Share this so that the message of peace reaches everyone!

With the symbol of peace, we can all stand up against war.

Through the national petition, we can send a message to Brussels that we will not pay! We will not give Hungarians’ money for war, we will not give it to Ukraine, and we will not allow families’ utility costs to skyrocket.

Let’s all fill it out!

What are you doing? I’m putting up this little peace dove, because I believe the most important stake of our election is whether a time of war awaits us and whether we get dragged into a war that turns everything upside down above our heads — or whether peace remains in Hungary.

And what can we do for peace? In the coming weeks, we can do a lot. For example, we can fill out the national petition, where we can say that we do not want to pay Ukraine, we do not want Hungarian families’ utility costs to rise, and we do not want to spend or pour the Hungarian people’s money into war.

And then the most we can do is to put the X in the right place on April 12.

🔴 1️⃣ “Share it so that the message of peace reaches everyone!”

📌 Technique: viral mobilization + moral duty framing

👉 What is happening?

Sharing is not presented as a simple online activity, but as a moral act.

“The message of peace” is a positive, unquestionable concept — anyone who does not share it is implicitly portrayed as not supporting peace.

🎯 Effect:

• Activates followers.
• Creates moral pressure (“if peace matters to you, share it”).

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🔴 2️⃣ “With the symbol of peace, we can all stand up”

📌 Technique: symbolic politics + identity fusion

👉 What is happening?

The dove (peace symbol) is a simple, emotional visual sign.

A political stance becomes a visual community identity.

🎯 Effect:

• Reduces a complex geopolitical issue to a simple symbol.
• Anyone who posts it is positioned as being “on the side of peace.”

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🔴 3️⃣ “We won’t pay! We won’t give it! We won’t allow it!”

📌 Technique: repetition + ownership activation

👉 What is happening?

Short, emotional, repeated negations.

“The Hungarian people’s money” → strong sense of ownership.

Instead of discussing EU or international mechanisms, the message presents a simple moral formula:
“Us” vs. “Them.”

🎯 Effect:

• Triggers an existential defensive reflex.
• Transforms a budgetary debate into moral self-defense.

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🔴 4️⃣ “Are we heading into a time of war?”

📌 Technique: fear escalation + apocalyptic election framing

👉 What is happening?

The stakes of the election are framed not as economic policy, but as:

• war
• being dragged into conflict
• “things collapsing over our heads”

🎯 Effect:

• The political decision becomes an existential survival issue.
• Voting is simplified into a binary dilemma: peace vs. war.

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🔴 5️⃣ “National petition”

📌 Technique: participatory legitimization + pseudo-direct democracy framing

👉 What is happening?

The petition creates the impression that:

• citizens are directly sending a message to “Brussels.”

A complex geopolitical process is reduced to filling out a questionnaire.

🎯 Effect:

• Provides a sense of control.
• Presents the political position as “national will.”

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🔴 6️⃣ “On April 12, let’s put the X in the right place”

📌 Technique: implicit party signaling + single-solution framing

👉 What is happening?

The party is not explicitly named.

But the entire message leaves only one alternative:
If you want peace → you know where to put the X.

🎯 Effect:

• Turns voting into a moral obligation.
• The alternative is implicitly framed as: war, financial loss, rising utility costs.

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🎯 Summary – What communication toolkit appears?

• Fear appeal (being dragged into war)
• Ownership activation (“Hungarians’ money”)
• External enemy framing (“Brussels,” “Ukraine”)
• Binary framing (peace vs. war)
• Moral superiority positioning (“we choose peace”)
• Community mobilization (share, petition, vote)

❄️ Although it’s snowing again, the political visibility is becoming clearer and clearer: according to the latest data, the strength of the pro-peace community is unquestionable!

If the elections were held now, Fidesz would receive 49 percent and Tisza 42 percent — this was revealed by the latest public opinion poll of the Center for Fundamental Rights.

🟠 But it can get even better in our favor. For that, all of us must stand together. In April, Fidesz is the only safe choice!

Are we leaving the snowfall behind? Apparently. Let’s hope that snow removal will be handled better this time, if needed, than during the previous two major snowfalls on the part of the Mayor’s Office.

