👉 McDonald’s Germany is already tailoring its advertisements to Muslim immigrants!

What is happening in Germany is more than absurd: McDonald’s and its advertising agency have reportedly decided that during Ramadan they will leave the French fry boxes empty on billboards during the daytime. Only after sunset do they “dare” to show the food, so as not to offend the immigrant population observing daytime fasting. 🍟🚫

This is the Western European reality: complete submission and the abandonment of common sense. We Hungarians were the first in Europe to stand up for Hungary remaining a Hungarian country. We do not want to give up our culture, our traditions, or our values.

And this will remain so as long as the country has a leader capable of saying no to pressure from Brussels. The government of Viktor Orbán is the only one that can continue to stop this madness in the future — whether it concerns migration quotas or external blackmail.

🟠 That is why in April, Fidesz is the safe choice!

---

A little McDonald’s news for today. I don’t know whether you’ve already come across the information that in Germany, McDonald’s and its advertising company have decided that during Ramadan — the Islamic fasting period — there will be no fries shown in the McDonald’s cone-shaped fry boxes on digital billboards during the daytime. These digital surfaces will only display food after sunset.

So yes, you understand correctly: we have reached the point where in Germany, because of immigration — which is clearly seen as creating this situation — it would allegedly outrage the immigrant population observing Ramadan fasting if McDonald’s were to show food in advertisements during the fasting hours.

It is complete nonsense.

Whenever we talk about how fortunate it is that Hungary has stayed out of the madness associated with immigration, always remember that in major Western European cities this has unfortunately already become reality. And if we want to prevent this madness from spreading to Hungary as well, we must stand by Viktor Orbán — a leader who has been able to say no to Brussels on migration, who continues to stand firmly by that position to this day, and who is also capable of saying no now, for example, to Ukrainian blackmail.

McDonald’s in Germany – Propaganda or Genuine Cultural Adaptation?

---

1️⃣ What is the concrete claim?

According to the text:

• The German McDonald’s leaves the fries box empty on billboards during Ramadan daytime
• Food is only displayed after sunset
• This is described as “submission” to Muslim immigrants
• And it is presented as proof of “Western European madness”

It is important to distinguish between:

✔ A marketing campaign
❌ A state mandate
❌ A legal prohibition
❌ Cultural surrender

McDonald’s is a private company that occasionally tailors marketing campaigns to specific target audiences.

---

🧠 Rhetorical–Propaganda Analysis (Technique – Goal – Effect)

1️⃣ Turning a Single Marketing Case into a Civilizational Crisis

Technique:
A specific advertising campaign is presented as evidence of the “collapse of the West.”

Goal:
To generate fear: “this is already reality there.”

Effect:
The reader no longer sees a creative campaign, but a cultural threat.

---

2️⃣ The “Submission” Frame

Technique:
A neutral marketing decision is reframed as subordination (“they don’t dare show the food”).

Goal:
To activate identity-defense instincts.

Effect:
Emotional reaction: “we will not bow down.”

---

3️⃣ Automatically Framing Immigration as the Problem

Technique:
The campaign is portrayed as a direct consequence of immigration.

Goal:
To reinforce a political anti-migration narrative.

Effect:
Every similar phenomenon becomes further “evidence” of immigration-related decline.

---

4️⃣ Political Closure

Technique:
The story concludes with a solution:
👉 only a specific political force can stop this.

Goal:
To convert cultural anxiety into a voting decision.

Effect:
A marketing story becomes an electoral argument.

---

📌 Reasonable Questions Worth Asking

• Was the company forced by anyone to do this?
• Was there a legal ban on showing food?
• Or was this simply targeted marketing?
• Have similar campaigns existed during Christian holidays as well?

Global companies frequently create:

• Ramadan campaigns
• Christmas campaigns
• Pride campaigns
• Campaigns tied to local sporting events

This is a business decision, not a regime change.

---

⚖️ Can McDonald’s Remain in Hungary?

Yes.

In Hungary, McDonald’s operates under a franchise system, and:

• Campaigns can be locally adapted
• The company operates on market principles
• There is no political “expulsion mechanism” based on marketing choices

An advertising campaign does not endanger its operation.

---

🎯 The Bigger Picture

The story is not about fries.

