balazska

In North Pest, the question is clear: will local residents entrust the district to Balázs Barkóczi, Brussels’ candidate, or will we succeed in replacing him and, together, give new momentum to North Pest? Only Fidesz is the safe choice!

I am here at the Esztergom Anti-War Rally. I brought along a Balázs Barkóczi pen — he is Brussels’ number one candidate. I’ll show him what an anti-war rally really looks like. He stands with Brussels; he supports the continuation of the war, Ukraine’s EU accession, and cutting off Russian energy sources — all of which would harm everyone in North Pest.

🧠 Rhetorical–Propaganda Analysis

1️⃣ Linking to an External Enemy (“Brussels’ candidate”)

📌 Technique:
The local figure is framed not as an independent politician, but labeled as “Brussels’ man.”

🎯 Goal:
To shift the election away from local performance and turn it into a sovereignty battle.

💥 Effect:
In the audience’s mind, a district-level decision becomes a global identity issue.


2️⃣ War Framing

📌 Technique:
“Continuation of the war,” “cutting off Russian energy,” “harmful to North Pest.”

🎯 Goal:
To transform a geopolitical debate into a direct livelihood threat.

💥 Effect:
Emotional reaction (fear, uncertainty) instead of policy-based evaluation.


3️⃣ Black-and-White Electoral Framing

📌 Technique:
“Either Brussels’ candidate or Fidesz.”
“Only Fidesz is the safe choice.”

🎯 Goal:
To narrow the political spectrum to two options.

💥 Effect:
Cognitive simplification — no nuance, no third path.


4️⃣ Symbolic Performance (The Pen Case)

📌 Technique:
“I brought his pen to the anti-war rally.”

🎯 Goal:
To create a visual, shareable political moment.

💥 Effect:
For followers, it becomes a symbolic “message delivery,” easily memefied.


5️⃣ Blurring Local → Global Levels

📌 Technique:
Linking a district-level politician to EU-level decisions.

🎯 Goal:
To artificially inflate the stakes of the election.

💥 Effect:
Voters feel as if they are voting on war policy, not on a local leader.


🎯 How to Respond — In a Calm, “Intellectual” Tone

Since you regularly ask for structured, debate-ready responses, here is a reframing question set that does not attack but encourages critical thinking:

Possible Questions:

  • If this is a district election, what exact authority does a district leader have over EU war policy?
  • Can you point to a specific vote or decision where Balázs Barkóczi supported a war measure?
  • What is the concrete connection between North Pest’s budget and Russian energy policy?
  • If every opponent is labeled “Brussels’ candidate,” can legitimate political competition ever exist?

This approach does not attack — it highlights logical gaps.


🧩 Meta-Level Analysis

This communication follows a classic pattern:

  • Construction of an enemy image
  • Simplified decision framework
  • Emotional mobilization
  • Turning a local election into a global war narrative

It is the same structural scheme you previously analyzed in the Mercosur case and in energy policy debates.

szandi and orban

🚨 In times of war, an oil blockade is particularly dangerous. Zelensky keeps making promises, while there is no real obstacle to restarting the Druzhba oil pipeline. By now, it is completely clear that the Ukrainian president is acting against the Hungarian people. He wants to see fuel prices at 1,000 forints per liter in Hungary, which is why he is unwilling to allow our investigative committee to enter the country.

Péter Magyar, meanwhile, remains silent on the issue. Once again, we see that the leader of the left is incapable of saying no to instructions coming from Kyiv.

🟠 The national government will not give in to blackmail. We stand against the war and for Hungarian interests — which is why Fidesz is the safe choice.

It is not as simple as replacing cheaper eastern oil with more expensive western oil, because it also has to be processed — and that may require modifications that take one and a half to two years. So what happened today, partly because of the war involving Iran, and what Zelensky did by shutting down the Druzhba oil pipeline, effectively placed Hungary under an oil blockade.

If we did not know the Ukrainians — including their president, who certainly knows how to look after his own interests — and if we had not prepared for this possibility and maximized our reserves, as we have done (in a way only partially visible to the public), we would be in serious trouble today. That would mean that combined with rising global market prices and the oil blockade, fuel prices could indeed skyrocket — even up to 1,000 forints or more per liter.

