Our greatest ally is reality itself: the fact that people can see how their personal lives are improving. From this January, we introduced personal income tax exemption for mothers, the 14th monthly pension, and wage increases for teachers as well as for social and cultural workers. With Fidesz, we want to continue along this path in the future: with tax cuts, wage increases, and the protection of families.
Right now, I believe the most our side can do is simply to do its job — to implement the measures that have already come into force since the beginning of January: tax exemptions for families, the 14th monthly pension following the 13th, the “weapon bonus,” salary increases for teachers, and wage increases for social and cultural workers.
Truly, our greatest ally is reality itself: people can see what is happening in their own personal lives, that they are moving forward, step by step, from one level to the next.
1️⃣ “Reality is on our side” – self-validating framing
“Our greatest ally is reality itself…”
🔹 Technique: self-affirming frame
🔹 What does it do?
It appropriates “reality” itself. Anyone who disagrees is implicitly framed as someone who:
- does not live in reality,
- does not see “progress,” or
- deliberately denies it.
👉 Debate exclusion: not arguments vs. counterarguments, but “reality” vs. “denial.”
2️⃣ Listing measures – enumeration as the illusion of proof
Personal income tax exemption, 14th-month pension, wage increases, “weapon bonus”…
🔹 Technique: quantitative listing
🔹 Problem:
- no temporal, budgetary, or inflation context,
- no discussion of real purchasing power,
- no distinction between promises, partial measures, or temporary arrangements.
👉 The list is not analysis but emotional saturation:
“many items → therefore it must be good.”
3️⃣ Repetition – mantra construction
The same elements recur several times in the speech, slightly distorted and chaotically:
- 13th / 14th-month pension,
- tax exemptions for families,
- wage increases.
🔹 Technique: repetition + redundancy
🔹 Goal: fixation, not understanding.
👉 A classic campaign tactic: it aims not at clarity, but at imprinting memory.
4️⃣ “We work, others talk” – moral superiority framing
“The most we can do is simply to do our job.”
🔹 Technique: implicit delegitimization
🔹 Message:
- government = action
- critics = talking / obstructing / complaining
👉 Opposition arguments are pre-emptively dismissed without being addressed.
5️⃣ “People can see it” – appeal to a silent majority
“People can see that they are moving forward, step by step…”
🔹 Technique: “silent majority” narrative
🔹 Issue: no data, no measurement, no evidence.
👉 Those who are not “moving forward” are excluded from the addressed community → symbolic exclusion.
Overall picture – what does this text actually do?
❌ It does not debate
❌ It does not measure
❌ It does not nuance
✅ It manufactures perception
✅ It constructs a moral frame
✅ It claims exclusive ownership of “reality”
This is not policy communication, but campaign-stabilizing propaganda:
👉 it communicates that “the outcome is already decided — you just need to notice it.”