It is about framing:

👉 cultural adaptation = civilizational collapse
👉 the West = submission
👉 Hungary = resistance
👉 the solution = political loyalty

This is a classic identity-political framework.

We value our teachers – and the numbers clearly show it!

The government has decided to grant teachers a 150,000 forint benefit.

This is yet another measure aimed at improving teachers’ quality of life. In 2024, we provided a 32% salary increase, followed by an additional 21% in 2025, and this year an average 10% raise.

In recent years, the average salary of teachers has more than doubled, reaching 936,000 forints. Respecting and supporting teachers is vital, as they shape future generations – and therefore Hungary’s future.

❗The attractiveness of the teaching profession is being restored, and the government will continue to do everything it can in the future. This also shows: Fidesz is the safe choice!

Every teacher will receive a 150,000 forint benefit. This is particularly good news given that their salaries have already doubled in recent years – teachers now earn an average gross salary of 936,000 forints. They truly deserve it, as they are the ones educating the next generation.

🟠 Communication of Szentkirályi Alexandra – Rhetorical–Propaganda Analysis

Narrative:
“Historic wage increases + one-time 150,000 HUF benefit → the government values teachers → Fidesz is the safe choice”

Structure: Technique – Goal – Effect

---

1️⃣ Legitimization Through Numbers – “the numbers clearly show it”

📌 Technique:

• Concrete, large percentages: 32%, 21%, 10%
• A substantial one-time payment: 150,000 HUF
• Strong average salary figure: 936,000 HUF
• “More than doubled” – dramatic growth framing

🎯 Goal:

To shift the debate from an emotional or professional issue into a mathematical one.
Anyone who questions it appears to be “arguing with the numbers.”

💥 Effect:

The audience reacts to large figures rather than examining real value, inflation, wage structure, or regional disparities.

---

2️⃣ Moral Framing – “We value teachers”

📌 Technique:

• Moral claim: “we value”
• Positive value reference: “they shape future generations”
• Government portrayed as a caring actor

🎯 Goal:

To elevate policy measures onto a moral plane:
not merely economic policy, but the fulfillment of a moral duty.

💥 Effect:

Critics can easily be positioned as being “against valuing teachers.”

---

3️⃣ Repetition and Reinforcement

📌 Technique:

Repeated mention of the 150,000 HUF payment and the 936,000 HUF average salary.
The same message repackaged in two paragraphs.

🎯 Goal:

To create a memorable campaign phrase.

💥 Effect:

The figures become standalone symbolic markers in political communication.

---

4️⃣ Future-Security Frame – “The attractiveness of the teaching profession is being restored”

📌 Technique:

• Implicit acknowledgment of a previous problem (the profession was not attractive)
• Announcement of a solution
• Forward-looking promise: “the government will continue to do everything it can”

🎯 Goal:

To transform past problems into proof of present success.

💥 Effect:

Voters may feel the process is moving in the right direction → no need for change.

---

5️⃣ Political Closing – “This shows: Fidesz is the safe choice!”

📌 Technique:

Directly linking a policy measure to party preference.

🎯 Goal:

To convert emotional gratitude into political loyalty.

💥 Effect:

The wage increase does not stand alone as policy — it becomes a campaign argument.

---

🧠 Overall Picture

This is a classic example of positive campaign communication:

• Large numbers
• Moral framing
• Image of a caring state
• Repetition
• Explicit partisan conclusion

It does not rely on attack or fear-based messaging — rather, it represents self-validating success communication.

❗ Since 2010, we have grown accustomed to Hungary having a responsible leader who is capable of saying no in Brussels. Viktor Orbán has risen to become a global political figure; considering the size of our country, significant attention surrounds his every move and statement on the international stage.

However, this is not something to be taken for granted. A country of ten million is just a drop in an eight-billion-person world, and a weak prime minister would be incapable of serving Hungarian interests.

If we make the wrong decision in April, Hungary could be forced to its knees, and our money could end up going to Ukraine, to multinational corporations, and to banks.

🟠 If we vote for the national government, we can preserve our sovereignty and stand up for Hungarian interests — which is why Fidesz is the safe choice.