So where do we stand, what are we doing here? National board meeting and framework announcement, officially. We are preparing very seriously for April 12, and that is why we are meeting here together now. And we are in a very strong position, because another poll came out today as well: 49 for us, 42 for our opponent — but as I’ve said before, this will become even more favorable for us.

1️⃣ “Political visibility is becoming clearer” – metaphorical framing

📌 Technique: weather metaphor framing + clarity illusion

It turns snowfall into a metaphor for political “clarity.”

👉 What does this do?

It converts a natural phenomenon (snowfall) into a political message.

It suggests that it is now “obvious” which side is stronger.

🎯 Effect:
It replaces uncertainty with a sense of stability.

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2️⃣ “49–42” – numbers as a tool of legitimacy

📌 Technique: bandwagon effect + authority borrowing

Reference:
Alapjogokért Központ

👉 What is happening?

A concrete figure (49% vs 42%) creates the appearance of objectivity.

The source has political alignment, but this is not emphasized.

The phrase “latest data” suggests urgency.

🎯 Effect:

“We are leading.”

“Victory is realistic.”

It may steer undecided voters toward the perceived winning side.

This is classic bandwagon dynamics: people like to belong to the winner.

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3️⃣ “Peace-supporting community” – identity fusion

📌 Technique: identity fusion + moral framing

It does not say “Fidesz camp.”
It says: “peace-supporting community.”

👉 With this:

The political choice becomes a moral choice.

The other side is implicitly framed as “not peace-supporting.”

🎯 Effect:
Voting appears as a moral stance.

---

4️⃣ “It will be even better for us” – optimistic future projection

📌 Technique: momentum projection

Not only are they leading — they will lead by even more.

🎯 Effect:

It energizes.

It mobilizes.

It suggests upward momentum.

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5️⃣ Snow removal reference – local attack

📌 Technique: opportunistic issue linking

Criticism of snow removal in the capital is inserted into the campaign message.

👉 What is happening?

A practical issue (handling snowfall)

is linked to political competence.

🎯 Effect:
Local dissatisfaction is transformed into national political argumentation.

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6️⃣ “In April, only Fidesz is the safe choice” – security framing

📌 Technique: security framing + exclusivity

The key word: “safe.”

👉 The election is not framed as a competition of programs,
but as:

stability vs. risk.

🎯 Effect:
It nudges undecided voters toward risk avoidance.

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Summary – what propaganda tools appear?

• Weather metaphor
• Bandwagon effect based on polling numbers
• Moral identity framing (“peace-supporting community”)
• Optimistic momentum projection
• Linking a local issue to national politics
• Stability vs. uncertainty framing

This is a classic mobilizing campaign text that suggests:

• stability
• moral superiority
• a sense of victory
• and imminent success.

❗ I can’t find the words!

A Ukrainian analyst said that only Ukrainian intelligence forces could remove Viktor Orbán from power — and that they would be willing to do so. He says this because, in his view, it is completely obvious that the left-wing pollsters paid from Brussels are lying.

Brussels and Kyiv are increasingly and more openly trying to interfere in the Hungarian elections. It has never been more important for us to stand together for Hungary!

🟠 The Fidesz camp is united, leading in the race, and on April 12 we will win together!

They would replace the Hungarian government using Ukrainian intelligence tools — this is what a Ukrainian analyst spoke about. He also claimed that they can clearly see that the opinion polls financed from abroad, which suggest a supposed victory of Tisza, are simply not true. Therefore, if it came to that, they would be ready to use even intelligence means to remove the Hungarian government.

🔴 1️⃣ “They would remove Viktor Orbán using Ukrainian intelligence forces” – external interference narrative

📌 Technique: external threat framing + sovereignty activation

👉 What is happening?

The statement refers to an alleged “Ukrainian analyst,” but:

• no name is given
• no institute is identified
• no concrete quote is provided

The phrase “intelligence tools” is strong, dramatic, and threatening.

🎯 Effect:

The election is framed not as a political competition, but as a national security attack.

Voting becomes a form of moral self-defense.

---

🔴 2️⃣ “Brussels and Kyiv are intervening” – merged enemy image

📌 Technique: coalition framing + us vs. them

👉 Two separate actors:

European Union (“Brussels”)

Kyiv

→ are fused into a single, coordinated intervention bloc.

🎯 Effect:

Domestic political debate is no longer presented as competition between parties,

but reframed as “Hungarians vs. foreign forces.”