There is also the risk that a significant portion of the revenue generated from this oil could disappear if we were to forget past arrangements. To put it politely, we ask the companies involved to contribute to the utility price reduction fund, and they do so. The support necessary for maintaining reduced household utility prices — which you receive — is paid in part from these revenues.

So while we are talking only about oil, if oil supplies stop and we cannot resolve the situation, there will not be enough money for utility price reductions either. And in that moment, oil — which may seem like a distant industrial issue — is suddenly in your pocket and in your home.

What Zelensky has done now is not against Hungarian industry, not against MOL — it is against every single Hungarian citizen.


1️⃣ “Oil blockade” = Framing it as a military attack

Technique:

  • “Oil blockade”
  • “We have been attacked”
  • “In times of war, this is especially dangerous”

An economic/logistical dispute is elevated into a military category.

Goal:

  • Maximize the sense of danger.
  • Reframe it from a policy debate into a national security issue.

Effect:

  • The audience perceives not a technical or market problem, but a hostile act.
  • Criticism becomes associated with the shadow of disloyalty.

2️⃣ Personalized enemy image – Volodymyr Zelenskyy

Technique:

  • “He is acting against the Hungarian people.”
  • “He wants to see 1,000-forint fuel prices in Hungary.”

Concrete intent is attributed without evidence.

Goal:

  • Trigger moral outrage.
  • Attach anger to a specific individual.

Effect:

  • Not a “war environment” or a “sanctions dispute,”
    but deliberate ill will by a named actor.

3️⃣ 1,000 HUF fuel price – Psychological price threshold

Technique:

  • Introducing an extreme number (“1,000 forints”).
  • Conditional future projection (“prices could skyrocket”).

Goal:

  • Create a concrete, emotionally accessible fear scenario.
  • Tie energy policy directly to people’s wallets.

Effect:

  • The audience stops weighing geopolitical factors
    and starts thinking about personal financial survival.

4️⃣ Utility price caps as a defensive shield

Technique:

Oil → state budget → utility protection fund → household → “your pocket.”

Dramatizing a cause-and-effect chain.

Goal:

  • Personalize the energy policy debate.
  • Frame the government as the protector.

Effect:

  • Any criticism appears as an attack on utility price protection itself.

5️⃣ Internal traitor framing – “Péter Magyar remains silent”

Technique:

  • External threat + internal silence.
  • “Unable to say no to orders from Kyiv.”

Goal:

  • Create a sense of external–internal conspiracy.
  • Transform political competition into a question of national loyalty.

Effect:

  • Not a policy alternative, but a loyalty test.

🎯 What is common in the communication style of Viktor Orbán and “Alexa”?

  • War metaphors applied to economic disputes.
  • Attribution of personal intent without verifiable evidence.
  • Extreme price thresholds (1,000 HUF) used as fear anchors.
  • Utility price protection framed as a moral shield.
  • Questioning the loyalty of domestic opposition figures.

⚖️ Points open to debate (from a policy perspective)

  • The operation of the Druzhba oil pipeline is influenced by war conditions and sanctions.
  • Alternative sourcing can indeed require refinery adjustments (Urals vs. Brent crude types).
  • Fuel prices do not depend solely on pipeline closures, but also on:
    • Global market prices
    • Refinery capacity
    • Exchange rates
    • Tax policy

The “oil blockade = 1,000 HUF fuel” narrative is therefore a simplification.


🧩 The core of the propaganda frame

It is not fundamentally about oil.
It is about this structure:

“We protect you. They attack you. If you’re not with us, you’re with them.”

alex

After the anti-war rally, an anti-war women’s conference at the Parliament!

We, as women, know exactly this: peace is not weakness. Peace is not a refuge for the weak — it is the decision of the strong.

Because wars are not fought by those who order them, but suffered by those who have no choice.

And peace is also a responsibility. Responsibility toward our past. Responsibility toward our children. And responsibility toward those women from whom history has already taken far too much.

That is why the national government’s peace policy matters. Because we know that war is not something to be won, but something to be avoided — for in war there are no winners, only loss.

After Esztergom, we are now here in front of Parliament. What is the next task?

