Zelensky wants to maintain an 800,000-strong Ukrainian army using the money of European families, and yesterday he issued a life-threatening threat against Viktor Orbán. We will never agree to this! Anyone who votes for Péter Magyar is supporting Zelensky.

I like being out on the streets among voters because they share incredible thoughts. Several people asked the same question just now: here is Zelensky threatening Viktor Orbán’s life, and at the same time he wants to maintain an 800,000-strong army in Ukraine using EU money — the money of European citizens. Such a dangerous person.

And another thing many people pointed out: why hasn’t anyone from Brussels spoken up about this? Someone threatens the prime minister of an EU member state, and no one in Brussels says a word.

This is what common sense looks like.
Common sense — here in Újpalota, in front of the Market Hall.

🎭 Propaganda and Influence Techniques in Balázs’s Message

The text is a classic political campaign message that combines several propaganda and rhetorical techniques.
Its goal is to trigger fear, outrage, and political loyalty in the reader while constructing a very simple political narrative.

The main narrative of the communication:

➡️ Zelensky / Ukraine = danger and threat
➡️ Orbán / the government = protection and common sense
➡️ Péter Magyar = ally of Zelensky

Below are the most important techniques presented in points.

1️⃣ Creating an enemy image

Excerpt

“Zelensky … life-threateningly threatened Viktor Orbán.”
“Such a dangerous man.”

Technique

👉 demonization / enemy-image construction

Goal

To portray Zelensky as a negative and dangerous figure.

Effect

The reader may form the perception that:

➡️ “Ukraine’s leader is a threat to Hungary.”

2️⃣ Fear appeal

Excerpt

“He wants to maintain an 800,000-strong Ukrainian army from the money of European families.”

Technique

👉 fear-based political communication

Goal

By linking a large military force with “the money of European families,” the message amplifies the sense of threat and financial loss.

Effect

The reader may conclude:

➡️ “The EU will finance the war using our money.”

3️⃣ False political dilemma

Excerpt

“Anyone who votes for Péter Magyar supports Zelensky!”

Technique

👉 false dichotomy / political oversimplification

Goal

To reduce the political choice to two options:

➡️ Orbán = protection of Hungary
➡️ opposition = support for Zelensky

Effect

The political debate becomes simplified into an emotional decision.

4️⃣ “Voice of the people” technique

Excerpt

“Voters say fantastic things.”
“Many people asked…”

Technique

👉 vox populi / “the people say”

Goal

To present political claims as if they were the opinion of ordinary people.

Effect

The reader may feel that:

➡️ “Everyone thinks this way.”

5️⃣ Blaming Brussels

Excerpt

“Why didn’t anyone in Brussels say anything?”

Technique

👉 external enemy / shifting responsibility

Goal

To portray EU institutions as passive or irresponsible.

Effect

This may strengthen distrust toward the EU.

6️⃣ “Common sense” rhetoric

Excerpt

“This is common sense.”

Technique

👉 common-sense framing

Goal

To present the speaker’s position as the only logical and reasonable one.

Effect

Anyone who disagrees is implicitly portrayed as irrational.

7️⃣ Local authenticity (“street politics”)

Excerpt

“Here in Újpalota, in front of the market hall.”

Technique

👉 local proximity / “I am among the people”

Goal

To reinforce the image of the politician as someone close to ordinary citizens.

Effect

This increases the perception of authenticity and credibility.

✅ Summary

The text represents a typical campaign narrative built on three main emotional elements:

1️⃣ fear – military threat
2️⃣ anger – directed at Brussels and Zelensky
3️⃣ loyalty – Orbán presented as the protector

The purpose of the communication is not primarily to provide information, but to lead the reader toward a simple political conclusion:

➡️ Orbán = security
➡️ the opposition = support for Zelensky

❗️Opposition mockers, hold on tight!❗️

☝️We know that according to them, the government raised the terror alert level after the outbreak of the Iranian crisis unnecessarily, purely to scare people.

