TISZA is the party of school closures.

Péter Magyar and his allies are trying to keep things secret, but their leaked statements do not lie: they would dismantle the education system and close rural schools.

We, however, believe that where there is no school, there is no future.

The civic government made textbooks free for every student, and we now spend four times as much on free school meals as the previous left-wing government did.

We show our appreciation for teachers through continuous salary increases: next year the average teacher’s salary will exceed 1 million forints.

That is why Fidesz is the reliable choice.

Péter Magyar promised that in February they would present their education expert. Of course, that never happened. However, we do know what they think about education. For example, they said this:

“It is also true in healthcare and education that the same system that existed until now does not necessarily have to be maintained.”

In other words, they would dismantle everything that currently works well.

Then another clear statement followed:

“It should not be necessary to maintain a separate school in every small settlement or scattered rural community.”

Of course, they did not want this to become public, but in the end this also leaked.

So that means they would close rural schools, even though where there is no school, there is no future.

And when they are asked what else is coming, another sentence is heard:

“I’m not going to tell everything, because then we would lose.”

This is how the picture comes together: downsizing, closures, and elimination. That is TISZA.

By contrast, today in Hungary every child receives textbooks for free, we spend four times as much on free school meals as in 2010, and next year the average teacher’s salary will exceed 1 million forints.

1️⃣ Enemy labeling

Excerpt

“The TISZA is the party of school closures.”

Technique

The communication labels the opponent already in the first sentence with a negative political identity.

➡️ “the party of school closures”

This is a one-sentence identity label that equates the entire political actor with a single negative concept.

Goal

• rapid delegitimization of the opponent
• emotional activation around the topic of education

Effect

The reader may develop the impression:

➡️ “if they come to power, they will close the schools.”

---

2️⃣ Leak framing

Excerpt

“their leaked statements do not lie”

Technique

The communication suggests that secret information has come to light.

This is a common propaganda element:

➡️ “leaked”
➡️ “they are hiding things”

Goal

• increase the appearance of credibility
• portray the opponent as secretive

Effect

The reader may feel:

➡️ “they are trying to hide something.”

---

3️⃣ False dilemma

Excerpt

“where there is no school, there is no future”

Technique

The communication creates a binary choice:

➡️ school
➡️ no future

This is a highly emotional rhetorical formula that excludes other possibilities (for example school consolidation or regional systems).

Goal

• simplify the debate
• establish a moral framework

Effect

➡️ anyone who wants to rationalize the education system can be framed as being “against the future.”

---

4️⃣ Quote extraction

Excerpt

“it may not necessarily be right to maintain the same system”

Technique

The communication extracts a sentence from a policy context and assigns it a new meaning.

“reforming the system” is reframed as:

➡️ “dismantling the system.”

Goal

• frame reform as destruction
• portray the opponent as radical

Effect

The reader may feel:

➡️ “they would completely dismantle education.”

---

5️⃣ Rural fear appeal

Excerpt

“there should not have to be a separate school in every small settlement”

Technique

The communication interprets this statement as if it were a rural school-closure program.

This is a classic rural fear framing.

Goal

• mobilize rural voters
• connect central politics with local identity

Effect

➡️ “they are working against rural communities.”

---

6️⃣ Suggestive conspiracy framing

Excerpt

“I won’t say everything, because then we would lose”

Technique

A half sentence is presented as evidence of a secret plan.

This is suggestive rhetoric:

➡️ it does not prove
➡️ it implies

Goal

• create suspicion
• construct a narrative about hidden intentions

Effect

The reader may feel:

➡️ “they are hiding something.”

---

7️⃣ Positive self-credit framing

Excerpt

“free textbooks”
“four times more funding for school meals”
“average teacher salary reaching 1 million forints”

Technique

After presenting a negative image of the opponent, the communication lists positive achievements.

This follows the classic:

➡️ problem – enemy – solution narrative.

Goal

• present the government as competent
• create contrast with the opponent

Effect

The reader may conclude:

➡️ “they would destroy, we build.”

---

8️⃣ Summary stigmatization

Excerpt

“Dismantling, closures, abolition. That is Tisza.”

Technique

The message closes with three strong negative keywords.

This is a rhetorical tricolon (a three-part emphatic structure).