We are here because after the DPK anti-war rally in Esztergom concluded, I am now heading to Parliament for another event with an anti-war theme — a gathering specifically addressed to women.

I believe that women carry a tremendous responsibility even now: to remain persistent and gentle, yet to be the voices of reason and peace.

We know that women suffer greatly in war. I have unfortunately witnessed this myself in Transcarpathia, through the story of a mother who lost her son.

That is why it is important to stand up for peace.

1️⃣ Framing Moral Superiority (“peace is the decision of the strong”)

📌 Technique:
Peace policy is elevated from a strategic issue to a moral category.
“Peace is not weakness” → pre-emptively deflects accusations of weakness.

🎯 Goal:
To place the government’s position on moral high ground.

💥 Effect:
Anyone who questions it is implicitly positioned as being “on the side of war.”


2️⃣ Legitimization Through Gender Role (“we, women, know”)

📌 Technique:
Invoking female identity as a source of moral authority.

🎯 Goal:
To associate peace policy with maternal, caring, morally superior positioning.

💥 Effect:
The debate shifts from rational analysis to an emotional plane.
Opposing views → framed as “insensitive.”


3️⃣ Focus on Suffering (“wars are not fought by those who order them…”)

📌 Technique:
Contrast between decision-makers and those who suffer.

🎯 Goal:
To frame the conflict as an elite vs. ordinary people divide.

💥 Effect:
The audience identifies with the “victim” position.


4️⃣ Personal Story (a mother from Transcarpathia)

📌 Technique:
Individual tragedy → generalized political conclusion.

🎯 Goal:
To reinforce the argument with emotional evidence.

💥 Effect:
Emotional identification overrides geopolitical nuance.


5️⃣ False Dichotomy (“war should not be won, but avoided”)

📌 Technique:
Presenting the choice as if it were:
A) peace
B) wanting war

🎯 Goal:
To oversimplify the political debate.

💥 Effect:
Key questions disappear:
– What if a country is attacked?
– What is the difference between aggression and self-defense?


6️⃣ Repetition and Rhythm

“Responsibility toward our past.
Responsibility toward our children.
Responsibility…”

📌 Technique: Rhetorical anaphora.

🎯 Goal:
Emotional reinforcement and speech rhythm.

💥 Effect:
The message becomes memorable.


🧠 Overall Structure

The narrative is built as follows:

Women → suffering → moral responsibility → peace → national government → moral correctness.

This is not policy-based argumentation, but identity- and emotion-driven mobilization.

alexa

The national petition can now be completed online as well!

❌ We say NO to further financing of the Russian–Ukrainian war!
❌ We say NO to making us pay for the operation of the Ukrainian state over the next 10 years!
❌ We say NO to raising household utility prices because of the war!

Link in the comments! 😉

Starting today, the national petition can also be filled out online. It is especially important to complete it because it allows us to say no to three crucial issues.

First, we do not want our money to be sent to Ukraine — we do not want to hand it over.
We also do not want to send weapons to Ukraine, because that could draw us into the war.
And third, it is extremely important that we do not want Hungarian families’ utility costs to increase because of the war.

If you look around the world, you can see that the situation is highly unstable and that there is enormous pressure on us. At the moment, Ukraine is pressuring us by refusing to restart oil deliveries through the Druzhba pipeline.

That is why it is especially important to stand up for Hungarian interests and make our voices heard. And now, we can do so online as well.

🟠 Szentkirályi Alexandra – Communication Tools: Propaganda Analysis

The text presents a classic, multi-layered mobilization narrative. Below is a breakdown using the structure Technique – Goal – Effect.


1️⃣ Strong Emotional Framing (“WE SAY NO”)

📌 Technique:

  • Capitalized, repetitive sentence structures
  • Triple repetition (war financing – Ukrainian state – utility costs)

🎯 Goal:
To reduce a complex geopolitical issue to a simple black-and-white moral choice.

💥 Effect:
The audience reacts emotionally rather than on the basis of policy analysis.


2️⃣ Personalization of Financial Threat

📌 Technique:
“They should not take our money.”
“They should not make us pay for it.”

🎯 Goal:
To frame EU-level support as a direct financial loss for Hungarian families.

