Send your message to Zelensky at the Peace March too!! Look for the red mailbox at Jászai!
It’s going to be a great day, with a huge peace march, a good atmosphere and cheerfulness, but we will also send a firm message to Zelensky that we will not allow Hungary to be threatened or blackmailed. I will bring my red mailbox, and I will also have message cards with me.
At Jászai Mari Square, during the Peace March — at the Pest side of Margaret Bridge, at Jászai Mari Square — the red mailbox will be there. I ask as many people as possible to write down what message they would send to Zelensky.
For my part, I would already like to say this in advance: we will not allow ourselves to be threatened or blackmailed. We want to decide Hungary’s future and fate ourselves. The majority of Hungarians must decide which direction Hungary should take: whether to continue on the Hungarian path, or turn toward the Berlin–Brussels–Kyiv path. I recommend the former.
1️⃣ Framing of Peace and Good Mood (positive framing)
Excerpt
“A good day is coming, with a huge peace march, good mood, and cheerfulness…”
Technique
The communication opens with a positive emotional frame.
The event is presented not as a political action but as a joyful, peaceful community gathering.
Key elements
- “good day”
- “peace march”
- “good mood”
- “cheerfulness”
Goal
➡️ to create a friendly and legitimate image
➡️ to introduce the political message in a “soft” way
Effect
The reader may develop the impression that:
- this is a positive, harmless community event
- therefore it is easier to identify with it.
2️⃣ Construction of an External Enemy
(external enemy framing)
Excerpt
“We will not allow Hungary to be threatened or blackmailed.”
Technique
The communication presents an external threat.
The enemy is portrayed as:
- Zelensky
- Ukraine
Goal
➡️ to create a sense of conflict
➡️ to strengthen the narrative of “defending the country”
Effect
The audience may more easily identify with the message because:
- the conflict is framed against an external actor.
3️⃣ National Sovereignty Narrative
(sovereignty framing)
Excerpt
“We want to decide Hungary’s future and destiny ourselves.”
Technique
The political issue is framed as a matter of national self-determination.
Keywords
- “we”
- “Hungary’s future”
- “our destiny”
Goal
➡️ to trigger emotional identification
➡️ to elevate the political debate into a national issue
Effect
The reader may feel that:
- those who support this → stand on the national side
- those who oppose it → stand against sovereignty.
4️⃣ Activation of Public Participation
(participatory mobilization)
Excerpt
“I ask as many people as possible to write what message they would send to Zelensky.”
Technique
The communication calls for active participation.
Tools
- message cards
- the “red mailbox”
This is a classic campaign mobilization device.
Goal
➡️ to involve people in a political action
➡️ to create a sense of community participation
Effect
People may feel that:
- they are personally part of the political action.
5️⃣ Majority Narrative
(majority framing / bandwagon effect)
Excerpt
“The majority of Hungarians must say where Hungary should go.”
Technique
The communication suggests that:
➡️ the majority already supports this position.
Key element
- “the majority of Hungarians”
Goal
➡️ to pressure undecided people
➡️ to encourage alignment with the majority
Effect
People tend to feel that:
- “this is the majority opinion.”
6️⃣ Division into Two Camps (polarization)
(us vs them framing)
Excerpt
“The Hungarian path”
vs
“the Berlin–Brussels–Kyiv path”
Technique
The political choice is reduced to two opposing camps.
Structure
- “Hungarian path” → positive framing
- “Berlin–Brussels–Kyiv path” → negative framing
Goal
➡️ to simplify the political decision
➡️ to create an identity-based choice
Effect
Readers may develop a “us vs them” mindset.
7️⃣ Indicating the Recommended Direction
(endorsement framing)
Excerpt
“I recommend the former.”
Technique
The speaker ultimately indicates which choice is the correct one.
This is a form of soft persuasion.
Goal
➡️ to influence the audience’s decision.
Effect
The voter may feel that:
- the “correct” choice has already been indicated.
Brief Summary
The communication follows a classic campaign rhetoric structure:
- framing a positive event (peace march)
- presenting an external threat
- emphasizing national sovereignty
- mobilizing community participation
- highlighting the majority will
- contrasting two political paths
- indicating the “correct” choice
This structure is highly effective for emotional mobilization and political identification.