Our strengths lie in building, as the thousand-year history of our country also shows.
We are proud that we are an exceptionally great nation, and that we have our own vision and ideas for the future.
Hungary’s safe development in the future can only be guaranteed by a national government, therefore in April the only safe choice is Fidesz.
The situation is that we are not people of discord. We do not seek conflict. We do not threaten anyone.
We have a vision for our own lives. We have a vision for the lives of Hungarians. We have a knowledge of who we are.
We are a great nation — an exceptionally great nation. Perhaps one of the greatest that has ever emerged in the history of human society.
And we can best demonstrate our greatness, our talent, and our abilities through building. We want to build.
But the world has reached a point where sometimes one hand holds the trowel, and the other hand holds the sword. We use what is necessary.
But if we can choose, we will always choose the trowel.
1️⃣ National greatness narrative (national greatness framing)
Excerpt
“We are a great nation, an exceptionally great nation.”
Technique
Emphasizing the historical greatness of the nation.
Goal
- evoke collective pride
- create emotional identification with the political message
Effect
The listener feels that
➡️ the government represents national pride.
2️⃣ Historical legitimization
Excerpt
“as the thousand-year history of our country also shows”
Technique
Justifying current political positions through historical tradition.
Goal
To present the political direction as a natural continuation of history.
Effect
➡️ the political decision appears “historically justified”.
3️⃣ Building collective identity (“we” rhetoric)
Excerpt
“We are proud…”
“We are a great nation…”
Technique
Constant use of “we” throughout the speech.
Goal
- create a sense of community identity
- place the politician and the voters on the same side
Effect
➡️ the listener feels that the leader is part of their own community.
4️⃣ Peace narrative (peace framing)
Excerpt
“we are not people of conflict”
“we do not seek conflict”
Technique
Presenting one’s own side as peaceful.
Goal
- establish moral superiority
- implicitly portray the opponent as aggressive
Effect
In the voter’s mind the image emerges that:
➡️ “we are peaceful”
➡️ “the other side wants conflict”.
5️⃣ Building vs destruction contrast
Excerpt
“we want to build”
Technique
Emphasizing positive action.
Goal
To present the government as a constructive, development-oriented force.
Effect
➡️ the political choice becomes a dilemma of “building or destroying.”
6️⃣ Metaphorical political imagery (trowel and sword)
Excerpt
“in one hand there is a plastering trowel, in the other a sword”
Technique
Use of strong symbolic imagery.
Meaning
- building (work, development)
- defense (strength, power)
Goal
To present the dual role of leadership:
➡️ building
➡️ protecting
Effect
The audience forms the image of
➡️ “strong but peaceful leadership.”
7️⃣ False dilemma (false dilemma)
Excerpt
“only a national government can ensure this…
Fidesz is the only safe choice”
Technique
Reducing the political decision to two options.
Logic
➡️ Fidesz = security
➡️ everything else = uncertainty
Goal
To simplify the electoral decision.
Effect
Reduces critical thinking.
8️⃣ Monopoly over the future vision
Excerpt
“we have our own vision of the future”
Technique
Presenting one political side as the sole carrier of the future.
Goal
To emphasize the strategic capability of the leadership.
Effect
➡️ voters may feel that only this political force can provide direction.
📊 Communication structure of the speech
The text follows a classic campaign rhetoric arc:
- national pride
- collective identity (“we”)
- peaceful self-image
- strength and protection
- simplification of the political choice
This structure forms a common campaign propaganda pattern.