Today in Hódmezővásárhely, the two worlds we must choose between on April 12 were clearly on display.
It was heartening to see how many of us were there, just as has been the case at every stop of Viktor Orbán’s tour around the country.
Péter Magyar and the foreign-funded media that faithfully serve him have so far done nothing but complain that, in the middle of an election campaign, the prime minister dares to travel around the country — as if that were not exactly what happens in every campaign.
For a week now, they have been struggling to deny the obvious: wherever Viktor Orbán goes, many times more Hungarians show up to see him than to see Brussels’ errand boy.
But even that proved not to be enough for them. Today they went one step further. They are no longer raging only on social media.
In Hódmezővásárhely, the familiar left-wing “dirty Fidesz” frenzy of recent years erupted again. They hoped they could drown out the peaceful thousands who gathered on the town’s main square on Sunday afternoon to stand up, through the power of love and unity, for Hungary’s peace and security.
There were many cheerful people, eyes shining with joy. Generations together, from great-grandparents to little children sitting on their parents’ shoulders.
And behind them, in the same place, the hatred of a small but loud crowd was pouring out. It was Sunday for them too, but for them it was not a beautiful day. It was not beautiful because they were fewer in number, and because rage and hatred were raging in their hearts.
It seems that from now until the end of the campaign, this is what we should expect. They have already realized that they cannot outnumber us, so they are trying to outshout us instead, and to intimidate the peaceful majority. But they will not succeed — not Brussels, not Kyiv, and not their outposts in Budapest — because when we Hungarians show ourselves and stand together, no one can stop us. Our shared passion is Hungary, while the only thing that unites them is their hatred for us.
Let us remain peaceful and gentle — that is what we are known for. And let us also be known for the fact that we are more numerous, so we do not need to shout; we only need to act when the time comes.
In 21 days, on April 12, Fidesz is the safe choice.
🔍 Main Narrative
👉 “There are two worlds: us (the good) vs them (the bad)”
👉 “We = peace, love, majority”
👉 “They = hatred, minority, aggression”
👉 “The opponent is controlled from abroad”
👉 “The election = a moral and existential decision”
👉 “Fidesz = a stable, safe choice”
🧩 Hidden Formula
division + emotional contrast + enemy image + majority legitimacy + moral superiority + mobilization
🧠 Influence Techniques (detailed)
1️⃣ Two worlds (black-and-white framing)
Excerpt:
“two worlds from which we must choose”
Technique:
➡️ no nuance, no middle ground
➡️ only two options: good vs bad
Goal:
➡️ eliminate undecided voters and the center
Effect:
➡️ “if you’re not with us, you’re against us”
2️⃣ Moral polarization (we are good – they are bad)
Excerpt:
“love and unity” vs “hatred, anger”
Technique:
➡️ moral labeling
➡️ one side = positive human values
➡️ the other = negative emotions
Goal:
➡️ emotional identification with the “good side”
Effect:
➡️ political choice becomes a moral choice
3️⃣ Majority legitimacy (bandwagon effect)
Excerpt:
“there were many of us”, “thousands”, “we are more”
Technique:
➡️ emphasizing numbers
➡️ implicit message: the majority is right
Goal:
➡️ pull in undecided voters
Effect:
➡️ “if everyone is there → I belong there too”
4️⃣ Delegitimizing the opponent (foreign influence)
Excerpt:
“foreign-funded media”
“Brussels”, “Kyiv”, “local outposts”
Technique:
➡️ opponent = not autonomous
➡️ serving external interests
Goal:
➡️ discredit them
Effect:
➡️ “not Hungarian interest → not legitimate”
5️⃣ Dehumanizing language (devaluation)
Excerpt:
“flailing”, “raging”, “rampage”
Technique:
➡️ portraying the opponent as irrational and out of control
Goal:
➡️ make them unworthy of serious consideration
Effect:
➡️ reduced empathy toward them
6️⃣ Fear + intimidation narrative
Excerpt:
“they try to be louder and intimidate”
Technique:
➡️ constructing a sense of threat
➡️ “we are the peaceful majority under threat”
Goal:
➡️ trigger defensive instincts
Effect:
➡️ strengthens “us vs them” identity
7️⃣ Victim + hero dual role
Excerpt:
“peaceful majority” vs “loud minority”
Technique:
➡️ simultaneously victim (under attack)
➡️ and hero (standing strong, united)
Goal:
➡️ maximize emotional identification
Effect:
➡️ “we are the good ones being attacked”
8️⃣ Linking internal opposition to external enemies
Excerpt:
“Brussels”, “Kyiv”, “Budapest outposts”
Technique:
➡️ internal opponent = part of external forces
➡️ one unified enemy image
Goal:
➡️ simplify complexity
Effect:
➡️ all criticism = “foreign attack”
9️⃣ Emotional visualization (idyllic imagery)
Excerpt:
“sparkling eyes”, “generations together”
Technique:
➡️ warm, family-like imagery
➡️ positive emotional anchoring
Goal:
➡️ identification, nostalgia
Effect:
➡️ political message → lifestyle feeling
🔟 Finale: direct mobilization
Excerpt:
“in 21 days… Fidesz is the safe choice”
Technique:
➡️ summary + single correct decision
Goal:
➡️ convert into votes
Effect:
➡️ closes the narrative → action
⚠️ What is the key of the text?
This text does not inform — it builds identity:
👉 it’s not about what happened
👉 it’s about who you are
frame:
if you are with them → you are good, peaceful, Hungarian
if not → you are hateful, serving foreign interests
🧠 Summary (in one sentence)
This is a classic polarizing campaign message that
👉 divides reality into two camps
👉 builds moral superiority
👉 constructs an external enemy
👉 and ultimately offers a single “correct” choice.