Goal

• fix a simple message in the audience’s mind
• create an easily repeatable campaign slogan

Effect

One simplified image remains in the reader’s mind:

➡️ “Tisza = closures.”

---

✅ Overall structure

The text follows a classic campaign propaganda pattern:

1️⃣ enemy construction
2️⃣ suggestion of a secret plan
3️⃣ fear about the future
4️⃣ selective quotation
5️⃣ positive self-promotion
6️⃣ simplified concluding message.

❗Will you also be there on March 15 at the largest Peace March?

Let’s send a message this Sunday, together with as many people as possible, that Hungary cannot be blackmailed and cannot be dragged into the war.

Volodymyr Zelensky and Péter Magyar are working together. They want to bring about a change of government so that the Ukraine-friendly Tisza government can come to power.

They have also joined forces in keeping the Druzhba oil pipeline closed, while energy prices have already increased due to the events in the Middle East.

The Tisza party is increasingly openly siding with Ukraine, while the national government is defending the interests of Hungarians with all its strength – this is also shown by the fact that we have introduced protected fuel prices.

🇭🇺 Let as many of us as possible stand up against blackmail and for peace! See you on Sunday at the Peace March.

Let us send a clear message this Sunday, with as many people as possible, that we will not give in to Ukrainian blackmail, and we will not give in to the pressure jointly applied against us by Péter Magyar and Zelensky. It is clear that they have joined forces to undermine the Hungarian government and achieve the goals of Ukraine together: EU accession, as well as weapons and money for the war in Ukraine.

We do not want this, because it is not in the interest of Hungarians.

It is also outrageous that Zelensky, in cooperation with Péter Magyar, is blocking the Druzhba oil pipeline. This is especially painful at a time when events such as the war in the Middle East are already causing an energy crisis around the world and driving up energy prices.

We will continue to protect the Hungarian people, because we stand on the side of Hungarians, while the Tisza Party stands on the side of Ukraine.

See you on Sunday, and let us stand together for Hungarian interests, for peace, and against blackmail.

1️⃣ Enemy Coalition Framing

Excerpt

“Zelensky and Péter Magyar are working together.”

Technique

The text connects a foreign actor with a domestic political opponent:

➡️ foreign leader – Zelensky
➡️ domestic political opponent – Péter Magyar / Tisza

This creates the image of a shared enemy bloc.

Goal

• to link the opposition to foreign interests
• to place domestic political conflict into a geopolitical context

Effect

The reader may feel that:

➡️ the domestic opposition is cooperating with foreign powers
➡️ the country is under both external and internal attack

---

2️⃣ Patriotic Mobilization

Excerpt

“Let us stand up in large numbers for Hungarian interests and for peace.”

Technique

The political position is presented as a national duty.

Goal

• to create strong emotional identification
• to frame political support as a patriotic act

Effect

For the reader, participation appears:

➡️ not as a political choice, but
➡️ as a national stand

---

3️⃣ Threat Narrative

Excerpt

“Hungary is being blackmailed.”
“They want to drag us into the war.”

Technique

The communication portrays a situation of external danger.

Goal

• to create a sense of fear
• to present political support as a defensive reaction

Effect

The reader may feel that:

➡️ the country is in danger
➡️ action is necessary

---

4️⃣ “Us vs. Them” Framing (Binary Polarization)

Excerpt

“We stand on the side of the Hungarian people, while Tisza stands on the side of the Ukrainians.”

Technique

The political space is divided into two camps.

Us

• Hungarian government
• Hungarian interests

Them

• Tisza
• Ukrainian interests

Goal

• to transform a political choice into a moral decision

Effect

The reader may feel that:

➡️ one side is patriotic
➡️ the other side represents foreign interests

---

5️⃣ Causal Simplification

Excerpt

“Zelensky is shutting down the Druzhba oil pipeline.”

Technique

A complex energy and geopolitical issue is presented as the decision of a single actor.

Goal

• to simplify the narrative
• to assign responsibility to a specific person

Effect

For the reader:

➡️ the energy crisis becomes a person-centered problem

---

6️⃣ Protector Framing

Excerpt

“We introduced protected fuel prices.”

Technique

The government appears in the role of a protector.

