An extra ten stays in your pocket!
At Easter, many of us set off to visit our families and relatives we haven’t seen in a long time, and many also attend gatherings with friends. Some people may even drive up to a thousand kilometers over the four days of the holiday, so it really matters how much we pay for fuel.
Fuel prices have skyrocketed across Europe due to the wars, and Hungary is also affected by the Ukrainian oil blockade. Yet we won’t have to pay huge amounts during our Easter travels, because thanks to the government, we can refuel at protected prices—the cheapest in Europe. Right now, we pay 595 forints per liter of petrol, but without the protected price and cheap Russian energy, fuel prices could rise to as much as 1,000 forints per liter.
If TISZA were in government this Easter, we would have to dig much deeper into our pockets, as their energy plan would cut Hungary off from cheap Russian crude oil. And this is just one holiday weekend—just imagine that over the course of a month, an average Hungarian family would pay 48,000 forints more per month on fuel alone.
But we will not allow Hungarians to be made to pay for the war, nor will we allow foreign oil companies to profit at the expense of Hungarian families! We stand for low fuel prices. Next Sunday, Fidesz is the safe choice!
🧠 Quick Overview
👉 Main narrative:
“Fidesz = cheap fuel + protection”
“opposition (TISZA) = expensive life”
“external factors (war, Ukraine) = danger”
“election = your wallet’s fate”
👉 Underlying formula:
fear + concrete numbers + simplification + enemy construction
→ “if you don’t vote for us → you will be worse off financially”
🔍 Influence techniques
1️⃣ Financial fear framing
👉 Excerpt:
“it could rise to 1000 HUF”
“would pay 48,000 HUF more per month”
👉 Technique:
- large, seemingly precise numbers
- presented as a future “threat”
- no calculation, no source
👉 Goal:
➡️ immediate anxiety (“this would be extremely expensive”)
➡️ emotional decision-making
👉 Reality:
➡️ this is a hypothetical, unproven figure
➡️ no explanation of how the “1000 HUF” is derived
2️⃣ False causality
👉 Excerpt:
“if there is no Russian oil → no utility price reduction → expensive fuel”
👉 Technique:
- complex global market reduced to a single cause
- ignores multiple factors (taxes, exchange rate, global prices)
👉 Goal:
➡️ simple, easy-to-understand scapegoat
➡️ discourage systemic thinking
3️⃣ Enemy construction
👉 Excerpt:
- “Ukrainian oil blockade”
- “foreign oil companies are profiteering”
- “TISZA would cut Hungary off”
👉 Technique:
- external enemy (Ukraine, “foreign actors”)
- internal enemy (opposition)
👉 Goal:
➡️ “us vs. them” mindset
➡️ strengthen political loyalty
4️⃣ False dilemma
👉 Message:
- either Fidesz → cheap fuel
- or opposition → drastic price increase
👉 Technique:
- no middle ground
- black-and-white framing
👉 Goal:
➡️ simplify the choice
➡️ steer undecided voters
5️⃣ Protector framing
👉 Excerpt:
“we will not allow…”
“we stand up for Hungarian families”
👉 Technique:
- government = protector
- citizens = in need of protection
👉 Goal:
➡️ create a sense of safety
➡️ build dependency
⚠️ Critical points (what to notice)
❗ 1000 HUF/liter claim → not substantiated
❗ 48,000 HUF/month increase → no calculation shown
❗ completely ignores:
- global oil prices
- exchange rate (HUF)
- tax policy
➡️ Without these, the claim is not verifiable → propaganda claim
🧩 Overall picture
This is a classic campaign message that:
- does not inform → it directs
- does not explain → it creates fear
- does not prove → it asserts
👉 The goal is not to help you understand fuel prices,
but to make you fear change and stick with the current choice.