No one may do such a thing to any Hungarian.
It is unacceptable that a former Ukrainian intelligence officer has once again threatened Prime Minister Viktor Orbán and his family simply because the national government consistently represents the interests of the Hungarian people, not those of Ukraine.
Hryhoriy Omelchenko, a former general of Ukrainian intelligence — who a few days ago already issued death threats against Prime Minister Viktor Orbán, including his children and grandchildren — has now made further unacceptable statements.
The former intelligence officer is demanding that Hungary support EU funding for Ukraine and sanctions against Russia. He claims that if Viktor Orbán does not do so, his life could “end unexpectedly and tragically,” and that his “innocent relatives,” including his children, could also suffer.
Omelchenko even added that the Slovak prime minister “experienced what karma is when he was hit by five bullets,” implying that Viktor Orbán and Péter Szijjártó may face a similar fate if they do not align themselves with Ukraine.
Such threats against Hungary are unacceptable and intolerable.
It is clearly visible that President Zelensky and the Ukrainian leadership will stop at nothing in order to achieve their political goals and to ensure that, in April, a pro-Ukraine government comes to power in Hungary.
While President Zelensky is endangering Hungary’s and Hungarian families’ energy security by using the blockade of the Druzhba oil pipeline as a tool of political pressure, a former Ukrainian intelligence leader is openly threatening Hungary’s prime minister and his family.
Hungary cannot be blackmailed.
Whether President Zelensky and the Ukrainian leadership like it or not, Hungary will stay out of the war. We will not send the Hungarian people’s money to Ukraine, and we will not give up cheap energy either.
For us, Hungary comes first.
Fidesz is the safe choice.
1️⃣ Building moral outrage
(moral outrage framing)
Excerpt
“No one can do such a thing against any Hungarian.”
“Such threats are unacceptable and impermissible.”
Technique
The text opens with a moral statement, immediately setting the “correct” emotional reaction for the audience.
Goal
- to emotionally engage the reader immediately
- to create a sense of moral consensus
Effect
The reader may feel that
➡️ anyone who disagrees is “against Hungarians.”
2️⃣ Constructing an external enemy
(external enemy framing)
Excerpt
“Ukrainian intelligence officer”
“Ukrainian leadership”
“President Zelensky”
Technique
The communication builds the image of an external enemy threatening the country.
Key elements
- Ukraine
- Ukrainian intelligence services
- foreign pressure
Goal
- to trigger national unity
- to present the political conflict as an international threat
Effect
The reader may feel:
➡️ “Hungary is under attack.”
3️⃣ Dramatisation of the threat
(fear framing / threat amplification)
Excerpt
“his life could end unexpectedly and tragically”
“his innocent relatives and children could also suffer”
Technique
The text emphasizes life-threatening danger, triggering a strong emotional reaction.
Goal
- to evoke fear
- to maximize the perceived seriousness of the conflict
Effect
The reader may feel:
➡️ “This is no longer politics — it’s a matter of life and death.”
4️⃣ Expanding guilt
(guilt by association)
Excerpt
“It is clear that President Zelensky and the Ukrainian leadership will stop at nothing…”
Technique
An individual statement (by Omelchenko) is linked to the entire Ukrainian leadership.
Goal
- to strengthen the enemy narrative
- to imply collective responsibility of the Ukrainian leadership
Effect
In the reader’s mind the following association may form:
➡️ “Ukraine is threatening Hungary.”
5️⃣ Energy security threat narrative
(economic security framing)
Excerpt
“by blocking the Druzhba oil pipeline they are endangering Hungary’s energy security”
Technique
The conflict is reframed as a daily economic and livelihood issue.
Key elements
- cheap energy
- families
- energy security
Goal
To connect a geopolitical conflict directly to household concerns.
Effect
The reader may feel:
➡️ “This affects my wallet.”
6️⃣ National sovereignty narrative
(sovereignty framing)
Excerpt
“Hungary cannot be blackmailed.”
Technique
The conflict is framed as a question of national independence.
Goal
To present the government’s position as the defense of national interests.
Effect
The reader may feel:
➡️ “Anyone opposing this is opposing sovereignty.”
7️⃣ “We protect – they threaten” narrative
(protector vs threat framing)
Excerpt
“Hungary will stay out of the war.”
“we will not send the Hungarian people’s money to Ukraine”
Technique
The communication creates two roles:
we: the side of peace and protection
they: the side of war and pressure
Goal
To turn the election into a security decision.
8️⃣ Campaign closing message
(electoral call-to-action framing)
Excerpt
“Fidesz is the safe choice.”
Technique
At the end of the narrative a political voting recommendation appears as the logical conclusion.
Goal
After emotional framing, to guide the reader toward a concrete political decision.
Summary
The text builds a classic political mobilization narrative:
- moral outrage
- external enemy
- life-threatening danger
- energy security risk
- national sovereignty
- peace vs war framing
- electoral conclusion
This is a typical campaign communication structure, which leads the reader to the political message through emotional framing.