Goal

• to frame government actions positively
• to strengthen political legitimacy

Effect

The reader may feel that:

➡️ the government protects the population from external threats

---

✅ Summary

The text combines several classic campaign communication techniques:

• enemy coalition framing
• external threat narrative
• patriotic mobilization
• “us vs. them” polarization
• simplified cause-and-effect storytelling
• the government framed as a protector

Together, these elements create a strong emotionally mobilizing political narrative

Neither Zelensky, nor Péter Magyar, nor Brussels can blackmail Hungarians! We have introduced protected fuel prices for Hungarians, for farmers, and for Hungarian businesses!

Both the war involving Iran and Zelensky’s oil blockade threaten a severe energy crisis, which is why the national government has reduced the fuel tax and introduced protected prices at petrol stations.

Meanwhile, Péter Magyar continues his shameless political theatre. Everyone knows exactly whose interests the leader of the left truly represents, as he and his representatives in Brussels have repeatedly voted in favor of financial support for Ukraine and the ban on cheap Russian energy.

The national government continues to stand by Hungarian families, farmers and businesses, and we will not give in to blackmail. That is why Viktor Orbán and Fidesz remain the safe choice.

What is the situation, Szandra, is there any fuel available?
Yes, there is, and fortunately we are now going to refuel, and luckily we can do it at the protected price.

The government had to act quickly, because Péter Magyar, working together with the Ukrainians and Zelensky, is trying to bring down the Hungarian government. To achieve this, they wanted to trigger an energy price explosion. But we have taken action: we introduced the protected price, and we also have strategic reserves. So the deception that Péter Magyar has been performing recently — especially while remaining silent for weeks about the shutdown of the Druzhba pipeline — is nothing more than a smokescreen.

We will continue to stand on the side of Hungarian families, Hungarian farmers and Hungarian businesses, and we will protect them.

On German highways gasoline already costs 1000 forints per liter. Now everyone can see: when we say that without cheap Russian oil gasoline would cost 1000 forints, we are telling the truth. When Péter Magyar, “Captain Shell,” talks about how they will “find a way to break away,” and when a Tisza party MEP recently voted in Brussels for the rapid ban of Russian energy, they are working toward 1000-forint gasoline.

Would you be happy to pay 1000 forints for a liter of gasoline and three times as much for utilities as you do now? If not, then Fidesz is the safe choice for you as well. 😉🧡💪🏻

1️⃣ Multi-layer enemy construction

Excerpt

“Neither Zelenskyy, nor Péter Magyar, nor Brussels can blackmail the Hungarians.”

Technique

Three different actors are merged into a single enemy bloc:

• foreign leader → Zelenskyy
• domestic political opponent → Péter Magyar
• international institution → Brussels

Thus, the communication creates a coalition of external and internal enemies.

Goal

• link the opposition to foreign interests
• place domestic political debate into a geopolitical conflict frame
• reinforce the narrative of “national government vs external forces”

Effect

The reader may feel that:

➡️ Hungary is under attack from several directions
➡️ the domestic opposition is cooperating with these actors

---

2️⃣ Patriotic framing

Excerpt

“the national government stands by Hungarian families, farmers and businesses”

Technique

The political conflict is framed as national interest vs hostile forces.

The communication repeatedly emphasizes:

• Hungarian families
• Hungarian farmers
• Hungarian businesses

Goal

• trigger emotional identification
• present the government as the defender of national interests

Effect

The reader may feel that:

➡️ supporting the government means supporting the nation

---

3️⃣ Intent attribution without evidence

Excerpt

“Péter Magyar, working together with the Ukrainians, wanted to trigger an energy price explosion.”

Technique

The communication assigns malicious intent to political opponents without presenting a clear mechanism or evidence.

Goal

• demonize the political opponent
• create a moral conflict

Effect

The reader may feel that:

➡️ the opponent is not simply a political rival
➡️ but someone deliberately harming the country

---

4️⃣ Fear appeal using economic consequences

Excerpt

“Fuel will cost 1000 forints per liter.”

Technique

A dramatic future scenario is presented:

• 1000 HUF fuel price
• triple utility costs

This is a classic economic fear narrative.

