The supporters of Tisza have sided with Zelensky and Ukraine, but we will not give up Hungary’s future!
The sun has just barely risen, but soon I will once again be among the voters in Újpalota at the Market Hall. We will discuss this threat made by Zelensky with them. I can see that Tisza supporters are celebrating on social media, saying that Ukrainian soldiers should come to Viktor Orbán as soon as possible and carry out what Zelensky threatened. They have taken the side of the Ukrainians, but we will not allow this.
🎭 Propaganda and Influence Techniques in Balázs’s Message
The text is a typical political mobilization message. It combines several classic propaganda and rhetorical techniques in order to trigger an emotional reaction from readers and divide the audience along political lines.
The central narrative of the message:
➡️ Tisza / opposition = standing on Ukraine’s side
➡️ We / the government side = defending Hungary’s future
Below are the most important techniques presented in points.
1️⃣ Creating an Enemy Image
Excerpt
“A tiszások Zelenszkij és Ukrajna oldalára álltak”
“The Tisza supporters have sided with Zelensky and Ukraine.”
Technique
👉 enemy-image construction / political labeling
Goal
To portray the political opponent as serving the interests of an external power (Ukraine).
Effect
Readers may develop the perception that:
➡️ “they do not represent Hungarian interests.”
2️⃣ Us–Them Division (Polarization)
Excerpt
“They have sided with the Ukrainians, while we will not give up Hungary’s future.”
Technique
👉 social division / us vs. them framing
Goal
To split the audience into two camps:
- “we” = the patriotic side
- “they” = those serving foreign interests
Effect
Political debate is simplified into a moral choice.
3️⃣ Dramatizing an External Threat
Excerpt
“Zelensky’s threat”
Technique
👉 threat framing / dramatization
Goal
To present a political disagreement as an existential threat.
Effect
Readers may experience fear and a defensive emotional reaction.
4️⃣ Exaggerating Social Media Sentiment
Excerpt
“Tisza supporters are celebrating on social media…”
Technique
👉 generalization / strawman argument
Goal
To associate the opponent’s supporters with an extreme position.
Effect
Readers may come to believe that:
➡️ “the opposition would even welcome Ukrainian soldiers.”
5️⃣ Invoking the Image of a Military Threat
Excerpt
“that Ukrainian soldiers should come to Viktor Orbán”
Technique
👉 fear-inducing imagery / dramatized scenario
Goal
To frame the conflict as a military threat.
Effect
Strong emotional reactions such as:
- fear
- outrage
- defensive instincts
6️⃣ Political Mobilization (Campaign Techniques)
Excerpt
“Soon I will again be among the voters at the market hall in Újpalota.”
Technique
👉 personal presence / campaign mobilization
Goal
To present the politician as a directly engaged representative among the people.
Effect
Voters may feel that:
➡️ “he is among us and defending our interests.”
7️⃣ Patriotic Framing
Excerpt
“We will not give up Hungary’s future.”
Technique
👉 patriotic rhetoric / national framing
Goal
To equate the political position with defending the nation.
Effect
The opponent implicitly appears as being against national interests.
✅ Summary
The text is a classic campaign message built around three main emotional mechanisms:
1️⃣ enemy image – “Tisza + Ukraine”
2️⃣ threat narrative – “Zelensky’s threat / Ukrainian soldiers”
3️⃣ defensive narrative – “we defend Hungary’s future”
This structure is effective because it provides a simple and emotionally powerful framework for interpreting a complex geopolitical situation.