❗ The health of Hungarians must not become a subject of political bargaining! ❗
On April 12, we will not only decide the direction of our country, but also the future of our health. The government has now decided that nearly 86,000 square meters of 50 healthcare institutions can be renovated in Budapest and across the country. More than 31 billion forints will be invested to renew institutions such as the North-Buda St. John’s Centrum Hospital, the Budapest St. Francis Hospital, and the Bethesda Children’s Hospital.
👉 In contrast, we can see what the Tisza Party is preparing for. Their leaked program and the statements of their experts have revealed their real intentions. Péter Magyar and his allies would bring back the era of paid healthcare. And they would not stop there: they would take away free healthcare for our children and impose a brutal dismantling of healthcare services in rural areas.
While they pose in T-shirts with Ukrainian flags, vote to ban cheap Russian energy, and lobby against Hungarian funding, the government is taking action. In our view, instead of sending money to Ukraine, there would be a better place for that money in Budapest’s healthcare institutions.
In recent years, through the Healthy Budapest Program, the government has spent more than 133 billion forints on hospitals and outpatient clinics in Budapest and its surrounding region.
🟠 Hungary needs a government that protects free healthcare and continues to build and develop our hospitals. That is why Fidesz is the safe choice.
It is truly a joyful moment to once again be able to report to you about another healthcare development in Budapest. This is not the first and it will not be the last, because in recent years the government has continuously developed healthcare in Budapest and the surrounding region through the Healthy Budapest Program. Healthcare institutions worth 133 billion forints have been renewed or are currently being renewed.
One might think that regardless of political affiliation, we could all agree that if healthcare improves—if Hungarian people can receive better-quality medical care in better institutions—then that is something to celebrate. Yet the developments of recent months have shown that this is not necessarily the case.
The Tisza Party, it seems, believes that the worse things are for Hungarian people, the better it is politically for them. One of their representatives in the capital, Kinga Kollár, even spoke smilingly about how they are pleased when hospital developments in Hungary are delayed, because they expect this to help the Tisza Party win.
I believe Hungarian people can tell the difference between those who genuinely want what is good for them and those who see them only as an opportunity for political gain. And they will make their decision accordingly in April.
Because in April we are not only choosing our fate — we are choosing our future.
1. Fear Appeal and Raising Existential Stakes
Excerpt:
“On April 12, we will decide not only the direction of our country, but also the future of our health.”
Technique:
The election is framed not as a normal political decision but as a vital turning point. This is a classic fear framing and high-stakes framing technique.
Goal:
To make the reader feel that “everything is at risk,” leaving no room for uncertainty or criticism.
Effect:
The audience may become more likely to decide emotionally rather than through calm, rational evaluation.
The fact that April 12, 2026 is indeed the date of the Hungarian parliamentary election is officially listed on the election website.
2. Own Side as Protector, Opponent as Destroyer
Excerpt:
“the government is acting”
vs.
“Péter Magyar and his allies would bring back the era of paid healthcare”
Technique:
A sharp good–bad dichotomy. One side builds, develops, and protects; the other destroys, takes away, and dismantles.
Goal:
To morally simplify the political landscape:
- us = care and protection
- them = danger
Effect:
The text leaves no room for nuance or policy debate. The political choice becomes a moral choice.
3. Healthcare as an Emotional Shield
Excerpt:
“The health of Hungarians cannot be a subject of political bargaining!”
Technique:
Healthcare is framed as a topic that stands above any political debate. This is a form of claiming the moral high ground.
Goal:
Anyone who questions the message can more easily be portrayed as someone speaking against people’s health.
Effect:
Delegitimization of criticism: disagreement may appear immoral rather than a legitimate policy argument.
4. Credibility Built with Numbers
Excerpt:
“50 healthcare institutions”
“nearly 86 thousand square meters”
“more than 31 billion forints”
“133 billion forints”
Technique:
This creates the appearance of data-driven persuasion. Numerous concrete figures suggest objectivity and seriousness.
Goal:
To make the text appear more credible, even if the political conclusions drawn from those numbers are not demonstrated.
Effect:
Readers may accept the narrative more easily because the numbers create a “fact-based atmosphere.”
The healthcare development narrative partly refers to real public programs: the Healthy Budapest Program, where investments in the tens of billions—and the 133 billion figure—also appear in official government and municipal documents.
5. Building an Enemy Image of the Tisza Party
Excerpt:
“the veil has fallen from their real intentions”
“paid healthcare”
“they would take away our children’s free care”
“they would unleash brutal healthcare cuts on the countryside”
Technique:
Classic enemy framing and demonization. The opponent is not simply presented as having different policies but as harboring hidden, harmful intentions.
Goal:
To generate fear and distrust toward the opposition.
Effect:
The voter is no longer choosing between programs but is instead “defending” against a supposed threat.
Important: the text makes very strong claims here, but these appear as accusations, not as proven policy analyses. From a propaganda perspective, this makes them especially powerful.
6. Involving Children as Emotional Pressure
Excerpt:
“they would take away our children’s free healthcare”
Technique:
Referring to children is one of the strongest emotional triggers. This is protect-the-children framing.
Goal:
To provoke an immediate emotional reaction, especially among parents and grandparents.
Effect:
The audience may question the claim less because the statement activates an instinctive protective response.
7. Linking an External Enemy to the Internal Opponent
Excerpt:
“While they pose in Ukrainian flag T-shirts…”
“There would be a better place for that money in Budapest hospitals than in Ukraine…”
Technique:
This combines foreign enemy framing with an internal traitor narrative. The domestic opponent is portrayed as serving foreign interests.
Goal:
To present the Tisza Party not merely as a political rival but as a force aligned with external interests.
Effect:
Domestic political competition becomes framed as a struggle over sovereignty or national defense.
8. The Narrative: “We Build, They Obstruct”
Excerpt:
“the government is acting”
“they are happy when hospital developments are delayed”
Technique:
A combination of victim framing and active leadership framing. One side is responsible and constructive, the other cynical and harmful.
Goal:
To position the government as a caring force and the opponent as malicious.
Effect:
Readers may feel the issue is not a normal political disagreement but a question of who truly wants what is good for the Hungarian people.
9. Simplifying the Election to a Single Correct Choice
Excerpt:
“We need a government that…”
“That is why Fidesz is the safe choice!”
Technique:
This is false dilemma framing combined with certainty framing. It suggests that only one safe and responsible option exists.
Goal:
To eliminate uncertainty and reduce deliberation.
Effect:
Undecided voters may be pulled toward the message of the “safe choice.”
10. Alternating Good News and Threat
Excerpt:
“This is a truly joyful moment…”
then immediately:
“but… the Tisza Party… the worse things are for Hungarians…”
Technique:
This relies on emotional fluctuation:
- first positive pride
- then outrage
- then fear
- finally reassurance: “Fidesz is the safe choice.”
Goal:
To strengthen the message by intensifying emotional engagement.
Effect:
The text does not primarily inform; it guides the reader emotionally through a pre-designed narrative path.
Overall Picture
From a propaganda perspective, the strength of this text lies in how it combines several layers at once:
- positive self-image: we build, develop, and protect
- fear appeal: healthcare is in danger
- enemy image: Tisza = dismantling and paid healthcare
- external threat: Ukraine, Brussels
- emotional triggers: children, rural healthcare, free care
- single-solution narrative: Fidesz = the safe choice
In other words, it is not simple information but a complete political persuasion package.
The Core Propaganda Formula (in One Sentence)
Fear appeal + moral pressure + enemy construction + numbers that simulate factual credibility + the message that “only we can protect you.”