Goal

• create uncertainty and fear
• dramatize the stakes of the election

Effect

The reader may feel that:

➡️ if another political force comes to power, a severe economic crisis will follow

---

5️⃣ Hero framing

Excerpt

“the government stepped in and introduced a protected fuel price”

Technique

The government is presented as a crisis-managing hero.

Narrative structure:

1. threat (energy crisis)
2. enemy (opposition + foreign actors)
3. savior (government)

Goal

• emphasize the competence of the government
• strengthen political legitimacy

---

6️⃣ False causality

Excerpt

“Péter Magyar and Zelenskyy are working toward 1000-forint fuel prices.”

Technique

A complex global phenomenon (energy prices) is reduced to a simple political cause.

In reality, energy prices depend on many factors:

• global oil prices
• refinery capacity
• taxes
• geopolitics
• exchange rates

Goal

• simplify complex economic processes
• assign a clear scapegoat

---

7️⃣ “Us vs them” political polarization

Excerpt

“We will protect Hungarians… therefore Fidesz is the safe choice.”

Technique

The political landscape is divided into two camps.

Us

• the government
• Hungarian families

Them

• the opposition
• Brussels
• Ukraine

Goal

• identity-based political mobilization
• simplify the voter’s decision

---

Summary

The text follows a classic campaign communication narrative.

Narrative structure

1. External and internal enemies appear
2. Economic threat (energy prices) is introduced
3. The government acts as the defender
4. The election is framed as stability vs crisis

Main propaganda techniques

• enemy construction
• patriotic framing
• fear appeal
• intent attribution
• false causality
• hero narrative

According to the former Ukrainian foreign minister, people in Ukraine are already “praying” for Péter Magyar to come to power.
This is not surprising. The leader of the left himself has said that a “cornerstone” of their program is Ukraine’s accession to the European Union.

As long as the national government is in power, we will not yield to Ukrainian demands or to the demands of the left. That is why Fidesz is the safe choice.

The former Ukrainian foreign minister says that in Ukraine they are praying for Viktor Orbán to fall from power and for a pro-Ukrainian government to take over instead, one that would be led by Péter Magyar. Your answers to the questions will form the cornerstone of the Tisza government’s program. Do you support Ukraine becoming a member of the European Union?

Let’s look at the result.
58.18% voted yes in the VOS.

1️⃣ Linking an External Enemy with a Domestic Opponent (enemy linking)

Excerpt

“People in Ukraine are already praying that Péter Magyar comes to power.”
“a pro-Ukrainian government would seize power”

Technique

The communication links a foreign actor (Ukraine) with a domestic political opponent (Péter Magyar / Tisza Party).

This creates a combined enemy image:

➡️ foreign geopolitical actor
➡️ domestic political opponent

Goal

• to suggest that the opponent serves foreign interests
• to reduce the political legitimacy of the opponent

Effect

The reader may develop the feeling that:

➡️ “if they are elected, foreign interests will take power”.

---

2️⃣ Patriotic Framing

Excerpt

“As long as the national government is in power, we will not obey Ukrainian commands.”

Technique

The political conflict is framed as an issue of national sovereignty.

The communication divides the political space into two sides:

us

• national government
• Hungarian interests

them

• Ukrainian interests
• left-wing demands

Goal

• to strengthen the image of the government as a defender of the nation
• to trigger emotional identification

Effect

The reader may feel that:

➡️ “the government is protecting Hungarian interests”.

---

3️⃣ Appeal to Authority

Excerpt

“According to the former Ukrainian foreign minister…”

Technique

The communication refers to the statement of a foreign political figure to support its claim.

This is a classic rhetorical device:

➡️ appeal to authority

Goal

• to make the claim appear more credible
• to provide external validation for the narrative

Effect

The reader may feel that:

➡️ “if a former minister says it, it must be true”.

---

4️⃣ Reducing a Political Program to a Single Issue (issue reduction)

Excerpt

“The cornerstone of their program is Ukraine’s EU accession.”

Technique

A complex political program is reduced to one single element.

Thus the opponent’s political agenda becomes defined by a single issue:

➡️ Ukraine’s EU membership

Goal

• to simplify the political debate
• to direct voters’ attention toward an emotionally charged issue

Effect

The reader may feel that:

➡️ “the opposition’s main goal is supporting Ukraine”.