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🔴 3️⃣ “Foreign-funded left-wing pollsters are lying” – delegitimization

📌 Technique: delegitimization + poisoning the well

👉 What is happening?

Public opinion polls are rejected not through methodological critique, but through moral attack.

“Foreign-funded” → triggers suspicion about sovereignty

“They are lying” → moral condemnation

🎯 Effect:

If polling numbers are unfavorable, they can automatically be dismissed as manipulated.

Perception of reality shifts into a parallel narrative space.

---

🔴 4️⃣ “It has never been this important” – maximization of stakes

📌 Technique: urgency framing + fear escalation

👉 The election is elevated to an existential moment.

🎯 Effect:

Mobilizes the base.

Reduces rational deliberation.

Strengthens the “now or never” mindset.

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🔴 5️⃣ “The Fidesz camp is united and winning” – bandwagon effect

📌 Technique: bandwagon effect

👉 Victory is declared in advance.

🎯 Effect:

Creates a sense of stability for undecided voters.

Mobilizes the existing base.

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📌 Summary

Main rhetorical tools used in the text:

• Dramatization of external interference
• Construction of an enemy coalition (“Brussels + Kyiv”)
• Delegitimization of public opinion polling
• Emphasis on existential stakes
• Reinforcement of the governing camp’s victory narrative

This is a classic sovereignty-defense, siege-style campaign framework, where political competition is not presented as a choice between policy alternatives, but as an act of national self-preservation.

Budapest is the center of the world!

Last week the Chinese foreign minister visited our country, and now the American one has arrived. The world’s largest and richest countries oppose the war and support Viktor Orbán! 💪

Good morning to everyone — especially to the American pro-peace foreign minister who is meeting with Viktor Orbán today.

In 55 days, we can still win — but only together!

In the final stretch of the campaign, everyone is needed. A constructive idea or even a single conversation can be a great contribution to Hungary’s future. We on the right believe in the power of community — that is why we have acted with perseverance, now in our sixteenth year in government.

Onward to victory! Go Fidesz, go Hungarians!

We have to push incredibly hard, and I would like to ask everyone who is here today to believe that it will not be only those of us standing here in the spotlight, nor the politicians alone, who can achieve this. For all of us to celebrate on the evening of April 12 — for the result to be one that we all desire — we need every single person who is here in this room with us.

No one should think that at their own level they cannot contribute what is needed to win this election. With an argument, a conversation, a courageous sentence, a thought-provoking word that stays with someone; with a comment or a share on Facebook; by helping collect signatures — and I could go on. What will carry us through this election to a strong final result, just as it always has, is our faith.

Our faith that what we are fighting for is not self-serving. We believe that what we are fighting for is good. In a world where there is indeed good and there is bad, it is a step in the right direction.

So I would like to ask everyone here tonight to pass this faith on to as many people as possible. Believe — believe — that nothing is stronger than speaking to someone face to face, looking them in the eye, taking their hand, and letting them feel that this cause matters to you, that you truly believe in it, and that you stand behind it with the full weight of your soul.

In my view, that is the most important thing.

🔴 1️⃣ “In 55 days, we can only win together” – Collective Responsibility Framing

📌 Technique: collective identity framing + shared responsibility

👉 What is happening?
Victory is framed not as dependent on party leaders alone, but as the personal responsibility of every supporter.

🎯 Effect:

• Activates individual responsibility
• Reduces passivity
• Elevates the election into a shared mission

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🔴 2️⃣ “Everyone is needed” – Micro-mobilization

📌 Technique: grassroots mobilization + low-threshold participation

Examples listed:

• a conversation
• an argument
• a comment
• a share
• helping collect signatures

👉 Political participation is broken down into simple, everyday actions.

🎯 Effect:

• Anyone can feel useful
• Online activity becomes framed as meaningful political action
• Strengthens the digital campaign machine

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🔴 3️⃣ “We, on the right…” – Identity Reinforcement

📌 Technique: in-group identity building

👉 Repeated use of “we” strengthens the sense of belonging.

🎯 Effect:

• Increases group loyalty
• Builds cohesion
• Subtly reinforces polarization

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🔴 4️⃣ “Good and evil” – Moral Binary Framing

📌 Technique: moral binary framing

Key sentence:

“In this world, there is indeed good and there is evil.”

