“We will make Rákospalota great! We respect our pensioners, and we don’t take away their pensions — year after year, we try to give them more ✌️🇭🇺 Because they deserve it!
We are here to greet a 95-year-old lady, Auntie Manci. Good day! Well, Auntie Manci, I’ll put it like this in the vase, and then it looks beautiful.
I have no problems at all — I just don’t see well and I don’t hear very well either.
So you’ve been living here for 75 years, meaning you’ve lived in Rákospalota since you were 20 years old. Did you know that I’m planning to run here as a candidate for representative? That’s why I visit so many people and talk with them — to get to know what problems exist.
We’re doing fine. First my mother, my father, and one grandchild as well. Two? Well then, you’re still holding up pretty well, and then the great-grandchild will come. Well… won’t it?
That’s exactly what I’m saying. Cheers to your health.
We’ll definitely come for your 100th birthday. Of course we will. Of course. As God wills it — that’s how it’s written. That’s what they say about everyone. It’s written. And then? We just don’t know in advance what exactly is written.
Thank you.”
🧠 WHAT IS ACTUALLY HAPPENING IN THIS SCENE?
🔴 1️⃣ “We will make Rákospalota great!” – an empty future promise
👉 Technique: vague greatness framing
No specifics at all:
- we don’t know what will make it “great”
- how
- when
- for whom
“We will make it great” is an emotional slogan, not a program.
📌 Goal: create a positive feeling without thinking.
🔴 2️⃣ Pensioners used as a moral shield
“We respect pensioners… because they deserve it!”
👉 Technique: moral shielding + gratitude anchoring
A pension is a right, not a gift — yet it is presented as an act of generosity.
“We give” → “they should be grateful”
📌 Subconscious message:
“If you vote for us, the handout continues.”
🔴 3️⃣ One elderly woman = an entire social group
“95-year-old Aunt Manci…”
👉 Technique: anecdotal absolutism
- One single, vulnerable person
- → turned into a general conclusion
- → used as political legitimation
❗ What we don’t see:
- average pensions
- cost-of-living data
- the mass reality of health conditions
📌 The camera doesn’t ask questions — it only caresses.
🔴 4️⃣ Physical closeness = the illusion of care
Putting flowers in a vase, a kiss, “csókolom”
👉 Technique: intimacy theater
A staged role play:
- him = the good boy
- elderly woman = the grandma
Politics → disguised as a family scene.
📌 This is not empathy — it’s a set.
🔴 5️⃣ Normalizing vulnerability
“I can’t see, I can’t hear…”
👉 Technique: vulnerability exploitation
- No actual help
- No question: does she receive proper care?
- Just: “how sweet”
📌 A systemic failure → sold as a personal fate.
🔴 6️⃣ Campaign messaging inserted into an elderly person’s living room
“Did you know I’m running as a candidate here?”
👉 Technique: consent bypass
A 95-year-old woman with hearing and vision impairments
→ turned into a target of political messaging
→ with the illusion of consent
This is ethically indefensible — but communicatively effective.
🔴 7️⃣ Religious closure = shifting responsibility
“As God wills it…”
👉 Technique: transcendental deflection
Responsibility is pushed onto fate:
- life
- death
- systemic accountability
📌 If something goes wrong → “it was written.”
🎯 SUMMARY – WHAT IS THIS, REALLY?
This is not about Rákospalota.
Not about pensions.
Not about help.
This is an emotional performance, where:
- the elderly person → a prop
- care → theater
- politics → a family fairy tale
👉 Message to the viewer:
“We are good. If you’re with us, you’re good too. Don’t ask questions.”