We are used to the Hungarian prime minister carrying very serious political weight — weight far greater than the country’s size or resources would suggest. When did Viktor Orbán grow into such a major player? Not only in European politics, but in global politics as well. Some may fall under the illusion that the weight of the Hungarian prime minister is automatically the weight of whoever holds the office. But that is not the case.

It is important for everyone to realize before April that what we have seen over the past 16 years is Viktor Orbán’s personal political achievement. It does not work in a way that all abilities, relationships, knowledge, and experience automatically transfer to whoever happens to become prime minister.

If Péter Magyar were to replace Viktor Orbán, we would get a prime minister who, so far, has shown mainly that it is important for him to be liked in Brussels, not to be criticized, and to serve those interests there. Meanwhile, we have a prime minister who, over the past decades, has demonstrated that even in the strongest headwinds he is capable of saying no in Brussels — even to dozens of member states — whenever Hungarian interests require it.

Ultimately, I believe this is what people will weigh in the balance. And this is not merely a theoretical question — not just about whether I can feel proud as a Hungarian because I have a prime minister capable of representing national interests. These decisions have serious financial consequences that affect people’s everyday lives.

When Viktor Orbán says no on certain issues, it means there are no migrants here. When Viktor Orbán says no, it means we do not want to send our money to Ukraine — and I could go on. These decisions reach directly into people’s pockets, because they allow resources to remain available for family support programs or pension increases.

1️⃣ Leader-Centered Framing – “Orbán Viktor’s Personal Weight”

📌 Technique:

• Linking political performance to a single individual
• Blurring the line between the office of prime minister and the person
• Explicit emphasis: “This is Orbán Viktor’s personal political achievement”

🎯 Goal:

To frame the election not as a choice between parties or programs, but as an
“Orbán Viktor or no one” dilemma.

💥 Effect:

Political loyalty turns into personal loyalty.
The debate shifts from policy-based to identity-based.

---

2️⃣ False Dilemma – “Sovereignty or Being Brought to Its Knees”

📌 Technique:

Two extreme options:

• Fidesz → sovereignty
• Anyone else → “being forced to its knees,” money sent to Ukraine, multinationals, and banks

No middle ground is presented.

🎯 Goal:

To mobilize undecided voters through fear.

💥 Effect:

The election becomes an existential threat rather than a rational choice.

---

3️⃣ Construction of an External Enemy – “Brussels”

📌 Technique:

• “Saying no to Brussels”
• “Even to dozens of member states”
• Portraying Brussels as a homogeneous, hostile force

🎯 Goal:

To frame political conflict as a struggle for national sovereignty.

💥 Effect:

The audience does not see EU decision-making processes,
but rather external pressure and coercion.

---

4️⃣ Fear-Based Economic Chain – “It Reaches People’s Wallets”

📌 Technique:

• Migration → financial loss
• Support for Ukraine → reduced family benefits
• “We will be forced to our knees”

🎯 Goal:

To turn geopolitical issues into direct pocketbook concerns.

💥 Effect:

Abstract foreign policy becomes a concrete livelihood threat.

---

5️⃣ Personal Competence Contrast – Orbán vs. Péter Magyar

📌 Technique:

• One side: experienced, global political actor
• The other: “has shown so little of himself so far…”
• Attributing motivations (“it is important for him to be liked in Brussels”)

🎯 Goal:

To undermine the opponent’s credibility in advance.

💥 Effect:

The election becomes a matter of trust and perceived competence
rather than policy comparison.

---

6️⃣ Size–Greatness Paradox

📌 Technique:

• “A ten-million country is a drop in an eight-billion world”
• Then: “greater weight than the country’s size would suggest”

🎯 Goal:

To activate national pride.

💥 Effect:

Emotional identification:
“We are small, but strong.”

---

🔎 Overall Picture

The structure of the speech:

1. Build national pride
2. Introduce an external threat
3. Elevate the role of the personal leader
4. Activate economic fear
5. Close with a false dilemma: “Fidesz is the safe choice”

This is a classic:

👉 Sovereignty narrative + leader-centered legitimization + existential framing

Today the action continues to break the Ukrainian oil blockade. Ukraine expects us to send money and weapons to the war and also to give up cheap Russian energy — yet while making these demands, they are shutting down the Druzhba oil pipeline. They are also refusing to allow an independent investigative committee to enter, even though such a body would clarify whether a technical fault occurred or whether political blackmail is taking place. Hungary, however, will not bow to any external pressure.

