in.”

These are the Tisza supporters.
This is their idea of democracy.

1️⃣ Anecdotal evidence

Excerpt

“Budai shopping mall… two women around forty were talking…”

Technique

The communication tells an alleged personal scene.

➡️ a conversation between two women
➡️ supposedly “overheard” sentences

This is known as anecdotal evidence.

Goal

  • to present an isolated story as a general phenomenon
  • to create a sense of credibility (“I was there, I heard it”).

Effect

The reader may feel:

➡️ “if people say things like this, there must be many like them.”


2️⃣ Moral demonization of the opponent

Excerpt

“They should be locked in… they shouldn’t be able to leave the apartment.”

Technique

The opponent’s voters are portrayed as authoritarian and anti-democratic actors.

This is a classic moral character attack.

Goal

  • to morally discredit the opponent
  • to suggest that they do not respect democracy.

Effect

The reader may develop the impression:

➡️ “they want a dictatorship.”


3️⃣ Social elite framing

Excerpt

“Budai shopping mall… well-off…”

Technique

The story emphasizes the financial and social status of the people involved.

➡️ from Buda
➡️ well dressed
➡️ no financial problems

This is elite framing.

Goal

to associate the opponent with a “Budapest/Buda elite” image.

Effect

The reader may feel:

➡️ “they look down on ordinary people.”


4️⃣ Collective labeling (group generalization)

Excerpt

“This is what Tisza supporters are like.”

Technique

A single story is used to draw conclusions about an entire political community.

➡️ two people → the entire camp

Goal

to negatively generalize the opponent’s supporter base.

Effect

The reader may conclude:

➡️ “Tisza voters are like this.”


5️⃣ Mockery and emotional mobilization

Excerpt

🤡 😅

Technique

Emojis and mockery are used to provoke an emotional reaction.

This is ridicule propaganda.

Goal

  • to make the opponent look ridiculous
  • to trigger emotional identification within the speaker’s own camp.

Effect

Readers are more likely to react emotionally rather than based on facts.


The core of the narrative

The story builds a classic campaign frame.

Structure

1️⃣ “I saw a scene”
2️⃣ “the opponent’s voters are extreme”
3️⃣ “they despise people who think differently”
4️⃣ “this is their version of democracy”

This is typical political storytelling, where:

➡️ a story becomes political “evidence.”

alexa

What is it that Gergely Karácsony and Dávid Vitézy don’t know? For example, how to drive. That’s precisely why they don’t experience what Budapest’s motorists face every day: the countless potholes and the constant traffic jams.

However, there is also good news for those who travel by car: the government has introduced protected fuel prices. This was necessary because Zelensky and Péter Magyar allegedly coordinated actions to create an energy crisis in Hungary and thereby bring about a change of government.

But we will not allow this! We will not give in to blackmail and we will protect the energy security of Hungarian families. The Tisza party therefore stands on the side of the Ukrainians, while the national government stands on the side of Hungarians.

🟠 That is why Fidesz is the reliable choice!


What is something that Gergely Karácsony and Dávid Vitézy don’t know, but you do? There are many such things, but one thing is certain: neither of them knows how to drive. Because of this, they hardly encounter the problems that people in Budapest have to face while driving.

The pothole situation is still far from ideal, to put it mildly, and we shouldn’t even start talking about traffic. But at least there is one positive development for drivers, hauliers, and entrepreneurs in Budapest as well: the government has introduced protected fuel prices here too.

This was necessary because Zelensky and Péter Magyar worked together — Zelensky shut down the Druzhba oil pipeline — in order to trigger an energy crisis in Hungary, hoping that angry citizens would then drive out the national government. But that will not happen, because we did not start yesterday. We have strategic reserves, and the government has introduced protected prices, thereby protecting Hungarian families and Hungarian businesses.

So we continue to stand on the side of Hungarians, while Péter Magyar and his allies stand on the side of the Ukrainians.

1️⃣ Personal discrediting (character attack)

Excerpt

“What is it that Gergely Karácsony and Dávid Vitézy cannot do? For example, drive.”

Technique

Instead of criticizing the opponents’ professional performance or policies, the communication attacks their personal abilities.

