We believe that the family is our greatest value. We respect mothers and do everything we can to support them. From January, a lifetime personal income tax exemption has been introduced for mothers under 30 with one child and for mothers under 40 with two children.
We should also not forget that from this year the family tax allowances have been doubled: 20,000 forints per month for one child, 40,000 forints for two children, and for three or more children this now means 66,000 forints per child.
We are creating a livable, safe, and predictable future for our children and our grandchildren.
1️⃣ “Family is the greatest value” – value-based emotional anchor
“We believe that the family is the greatest value.”
🔹 Technique: stating a moral axiom
🔹 Effect:
- it appears as an unquestionable fundamental truth
- anyone who criticizes the message can automatically be portrayed as “anti-family”
👉 Propaganda function:
It does not open a policy debate but forces the discussion into a moral framework.
2️⃣ “We respect mothers” – collective self-praise
“We respect mothers and do everything we can to support them.”
🔹 Technique: self-congratulatory collective statement
🔹 Problems:
- no benchmark for what “respect” actually means
- no comparison with other countries
- no mention of disadvantages (inflation, housing, shortage of childcare places)
👉 Framing:
intention = outcome (as if good intentions alone were sufficient)
3️⃣ Income tax exemption – selective eligibility propaganda
“Mothers under 30 with one child and mothers under 40 with two children…”
🔹 Technique: highlighting targeted beneficiaries
🔹 Concealed facts:
- older mothers are excluded
- low-income earners are excluded
- part-time workers are excluded
- those with minimal personal income tax liability are excluded
👉 Propaganda trick:
what matters is not who is left out, only that it can be said: “we are helping.”
4️⃣ Family tax allowance – juggling with gross figures
“20,000 / 40,000 / 66,000 forints per month”
🔹 Technique: listing large numbers
🔹 Manipulation:
- not adjusted for inflation
- not presented in real terms
- not proportional to the rise in living costs
👉 Reality:
rising food, housing, and energy prices absorb these amounts.
5️⃣ “A livable, safe, and predictable future” – empty promise about the future
“We are creating a livable, safe, and predictable future…”
🔹 Technique: abstract, unmeasurable promise
🔹 What’s missing:
- no timeframe
- no concrete indicators
- no commitments that can be held accountable
👉 This is a classic propaganda slogan, not a policy statement.
6️⃣ Overall picture – what is deliberately missing?
❌ No mention of:
- healthcare
- quality of education
- teacher shortages
- child psychiatry
- the housing crisis
- the collapse of rural service systems
👉 Only tax allowances remain, because they are easy to communicate.
🎯 Final conclusion
This text:
- does not analyze the real situation of families
- does not take responsibility for systemic problems
- uses moral language to conceal structural failures
📌 Essence of the propaganda:
“We are good because we give money – anyone who demands more is ungrateful.”