North Pest needs peace, security, and ACTION! We will free it from the captivity of the Brussels parties and set North Pest in motion!
Thank you.
We have a special guest in Újpalota today, Alexandra Szentkirályi, the leader of Fidesz in the capital. Do you have any connection here? I didn’t know you had ties to Újpalota.
Well, when I was born, I lived here in Újpalota for the first few years of my life.
I’d like to give you the opportunity to make a wish.
Alright, thank you very much.
In the “What the residents asked for” segment, I’m curious what you’re going to ask for.
Well then, please don’t peek.
Okay.
Please don’t ask for a swimming pool.
Others have already asked for that.
I’m already arranging the low-floor 69 tram.
Not that either.
I’m arranging the renovation of the pedestrian crossing above the railway.
I’m arranging the event hall.
Balázs, then what’s left?
I’m arranging the renovation of the roads.
I’m arranging the refurbishment of the municipal healthcare institutions.
So is there anything left at all?
Well, there is one thing that is needed for all of this, I think.
Németh Balázs as the representative.
What do you say to that?
That’s what they asked for.
That’s what I would ask for.
Thank you very much.
And if that happens, then together with the people living here we will set North Pest in motion — with the help of Fidesz in the capital, of course.
That’s right. Let it be so.
The following text is a typical campaign-style political communication that combines several classic propaganda and influence techniques. The aim is to create a positive emotional image of the candidate in the reader’s mind while building a simple political narrative.
➡️ Fidesz / the candidate = solution and action
➡️ “Brussels parties” / the opposition = obstacle or problem
Below are the most important techniques presented in bullet points.
🎭 Propaganda and influence techniques in the message of Balázs and Alexandra
1️⃣ Creating an enemy image
Excerpt
“We will free North Pest from the captivity of the Brussels parties.”
Technique
👉 constructing an external enemy / political labeling
Goal
To present political opponents as servants of an external power.
Effect
A simple idea may form in the reader’s mind:
➡️ “Brussels controls them; they do not represent the local people.”
2️⃣ Simple savior narrative
Excerpt
“We will give North Pest new momentum.”
Technique
👉 savior framing
Goal
To present the candidate as someone who will fix a problematic area.
Effect
The message becomes simplified:
➡️ “If we elect him → development will follow.”
3️⃣ Emphasizing local roots
Excerpt
“I spent the first years of my life in Újpalota.”
Technique
👉 personal identification / locality
Goal
To present the politician as one of us.
Effect
The reader may more easily accept the message:
➡️ “They know the area, so they understand its problems.”
4️⃣ Accumulation of promises
Examples
- swimming pool
- tram development
- renovation of the pedestrian crossing over the railway
- event hall
- road renovations
- renewal of municipal healthcare institutions
Technique
👉 promise list / development catalogue
Goal
To create the impression that major developments are coming.
Effect
The reader is overwhelmed with positive promises:
➡️ “A lot of things will happen.”
5️⃣ Propaganda softened with humor
Excerpt
“Balázs, but then what’s left?”
Technique
👉 casual conversation / friendly tone
Goal
To make the campaign appear like a natural and spontaneous conversation.
Effect
The reader may feel:
➡️ “This isn’t propaganda, just a relaxed discussion.”
6️⃣ Apparent community decision
Excerpt
“You asked for it.”
Technique
👉 appeal to the will of the people (bandwagon)
Goal
To suggest that the candidate is not promoting himself, but responding to the people’s request.
Effect
The reader may think:
➡️ “If others want this too, maybe it’s the right choice.”
7️⃣ Personal solution narrative
Excerpt
“Németh Balázs as representative.”
Technique
👉 personalized solution framing
Goal
To link the solution of problems to a specific person.
Effect
The message becomes simplified:
➡️ “If he becomes the representative → everything will be solved.”
📊 The overall narrative of the communication
The campaign message is built on three simple ideas:
1️⃣ North Pest is a neglected area
2️⃣ Politicians linked to Brussels are blocking development
3️⃣ The Fidesz candidate will bring development
✅ Summary
This communication follows a classic local campaign formula:
- external enemy (Brussels)
- local identity and roots
- many development promises
- a personalized political solution
The goal is to create a very simple equation in the reader’s mind:
➡️ “If Balázs becomes the representative → North Pest will develop.”