Those who could not be with us in person yesterday, I ask them to support us by sharing, commenting, and liking today’s videos and posts. Let’s show that we are not only stronger on the streets, but also in the digital space.

To those who wanted to come, or would have liked to come but for some reason felt they could not, or thought they might not manage such a long walk due to their age, I want to say that it means a lot to us if they stand with us on social media — by writing a supportive comment or sharing posts related to the Peace March. This way the message can also reach people who cannot be here with us physically but are still with us in the virtual space and following what is happening. We count on them as well, and we sincerely thank them for their thoughts and supportive messages.

And to those who feel they do not want to be here, I can only say that everyone should think carefully about what is at stake in this election in terms of their own lives. We try to argue with reason, and we believe everyone can see that the threats directed at Hungary in recent weeks could make life much more difficult for all of us if we did not stand up against them and raise our voices against blackmail.

That is why I encourage everyone to think carefully, from the perspective of their own lives, about what is at stake in this election.

1️⃣ Digital Mobilization (online mobilization framing)

Excerpt

“support us with a share, a comment, or a like”

Technique

The speech frames political participation so that physical presence can be replaced by digital activity.

Key elements

• share
• comment
• like
• online presence

Goal

• increase the visibility of political support
• strengthen algorithmic spread
• create the perception of an online mass movement

Effect

People may feel that
➡️ even a simple online action means they are “taking part in the movement.”

---

2️⃣ “We Are the Majority” Narrative

(bandwagon effect / majority framing)

Excerpt

“Let’s show that we are not only more numerous on the streets, but also in the digital space.”

Technique

The communication suggests that the movement represents the majority.

This is a classic bandwagon effect.

Goal

• attract undecided people
• exploit crowd psychology

Effect

Readers may feel that:

➡️ “the majority is already on this side.”

---

3️⃣ Building Collective Identity

(collective identity framing)

Excerpt

“they are with us in the virtual space”

Technique

The speech creates an expanded community:

• those present at the march
• those supporting it online

Both groups are framed as members of the same political community.

Goal

• involve as many people as possible
• strengthen political identity

Effect

People may feel:

➡️ “we are one community.”

---

4️⃣ Suggesting Moral Obligation

(moral framing)

Excerpt

“we count on them a lot”

Technique

Participation is framed not simply as support, but as a moral contribution.

Goal

• create psychological pressure
• strengthen loyalty

Effect

People may feel:

➡️ if they do not support it, they are letting the community down.

---

5️⃣ Fear Framing Through External Threat

(fear framing / threat narrative)

Excerpt

“the threat that has been directed toward Hungary”

Technique

The communication places an external danger at the center of the political narrative.

Key words

• threat
• blackmail

Goal

• trigger emotional reactions
• mobilize political support

Effect

Readers may feel that:

➡️ the country is in danger.

---

6️⃣ Dramatizing the Election

(high-stakes framing)

Excerpt

“everyone should think about what is at stake in this election from the perspective of their own life”

Technique

The election is framed as an existential decision.

Not just a political choice, but something that:

• directly affects people’s lives.

Goal

• increase voter participation
• dramatize the political stakes

Effect

Readers may feel:

➡️ “this is about my own life.”

---

7️⃣ Constructing an Enemy Image

(external enemy framing)

Excerpt

“against blackmail”

Technique

The communication frames a political pressure coming from outside in opposition to “the Hungarian people.”

Goal

• define political sides
• create a “us vs. them” narrative

Effect

Readers may develop a feeling that:

➡️ defense is necessary.

---

Summary

The speech combines several classic propaganda and political communication techniques.

Main tools

• Digital mobilization
• Majority narrative (“we are the many”)
• Building collective identity
• Suggesting moral obligation
• Fear framing through external threats
• Dramatizing the election
• Creating an enemy image

Communication objective

➡️ political mobilization
➡️ increasing online activity
➡️ creating emotional identification with the movement.

My response to Telex, who are still very angry that Viktor Orbán and Péter Szijjártó brought two Hungarian prisoners of war home. It is sad that even in the most basic situations there isn’t enough goodwill in some people to simply rejoice together that the lives of our fellow Hungarians were saved.

