TISZA and Kyiv are playing the same tune, working together against Hungarian interests!

Péter Magyar and his Brussels representatives have voted at least six times to abolish the utility price reduction scheme. Most recently, Eszter Lakos pressed the button against cheap Russian energy.

Earlier, Gabriella Gerzsenyi also openly attacked the utility price reduction that protects Hungarian families.

All of this perfectly aligns with the Ukrainian political pressure that has led Zelenskyy to block our oil supply for more than a month.

Péter Magyar has remained silent about all of this. He is not willing to say a single word in defense of the Hungarian people, because he simply would not be able to say no to orders coming from Brussels and Kyiv.

For them it is just a “humbug,” but for us it is our fate and our future. In April, let us choose the safe option: Fidesz!

I have a simple question. If a country’s energy supply is under threat, whose side should a politician stand on? With Hungarian families, or against them?

Péter Magyar and his allies in Brussels have already voted at least six times against the utility price reduction. Meanwhile, Ukraine has shut down the pipeline, playing with the energy security of the entire region.

Yet in this situation, the Tisza Party does not defend Hungarians but instead votes against cheap Russian energy.

If Hungarian interests truly came first, they would condemn energy blackmail. Instead, they remain silent.

But the choice is simple: not Brussels, not Kyiv — Hungary.

That is why Fidesz is the safe choice.

1️⃣ Linking an external and an internal enemy (dual enemy framing)

Excerpt

“TISZA and Kyiv are playing the same tune, working together against Hungarian interests.”

Technique

Two separate actors are merged into a single hostile bloc:

• an external actor (Ukraine / Kyiv)
• and an internal political opponent (TISZA / Péter Magyar)

Goal

• to portray the political opponent as serving foreign interests
• to transform a domestic political debate into a national defense issue.

Effect

Voters may come to feel that:

➡️ the opposition is not simply representing a different political view,
➡️ but is cooperating with external forces against Hungary.

---

2️⃣ Scapegoating and personalized enemy (scapegoating)

Excerpt

“Péter Magyar remains completely silent about all of this.”

Technique

A complex geopolitical and economic issue is reduced to a single individual.

Goal

• to create an easily identifiable political enemy
• to establish a simple narrative for voters.

Effect

In the listener’s mind, the perception may emerge that:

➡️ the problem is caused by a specific politician,
➡️ the conflict becomes a question of personal responsibility.

---

3️⃣ Economic fear framing

Excerpt

“Ukraine is blocking our oil supply.”

“it is playing with the energy security of the entire region.”

Technique

The political message is connected to a threat affecting everyday life, particularly energy prices and household utility costs.

Goal

• to trigger a strong emotional reaction
• to create a sense of insecurity among voters.

Effect

The audience may feel that:

➡️ the country’s energy supply is under direct threat,
➡️ therefore a strong and stable government is necessary.

---

4️⃣ Moral framing

Excerpt

“For them it is just ‘humbug’, for us it is our fate and our future.”

Technique

The political debate is reframed as a moral issue.

Goal

• to portray one side as irresponsible or cynical
• to present the speaker’s side as defenders of national interests.

Effect

Voters may perceive that:

➡️ one side protects Hungary’s future,
➡️ while the other does not take the threat seriously.

---

5️⃣ False dilemma

Excerpt

“The choice is simple. Not Brussels, not Kyiv, but Hungary.”

Technique

A complex political situation is reduced to two mutually exclusive choices.

Goal

• to simplify a complicated geopolitical issue
• to frame the election as a patriotic decision.

Effect

Voters may feel that:

➡️ anyone who does not support the government is serving foreign interests.

---

6️⃣ Rhetorical question as persuasion

Excerpt

“If a country’s energy supply is threatened, whose side should a politician stand on?”

Technique

A question is asked that implicitly suggests only one ‘correct’ answer.

Goal

• to actively involve the audience in the argument
• to make them feel they reached the conclusion themselves.