---

5️⃣ Using Voting Results as Legitimacy (majority framing)

Excerpt

“58.18% voted yes”

Technique

The communication uses a percentage result as a source of legitimacy.

This rhetorical approach suggests that:

➡️ the majority thinks this way

Goal

• to present the political position as the will of the majority

Effect

The reader may develop the feeling that:

➡️ “most people support this”.

---

6️⃣ Simplified Electoral Dichotomy (binary choice framing)

Excerpt

“That is why Fidesz is the safe choice.”

Technique

The communication reduces the political space to two options:

Option 1

• national government
• Hungarian interests

Option 2

• pro-Ukrainian government

Goal

to dramatically simplify the voters’ decision.

Effect

The reader may feel that:

➡️ “there are only two possible choices”.

---

✅ Summary

The text uses a classic campaign rhetoric structure:

1. construction of an external threat
2. linking the domestic opponent to that threat
3. a national defensive narrative
4. majority-based legitimacy
5. a simplified electoral dilemma

This combination aims at emotional and identity-based political mobilization.

Here in Császártöltés on the Great Plain, people clearly want nothing to do with the Tisza Party that has made deals with Ukraine and Brussels. A cheerful crowd gathered, knowing that Fidesz and Gábor Bányai are the safe choice.

👉 Over the past 16 years, we have achieved a great deal together: we built a work-based society, created one million new jobs, introduced one of the most generous family support systems in the world, restored the 13th-month pension and even started the 14th-month pension, while Hungarians still pay some of the lowest utility costs in Europe.

These achievements are not just words for us — we experience them in our everyday lives: renovated schools, kindergartens, nurseries and hospitals, improved roads, strengthening rural communities, rising wages, and a country where young people and mothers with several children receive personal income tax exemptions, while teachers and doctors receive salaries that reflect greater respect for their work.

❗ At the same time, war is raging around us, Brussels wants to replace missing labor with migration, and there is growing liberal pressure to dismantle everything that is natural for us today: security, national sovereignty, and the protection of families.

There are situations where a wrong decision can never truly be corrected. If we allow migrants or Ukraine into the EU, if we allow ourselves to be dragged into war, or if we hand over our money to others, the damage cannot simply be “undone” four years later.

🚨 Just look at several Western European countries: one bad political cycle, one weak leadership, and the consequences have already become irreversible. That is why we say that on April 12 we are choosing our destiny.

We Hungarians were brave enough in time to say no to migration, no to war, and yes to families, work, and security.

🤝 In this situation, there is one person we can rely on: someone who stands up for Hungarian interests even when threatened or pressured, when everyone else is expected to fall in line. That person is Viktor Orbán. Experience, inner strength, courage and calmness — these are what we need in an age of danger.

We must not allow Péter Magyar and his allies to destroy everything we have built together. Let us stand by Hungary, stand by each other, and not allow anyone to take our future away from us.

🟠 If we, the national side, remain strong, Hungary will remain strong as well. Only Fidesz is the safe choice.

---

If you want, I can also make a more natural “political English” version (the kind used in international media or campaign messaging), because literal translations of Hungarian political rhetoric often sound unusual in English.

Analysis of Propaganda and Communication Techniques

1️⃣ Enemy Construction

Excerpt

“Tisza, which has made a pact with the Ukrainians and Brussels”

Technique

The political opponent (Tisza / Péter Magyar) is linked to external actors:

• Ukraine
• Brussels

This creates a three-layer enemy image in the communication:

➡️ internal political opponent
➡️ foreign political center
➡️ geopolitical conflict

Goal

• to delegitimize the opponent
• to suggest that they do not represent Hungarian interests

Effect

The reader may feel that:

➡️ the opposition is serving external interests.

---

2️⃣ Success Narrative and Achievement Listing (achievement framing)

Excerpt

“one million new jobs”
“13th month pension”
“one of the most generous family support systems in the world”

Technique

The communication lists the government’s achievements.

This is a typical campaign tool using:

• positive statistics
• social policies
• economic results

Goal

• to strengthen the legitimacy of the government
• to create an image of stability

Effect

Readers may feel that:

➡️ “the current system is working.”

