Thank you for the support: Miklós Somlyay, a young Budapest resident, newly married.
Miklós Somlyay, a 26-year-old Fidesz supporter. But why?
I’m voting for Fidesz because my wife and I recently got married, and we are also planning to take advantage of the preferential family support loans and opportunities provided by the government. And I’m afraid that if Fidesz does not win, we will no longer have the opportunity to use these.
And for this, it is absolutely necessary here in Budapest that we support Fidesz, and Németh Balázs as well.
Miki, first of all thank you very much, and secondly, your fear is justified. They would abolish all of this.
🔴 1️⃣ “Young, newly married” – emotional legitimization
Technique: emotional priming + relatability framing
The introduction is not accidental:
- “young”
- “from Budapest”
- “newly married”
👉 This is not information, but an invitation to identify:
“He’s like you. Normal. Well-intentioned.”
As a result, what he says appears not as a political statement, but as a life-situation truth.
🔴 2️⃣ “I vote for Fidesz because I’m afraid” – normalization of fear
Technique: fear anchoring + loss framing
The key sentence:
“I’m afraid that if Fidesz doesn’t win, we won’t be able to access these opportunities anymore…”
📌 Important:
- he doesn’t know,
- he doesn’t prove it,
- he doesn’t cite any program,
👉 he is simply afraid — and that fear is validated.
The message to the viewer:
“If you are afraid too, you are thinking correctly.”
🔴 3️⃣ “They would abolish everything” – total, unsubstantiated claim
Technique: absolute claim + undefined enemy
Balázska’s response:
“The fear is justified. They would abolish everything.”
❌ Who are “they”?
❌ What exactly would they abolish?
❌ When?
❌ Where is this written?
👉 This is not a fact, but an imaginary threat that is:
- not falsifiable,
- not verifiable,
- yet extremely effective emotionally.
🔴 4️⃣ Blurring the line between the state and Fidesz
Technique: state–party fusion
The core narrative:
- family support is not a right,
- not public policy,
- but a favor granted by Fidesz.
👉 Message:
“Your country is not giving this to you.
We are.
If we go, it goes with us.”
This is psychological dependency, not political debate.
🔴 5️⃣ Emotional blackmail wrapped in warmth
Technique: soft coercion
The final logic chain:
- no Fidesz → no support
- no support → family at risk
- family at risk → you are irresponsible
👉 This is not campaigning — it is emotional blackmail with a smile.
🧩 The bigger picture – what is the goal?
Balázska is not informing. He is planting this idea:
“Your family’s security is not a right.
It is a matter of political loyalty.”
And he does it through the face of a young newlywed, so that:
- it doesn’t look like propaganda,
- nothing has to be proven,
- you only have to be afraid.