Effect

The audience may feel that:

➡️ the political choice is obvious and self-evident.

---

✅ Summary

The text follows a classic campaign communication structure:

1. Identifying enemies – TISZA + Ukraine + Brussels
2. Building a threat narrative – energy supply at risk
3. Moral framing – “us vs. them”
4. Offering a simple choice – Fidesz as the “safe option”.

Core narrative

👉 national defense against both external and internal enemies.

Who will repay the loans sent to Ukraine?

Brussels has already sent 193 billion dollars to Ukraine. In addition, another 90 billion has already been approved, and a 1.5 trillion-dollar war loan is also on the table.

In return, they expect the abolition of utility price caps or even the elimination of the 13th and 14th month pensions. That is why Hungarians must not elect a pro-Ukrainian Tisza government or Péter Magyar, but instead a government that is able to say no to pro-Ukrainian demands.

Let us not allow the future of our children and grandchildren to be sent to Ukraine. That is why Fidesz is the safe choice.

Who will repay that 90 billion euros? It is 90 billion now. But there is already an 800-billion-dollar Ukrainian welfare program on the table, as well as a 700-billion-dollar armament program. All of this is financed by loans. Who will pay it back?

Our children and grandchildren will.

So the elderly are right to worry. If we allow Hungary to be drawn into the war, to support Ukraine, and to give away our money, then the country will become poorer in the future. No matter how hard the older generation worked, and no matter that they want to leave their children a chance and an opportunity, the country’s growing debt will ruin the lives of our children and grandchildren.

That is the truth.

This is why their concerns are justified: the next government must not be pro-Ukrainian, and the prime minister must not be pro-Ukraine. Otherwise, the future of our children and grandchildren will be handed over to Ukraine in the form of money.

This must be prevented.

1️⃣ Economic Fear Framing

Excerpt

“Who will repay the loans sent to Ukraine? … Our children and our grandchildren.”

Technique

The political message is linked to the image of future generations being burdened with debt.

Objective

• to trigger a strong emotional reaction
• to create a sense of financial threat among voters

Effect

The listener may feel that:

➡️ supporting the war is a personal financial risk
➡️ their own family’s future is in danger

---

2️⃣ Intergenerational Burden Framing

Excerpt

“They will give the future of our children and grandchildren away to the Ukrainians in money.”

Technique

Political decisions are connected to the fate of future generations.

Objective

• to give moral weight to the political decision
• to place the voter in the role of a “responsible parent”

Effect

➡️ the election appears as a moral duty
➡️ anyone supporting the other side is seen as “endangering children’s future”

---

3️⃣ External Enemy Framing

Excerpt

“pro-Ukrainian orders”
“Brussels has already sent … to Ukraine”

Technique

Two external actors are linked together:

• Brussels
• Ukraine

Objective

To frame the conflict as a matter of national sovereignty.

Effect

➡️ Hungary appears to be under external pressure
➡️ the government appears as a defender of the nation

---

4️⃣ Internal Enemy Framing

Excerpt

“a pro-Ukrainian Tisza government”
“the pro-Ukrainian Péter Magyar”

Technique

The political opponent is portrayed as representing foreign interests.

Objective

• to delegitimize the opponent
• to turn the election into a question of national loyalty

Effect

The voter may feel that:

➡️ this is not a normal political debate
➡️ but rather “the national side vs. foreign interests”

---

5️⃣ Numerical Amplification

Excerpt

“193 billion dollars… 90 billion… 1500 billion…”

Technique

A sequence of very large numbers is listed one after another.

Objective

• to dramatize the perceived scale of the costs
• to create a shock effect for the audience

Effect

➡️ the voter feels that the costs are unimaginably large

(regardless of what the numbers actually represent)

---

6️⃣ “Only Safe Choice” Framing

Excerpt

“That is why Fidesz is the safe choice.”

Technique

Political competition is narrowed down to a single safe option.