Don’t you think it is in poor taste that these returned prisoners of war are then paraded in the Fidesz campaign?

I find it very unfortunate that even in matters like this we cannot reach some minimal common ground. Without meaning to offend you, I believe that the fact we were able to bring these people home from what was practically the jaws of death is, first of all, an incredible achievement and something truly remarkable.

And secondly, when we invite these people — and we did invite them — and the gentleman who attended the Digital Civic Circle gathering came willingly and gladly, it is obvious that he is grateful to Hungary. He expressed this gratitude with his presence as well, and naturally he is grateful to the current Hungarian government. He was there at the Digital Civic Circle event.

Péter Szijjártó and Viktor Orbán clearly played a role in this, as it was their work that allowed Hungary to maintain a peace-oriented position over the past years. Without that stance, I am convinced we would not have been able to bring these two men home.

I was very happy that we could celebrate together with them and share the joy that they are here. And, sorry to say, I do not consider this a propaganda tool at all. Celebrating together that, through a peace-oriented policy, we were able to bring someone back to Hungary from the jaws of death is a fantastic shared success.

And by the way, I have not really seen these gentlemen appearing much in public in recent days or weeks, and if that is how they prefer it, then I think that is perfectly fine.

1️⃣ Building a Moral Position

(moral framing / moral high ground)

Excerpt

“It is sad that even in the most basic situations some people cannot find it in themselves to rejoice together over the saving of our fellow citizens’ lives.”

Technique

The response places the debate in a moral framework.
The discussion is no longer about whether something is propaganda or not, but about:

➡️ whether we are capable of rejoicing over the rescue of Hungarian citizens.

Goal

• to make the question appear morally problematic
• to portray the journalist’s criticism as insensitive

Effect

The audience may feel that:

• those who criticize → are not happy about the rescued people.

---

2️⃣ Reframing the Question

(reframing)

Telex question

“Isn’t it distasteful that the returned prisoners of war are then showcased in the Fidesz campaign?”

Alexandra’s response

“This is a fantastic achievement and a fantastic thing.”

Technique

The response does not address the campaign usage, but instead focuses on:

➡️ the success of the rescue.

This is classic reframing.

Goal

to change the subject of the debate:

propaganda issue →

successful diplomacy

---

3️⃣ Emotional Delegitimization of the Criticism

(emotional delegitimization)

Excerpt

“It is sad that we cannot even find some minimal common ground on issues like this.”

Technique

Instead of refuting the criticism substantively, it is presented as:

➡️ a negative attitude.

Goal

to emotionally discredit the journalist’s position.

---

4️⃣ The Gratitude Narrative

(gratitude framing)

Excerpt

“He is obviously grateful to Hungary.”

Technique

The story is framed through gratitude.

This is a strong emotional communication tool:

• a rescued person
• grateful to his country

Goal

to build positive legitimacy.

Effect

The audience can more easily identify with the situation:

➡️ “something good happened.”

---

5️⃣ The Narrative of Political Credit

(credit claiming)

Excerpt

“Orbán Viktor and Péter Szijjártó clearly had a role in this.”

Technique

The success is linked to specific political actors.

Goal

to present the diplomatic outcome as:

➡️ a governmental achievement.

---

6️⃣ The “Pro-Peace Policy” Narrative

(policy justification framing)

Excerpt

“Without maintaining a pro-peace position in recent years, I am sure we would not have been able to bring these two people home.”

Technique

The event is placed into a broader political narrative:

➡️ pro-peace policy = saving lives.

Goal

to justify the government’s policy toward the war in Ukraine.

---

7️⃣ Rejecting the Propaganda Accusation

(denial framing)

Excerpt

“I absolutely do not consider this a propaganda tool.”

Technique

A simple categorical denial.

No detailed argumentation is provided.

Goal

to close the debate.

---

What Is Really Interesting in This Exchange

In reality, two different narratives collide.