Meanwhile, Péter Magyar has also spoken out. He could have chosen to stand up for Hungary, but he did not: instead of calling the Ukrainian president, he urged us to fall in line with Brussels. Therefore, we call on him to immediately disclose what kind of contacts he discussed with the Ukrainians and what was said during their meetings in Munich.

At the same time, Slovakia and Hungary are setting up a joint investigative committee to finally receive a clear answer as to why the pipeline has been halted. Prime Minister Viktor Orbán has called on President Zelensky to allow the investigation and ensure the necessary conditions. Because the situation is simple — Hungary is defending its own interests, and it will not compromise on that.

Their country is at war, and meanwhile they amuse themselves by practically harassing their neighbor who is helping them. That is what is happening from the Ukrainian side right now: while for four years we have been providing humanitarian assistance to Ukrainians during the war, for weeks now they have been refusing to reopen the Druzhba oil pipeline. And it is not only Zelensky we are dealing with in Ukraine — we also have a Hungarian “Zelensky,” called Péter Magyar, who does not stand on the side of his own country, not on the side of national interest, but instead shields the Ukrainians and remains silent at a time when every normal, nationally minded Hungarian should speak up and demand that Ukraine stop the blackmail it has been carrying out in recent weeks.

It was not by chance that the prime minister decided, together with his Slovak counterpart, to establish an investigative committee tasked with determining why the Druzhba oil pipeline has not been restarted. The Hungarian prime minister, together with Robert Fico, is demanding from Ukraine and President Zelensky that Hungarian and Slovak experts be allowed to examine the Druzhba oil pipeline. We understand everything, we sympathize with the Ukrainians — they are in a difficult situation, as they are fighting a war — but it is unacceptable for them to toy with us, to mistreat a neighboring country that has been continuously helping them.

Narrative:

“Ukrainian blackmail + Brussels pressure + internal traitor → national resistance”

Actors:

• Szentkirályi Alexandra
• Orbán Viktor
• Volodimir Zelenszkij
• Magyar Péter
• Robert Fico
• European Union

---

Structure: Technique – Goal – Effect

---

1️⃣ Dramatizing an External Enemy – “Ukrainian oil blockade”

📌 Technique:

• Frames a technical/supply dispute as a deliberate blockade.
• Uses emotionally charged words such as “blackmail,” “they’re playing with us,” “they’re messing with us.”
• Portrays the shutdown of the Barátság kőolajvezeték as political aggression.

🎯 Goal:
To present the energy issue not as a technical or geopolitical matter, but as a moral grievance.

💥 Effect:
The audience does not weigh data — they feel injustice.

---

2️⃣ Constructing a Victim Role – “We help them, they exploit it”

📌 Technique:

• “We have been helping them humanitarily for four years.”
• Emphasizes moral superiority.
• Creates a contrast: helpful neighbor vs. ungrateful partner.

🎯 Goal:
To elevate the conflict into a moral dimension.

💥 Effect:
The energy supply dispute becomes a story about ingratitude.

---

3️⃣ Designating an Internal Enemy – “the Hungarian Zelensky”

📌 Technique:

• Links Magyar Péter personally to Volodimir Zelenszkij.
• Frames him in betrayal-like terms: “not standing on the side of national interest.”
• Turns the issue into a question of moral loyalty.

🎯 Goal:
To transform political debate into a loyalty test.

💥 Effect:
The substance of arguments becomes secondary to the question: “Whose side are you on?”

---

4️⃣ False Dilemma – “Either with us or with Brussels”

📌 Technique:

• Reduces reality to two options:
  • National sovereignty
  • “Falling in line with Brussels”
• Presents the European Union as an external pressure actor.

🎯 Goal:
To simplify a complex foreign policy situation into an identity-based choice.

💥 Effect:
The audience decides emotionally rather than analytically.

---

5️⃣ Simplifying Closure – “The situation is simple”

📌 Technique:

• “The situation is simple” → debate-closing formula.
• Excludes complexity.

🎯 Goal:
To finalize the narrative and suppress doubt.