❗️Compared to that, what does Europol, the EU’s law-enforcement agency, say?

📍 Because of the Iranian conflict, the risk of terrorist attacks in the European Union has increased.
📍 Attacks could be carried out by lone actors or terrorist cells.
📍 If the Iranians reach a point of desperation, they may resort to terrorist attacks aimed at creating chaotic conditions.
📍 The risk of cyberattacks targeting Western infrastructure and businesses may also increase further if the conflict drags on.

☝️I’m not the one saying this — Europol issued this warning yesterday!

🤡 And the Tisza supporters, or perhaps the DK supporters who are laughing about it, should thank the Hungarian security services and experts for doing everything they can to protect their lives as well.

🎭 Propaganda and Influence Techniques in Balázs’s Message

The text is a classic security-fear–based political communication.
It does not present new information; instead, it uses an international news item to justify the government’s narrative and delegitimize the opposition.

The main narrative of the communication:

➡️ Government = responsible, protective
➡️ Opposition = ridiculous, irresponsible

Below are the most important techniques listed point by point.

1️⃣ Enemy framing and ridicule (ridicule framing)

Excerpt

“❗️Opposition laughers, hold on tight now❗️”
“🤡 Tisza or perhaps DK laughers”

Technique

👉 political ridicule / delegitimization

Goal

To portray opposition actors not as debate partners, but as ridiculous figures.

Effect

Readers may form the impression:

➡️ “the opposition is stupid or unserious.”

This reduces the likelihood that readers will seriously consider the opposition’s arguments.

2️⃣ Fear appeal (security fear appeal)

Excerpt

“the risk of terrorist attacks has increased”
“terrorist attacks causing chaotic conditions”
“risk of cyberattacks”

Technique

👉 fear-based communication

Goal

To emphasize a security threat.

Effect

The emotional reaction of the reader may include:

• fear
• uncertainty
• defensive reflex

This psychological state makes the audience more receptive to political messages about order and protection.

3️⃣ Appeal to authority

Excerpt

“I’m not the one saying this — Europol warned about it.”

Technique

👉 appeal to authority

Goal

To increase the credibility of the political claim.

The message is framed as:

➡️ “not propaganda”
➡️ “a professional warning”.

Effect

Readers are less likely to question the claim because it is linked to an international institution.

4️⃣ Selective use of information (cherry picking)

Technique

👉 selecting a single source

Goal

From a complex geopolitical situation, highlight only the elements that support the political narrative.

Effect

The audience may get the impression:

➡️ “all experts say the same thing.”

In reality, the full professional picture may be far more nuanced.

5️⃣ Narrative reframing (political reframing)

The logic of the communication

Iran conflict
→ terrorism risk
→ government action
→ ridicule of the opposition

Technique

👉 building a narrative chain

Goal

To lead the audience toward the conclusion that:

➡️ the government is foresighted and responsible
➡️ the opposition is reckless and dangerous.

6️⃣ “We protect you” rhetoric

Excerpt

“domestic security services and experts are doing everything to protect their lives as well”

Technique

👉 paternalistic political rhetoric

Goal

To reinforce the role of the government as:

➡️ a protective state
➡️ facing ungrateful critics.

Effect

The audience may develop the perception:

➡️ “the government works to protect us, while the opposition only mocks.”

7️⃣ Us–them polarization (ingroup vs. outgroup)

Structure

Us

• security services
• experts
• government

Them

• “Tisza supporters”
• “DK supporters”
• “laughers”

Technique

👉 group polarization

Goal

To emotionally bind readers to their own political camp.

Summary

The post is a classic example of political security propaganda, combining four main tools:

1️⃣ fear appeal (terrorism)
2️⃣ appeal to authority (Europol)
3️⃣ ridiculing the opposition
4️⃣ protective state narrative

The final message of the communication is:

➡️ the government protects the country
➡️ the opposition is unserious and dangerous.