Telex’s narrative

➡️ political campaign usage

Alexandra’s narrative

➡️ saving Hungarian lives

This is a typical communication conflict:

Telex framing	Alexandra framing
campaign	saving lives
propaganda	diplomatic success
political exploitation	shared national celebration

---

Rhetorical Evaluation

From a communication perspective, Alexandra’s response has:

Strong elements

• emotional framing
• positive narrative
• moral positioning

Weak elements

• partially avoids answering the question
• repetition
• few concrete details

---

✔ Summary

Alexandra’s response is a classic example of political crisis communication:

1. establishing a moral framework
2. reframing the debate
3. telling a positive story
4. emphasizing political credit

The real conflict in the exchange is not about the factual claims, but about the fact that the two sides are speaking about the same event within completely different frames.

Cockade, Hungarian heart — everything is ready for the Peace March! Come and protest together against blackmail!

The cockade is ready, the Hungarian heart is ready — nothing else is needed for us to be there at the Peace March and stand up against the blackmail of Hungary.

No one may do such a thing to any Hungarian.

It is unacceptable that a former Ukrainian intelligence officer has once again threatened Prime Minister Viktor Orbán and his family simply because the national government consistently represents the interests of the Hungarian people, not those of Ukraine.

Hryhoriy Omelchenko, a former general of Ukrainian intelligence — who a few days ago already issued death threats against Prime Minister Viktor Orbán, including his children and grandchildren — has now made further unacceptable statements.

The former intelligence officer is demanding that Hungary support EU funding for Ukraine and sanctions against Russia. He claims that if Viktor Orbán does not do so, his life could “end unexpectedly and tragically,” and that his “innocent relatives,” including his children, could also suffer.

Omelchenko even added that the Slovak prime minister “experienced what karma is when he was hit by five bullets,” implying that Viktor Orbán and Péter Szijjártó may face a similar fate if they do not align themselves with Ukraine.

Such threats against Hungary are unacceptable and intolerable.

It is clearly visible that President Zelensky and the Ukrainian leadership will stop at nothing in order to achieve their political goals and to ensure that, in April, a pro-Ukraine government comes to power in Hungary.

While President Zelensky is endangering Hungary’s and Hungarian families’ energy security by using the blockade of the Druzhba oil pipeline as a tool of political pressure, a former Ukrainian intelligence leader is openly threatening Hungary’s prime minister and his family.

Hungary cannot be blackmailed.

Whether President Zelensky and the Ukrainian leadership like it or not, Hungary will stay out of the war. We will not send the Hungarian people’s money to Ukraine, and we will not give up cheap energy either.

For us, Hungary comes first.

Fidesz is the safe choice.

1️⃣ Building moral outrage
(moral outrage framing)

Excerpt

“No one can do such a thing against any Hungarian.”
“Such threats are unacceptable and impermissible.”

Technique

The text opens with a moral statement, immediately setting the “correct” emotional reaction for the audience.

Goal

• to emotionally engage the reader immediately
• to create a sense of moral consensus

Effect

The reader may feel that
➡️ anyone who disagrees is “against Hungarians.”

---

2️⃣ Constructing an external enemy

(external enemy framing)

Excerpt

“Ukrainian intelligence officer”
“Ukrainian leadership”
“President Zelensky”

Technique

The communication builds the image of an external enemy threatening the country.

Key elements

• Ukraine
• Ukrainian intelligence services
• foreign pressure

Goal

• to trigger national unity
• to present the political conflict as an international threat

Effect

The reader may feel:

➡️ “Hungary is under attack.”

---

3️⃣ Dramatisation of the threat

(fear framing / threat amplification)

Excerpt

“his life could end unexpectedly and tragically”
“his innocent relatives and children could also suffer”

Technique

The text emphasizes life-threatening danger, triggering a strong emotional reaction.

Goal

• to evoke fear
• to maximize the perceived seriousness of the conflict

Effect

The reader may feel:

➡️ “This is no longer politics — it’s a matter of life and death.”