💥 Effect:
Uncertainty is framed as weakness.

---

🧠 Overall Picture

The communication follows a classic three-layer mobilization structure:

1. External threat (Ukraine, blockade)
2. External background force (Brussels)
3. Internal traitor (the opposition)

This is an emotional sovereignty narrative, in which a technical energy supply issue is reframed as a national self-defense struggle.

🏆 Even the greatest Olympians don’t look around at their opponents in the pool. With unwavering determination, they dive in — and just minutes later, they bring glory to their country with record-breaking performances.

Our task now is to do everything in our power over the remaining 44 days: to work hard and bring everyone out to vote — because that is the only way we can stand at the very top of the podium.

🟠 We stand for Hungarian interests before and after April — that’s why Fidesz is the safe choice.

This is not about ignoring our own side’s numbers. What I’m saying is that we must not concern ourselves with the movements of our political opponents. It’s just like in sports. A swimmer who starts in their own lane — maybe in lane four — but constantly looks left and right to see how others are swimming, calculating who will turn when, will lose the race.

We need to be like a good swimmer, a good athlete. We must give everything in the pool — but only after the start. And we are already on the starting block. With 45 days to go before the election, we already have our goggles and swim caps on. We are waiting for the whistle. We are here.

Now we must focus solely on swimming the race we have planned. And I am convinced that if we swim it the way we prepared for — the way we have done over the past decades, and especially over the last 16 years — then we will be the first to climb out of the pool.

1️⃣ Sports Metaphor as a Political Frame – “The Olympian in Their Own Lane”

📌 Technique:

• Transforms political competition into a sports contest.
• The “swimmer in their own lane” metaphor simplifies the electoral race.
• Victory is portrayed as natural if you “don’t look left or right.”

🎯 Goal:

• To present the campaign not as a debate, but as a performance competition.
• To frame political analysis and opinion polls as distracting external factors.

💥 Effect:

• The audience stops focusing on critical questions and shifts into a “we must win” mindset.
• Political rationality turns into an emotional sports experience.

---

2️⃣ Time Framing and Urgency – “44 Days,” “We’re Wearing the Goggles”

📌 Technique:

• Concrete countdown (44–45 days).
• Visual imagery: starting block, whistle, race position.
• Dramatises the campaign as a final sprint.

🎯 Goal:

• Mobilisation.
• Increasing tension and urgency.
• Activation: “now is the time to give everything.”

💥 Effect:

• Supporters enter an emotionally heightened state.
• The political decision becomes a sport-psychology-style excitement.

---

3️⃣ Predicting Victory as a Self-Fulfilling Prophecy

📌 Technique:

• “I am convinced… we will be the first to get out of the pool.”
• Victory is framed not as a possibility, but almost as inevitability.

🎯 Goal:

• To project stability and confidence.
• To strengthen the feeling of “belonging to the winning side” among undecided voters.

💥 Effect:

• Bandwagon effect (the psychology of joining the perceived winner).
• Doubts are pushed into the background.

---

4️⃣ Indirect Devaluation of the Opposition

📌 Technique:

• Opponents are portrayed as competitors who keep “looking left and right.”
• Implied weakness: those who calculate and look around will lose.

🎯 Goal:

• To frame strategic thinking as uncertainty.
• To depict the opponent as unfocused.

💥 Effect:

• Reinforces a sense of moral superiority on one’s own side.
• The opponent appears incompetent without the need to refute specific arguments.

---

5️⃣ National Interest as a Moral Frame

📌 Technique:

• “We stand for Hungarian interests before and after April.”
• Merges the party’s identity with the national interest.

🎯 Goal:

• To transform political choice into a moral obligation.
• To blend party preference with patriotism.

💥 Effect:

• Voting becomes a question of identity.
• Political alternatives turn into moral alternatives.

---

🔎 Overall Picture

This speech is not policy-based argumentation, but rather:

• A sport-psychology motivational framework
• A mobilisation campaign speech
• A winner-identity-building narrative

The core message is not why the program is better, but:

“If we stay disciplined and don’t look sideways, we will win.”

Slovak Prime Minister Robert Fico also considers Zelensky’s blackmail unacceptable. He delivered a strong rebuke to the Ukrainians.