North Pest needs peace, security, and ACTION! We will free it from the captivity of the Brussels parties and set North Pest in motion!

Thank you.

We have a special guest in Újpalota today, Alexandra Szentkirályi, the leader of Fidesz in the capital. Do you have any connection here? I didn’t know you had ties to Újpalota.

Well, when I was born, I lived here in Újpalota for the first few years of my life.

I’d like to give you the opportunity to make a wish.

Alright, thank you very much.

In the “What the residents asked for” segment, I’m curious what you’re going to ask for.

Well then, please don’t peek.

Okay.

Please don’t ask for a swimming pool.

Others have already asked for that.

I’m already arranging the low-floor 69 tram.

Not that either.

I’m arranging the renovation of the pedestrian crossing above the railway.

I’m arranging the event hall.

Balázs, then what’s left?

I’m arranging the renovation of the roads.

I’m arranging the refurbishment of the municipal healthcare institutions.

So is there anything left at all?

Well, there is one thing that is needed for all of this, I think.

Németh Balázs as the representative.

What do you say to that?

That’s what they asked for.

That’s what I would ask for.

Thank you very much.

And if that happens, then together with the people living here we will set North Pest in motion — with the help of Fidesz in the capital, of course.

That’s right. Let it be so.

The following text is a typical campaign-style political communication that combines several classic propaganda and influence techniques. The aim is to create a positive emotional image of the candidate in the reader’s mind while building a simple political narrative.

➡️ Fidesz / the candidate = solution and action
➡️ “Brussels parties” / the opposition = obstacle or problem

Below are the most important techniques presented in bullet points.

🎭 Propaganda and influence techniques in the message of Balázs and Alexandra

1️⃣ Creating an enemy image

Excerpt

“We will free North Pest from the captivity of the Brussels parties.”

Technique

👉 constructing an external enemy / political labeling

Goal

To present political opponents as servants of an external power.

Effect

A simple idea may form in the reader’s mind:

➡️ “Brussels controls them; they do not represent the local people.”

2️⃣ Simple savior narrative

Excerpt

“We will give North Pest new momentum.”

Technique

👉 savior framing

Goal

To present the candidate as someone who will fix a problematic area.

Effect

The message becomes simplified:

➡️ “If we elect him → development will follow.”

3️⃣ Emphasizing local roots

Excerpt

“I spent the first years of my life in Újpalota.”

Technique

👉 personal identification / locality

Goal

To present the politician as one of us.

Effect

The reader may more easily accept the message:

➡️ “They know the area, so they understand its problems.”

4️⃣ Accumulation of promises

Examples

• swimming pool
• tram development
• renovation of the pedestrian crossing over the railway
• event hall
• road renovations
• renewal of municipal healthcare institutions

Technique

👉 promise list / development catalogue

Goal

To create the impression that major developments are coming.

Effect

The reader is overwhelmed with positive promises:

➡️ “A lot of things will happen.”

5️⃣ Propaganda softened with humor

Excerpt

“Balázs, but then what’s left?”

Technique

👉 casual conversation / friendly tone

Goal

To make the campaign appear like a natural and spontaneous conversation.

Effect

The reader may feel:

➡️ “This isn’t propaganda, just a relaxed discussion.”

6️⃣ Apparent community decision

Excerpt

“You asked for it.”

Technique

👉 appeal to the will of the people (bandwagon)

Goal

To suggest that the candidate is not promoting himself, but responding to the people’s request.

Effect

The reader may think:

➡️ “If others want this too, maybe it’s the right choice.”

7️⃣ Personal solution narrative

Excerpt

“Németh Balázs as representative.”

Technique

👉 personalized solution framing

Goal

To link the solution of problems to a specific person.

Effect

The message becomes simplified:

➡️ “If he becomes the representative → everything will be solved.”

