We already know the Tisza Party’s true face: “they don’t tell people everything, because then they would fail,” but if they win the election, “after that, anything goes.”
What is at stake in this election is who will lead our country in an increasingly tense global political situation. Péter Magyar is colluding with Zelensky’s circle, and if he came to power, he would give in to every Ukrainian and Brussels demand. Viktor Orbán, on the other hand, has always stood up for Hungarian interests and has been able to say no to blackmail. This also shows that only Fidesz is the safe choice!
These are the Tisza Party people. In fact, those last two are parliamentary candidates who say that the beginning will be very shaky, and they admit that they are not telling people everything, because otherwise they would fail. So this is the true face of the Tisza Party, this is their real economic program, and this is the lying: not telling everything because otherwise they would fail. But first, they have to win the election, and after that, anything goes. It is just not necessary to explain right now what exactly that “anything” would mean. So that is about how much you can believe anything they say. A great many things could be done, and should be done. The election has to be won, and after that, anything goes. The first two years will be very shaky.
I really could say much more about what is at stake in this election. But what I would truly like to ask of you is that you think it through in terms of your own lives: what your life would look like, and what your children’s lives would look like, five or ten years from now, if under these conditions that we now have to live with, in terms of world politics, Hungary’s prime minister were not Viktor Orbán, but Péter Magyar. Because in truth, that is what this election is about: whether in the current situation this country is led by Viktor Orbán, who has always stood up for the Hungarian people and has always been able to say no to those who threatened Hungarian interests, or by a fortune hunter who would gladly lie his way all the way into the prime minister’s chair, if we let him.
Propaganda and Influence Techniques in Alexa’s Speech
1️⃣ “Revealing the True Face” Narrative
(exposure framing / moral condemnation framing)
Excerpt
“We already know the true face of the Tisza Party…”
Technique
The communication claims that the opponent has already been “exposed” and their real intentions are proven.
Key elements
- “true face”
- “we already know”
This is a classic political rhetorical device:
➡️ closing the debate before the arguments even begin
Goal
- immediate destruction of the opponent’s credibility
- triggering moral rejection in the audience
Effect
The reader may feel:
- “they have already been exposed”
- “there’s nothing to consider anymore”
2️⃣ Discrediting Through Selective Quotes
(selective quoting / framing)
Excerpt
“they don’t say everything because then they would fail”
“after winning the election everything becomes possible”
Technique
The communication builds the entire character of the opponent from a few selected quotes.
Method
- quote taken out of context
- adding an interpretive frame
- drawing a moral conclusion
Goal
- to suggest that the opponent is deliberately lying to voters
Effect
The reader may start thinking:
- “they are hiding something”
- “they are deceiving people”
3️⃣ Dramatisation of the Election’s Stakes
(high-stakes framing)
Excerpt
“The stakes of the election are who will lead our country in this increasingly tense global political situation.”
Technique
The election is framed not as a normal political decision but as a geopolitical survival question.
Key elements
- “increasingly tense global political situation”
- “who will lead the country”
Goal
➡️ maximize the perceived importance of the election
Effect
The reader may feel:
- “a historic decision is coming”
- “we cannot take risks”
4️⃣ Linking the Opponent to an External Enemy
(external enemy framing)
Excerpt
“Péter Magyar is cooperating with Zelensky.”
Technique
The opponent is connected to external political actors.
This is a classic political communication pattern:
domestic opponent = representative of foreign interests
Key elements
- Zelensky
- Brussels
Goal
- to portray the opponent as acting against national interests
Effect
The reader may interpret this as:
- “he does not represent Hungarian interests”
- “he serves foreign interests”
5️⃣ National Protector Narrative
(protector framing)
Excerpt
“Viktor Orbán has always stood up for Hungarian interests.”
Technique
The communication places the governing side into a hero-protector role.
Narrative
- Orbán = protector
- opponent = servant of others
Goal
- strengthening loyalty
- creating the image of a stable leader
Effect
The reader may feel:
- “he protects the country”
- “he should not be replaced”
6️⃣ Delegitimising the Opponent Through Personal Attack
(character assassination)
Excerpt
“a fortune seeker who would lie his way to the prime minister’s chair”
Technique
The opponent is presented not as a political rival but as a morally untrustworthy individual.
Key elements
- “fortune seeker”
- “liar”
Goal
➡️ destroying personal credibility
Effect
The reader:
- focuses less on policies or programs
- rejects the person instead
7️⃣ Binary Choice Narrative
(false dilemma framing)
Excerpt
“Either Viktor Orbán leads the country… or Péter Magyar.”
Technique
The communication simplifies the election into two extreme options.
Structure
stable leader
VS
dishonest opportunist
Goal
- turning the election into a moral choice
Effect
The reader may think:
- “either security or chaos”
8️⃣ Fear-Based Future Framing
(fear appeal)
Excerpt
“think about what your life will look like in five or ten years”
Technique
The communication uses uncertainty about the future to evoke fear.
Goal
➡️ triggering an emotional decision
Effect
The reader may prefer:
- avoiding risk
- choosing the current leadership
Summary
The text follows a classic campaign-communication structure:
- “Exposing” the opponent
- Discrediting through selective quotes
- Dramatising the stakes of the election
- Linking the opponent to external enemies
- Presenting the government as national protector
- Personal credibility attacks
- Creating a binary political choice
- Mobilising voters through fear
The main objective of this communication is:
➡️ emotional mobilisation
➡️ delegitimising the opponent
➡️ creating a security vs. danger narrative.