---

3️⃣ “Us vs. Them” Political Framing (polarization framing)

Excerpt

“we, Hungarians”
“the national side”
“Brussels”

Technique

The communication divides politics into two opposing camps.

Us

• Hungarians
• the national side
• Fidesz

Them

• Brussels
• liberal pressure
• the opposition

Goal

• to mobilize political camps
• to strengthen group loyalty

Effect

The reader may make an identity-based decision:

➡️ “Which side do I belong to?”

---

4️⃣ Fear-Based Geopolitical Narrative (fear framing)

Excerpt

“war is raging around us”
“migration is being used to replace missing labor”
“they want to drag us into the war”

Technique

The communication emphasizes security threats, such as:

• war
• migration
• geopolitical pressure

Goal

• to trigger emotional reactions
• to highlight the need for stable leadership

Effect

Readers may feel that:

➡️ “we are living in a dangerous time.”

---

5️⃣ Point of No Return Narrative

Excerpt

“If we make the wrong decision, it can never be corrected.”

Technique

The election is framed as an existential decision.

The rhetoric suggests:

➡️ the decision must be made now
➡️ it cannot be corrected later

Goal

• to dramatize the importance of the election
• to mobilize undecided voters

Effect

Readers may feel a sense of:

➡️ urgency.

---

6️⃣ Western Europe as a Negative Example (comparative warning)

Excerpt

“in some Western European countries the consequences are already irreversible”

Technique

Other countries are presented as warning examples.

This is a common propaganda device:

➡️ “look what happened elsewhere.”

Goal

• to justify current government policies
• to emphasize the risks of political change

Effect

Readers may feel that:

➡️ “it is safer not to take risks.”

---

7️⃣ Strong Leader Narrative (strong leader framing)

Excerpt

“That man is called Viktor Orbán.”

Technique

The communication ties the stability of the political system to a single leader.

The leader is described with positive attributes:

• experience
• courage
• composure

Goal

• to build personal trust
• to reinforce leadership legitimacy

Effect

Readers may feel that:

➡️ “he is the only one capable of handling crises.”

---

8️⃣ Mobilizing Campaign Conclusion (mobilization call)

Excerpt

“Only Fidesz is the safe choice.”

Technique

The text ends with a clear call for political action.

This is the final step in campaign communication:

➡️ framing the voter’s decision.

Goal

• to mobilize voters
• to reduce electoral uncertainty

Effect

The message becomes simplified into:

➡️ “security = the current government.”

---

Overall Picture

The text represents classic campaign communication built on three main narratives:

1️⃣ Stability Narrative

• economic achievements
• family support policies
• low utility costs

2️⃣ Threat Narrative

• war
• migration
• external pressure

3️⃣ Leadership Narrative

• Viktor Orbán as a stabilizing leader

---

💡 Summary

The communication simultaneously uses:

• enemy construction
• fear framing
• success narratives
• leader-centered political framing

This combination is one of the most common propaganda strategies in modern political campaigns.

⛽️ Petrol or diesel? And at what price? It really matters! Just as it matters whether we choose Péter Magyar and his allies—who have made a pact with Zelensky and who voted at least six times in Brussels, and have themselves said they would ban cheap Russian oil and gas—or the national government, which introduced a protected price for fuel.

Now that the conflict in the Middle East is pushing energy prices up all over the world, Zelensky’s pressure is even more painful, as they refuse to reopen the Druzhba (Friendship) oil pipeline.

🟠 Thanks to the government, however, every Hungarian family and business can refuel at a protected price: petrol is 595 forints, and diesel is 615 forints.

We know the unspoken slogan of Péter Magyar and his allies: the worse it is for Hungarians, the better it is for the Tisza Party.
We, however, will continue to keep energy prices as low as possible and protect Hungarian families. That is why Fidesz is the only safe choice!

Who else keeps forgetting their wallet in the car while refueling? 😅

But how much is the petrol? This is at the protected utility price, so it’s 5.95. I drive a petrol car, but let’s double-check to be sure.

The government had to decide on introducing the protected price because Zelensky and Péter Magyar’s camp are seriously coordinating with each other. Their interest is to replace the national government in Hungary with a pro-Ukrainian government. We do not want that.