📊 The overall narrative of the communication

The campaign message is built on three simple ideas:

1️⃣ North Pest is a neglected area
2️⃣ Politicians linked to Brussels are blocking development
3️⃣ The Fidesz candidate will bring development

✅ Summary

This communication follows a classic local campaign formula:

• external enemy (Brussels)
• local identity and roots
• many development promises
• a personalized political solution

The goal is to create a very simple equation in the reader’s mind:

➡️ “If Balázs becomes the representative → North Pest will develop.”

The supporters of Tisza have sided with Zelensky and Ukraine, but we will not give up Hungary’s future!

The sun has just barely risen, but soon I will once again be among the voters in Újpalota at the Market Hall. We will discuss this threat made by Zelensky with them. I can see that Tisza supporters are celebrating on social media, saying that Ukrainian soldiers should come to Viktor Orbán as soon as possible and carry out what Zelensky threatened. They have taken the side of the Ukrainians, but we will not allow this.

🎭 Propaganda and Influence Techniques in Balázs’s Message

The text is a typical political mobilization message. It combines several classic propaganda and rhetorical techniques in order to trigger an emotional reaction from readers and divide the audience along political lines.

The central narrative of the message:

➡️ Tisza / opposition = standing on Ukraine’s side
➡️ We / the government side = defending Hungary’s future

Below are the most important techniques presented in points.

1️⃣ Creating an Enemy Image

Excerpt

“A tiszások Zelenszkij és Ukrajna oldalára álltak”
“The Tisza supporters have sided with Zelensky and Ukraine.”

Technique

👉 enemy-image construction / political labeling

Goal

To portray the political opponent as serving the interests of an external power (Ukraine).

Effect

Readers may develop the perception that:

➡️ “they do not represent Hungarian interests.”

2️⃣ Us–Them Division (Polarization)

Excerpt

“They have sided with the Ukrainians, while we will not give up Hungary’s future.”

Technique

👉 social division / us vs. them framing

Goal

To split the audience into two camps:

• “we” = the patriotic side
• “they” = those serving foreign interests

Effect

Political debate is simplified into a moral choice.

3️⃣ Dramatizing an External Threat

Excerpt

“Zelensky’s threat”

Technique

👉 threat framing / dramatization

Goal

To present a political disagreement as an existential threat.

Effect

Readers may experience fear and a defensive emotional reaction.

4️⃣ Exaggerating Social Media Sentiment

Excerpt

“Tisza supporters are celebrating on social media…”

Technique

👉 generalization / strawman argument

Goal

To associate the opponent’s supporters with an extreme position.

Effect

Readers may come to believe that:

➡️ “the opposition would even welcome Ukrainian soldiers.”

5️⃣ Invoking the Image of a Military Threat

Excerpt

“that Ukrainian soldiers should come to Viktor Orbán”

Technique

👉 fear-inducing imagery / dramatized scenario

Goal

To frame the conflict as a military threat.

Effect

Strong emotional reactions such as:

• fear
• outrage
• defensive instincts

6️⃣ Political Mobilization (Campaign Techniques)

Excerpt

“Soon I will again be among the voters at the market hall in Újpalota.”

Technique

👉 personal presence / campaign mobilization

Goal

To present the politician as a directly engaged representative among the people.

Effect

Voters may feel that:

➡️ “he is among us and defending our interests.”

7️⃣ Patriotic Framing

Excerpt

“We will not give up Hungary’s future.”

Technique

👉 patriotic rhetoric / national framing

Goal

To equate the political position with defending the nation.

Effect

The opponent implicitly appears as being against national interests.

✅ Summary

The text is a classic campaign message built around three main emotional mechanisms:

1️⃣ enemy image – “Tisza + Ukraine”
2️⃣ threat narrative – “Zelensky’s threat / Ukrainian soldiers”
3️⃣ defensive narrative – “we defend Hungary’s future”

This structure is effective because it provides a simple and emotionally powerful framework for interpreting a complex geopolitical situation.

Zelenskyy already wants to take the prisoners of war who were freed yesterday back to Ukraine! This is the fate of war they intend for all of Europe!