---

4️⃣ Expanding guilt

(guilt by association)

Excerpt

“It is clear that President Zelensky and the Ukrainian leadership will stop at nothing…”

Technique

An individual statement (by Omelchenko) is linked to the entire Ukrainian leadership.

Goal

• to strengthen the enemy narrative
• to imply collective responsibility of the Ukrainian leadership

Effect

In the reader’s mind the following association may form:

➡️ “Ukraine is threatening Hungary.”

---

5️⃣ Energy security threat narrative

(economic security framing)

Excerpt

“by blocking the Druzhba oil pipeline they are endangering Hungary’s energy security”

Technique

The conflict is reframed as a daily economic and livelihood issue.

Key elements

• cheap energy
• families
• energy security

Goal

To connect a geopolitical conflict directly to household concerns.

Effect

The reader may feel:

➡️ “This affects my wallet.”

---

6️⃣ National sovereignty narrative

(sovereignty framing)

Excerpt

“Hungary cannot be blackmailed.”

Technique

The conflict is framed as a question of national independence.

Goal

To present the government’s position as the defense of national interests.

Effect

The reader may feel:

➡️ “Anyone opposing this is opposing sovereignty.”

---

7️⃣ “We protect – they threaten” narrative

(protector vs threat framing)

Excerpt

“Hungary will stay out of the war.”
“we will not send the Hungarian people’s money to Ukraine”

Technique

The communication creates two roles:

we: the side of peace and protection
they: the side of war and pressure

Goal

To turn the election into a security decision.

---

8️⃣ Campaign closing message

(electoral call-to-action framing)

Excerpt

“Fidesz is the safe choice.”

Technique

At the end of the narrative a political voting recommendation appears as the logical conclusion.

Goal

After emotional framing, to guide the reader toward a concrete political decision.

---

Summary

The text builds a classic political mobilization narrative:

• moral outrage
• external enemy
• life-threatening danger
• energy security risk
• national sovereignty
• peace vs war framing
• electoral conclusion

This is a typical campaign communication structure, which leads the reader to the political message through emotional framing.

We already know the Tisza Party’s true face: “they don’t tell people everything, because then they would fail,” but if they win the election, “after that, anything goes.”
What is at stake in this election is who will lead our country in an increasingly tense global political situation. Péter Magyar is colluding with Zelensky’s circle, and if he came to power, he would give in to every Ukrainian and Brussels demand. Viktor Orbán, on the other hand, has always stood up for Hungarian interests and has been able to say no to blackmail. This also shows that only Fidesz is the safe choice!

These are the Tisza Party people. In fact, those last two are parliamentary candidates who say that the beginning will be very shaky, and they admit that they are not telling people everything, because otherwise they would fail. So this is the true face of the Tisza Party, this is their real economic program, and this is the lying: not telling everything because otherwise they would fail. But first, they have to win the election, and after that, anything goes. It is just not necessary to explain right now what exactly that “anything” would mean. So that is about how much you can believe anything they say. A great many things could be done, and should be done. The election has to be won, and after that, anything goes. The first two years will be very shaky.

I really could say much more about what is at stake in this election. But what I would truly like to ask of you is that you think it through in terms of your own lives: what your life would look like, and what your children’s lives would look like, five or ten years from now, if under these conditions that we now have to live with, in terms of world politics, Hungary’s prime minister were not Viktor Orbán, but Péter Magyar. Because in truth, that is what this election is about: whether in the current situation this country is led by Viktor Orbán, who has always stood up for the Hungarian people and has always been able to say no to those who threatened Hungarian interests, or by a fortune hunter who would gladly lie his way all the way into the prime minister’s chair, if we let him.

Propaganda and Influence Techniques in Alexa’s Speech

1️⃣ “Revealing the True Face” Narrative

(exposure framing / moral condemnation framing)

Excerpt

“We already know the true face of the Tisza Party…”

Technique

The communication claims that the opponent has already been “exposed” and their real intentions are proven.