💥 Effect:
Activates fear and property-protection instincts.


3️⃣ Suggestion of Being Dragged into War

📌 Technique:
“If we send weapons, we could be drawn into the war.”

🎯 Goal:
To equate weapons shipments with direct military involvement.

💥 Effect:
Triggers existential fear (loss of security).


4️⃣ Utility Prices as an Emotional Trigger

📌 Technique:
Links rising household utility costs directly to the war.

🎯 Goal:
To present economic uncertainty as externally imposed.

💥 Effect:
Voters perceive price increases not as market dynamics but as a political attack.


5️⃣ External Pressure and Blackmail Narrative

📌 Technique:
“There is enormous pressure on us.”
“The Ukrainians are blackmailing us.”

The issue of the Druzhba pipeline is framed as a geopolitical confrontation.

🎯 Goal:
To portray Hungary as a besieged fortress.

💥 Effect:
Strengthens a “us vs. them” identity framework.


6️⃣ Call to Action

📌 Technique:
An online petition presented as an easy form of participation.

🎯 Goal:
To trigger active commitment.

💥 Effect:
Those who sign psychologically align themselves with the position.


🧠 Overall Picture

The communication relies on:

  • A simple message
  • Strong emotional appeal
  • An external enemy
  • Financial threat framing
  • Easy mobilization

This is a high emotional-intensity, mobilization-driven narrative built around the triad of security, money, and identity.

alexa

👉 In the Budapest General Assembly, we have once again seen yet another example of TISZA representatives refusing to stand up for Hungarian interests.

Andrea Bujdosó, whose Shell shares have increased by ten percent since the oil blockade began, did not dare to say a single word regarding the Druzhba oil pipeline, and the entire left-wing row remained silent as well. They do not condemn Ukrainian blackmail, nor do they support the work of the joint Hungarian-Slovak investigative committee — this is the Brussels path.

🟠 The national government will continue to stand by the lowest household utility prices in Europe, which is why Fidesz remains the safe choice.

This means they have chosen a side — silence is a stronger statement than anything else from Péter Magyar’s representatives, namely in favor of Ukrainian and Brussels interests.

This week we had a General Assembly session that lasted for many hours into the evening. During the entire session, Péter Magyar’s representatives were not willing even once to distance themselves from or condemn what Ukraine is currently doing to us. Let us be clear: Ukraine is currently blackmailing Hungary. Meanwhile, those representatives — whose duty it would be to represent the Hungarian people — did not utter a single word of protest against this.

So I believe that, if anything, this makes it clear to everyone who stands where on this map: Péter Magyar and his allies stand with Ukraine and Brussels, while the national government stands with the Hungarian people.

🟠 Szentkirályi Alexandra’s Narrative – Rhetorical Devices in Bullet Points

🧠 Core Narrative

“TISZA = Brussels + Ukraine’s side”
“Fidesz = Hungarian people + utility cost protection”

Structure: Technique – Goal – Effect


1️⃣ Silence = Framed as Complicity

📌 Technique:
“They did not condemn it.”
“They did not say a single word.”
“Silence is the strongest statement of all.”

🎯 Goal:
To reframe political nuance or tactical silence as moral betrayal.

💥 Effect:
The audience does not consider alternative explanations (procedural rules, agenda constraints, policy disagreement), but automatically interprets silence as taking the opposing side.


2️⃣ Dramatization of an External Threat

📌 Technique:
“Ukraine is blackmailing Hungary.”
“Oil blockade.”

🎯 Goal:
To elevate an energy supply dispute into an existential national threat.

💥 Effect:
Fear response → the actor promising security becomes more attractive and legitimate.

(In energy policy debates, this is a classic example of turning a technical dispute into a moral and national confrontation.)


3️⃣ Suggestion of Personal Financial Interest (Shell shares)

📌 Technique:
“Her Shell shares increased by 10%.”

🎯 Goal:
To imply a conflict of interest.

💥 Effect:
The discussion shifts from energy policy to suspicion of personal financial gain.

Important: instead of presenting concrete proof of wrongdoing, the communication relies on insinuation.


4️⃣ Binary Moral Mapping

📌 Technique:
“Who stands where on the map.”
“They have chosen a side.”

