They are worried about their families, they are worried about their grandchildren – many people in North Pest are afraid of the war and its consequences. For them as well, Fidesz is the only safe choice!
I’m very afraid. And there is something to be afraid of. There really is, because the world has gone mad. Good afternoon! Hello! The lady just said, “Oh, I hope that was a good ‘oh’.” Hello! Balázs Németh! We’re collecting supporting signatures – I didn’t even mention it, but for me it’s even more important that we at least meet and that I can introduce myself, because I’m new in the area. But all the more enthusiastic.
I’m very afraid. And there is something to be afraid of, because the world has gone crazy. I fear for my family, because for me personally, you could say it doesn’t really matter anymore. Well, please don’t say that. What’s happening now is frightening. I’m thinking, for example, about what’s going on regarding oil. Yes. It will be alright. It will be alright. I kindly ask you. I know you will do everything you can. This district is a very difficult district.
érvekkel.
🧠 Rhetorical–Propaganda Analysis – “Elderly Person + Fear + Reassuring Leader” Narrative
Structure: Technique – Goal – Effect
1️⃣ Featuring an elderly woman – moral authentication
📌 Technique:
– Involving an elderly woman (“good day”, respectful greeting)
– Grandmother/grandchildren framing
– Personal, emotional expression
🎯 Goal:
– To present the political message as coming from a “defenseless, pure source”
– To make criticism morally more difficult (“How could anyone argue with a grandmother?”)
💥 Effect:
The viewer does not see a political act, but a “concerned grandmother.”
This is a classic case of emotional authenticity framing.
2️⃣ Repetition of fear – “There is something to fear”
📌 Technique:
– Verbal repetition of fear
– “The world has gone mad” – diffuse, non-specific threat
– War + oil + uncertainty
🎯 Goal:
– To maintain a general, floating sense of threat
– To turn the election into a survival decision
💥 Effect:
Rational evaluation moves into the background.
The voter is not looking for a policy program, but for a sense of security.
3️⃣ “For me it doesn’t matter anymore” – self-sacrificing generational frame
📌 Technique:
– Suggestion of self-sacrifice by an elderly person
– “For me it doesn’t matter, but for the grandchildren…”
🎯 Goal:
– To create moral pressure
– To frame the decision as intergenerational responsibility
💥 Effect:
Political debate transforms into a moral obligation.
4️⃣ The candidate as a reassuring paternal figure
📌 Technique:
– “It will be alright.”
– Paternalistic, calming tone
– Physical closeness, handshake, polite formulas
🎯 Goal:
– The candidate = stability and control
– Positioning him as the embodiment of order in a chaotic world
💥 Effect:
The choice becomes psychological rather than policy-based:
“Next to whom do I feel safe?”
5️⃣ External threat → internal solution
📌 Technique:
– War
– Oil
– “Difficult district” dramatization
🎯 Goal:
– To elevate a local election into a global crisis frame
– To position Fidesz as the only stable force
💥 Effect:
Binary framing:
chaos vs. security
a world gone mad vs. we keep things under control
🧩 Summary
This is a textbook campaign scene:
– Elderly, worried grandmother
– Fear of war
– Protection of grandchildren
– Reassuring candidate
– “Only Fidesz is the safe choice”
The political message is delivered through emotion rather than through policy arguments.