Residents of North Pest understand what is at stake! Zelensky wants to bring a pro-Ukrainian government to power in Hungary, led by Péter Magyar! This is what we must prevent!
I know that from downtown, from liberal circles, it may seem unbelievable, but here in North Pest, in the suburbs, everyone clearly understands the disgusting way Zelensky threatened the Prime Minister yesterday. But everyone also clearly understands and sees how Péter Magyar is acting in this matter. Péter Magyar is a man of Brussels and Kyiv, and he wants to form a pro-Ukrainian government. Zelensky helps him in this, as do Manfred Weber and Ursula von der Leyen.
We Hungarians — the majority of Hungarians — do not want this.
Subtitles created by the Amara.org community.
The following text is a classic campaign-style political propaganda message that combines several well-known rhetorical and manipulation techniques.
Its primary goal is not to provide information, but to generate fear, reinforce political camps, and mobilize voters.
Simplified narrative of the communication
➡️ Zelenskyy / foreign actors = a threat to Hungary
➡️ Péter Magyar = a politician serving foreign interests
➡️ Fidesz / the government = the defender of Hungarian interests
🎭 Propaganda and manipulation techniques in the text
1️⃣ Construction of an external enemy (external enemy framing)
Excerpt
“Zelenskyy … wants to bring a pro-Ukrainian government to power in Hungary.”
Technique
👉 presenting an external threat
Goal
To frame the political conflict as an international attack on Hungary.
Effect
Readers may develop the impression that
foreign forces are trying to influence Hungary.
2️⃣ Conspiracy narrative
Excerpt
“Zelenskyy is helping him, Manfred Weber is helping him, and Ursula von der Leyen is helping him.”
Technique
👉 linking several actors together in an alleged background plan
Goal
To portray the political opponent as part of a foreign network.
Effect
The message suggests that the political opponent
is not an independent actor but serves external interests.
3️⃣ “Us vs. them” polarization
Excerpt
“We Hungarians… do not want this.”
Technique
👉 rhetoric based on group identity
Goal
To frame the message as a matter of national identity.
Effect
Readers can more easily identify with the “us” group,
while the opponent appears as an outsider.
4️⃣ Urban–suburban divide
Excerpt
“It may seem unbelievable from the inner city… but here in North Pest everyone understands.”
Technique
👉 contrasting social groups
Goal
To portray the opponent’s supporters as a detached elite.
Effect
Suburban and provincial voters are given a shared identity in the communication.
5️⃣ Dramatization and moral outrage
Excerpt
“threatened him in a disgusting way”
Technique
👉 use of strong emotional language
Goal
To provoke outrage and anger in the reader.
Effect
The emotional reaction becomes stronger than rational evaluation.
6️⃣ Political labeling
Excerpt
“pro-Ukrainian government”
Technique
👉 simplified political labeling
Goal
To place the opponent’s politics into a single negative category.
Effect
The message simplifies the political debate.
Summary
The text is a typical mobilizing campaign message that:
- constructs an external enemy
- uses a conspiracy narrative
- contrasts social and political groups
- relies on strong emotional language
The primary objectives of the communication are:
➡️ to generate fear and outrage
➡️ to reinforce the political camp
➡️ to mobilize voters.