Those who could not be with us in person yesterday, I ask them to support us by sharing, commenting, and liking today’s videos and posts. Let’s show that we are not only stronger on the streets, but also in the digital space.
To those who wanted to come, or would have liked to come but for some reason felt they could not, or thought they might not manage such a long walk due to their age, I want to say that it means a lot to us if they stand with us on social media — by writing a supportive comment or sharing posts related to the Peace March. This way the message can also reach people who cannot be here with us physically but are still with us in the virtual space and following what is happening. We count on them as well, and we sincerely thank them for their thoughts and supportive messages.
And to those who feel they do not want to be here, I can only say that everyone should think carefully about what is at stake in this election in terms of their own lives. We try to argue with reason, and we believe everyone can see that the threats directed at Hungary in recent weeks could make life much more difficult for all of us if we did not stand up against them and raise our voices against blackmail.
That is why I encourage everyone to think carefully, from the perspective of their own lives, about what is at stake in this election.
1️⃣ Digital Mobilization (online mobilization framing)
Excerpt
“support us with a share, a comment, or a like”
Technique
The speech frames political participation so that physical presence can be replaced by digital activity.
Key elements
- share
- comment
- like
- online presence
Goal
- increase the visibility of political support
- strengthen algorithmic spread
- create the perception of an online mass movement
Effect
People may feel that
➡️ even a simple online action means they are “taking part in the movement.”
2️⃣ “We Are the Majority” Narrative
(bandwagon effect / majority framing)
Excerpt
“Let’s show that we are not only more numerous on the streets, but also in the digital space.”
Technique
The communication suggests that the movement represents the majority.
This is a classic bandwagon effect.
Goal
- attract undecided people
- exploit crowd psychology
Effect
Readers may feel that:
➡️ “the majority is already on this side.”
3️⃣ Building Collective Identity
(collective identity framing)
Excerpt
“they are with us in the virtual space”
Technique
The speech creates an expanded community:
- those present at the march
- those supporting it online
Both groups are framed as members of the same political community.
Goal
- involve as many people as possible
- strengthen political identity
Effect
People may feel:
➡️ “we are one community.”
4️⃣ Suggesting Moral Obligation
(moral framing)
Excerpt
“we count on them a lot”
Technique
Participation is framed not simply as support, but as a moral contribution.
Goal
- create psychological pressure
- strengthen loyalty
Effect
People may feel:
➡️ if they do not support it, they are letting the community down.
5️⃣ Fear Framing Through External Threat
(fear framing / threat narrative)
Excerpt
“the threat that has been directed toward Hungary”
Technique
The communication places an external danger at the center of the political narrative.
Key words
- threat
- blackmail
Goal
- trigger emotional reactions
- mobilize political support
Effect
Readers may feel that:
➡️ the country is in danger.
6️⃣ Dramatizing the Election
(high-stakes framing)
Excerpt
“everyone should think about what is at stake in this election from the perspective of their own life”
Technique
The election is framed as an existential decision.
Not just a political choice, but something that:
- directly affects people’s lives.
Goal
- increase voter participation
- dramatize the political stakes
Effect
Readers may feel:
➡️ “this is about my own life.”
7️⃣ Constructing an Enemy Image
(external enemy framing)
Excerpt
“against blackmail”
Technique
The communication frames a political pressure coming from outside in opposition to “the Hungarian people.”
Goal
- define political sides
- create a “us vs. them” narrative
Effect
Readers may develop a feeling that:
➡️ defense is necessary.
Summary
The speech combines several classic propaganda and political communication techniques.
Main tools
- Digital mobilization
- Majority narrative (“we are the many”)
- Building collective identity
- Suggesting moral obligation
- Fear framing through external threats
- Dramatizing the election
- Creating an enemy image
Communication objective
➡️ political mobilization
➡️ increasing online activity
➡️ creating emotional identification with the movement.