My name is Albert Román. I was born on August 22, 1978, in Mukachevo. A 48-year-old man is speaking — one of the two prisoners of war who were freed. Perhaps it is enough just to watch this video, and one can understand a lot about the horrors of war. I was born on August 22, 1978, in Mukachevo. They were forcibly conscripted and taken from Transcarpathia to the front. They fell into captivity, from which they have now been released with the help of the Hungarian government.

The Ukrainian authorities, despite my requests and pleas, did not help me and did not send an evacuation. And Zelenskyy’s people have already announced that they are looking for the two men of Hungarian nationality and would take them back to Ukraine, perhaps sending them back to the war.

This is what they intend — this fate, this war — for all of Europe. Brussels is a partner in this, the Tisza Party is a partner in this, but we are not.

🎭 Propaganda and Influence Techniques in the Text

The text is a classic political campaign message that uses the story of a prisoner of war to build a political narrative. It combines several rhetorical and propaganda techniques in order to provoke a strong emotional reaction and guide the reader toward a political conclusion.

Below are the most important techniques.

1️⃣ Use of a Personal Story (emotional storytelling)

Excerpt:

“My name is Albert Román. I was born on August 22, 1978, in Mukachevo… I was forcibly conscripted… I became a prisoner of war.”

Technique:
👉 personal story / testimony

Goal:
To present the war through the suffering of a specific individual.

Effect:

Readers can more easily identify with a person than with an abstract political issue.

➡️ “This is a real person, so what he says must be true.”

This can trigger strong empathy and outrage.

2️⃣ Witness Presented as Authority (testimonial)

Excerpt:

“A 48-year-old man is speaking… one of the two released prisoners of war.”

Technique:
👉 testimonial / appeal to witness authority

Goal:
To present the story as credible and unquestionable.

Effect:

The reader may feel:

➡️ “He was there, so he must know what happened.”

This can reduce critical thinking.

3️⃣ Strong Emotional Framing (fear + empathy framing)

Excerpt:

“Perhaps it is enough to watch this video to understand the horrors of war.”

Technique:
👉 emotional dramatization

Goal:
To portray the war as a shocking and deeply personal experience.

Effect:

The reader may experience:

• fear
• empathy
• anger

This strengthens the impact of the political message.

4️⃣ Hasty Generalization

Excerpt:

“This is the fate… the war that the Ukrainians want for the whole of Europe.”

Technique:
👉 generalization

Goal:
To draw a broad political conclusion from a single case.

Effect:

The narrative suggests:

➡️ “The Ukrainian leadership wants to bring war to all of Europe.”

This simplifies a complex reality.

5️⃣ Construction of an Enemy Image (othering)

Excerpt:

“Brussels is a partner in this, and the Tisza party is a partner in this.”

Technique:
👉 enemy framing / othering

Goal:
To portray the conflict as a struggle between political blocs.

Narrative:

• Ukrainian leadership
• Brussels
• the opposition

vs.

• “us”

Effect:

Readers may conclude:

➡️ “They want war.”

6️⃣ Fear Appeal

Excerpt:

“This fate… for the whole of Europe.”

Technique:
👉 future threat framing

Goal:
To present the story not only as the tragedy of one individual, but as a danger facing all of Europe.

Effect:

Readers may think:

➡️ “If this continues, it could happen to us too.”

7️⃣ Introduction of a Political Conclusion (campaign framing)

At the end of the text, a typical campaign logic appears:

• war
• enemy image
• political actors

followed by the conclusion:

➡️ “But we do not.”

Technique:
👉 political campaign framing

Goal:
To transform the story into a voting decision.

Summary

The propaganda in the text follows a classic narrative structure:

1️⃣ personal tragedy
2️⃣ emotional identification
3️⃣ naming an enemy
4️⃣ general threat
5️⃣ political conclusion

This model is one of the most common forms of campaign communication.