👉 The political contest is elevated beyond policy differences into a moral dimension.

🎯 Effect:

• The opponent is implicitly placed on the “wrong” side
• Voting becomes a moral duty
• Rational policy debate is overshadowed by value-based alignment

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🔴 5️⃣ “Faith” – Quasi-Religious Language

📌 Technique: belief mobilization + emotional transcendence

The key word of the speech is “faith.”

👉 Political support is framed not as a strategic choice, but as a deep conviction, an inner truth.

🎯 Effect:

• Deepens emotional commitment
• Reduces space for critical reflection
• Elevates the political cause into a mission

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🔴 6️⃣ Eye Contact, Handshakes – Emotional Intensification

📌 Technique: intimacy framing

“Look them in the eye, hold their hand…”

👉 Political persuasion is portrayed as a personal, almost intimate act.

🎯 Effect:

• Increases emotional engagement
• Emphasizes the power of direct human contact
• Strengthens offline mobilization

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📌 Overall Picture

This speech:

• Is not policy-focused
• Does not detail specific programs
• Does not engage in opponent analysis

Instead, it is pure campaign activation rhetoric, designed to:

1. Build collective responsibility
2. Elevate the election into a moral struggle
3. Base mobilization on faith and community
4. Turn small individual actions into meaningful political participation

We will not allow Hungarians’ money to be sent to Ukraine. Only this way can we preserve our achievements and maintain peace — that is why Fidesz is the safe choice!

Global big capital is preparing for revenge. Between 2010 and 2025, we took 15,000 billion forints from energy companies, banks, and multinationals — and gave it back to the Hungarian people. This is what funds utility price cuts, new factories, the Hungarian Village Program, the 13th and 14th month pensions, student loans, worker loans, and home-creation support.

But now all of this is in danger. Because a Tisza–Brussels big-capital coalition would take away everything from Hungarians that the national government has given them. One wrong decision in 2026, and Hungarians’ money will end up in Ukraine and with multinationals.

Remember this! Fidesz is the safe choice!

🔴 1️⃣ “We will not allow Hungarian money to be sent to Ukraine”

📌 Technique: sovereignty activation + external threat framing

👉 The debate is not about budgetary mechanisms or EU procedures, but is shifted into an emotional frame:
“we” (Hungarians) vs. “they” (external actors)

🎯 Effect:

Activates a sense of ownership (“our money”)

Suggests existential stakes

Elevates the political decision into a form of moral defense

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🔴 2️⃣ “Global big capital is preparing for revenge”

📌 Technique: merged enemy image + moralized adversary

“Global big capital” is a vague, faceless category.
No specific actors, institutions, or decisions are named.

🎯 Effect:

Creates a coherent but unverifiable enemy image

Emotionally mobilizes through anger and defensive instincts

This is a classic external conspiracy narrative.

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🔴 3️⃣ “We took 15,000 billion forints”

📌 Technique: large numbers as a tool of legitimization

The figure itself is powerful.
But there is no breakdown:

What types of taxes?

What temporary revenues?

How was it calculated?

🎯 Effect:
The government appears as an active redistributor → “we gave it back to the people.”

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🔴 4️⃣ Listing of benefits and programs

📌 Technique: achievement accumulation + positive association

Utility price cuts, factories, rural development programs, 13th–14th month pensions, loan schemes…

🎯 Effect:

Political loyalty becomes associated with material security

The election is framed as a condition for maintaining prosperity

This is fear stacking: make the wrong choice → everything is at risk.

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🔴 5️⃣ “Tisza–Brussels big capital coalition”

📌 Technique: coalition framing + guilt by association

Separate actors merged into a single bloc:

Opposition party

EU

“Big capital”

🎯 Effect:
Domestic political competition is reframed as a threat backed by external forces.

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🔴 6️⃣ “One wrong decision in ’26…”

📌 Technique: binary electoral framing

No middle ground is presented.
Either:

Fidesz → peace, money, stability

Others → money to Ukraine and multinationals

🎯 Effect:
The election is presented as a matter of existential survival.

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🧠 Overall Picture

The text operates along three main axes:

External threat (Ukraine, Brussels, big capital)

Internal protection (the national government as shield)

Material security vs. loss (fear framing)

This is not a policy debate, but identity-based mobilization.