Objective

• to create the image of stability
• to appeal to uncertain voters

Effect

➡️ the government represents security
➡️ the opposition represents risk

---

✅ Summary

The speech is built around three core narrative layers:

1️⃣ Economic fear – “the country will be pushed into debt”
2️⃣ External threat – “Brussels and Ukraine are putting pressure on Hungary”
3️⃣ Internal betrayal narrative – “the opposition serves those interests”

This follows a classic campaign structure:

threat → assigning responsibility → offering a single solution.

Hungary does not want the violent world of Zelensky and Péter Magyar! We will show at the Peace March and on April 12 that the majority stands on the side of peace and common sense.

Hi Dad! Five weeks left. How is the campaign going? How are you holding up? Things are going well here in North Pest. More and more young people are joining, even though it has been a brutal week. Zelensky issued a life-threatening threat against the Hungarian Prime Minister, and through him against Hungary. Then there is this story about the Ukrainian money transport. Who knows where it came from, where it went, where the money would have gone, and whom they would support with it.

And then yesterday, one of Eszter Vitályos’s volunteers was shot at in Szentendre. Here on Women’s Day, Tisza supporters shouted that “the old bags should already die,” referring to Fidesz volunteers.

So day after day we are confronted with the violent world of Zelensky and Péter Magyar. Hungary — and North Pest — does not want any part of it.

1️⃣ Building an External Enemy Image (external enemy framing)

Excerpt

“Hungary does not want the violent world of Zelensky and Péter Magyar.”

Technique

Two actors are merged into a single “hostile world” image:

• external actor (Ukraine / Zelensky)
• internal political opponent (Péter Magyar)

Goal

• to turn the political conflict into a national defense issue
• to portray the opponent as a representative of foreign interests

Effect

The voter may feel that:

➡️ Hungary is threatened by external forces
➡️ the domestic opposition is cooperating with them

---

2️⃣ Threat Narrative (threat amplification)

Excerpt

“Zelensky made life-threatening threats against the Hungarian Prime Minister.”

Technique

The conflict is framed as a life-threatening danger.

Goal

• to elevate the political dispute into a security issue
• to trigger a strong emotional reaction

Effect

The audience may feel that:

➡️ Hungary is in direct danger
➡️ therefore strong leadership is necessary

---

3️⃣ Suggestive Accusation (insinuation)

Excerpt

“Who knows where the money would have come from, where it would have gone…”

Technique

Suggests the possibility of corruption or hidden influence without concrete evidence.

Goal

• to raise suspicion
• to imply that the opponent may be linked to foreign funding

Effect

The audience may develop:

➡️ a feeling that “something is not right”
➡️ distrust toward the opponent

---

4️⃣ “Violent World” Narrative (moral contrast)

Excerpt

“the violent world of Zelensky and Péter Magyar”

Technique

Creates a moral contrast:

• they → violence
• we → peace

Goal

• to create a simple moral choice
• to frame the political decision as a moral issue

Effect

The voter may feel that:

➡️ one side represents peace
➡️ the other side represents conflict

---

5️⃣ Victimhood Narrative (victimhood framing)

Excerpt

“a volunteer was shot at”
“the old bags should already die”

Technique

Portrays the speaker’s political community as victims of attacks.

Goal

• to generate solidarity
• to portray the opponent as radical or aggressive

Effect

The audience may feel:

➡️ sympathy toward the speaker’s side
➡️ outrage toward the opponent

---

6️⃣ “Us vs Them” Identity Politics (ingroup–outgroup framing)

Excerpt

“Hungary and North Pest want no part of this.”

Technique

The speech divides society into two camps:

• us → Hungary, peace, common sense
• them → violence, foreign influence

Goal

• to strengthen group identity
• to mobilize voters politically

Effect

The voter may feel that:

➡️ the political choice is about belonging to a community

---

📊 Structure of the Overall Narrative

The communication logic of the speech:

1. External threat (Ukraine / Zelensky)
2. Internal enemy (Péter Magyar)
3. Violent incidents (shooting, insults)
4. Moral choice (peace vs violence)
5. Mobilization (Peace March, election)

This is a classic campaign mobilization narrative.