➡️ “they cannot drive”

This is a mocking personal attack rather than a discussion of policy issues.

Goal

  • to question the opponent’s competence
  • to make them appear ridiculous

Effect

The reader may develop the impression:

➡️ “if they cannot even drive, they cannot run a city either.”

This is a metaphorical transition.


2️⃣ Activation of everyday frustrations (everyday grievance framing)

Excerpt

“countless potholes and constant traffic jams”

Technique

The communication builds on a problem that affects almost every driver.

➡️ potholes
➡️ traffic jams

These are very strong emotional triggers in urban transportation.

Goal

  • to create immediate identification
  • to channel everyday frustrations into politics

Effect

The reader may easily feel:

➡️ “yes, traffic really is bad.”

After that, the communication links this frustration to the political opponent.


3️⃣ Causal manipulation (false causal chain)

Excerpt

“the government introduced protected fuel prices”

then

“because Zelensky and Péter Magyar worked together”

Technique

The text constructs a cause-and-effect chain that is politically powerful but presented without evidence.

Chain:

1️⃣ Zelensky
2️⃣ Péter Magyar
3️⃣ energy crisis
4️⃣ government change

This is a narrative construction.

Goal

  • to blame the opposition for economic problems
  • to place domestic politics into a geopolitical conflict frame

Effect

The reader may feel:

➡️ “economic problems are caused by the opposition.”


4️⃣ Linking external and internal enemies (enemy linking)

Excerpt

“Zelensky and Péter Magyar worked together”

Technique

This is a common propaganda pattern:

➡️ foreign actor
➡️ domestic political opponent

The two become a single shared enemy.

Goal

  • to reduce the legitimacy of the opposition
  • to create the perception that they “serve foreign interests”

Effect

The reader may feel:

➡️ “the domestic opposition is cooperating with foreign powers.”


5️⃣ Crisis narrative construction (crisis framing)

Excerpt

“they want to cause an energy crisis”

Technique

The communication depicts a threatening crisis situation.

➡️ energy crisis
➡️ blackmail

Goal

  • to generate fear
  • to increase the demand for strong leadership

Effect

The reader may feel:

➡️ “the country is under threat.”


6️⃣ Protector-government narrative (protector framing)

Excerpt

“we will protect the energy security of Hungarian families”

Technique

The government is presented as a protective force.

Key words:

➡️ protect
➡️ strategic reserves
➡️ protected price

Goal

  • to strengthen the image of stability
  • to portray the government as a protective shield

Effect

The reader may feel:

➡️ “only the government can handle the crisis.”


7️⃣ Binary political worldview (us vs. them framing)

Excerpt

“we stand on the side of Hungarians, while Péter Magyar stands on the side of the Ukrainians”

Technique

The communication divides the world into two camps.

UsThem
HungariansUkrainians
national governmentopposition
protectionbetrayal

Goal

  • to create a simple political decision framework

Effect

The reader’s decision frame becomes:

➡️ “either you are with us or against us.”


8️⃣ Campaign closing mobilization (political call to action)

Excerpt

“That is why Fidesz is the safe choice!”

Technique

The entire narrative culminates in a voting decision.

Structure

1️⃣ problem
2️⃣ enemy
3️⃣ danger
4️⃣ protection
5️⃣ voting

This is a classic campaign structure.


Summary

The text combines at least six propaganda techniques:

1️⃣ personal discrediting
2️⃣ activation of everyday frustrations
3️⃣ manipulated causal chain
4️⃣ linking external and internal enemies
5️⃣ crisis narrative
6️⃣ protector-government narrative
7️⃣ “us vs. them” political framing
8️⃣ electoral mobilization

This is a very typical modern campaign communication, built primarily on emotional reactions rather than factual debate.

balazska

This can be heard even from the Moon! Go, young people!

Hello, Balázs Németh! Huge, huge, huge! Let’s show it! I’m the two-faced comic. Can it go here? Of course, of course. With love, for Csongor. Thank you very much.

Can we have one more battle cry for the camera? Sure.

Go Fidesz–KDNP!

Even Zelensky heard that. I think they heard that even from the Moon. I really hope so.

Thank you very much for the opportunity.