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Don’t let Hungarians be robbed!

The TISZA energy plan – which István Kapitány from Shell also spoke about openly – would not only abolish protected fuel prices and utility cost reductions, but would also impose a new energy tax on Hungarians! This would cost an average Hungarian family more than 1.8 million forints per year.

Let’s not risk our money and our security! Only a national government can preserve utility cost reductions and low fuel prices. That’s why on April 12, we should vote for Fidesz!

István Kapitány himself spoke about this in typical corporate language. The functioning of the state should be simplified, there should be far less intervention, far fewer special taxes, far fewer price caps—because, ladies and gentlemen, when someone interferes in the economy, it usually doesn’t turn out well.

Now let me translate this for you, because it’s no coincidence that these slick guys phrase things this way. They know exactly how to sing money out of people’s pockets so that we don’t even notice it—until one day we realize our pockets are empty and every forint has been taken.

What this plan would actually mean is that we would be cut off from Russian energy—gas, oil, everything. We wouldn’t even be able to import the fuel elements needed for the operation of the Paks nuclear power plant. And this would be a serious problem for us, measurable in the hundreds of thousands.

We could immediately say goodbye to utility cost reductions. This would mean that every Hungarian family would have to pay prices similar to those in the Czech Republic or Poland—not even Western Europe, but regional examples. There, the average annual utility cost is around 800,000 to 900,000–1,000,000 forints per family, while in Hungary it is about 250,000 per year on average.

So this would mean that the utility bills everyone pays now would immediately be multiplied by three or four.

1️⃣ Fear framing with money

👉 Excerpt:
“1.8 million HUF per year”
“3–4x utility costs”

👉 Technique:

  • large, seemingly concrete numbers
  • no calculation, no source
  • presented as a future threat

👉 Goal:
➡️ trigger an immediate emotional reaction (“I can’t afford this”)

👉 Effect:
➡️ you don’t verify it → you believe it

2️⃣ Enemy framing

👉 Excerpt:
“they will rob Hungarians”
“they will siphon money out of your pocket”

👉 Technique:

  • the opponent is portrayed as intentionally harmful
  • suggests deliberate intent (“they will take it on purpose”)

👉 Goal:
➡️ anger + distrust

👉 Effect:
➡️ not a political debate → a moral battle

3️⃣ “We protect you” (protector framing)

👉 Excerpt:
“Only the national government can preserve…”

👉 Technique:

  • exclusivity (“only us”)
  • government = protector

👉 Goal:
➡️ create dependency

👉 Effect:
➡️ “without them, things will get worse”

4️⃣ False causality

👉 Excerpt:
“disconnecting from Russian energy = 3–4x utility costs”

👉 Technique:

  • oversimplified cause–effect chain
  • completely ignores intermediate factors

👉 Reality:

  • energy prices depend on many factors
  • not determined by a single decision

👉 Effect:
➡️ complex issue → simplified fear

5️⃣ Manipulation of expert reference

👉 Excerpt:
“István Kapitány also said…”

👉 Technique:

  • appeal to authority
  • then “translate” (distort) it

👉 Goal:
➡️ create an illusion of credibility

👉 Effect:
➡️ “if an expert said it → it must be true”

6️⃣ “Translation” = reframing

👉 Excerpt:
“let me translate this for you…”

👉 Technique:

  • reinterpret the original statement
  • add a negative meaning

👉 Goal:
➡️ distort the opponent’s intent

👉 Effect:
➡️ you don’t understand what was actually said

7️⃣ Distorted regional comparison

👉 Excerpt:
“Czech and Polish households pay 800k–1M”

👉 Technique:

  • cherry-picked numbers
  • no context

👉 Missing:

  • income levels
  • support systems
  • consumption differences

👉 Effect:
➡️ “everywhere else is worse → here it’s good”

8️⃣ Repetition + shock numbers

👉 Key elements:

  • “1.8 million”
  • “3–4x”

👉 Technique:
illusory truth effect

👉 Effect:
➡️ over time it feels like a fact

🧾 Overall picture (short)

👉 Hidden formula:

fear + money + enemy framing + simplification + “we protect you”
→ “if you don’t vote for us, you will be financially ruined”

⚖️ What’s important to notice

  • no concrete, verifiable calculation
  • no alternative scenarios
  • everything is framed as the worst-case outcome
  • the opponent’s intentions are presented as facts, not assumptions