I send a message to Péter Magyar: on Women’s Day, a single flower and a campaign photo are not enough. What matters is how a man speaks to women, how he treats his wife, his mother, and his colleagues even when there are no cameras around.

The leader of the Tisza Party belongs to those two-faced people who sing praises of women’s rights during the day, and in the evening humiliate or keep in fear those who are closest to them. Let it be clear: women are not decorations, not props for a political career. We women are everywhere — in public life, in offices, we work, run households, raise children, and yes, we see through hypocrisy.

Someone who abused his wife, blackmailed her, who spoke in a humiliating way to his former girlfriend, who again and again turned to his female colleagues in a condescending manner, has not a drop of credibility when he talks about respecting women and congratulates them on Women’s Day.

A flower may be picked only when its beauty is given sincerely and with love to another person. Péter Magyar’s Women’s Day flowers are only about himself, and that is why it was a waste to pick them.

So on Women’s Day, hypocrites should not hand out flowers — they should examine their own conscience.

1️⃣ Moral delegitimization (moral framing)

Excerpt

“Anyone who abused his wife… has not a drop of credibility.”

Technique

The political opponent is portrayed as a morally discredited person, rather than being criticized based on political positions.

Goal

• to undermine the opponent’s moral character
• to turn the political debate into a moral judgment

Effect

The audience develops the impression that
➡️ the opponent is “morally unfit.”

---

2️⃣ Hypocrisy narrative (hypocrisy framing)

Excerpt

“During the day they sing praises of women’s rights, and in the evening they humiliate…”

Technique

The opponent is depicted as a two-faced hypocrite.

Goal

• to discredit the opponent’s public persona
• to create a break of trust among voters

Effect

➡️ the politician’s words appear insincere and dishonest.

---

3️⃣ Mobilizing female identity (identity politics)

Excerpt

“We women are everywhere.”

Technique

The speaker constructs a collective female identity.

Goal

• to emotionally mobilize female voters
• to frame the conflict as women vs. a hypocritical man

Effect

➡️ female voters identify more easily with the speaker.

---

4️⃣ Personal attack (character attack / ad hominem)

Excerpt

“spoke in a humiliating way… acted condescendingly…”

Technique

An attack based on the opponent’s alleged past personal behavior.

Goal

• to turn the political debate into a personal conflict
• to damage the opponent’s character

Effect

➡️ the audience reacts emotionally rather than rationally.

---

5️⃣ Symbolic metaphor (symbolic framing)

Excerpt

“A flower should only be picked if its beauty is given sincerely…”

Technique

The flower functions as a symbol of respect and sincerity.

Goal

• to portray the Women’s Day gesture as a hypocritical political performance

Effect

➡️ the campaign photo gains a negative symbolic meaning.

---

💡 Overall picture

The text is not about political programs, but serves three main communication goals:

1. Morally discrediting Péter Magyar
2. Emotionally mobilizing female voters
3. Reframing the Women’s Day gesture into a negative narrative

This is a typical negative character campaign, where the conflict is framed as:

➡️ “a hypocritical man vs. respect for women.”

Volodymyr Zelensky’s outrageous threat goes beyond all limits, and no one believes the theatrical performance of Péter Magyar.

For more than a month now, Ukraine has kept the Druzhba oil pipeline—which supplies Hungary—closed. This is nothing more than open political pressure. They themselves admitted this, adding that they have no intention whatsoever of restarting the shipments.

But the oil blockade was not enough for Zelensky; he went even further. The Ukrainian president practically issued a death threat against Viktor Orbán, who since the beginning of the war has consistently stood for peace. It is clearly irritating to the Ukrainians that Hungary has a national government which refuses to send either money or weapons into this senseless war.

This is why they want a change of government in Hungary—so that they can place a weak leader over us who would be unable to say no, whether regarding their EU membership or financing the war.