Key elements

• “true face”
• “we already know”

This is a classic political rhetorical device:
➡️ closing the debate before the arguments even begin

Goal

• immediate destruction of the opponent’s credibility
• triggering moral rejection in the audience

Effect

The reader may feel:

• “they have already been exposed”
• “there’s nothing to consider anymore”

---

2️⃣ Discrediting Through Selective Quotes

(selective quoting / framing)

Excerpt

“they don’t say everything because then they would fail”
“after winning the election everything becomes possible”

Technique

The communication builds the entire character of the opponent from a few selected quotes.

Method

• quote taken out of context
• adding an interpretive frame
• drawing a moral conclusion

Goal

• to suggest that the opponent is deliberately lying to voters

Effect

The reader may start thinking:

• “they are hiding something”
• “they are deceiving people”

---

3️⃣ Dramatisation of the Election’s Stakes

(high-stakes framing)

Excerpt

“The stakes of the election are who will lead our country in this increasingly tense global political situation.”

Technique

The election is framed not as a normal political decision but as a geopolitical survival question.

Key elements

• “increasingly tense global political situation”
• “who will lead the country”

Goal

➡️ maximize the perceived importance of the election

Effect

The reader may feel:

• “a historic decision is coming”
• “we cannot take risks”

---

4️⃣ Linking the Opponent to an External Enemy

(external enemy framing)

Excerpt

“Péter Magyar is cooperating with Zelensky.”

Technique

The opponent is connected to external political actors.

This is a classic political communication pattern:

domestic opponent = representative of foreign interests

Key elements

• Zelensky
• Brussels

Goal

• to portray the opponent as acting against national interests

Effect

The reader may interpret this as:

• “he does not represent Hungarian interests”
• “he serves foreign interests”

---

5️⃣ National Protector Narrative

(protector framing)

Excerpt

“Viktor Orbán has always stood up for Hungarian interests.”

Technique

The communication places the governing side into a hero-protector role.

Narrative

• Orbán = protector
• opponent = servant of others

Goal

• strengthening loyalty
• creating the image of a stable leader

Effect

The reader may feel:

• “he protects the country”
• “he should not be replaced”

---

6️⃣ Delegitimising the Opponent Through Personal Attack

(character assassination)

Excerpt

“a fortune seeker who would lie his way to the prime minister’s chair”

Technique

The opponent is presented not as a political rival but as a morally untrustworthy individual.

Key elements

• “fortune seeker”
• “liar”

Goal

➡️ destroying personal credibility

Effect

The reader:

• focuses less on policies or programs
• rejects the person instead

---

7️⃣ Binary Choice Narrative

(false dilemma framing)

Excerpt

“Either Viktor Orbán leads the country… or Péter Magyar.”

Technique

The communication simplifies the election into two extreme options.

Structure

stable leader
VS
dishonest opportunist

Goal

• turning the election into a moral choice

Effect

The reader may think:

• “either security or chaos”

---

8️⃣ Fear-Based Future Framing

(fear appeal)

Excerpt

“think about what your life will look like in five or ten years”

Technique

The communication uses uncertainty about the future to evoke fear.

Goal

➡️ triggering an emotional decision

Effect

The reader may prefer:

• avoiding risk
• choosing the current leadership

---

Summary

The text follows a classic campaign-communication structure:

1. “Exposing” the opponent
2. Discrediting through selective quotes
3. Dramatising the stakes of the election
4. Linking the opponent to external enemies
5. Presenting the government as national protector
6. Personal credibility attacks
7. Creating a binary political choice
8. Mobilising voters through fear

The main objective of this communication is:

➡️ emotional mobilisation
➡️ delegitimising the opponent
➡️ creating a security vs. danger narrative.

One month before the election, we are in the lead; Hungarians know what is at stake and whom they can count on. While Péter Magyar has struck a deal with Zelenskyy, Viktor Orbán is standing firm against the oil blockade and has introduced a protected fuel price.

On April 12, Fidesz is the safe choice!

It is 46–41 for Fidesz according to their latest public opinion poll, and 67% of people support the protected fuel price. People know exactly which party serves Hungarian interests and which one serves Ukrainian interests.