🎯 Goal:
To simplify complex geopolitical and EU legal issues into a two-sided moral battlefield.

💥 Effect:
The grey zone disappears.
→ You are either with us or against us.


5️⃣ Claiming Ownership of “The Hungarian People”

📌 Technique:
“The national government stands with the Hungarian people.”

🎯 Goal:
To equate one’s own political position with the national interest.

💥 Effect:
The opponent is implicitly framed as not standing with the Hungarian people.


6️⃣ Utility Price Protection as an Emotional Anchor

📌 Technique:
“Europe’s lowest utility prices.”

🎯 Goal:
To tie political loyalty to a tangible, wallet-sensitive issue.

💥 Effect:
Abstract geopolitics becomes a concrete household financial concern.


🔎 Strategic Summary

This communication is:

⚙ Not a technical energy policy debate

🎭 But an identity- and loyalty-framing strategy

🔥 Built on the triangle of threat + betrayal + national protection

szijjarto

It’s hard to speak when someone’s tongue is stuck up someone else’s ass.
Well, that’s what happened to Péter Szijjártó.

He wanted to say — and from the context it’s clear it was actually a slip of the tongue —
that Ukraine is only defending itself,
not defending us, but defending itself —
but it didn’t come out right.

Watch it, it doesn’t get funnier than this.

The question is very important, I think,
to clarify here.

And that is that Ukraine, in this war, is fighting for itself.

Ukraine is not fighting for us.

We were not attacked — Russia attacked Ukraine.

Russia is defending itself.

But it is defending itself.

It is not defending us.

It is not defending Europe.

It is not defending the European Union.

It is not defending us.

And then of course watch the second part as well, where he says that the war is just

a business model, that Ukrainians are actually living better because of it —

it’s absolutely unbelievable how this guy has the nerve.

Dear fellow Members of Parliament,
the situation is that

in Ukraine, the war has become a business model.

The situation is that from European Union funds, from the European Union, they receive

more money than what the Ukrainian economy could produce on its own.

The situation is that today, because of the war, many people in Ukraine live better than they would in peacetime.

Nice guy, right?

Such a truly Christian mentality.

Disgusting. Truly revolting.

balazska

Dozens of emails are coming in from young people who would like a campaign poster from this election as a keepsake. They’re right-wing, conservative, committed to Hungary — 15, 16, 18, 20, 22 years old. I’ll be sharing more videos to show who they are and what great people they are.

And I want to send a message to all of them: you are not alone. It’s not embarrassing to stand with the national forces as a young person. It’s not embarrassing to support Fidesz as a young person. It’s not embarrassing — in fact, it’s very cool — to rebel and go against the Western European, Brussels, EU nonsense. Keep pushing, keep going — you are not alone.

No matter what they try to tell you at school, no matter what influencers try to push, no matter how the globalist, liberal media world tries to pressure you into falling in line — it’s embarrassing to fall in line. It’s very cool, rebellious, to be pro-Fidesz.

Come on, let’s go! I’m Balázs Németh at gmail.com. I’m still waiting for your messages. And here on Facebook and TikTok, I’ll keep posting the videos one after another.

🧠 Rhetorical–Propaganda Analysis

Topic: “Young right-wing supporters → rebellious identity → Fidesz as a cool counterculture”

Actor: Németh Balázs

Structure: Technique – Goal – Effect


1️⃣ Suggesting Mass Support – “Emails are coming in by the dozen”

📌 Technique:

  • Uses a quantity-implying expression without giving exact numbers.
  • “By the dozen” → creates the impression of a social wave.
  • Listing specific age groups (15–22) → enhances credibility.

🎯 Goal:

To create the perception that:

  • a strong young right-wing movement exists,
  • this is not an isolated phenomenon.

💥 Effect:

An uncertain young person:

  • feels less alone,
  • more easily identifies with an “invisible majority.”

2️⃣ Identity Protection Message – “You are not alone”

📌 Technique:

  • Direct, emotional address.
  • Promise of protection and community.
  • Frames schools, influencers, and the “liberal media” as sources of pressure.

🎯 Goal:

To transform political choice into:

  • a question of personal courage,
  • an identity-protecting decision.