In order to make this happen, they are trying everything. They want to trigger an oil price shock and an energy price shock, which is why they are not reopening the Druzhba oil pipeline. On top of that came the energy situation caused by the war in the Middle East.

That makes it especially painful that the Druzhba pipeline is still not being reopened. However, with this protected price, every family, business, and carrier in Hungary can plan ahead.

It is also important that we reduced the excise tax to the minimum level required by the European Union. The EU sets a mandatory minimum level below which countries cannot go. In Hungary we reduced this tax down to that minimum level, lowering the amount people have to pay.

So we will continue to protect Hungarian families, while Péter Magyar and his allies—working together with Zelensky—are trying to make things worse for Hungarians.

1️⃣ Enemy Construction

Excerpt

“Magyar Péter and his allies who made a pact with Zelensky”
“they are seriously colluding”
“they want a pro-Ukrainian government”

Technique

The text links a domestic political opponent (Magyar Péter / Tisza Party) with a foreign actor (Ukraine).

This creates a new enemy image:

➡️ internal opponent + foreign power

Goal

• delegitimize the political opponent
• suggest that they do not represent their own country’s interests

Effect

The reader may feel that:

➡️ “there are politicians who serve foreign interests.”

---

2️⃣ False Causality

Excerpt

“Magyar Péter and Zelensky are causing the energy price explosion.”

Technique

The communication connects two unrelated phenomena:

• global oil prices
• Hungarian opposition politicians

In reality, oil prices are primarily influenced by:

• Middle Eastern conflicts
• OPEC production decisions
• global demand
• tanker shipping routes
• market speculation

Goal

To create a simple narrative:

➡️ “someone is responsible for expensive fuel.”

Effect

The reader may feel that:

➡️ “there is a political intention behind rising prices.”

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3️⃣ External Threat Framing

Excerpt

“they are not reopening the Druzhba oil pipeline.”

Technique

The communication frames an infrastructure or geopolitical issue as direct political blackmail.

Goal

• increase the sense of conflict
• mobilize political support

Effect

➡️ “Hungary’s energy supply is under attack.”

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4️⃣ Simplified Economic Narrative

Excerpt

“fuel is cheap because of the government.”

Technique

A complex energy market is reduced to a single political decision.

In reality, fuel prices depend on:

• Brent oil prices
• exchange rate of the Hungarian forint
• refinery costs
• logistics and transport
• taxes
• regional market prices

Goal

To emphasize the role of the government.

Effect

➡️ “the government protects people.”

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5️⃣ Emotional Mobilization (Fear + Protection Framing)

The text activates two emotions simultaneously:

Fear

• energy price explosion
• geopolitical conflict
• “conspiracy”

Protection

• “protected price”
• “we will defend Hungarian families”

This is the classic problem → savior narrative.

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6️⃣ Scapegoating

Excerpt

“the worse it is for Hungarians, the better it is for the Tisza Party.”

Technique

The political opponent is portrayed as having malicious intent.

Goal

Moral delegitimization.

Effect

➡️ The opponent is no longer seen as a legitimate political competitor, but as an enemy.

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7️⃣ Use of Humor and Everyday Situations

Excerpt

“Who else leaves their wallet in the car while refueling? 😅”

Technique

Propaganda often uses everyday situations to make the message appear more authentic and relatable.

Goal

• create a sense of familiarity
• encourage identification with the speaker

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The Deeper Narrative of the Communication

The text constructs a very simple story:

1. There is an external enemy

Ukraine

2. There is an internal enemy

Tisza Party / Magyar Péter

3. They are working together to harm the country

energy price explosion

4. There is a protector

the government

This is the classic “besieged fortress” narrative.

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The Main Problem with This Communication

The biggest distortion is that it presents global economic processes as political conspiracies.

Oil prices are mainly influenced by:

• Middle Eastern conflicts
• OPEC production decisions
• global shipping routes
• global economic demand
• the US dollar exchange rate

A Hungarian political party has no influence over these factors.

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Summary

The text follows a classic political propaganda framework, which:

• constructs an enemy image
• simplifies complex economic processes
• appeals to emotions
• creates a scapegoat
• portrays the government as the protector.

Its purpose is political mobilization rather than economic analysis.