1️⃣ Building a Winning Narrative

(bandwagon framing / inevitability framing)

Excerpt

“We are leading one month before the elections…”

Technique

Right in the opening sentence, the communication suggests that
➡️ the outcome of the election is practically already decided.

Key elements

• “we are leading”
• “one month before the elections”

This is the classic bandwagon effect (joining the winner).

Goal

• influence undecided voters
• create the perception of being on the winning side

Effect

The reader may develop the feeling that:

• “they will win anyway”
• “it’s worth joining the winning side”

---

2️⃣ Dramatising the National Stakes

(high-stakes framing)

Excerpt

“Hungarians know what is at stake”

Technique

The election is framed not as a normal political decision, but as a historically significant turning point.

Key elements

• “what is at stake”
• collective reference to “Hungarians”

Goal

• amplify the perceived importance of the election
• increase emotional engagement

Effect

The reader may feel that:

• “this is a decisive election”
• “a position must be taken now”

---

3️⃣ Construction of an Enemy Image

(external enemy framing)

Excerpt

“Péter Magyar has made a deal with Zelensky”

Technique

The opponent is portrayed as a political actor collaborating with foreign interests.

Key elements

• “made a deal”
• “Zelensky”

This is a classic external enemy narrative.

Goal

• weaken the legitimacy of the opponent
• frame the conflict as national vs. foreign interests

Effect

The reader may think:

• “the opposition serves foreign interests”
• “the government protects Hungarian interests”

---

4️⃣ Image of the Protective Leader

(protector leadership framing)

Excerpt

“Viktor Orbán does not give in to the oil blockade and introduced a protected price.”

Technique

The leader is portrayed as a national protector.

Key elements

• “does not give in”
• “protected price”

This is the protector narrative.

Goal

• create the image of a strong and decisive leader
• legitimize economic policy decisions

Effect

The reader may feel that:

• “Orbán protects the country”
• “the government stands up against external pressure”

---

5️⃣ The “Safe Choice” Narrative

(certainty framing)

Excerpt

“Fidesz is the safe choice.”

Technique

The election is framed as security vs. risk.

Key elements

• “safe”
• implicit contrast: “uncertain”

Goal

• appeal to risk-averse voters
• promise stability

Effect

The reader may feel:

• “it’s better to choose the safe option”

---

6️⃣ Legitimisation Through Numbers

(statistical persuasion)

Excerpt

“46–41 for Fidesz… 67% support the protected fuel price.”

Technique

The use of percentages and numbers strengthens the appearance of majority support.

Key elements

• “46–41”
• “67%”

This is a data-based reinforcement technique.

Goal

• make the claim appear objective
• emphasise majority support

Effect

The reader may think:

• “the majority supports this”

---

7️⃣ Dividing Society into Two Camps

(ingroup–outgroup framing)

Excerpt

“the one that serves Hungarian interests”
“the one that serves Ukrainian interests”

Technique

The communication divides the political space into two opposing camps:

• “Hungarian interests”
• “Ukrainian interests”

Goal

• create an identity-based political choice
• strengthen political polarisation

Effect

The reader may think:

• “if you are not with us, you serve other interests”

---

Summary

The text combines several classic campaign communication techniques:

Main narratives

• bandwagon effect (joining the winner)
• external enemy narrative
• strong leader image
• emphasis on majority support
• security vs. risk framing

Core message

➡️ “Fidesz is leading, the majority supports it, and the government protects Hungary from foreign interests.”

🚨 The upcoming election may be the last one in which we can decide who will be at the helm if Europe drifts into war.

And Brussels leaders such as Ursula von der Leyen or Manfred Weber appear to be preparing for that possibility. Anyone who believes that talk of war is merely fear-mongering should listen to what the British and French chiefs of staff have said, or most recently what Volodymyr Zelenskyy stated, warning that a third world war could come.

🟠 As long as a national government remains in power, Hungary will stay on the side of peace, and we will not send weapons, money, or soldiers to Ukraine. That is why Fidesz is the only safe choice.