💥 Effect:

Political loyalty becomes a form of collective self-defense.


3️⃣ Reframing Rebellion – “It’s cool to rebel and be pro-Fidesz”

📌 Technique:

  • Appropriates the traditional role of “counterculture.”
  • Redirects rebellion away from domestic power structures toward “Brussels” and “the West.”
  • Uses strong evaluative language: “nonsense,” “lame,” “cool.”

🎯 Goal:

To position Fidesz:

  • not as the establishment,
  • but as a rebellious force appealing to young people.

💥 Effect:

The governing party paradoxically offers an “oppositional feeling.”
Psychologically powerful for a generation seeking autonomy.


4️⃣ Dramatizing External Pressure – “They want to force you to fall in line”

📌 Technique:

Creates an enemy image:

  • schools,
  • influencers,
  • the “globalist liberal media world.”

🎯 Goal:

To frame political choice as a freedom struggle.

💥 Effect:

The listener feels:

  • If you support Fidesz → you are independent.
  • If you don’t → you have “fallen in line.”

This creates a false dilemma.

balazska

We’re done with collecting recommendations here on the main square in Újpalota. The most memorable moment was when two 18-and-a-half-year-old high school girls came over. They said they don’t really know anything about politics — they just notice that the election is approaching because there are more and more posters around, and they keep coming across related content online, on TikTok and Facebook. They asked who they should vote for.

It turned into a long conversation. It turned out that what matters most to them is creating a home — they would like to move out and start their own lives as soon as possible. In the end, we concluded that from the perspective of home creation as well, the safe choice is Fidesz. So in the end, both of them supported my campaign with their signatures.

Thank you to them, to all the other young people, and of course to the older generations as well.

🧠 Rhetorical–Propaganda Analysis

Topic: “Young, politically uncertain girls → personal conversation → Fidesz as the ‘safe choice’”

Structure: Technique – Goal – Effect


1️⃣ Framing naive, apolitical young people

📌 Technique:

“They don’t know anything about politics.”
“They just see that the election is approaching.”

The young women are portrayed as uninformed and uncertain actors.

🎯 Goal:

To frame political decision-making as a situation requiring guidance, where the politician assumes the role of a mentor or authority figure.

💥 Effect:

The speaker implicitly elevates himself into a position of authority.
The audience may form the impression that young people cannot navigate politics on their own — they need a “responsible leader.”


2️⃣ Personal story as a credibility tool

📌 Technique:

A concrete setting:
“Újpalota main square.”
“Two 18-and-a-half-year-old high school girls.”

The narrative is built in a cinematic, story-driven way.

🎯 Goal:

To create a lifelike, spontaneous, and seemingly authentic moment.

💥 Effect:

Audiences connect more easily to a personal story than to statistics.
The political message arrives through an emotional channel rather than an analytical one.


3️⃣ Problem–solution simplification

📌 Technique:

Problem: housing and starting an independent life.
Solution: “The safe choice is Fidesz.”

There is no comparison, no program debate, no alternatives presented.

🎯 Goal:

To link a complex economic issue to a single political brand.

💥 Effect:

The electoral decision becomes simplified:
“If you want your own home → Fidesz.”


4️⃣ “Safe choice” as a stability myth

📌 Technique:

Repetition of a key phrase:
“Safe choice.”

This is not a policy argument but an emotional security frame.

🎯 Goal:

To appeal to uncertain young voters through the promise of stability.

💥 Effect:

Voting is no longer framed as comparing programs,
but as a choice between security and uncertainty.


5️⃣ Social proof and collective validation

📌 Technique:

“In the end, both of them supported my campaign with their signatures.”

The story concludes positively: persuasion → support.

🎯 Goal:

To demonstrate the speaker’s persuasive power.
“If they were convinced, you can be convinced too.”

💥 Effect:

Creation of social proof.
The younger generation is portrayed as standing alongside him.


🧠 Overall Picture

The structure of the narrative:

  • Political ignorance
  • Personal guidance
  • Desire for housing
  • Simple solution
  • Secured support

This is a classic “paternal leader” framing:
uncertain young voters → conversation → realization of the “only safe path.”