I also often encounter the argument among voters that there is no war here and that all of this is just Fidesz scaremongering — that everything is fine and that we always say people should be afraid of someone. To those who say this, I suggest listening to what several European politicians have said in recent weeks.

Listen to what the British and French chiefs of staff are saying. Listen to what the leadership of the European Union is saying. And don’t believe us — there is no need to believe Fidesz — believe those European leaders who are talking about the possibility that by 2029 Europe could be at war.

I believe the time has come for those who bear responsibility in Europe to face that responsibility. Europe is preparing for this possibility. Leaders, governments, and institutions are all discussing how to prepare, how to support Ukraine, and how to respond if necessary.

Let me add one more thing. Zelenskyy himself recently said that he believes there is a strong chance that a third world war could come. European leaders are calculating with this scenario.

And the election ahead of us may be the last one where we can decide who will be at the helm in such a dangerous time, if this truly happens. Europe is preparing for it — and we must decide who will lead Hungary if that moment comes.

---

1️⃣ Construction of an existential threat

(fear framing / existential threat framing)

Excerpt

“This will be the last election when we can decide who will be at the helm if Europe is dragged into war.”

Technique

The election is presented not as a normal political choice but as a historic turning point.
The communication uses the possibility of a future war to dramatically raise the stakes.

Key elements

• “last election”
• “Europe is dragged into war”
• “dangerous times”

Goal

➡️ evoke fear
➡️ maximize the perceived importance of the election
➡️ mobilize uncertain voters

Effect

The reader may feel:

• “everything will be decided now”
• “this is a matter of survival”

---

2️⃣ Construction of an external enemy

(external enemy framing)

Excerpt

“Brussels leaders such as von der Leyen or Weber are preparing for this.”

Technique

The communication presents the conflict as the intentional plan of external powers.

Key elements

• “Brussels”
• EU leaders
• preparation for war

Goal

➡️ strengthen the sovereignty narrative
➡️ create a “us vs. them” framework

Effect

The reader may think:

• “Brussels poses a danger to Hungary”
• “the country must be defended”

---

3️⃣ Appeal to authority

(appeal to authority)

Excerpt

“Listen to what the British and French chiefs of staff have said.”

Technique

The text refers to military leaders and political figures to make the claim appear more credible.

Key elements

• British chief of staff
• French chief of staff
• Zelensky

Goal

➡️ legitimize the claim
➡️ create the impression that this is not propaganda but fact

Effect

The reader may feel:

• “if military leaders say this, the situation must be serious”

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4️⃣ Binary framing of the political choice

(binary framing / false dilemma)

Excerpt

“Fidesz is the only safe choice.”

Technique

The communication simplifies the political landscape into two options:

• Fidesz = peace
• others = war

Goal

➡️ delegitimize alternatives
➡️ simplify the electoral choice

Effect

The reader may feel:

• “if I want peace, there is only one option”

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5️⃣ Pre-emptive neutralization of opposing views

(pre-emptive rebuttal)

Excerpt

“Many people say this is just scaremongering…”

Technique

The text anticipates criticism and then weakens it.

Structure

1. present the criticism
2. relativize it
3. reinforce the original claim

Goal

➡️ reduce the impact of counter-arguments
➡️ protect the narrative

Effect

Readers may become more likely to dismiss critical opinions.

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6️⃣ National protection narrative

(protector framing)

Excerpt

“As long as there is a national government, Hungary will remain on the side of peace.”

Technique

The communication portrays the government as a protector.

Key elements

• “national government”
• “remain on the side of peace”
• “we will not send weapons”

Goal

➡️ strengthen the legitimacy of the government
➡️ create a sense of security

Effect

The reader may feel:

• “the government protects us”

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Summary

The communication structure of the text:

1️⃣ Fear appeal – Europe may be heading toward war
2️⃣ External enemy – Brussels and Western leaders
3️⃣ Appeal to authority – military leaders
4️⃣ Binary choice – peace vs. war
5️⃣ Pre-emptive neutralization of criticism
6️⃣ Government as protector

This combination is typical election campaign communication, where the core message becomes:

➡️ security vs. danger
➡️ national government vs. external forces