It is not a policy debate,
but identity- and security-based communication.

alexa

Brussels is once again not working in the interest of Europeans!

It is outright outrageous that von der Leyen and her allies are pushing through the Mercosur agreement without the approval of the European Parliament.

👉 Manfred Weber, Péter Magyar’s boss, has already welcomed the decision, saying: “Respect to Uruguay and Argentina!” — while European and Hungarian farmers are being exposed to overseas agribusiness giants.

The facts do not lie: Péter Magyar and his political family are the ones currently undermining European agriculture.

🟠 Only Fidesz stands by Hungarian farmers — which is why Fidesz is the only safe choice.


Have you heard that Brussels is implementing the Mercosur agreement without proper approval? When have they stood up for the farmers? When have they stood up for the farmers? We never see it! It’s a terrible, typical Brussels pace — unfortunately, that’s all I can say. More and more, we see in Brussels that what Europeans think and what the European interest actually is has become secondary. They are likely driven by other interests.

The Mercosur agreement is outrageous because it essentially allows South American goods to flood European markets, pushing European farmers out — and putting Hungarian farmers in an especially difficult position. I believe the European Union’s primary responsibility should be to protect European citizens, European producers, and the European economy.

That is why, on many issues, we strongly disagree with the Brussels policy being pursued — a policy that places external and financial interests ahead of the member states.

🟠 Alexandra Szentkirályi – Rhetorical Analysis of the Mercosur Narrative

🧠 Narrative:

“Brussels is working against farmers → Péter Magyar and Weber are serving it → Fidesz is the only defender.”

Structure: Technique – Goal – Effect


1️⃣ External Enemy Framing – “Brussels is not working in the interest of Europeans”

📌 Technique:

  • “Brussels” as a faceless power center.
  • Moral judgment: “outrageous.”
  • Suggestion of democratic bypass: “without the approval of the European Parliament.”

🎯 Goal:
To turn an institutional or procedural debate into a democratic scandal.

💥 Effect:
The audience interprets the issue not as a legal-technical matter, but as an abuse of power.


2️⃣ Personalization and Guilt by Association

Actors:

  • Ursula von der Leyen
  • Manfred Weber
  • Péter Magyar

📌 Technique:

  • “von der Leyen and her circle” – personalization of responsibility.
  • “Péter Magyar’s boss” – framing subordination.
  • “Respect to Uruguay and Argentina!” – selective quotation used as proof.

🎯 Goal:
To transform an EU-level trade dispute into a domestic political betrayal narrative.

💥 Effect:
The audience does not see policy disagreement, but domestic actors serving “external interests.”


3️⃣ Dramatization of Farmers’ Endangerment

Key concept: EU–Mercosur Trade Agreement

📌 Technique:

  • “They are unleashing South American goods onto European markets.”
  • “They are pushing out European farmers.”
  • “They are destroying European agriculture.”

🎯 Goal:
To reframe a free trade agreement as an existential threat.

💥 Effect:
The public does not think in terms of tariffs, quotas, or transition periods, but in terms of survival and struggle.


4️⃣ Repetition and Emotional Escalation

📌 Technique:

  • “When did they stand up for the farmers?” (repetition)
  • “Horrific Brussels pace”
  • “Other interests are driving them”

🎯 Goal:
To create emotional resonance and shared outrage.

💥 Effect:
Emotional intensity overrides complex economic analysis.


5️⃣ False Exclusivity – “Only Fidesz”

📌 Technique:

  • “Only Fidesz stands by Hungarian farmers.”
  • “Only Fidesz is the safe choice.”

🎯 Goal:
To narrow political competition into a binary choice.

💥 Effect:
The election shifts from a policy debate to a loyalty decision.


🔎 Deeper Communication Pattern

This framing connects three levels:

  1. A global trade dispute
  2. An anti-EU sovereignty narrative
  3. A domestic betrayal frame

Thus, the Mercosur agreement does not appear as an economic policy issue, but as:

“Brussels + domestic collaborators vs. Hungarian farmers.”


🎯 Overall Picture

This is classic sovereignty-protection communication:

  • Dramatizing external power
  • Delegitimizing internal opponents
  • Using farmers as an emotional reference point
  • Closing with an exclusive political alternative