And they already have their man. Péter Magyar’s statement yesterday was nothing more than a hypocritical and two-faced performance. The leader of the left kept silent about the whole issue for 37 days and ignored the Ukrainian pressure until now. So where was Péter Magyar until this moment?

🟠 In an age of dangers, only an experienced and responsible leader can guarantee Hungary’s peace and security. That is why Viktor Orbán and Fidesz remain the only safe choice.

I was on my way here when I myself received the news that President Zelensky had threatened Viktor Orbán. This is completely unprecedented and outrageous. Why did he do this? Because, as he himself explained, Hungary continues to block the €90 billion European Union support package intended for Ukraine until President Zelensky agrees to reopen the oil supply to Hungary through the Druzhba pipeline.

President Zelensky himself has spoken about this, and the Hungarian government’s data also shows that this was a decision made by the Ukrainians. They are blackmailing us by refusing to reopen the pipeline because they know that Hungary does not support their accession to the European Union, does not support sending weapons into this war, and does not support Hungary becoming involved in the war.

And what is the response from Ukraine, a country that is currently knocking on the door of the EU for membership? They are blackmailing us—and now they have crossed another line. They have gone beyond the limit, because Zelensky has effectively issued a deadly threat against the Hungarian prime minister.

He said that if the prime minister blocks this €90 billion sum, then the address of the person blocking it—money that would go to weapons—should be handed over to the armed forces. And the person blocking it is Viktor Orbán himself.

In my opinion, this is completely outrageous and unprecedented. And on top of this, we now have to watch the theatrical performance of Péter Magyar, who only now—long after the Druzhba pipeline was shut down—says that he calls on President Zelensky to reopen it and also asks him to withdraw his statement about the Hungarian prime minister.

I consider this nothing more than a hypocritical, two-faced political performance built on lies.

1️⃣ Construction of an Enemy Image (external enemy framing)

Excerpt

“Zelensky’s outrageous threat goes beyond every limit.”

Technique

The conflict begins by constructing an enemy image centered on an external actor (Ukraine, Zelensky).

Goal

• create the perception of an external threat
• elevate the political conflict to the international level

Effect

The audience feels that:

➡️ Hungary is under external attack
➡️ the government appears in the role of “national defender”.

---

2️⃣ Blackmail Narrative (coercion framing)

Excerpt

“open political pressure”
“the Ukrainians are blackmailing us”

Technique

The economic or diplomatic conflict is framed as moral blackmail.

Goal

• delegitimize Ukraine
• move the conflict to a moral dimension

Effect

The audience develops the perception that:

➡️ Hungary is the victim
➡️ the other side is the aggressor.

---

3️⃣ Dramatic Threat Framing (fear amplification)

Excerpt

“he practically threatened Viktor Orbán with death”

Technique

The statement is interpreted as a life-threatening danger.

Goal

• trigger emotional shock
• dramatize the political conflict

Effect

The audience develops:

➡️ a sense of danger
➡️ a defensive reaction.

---

4️⃣ National Sovereignty Narrative (sovereignty framing)

Excerpt

“not willing to send either money or weapons into this senseless war”

Technique

Government policy is presented as an act of national independence.

Goal

• frame decisions in a patriotic context
• legitimize the foreign policy position

Effect

The audience perceives that:

➡️ the government is defending Hungarian interests.

---

5️⃣ Identification of an Internal Enemy (internal enemy framing)

Excerpt

“Magyar Péter’s performance”
“a hypocritical and two-faced show”

Technique

The political opponent is attacked through moral delegitimization.

Goal

• undermine the opponent’s legitimacy
• damage their credibility

Effect

For voters:

➡️ the opponent appears unreliable.

---

6️⃣ Silence Narrative (silence framing)

Excerpt

“he kept silent for 37 days”

Technique

The opponent’s silence is framed as a political wrongdoing.

Goal

• create the image of passivity or weakness

Effect

The audience may interpret that:

➡️ the opponent is incompetent or opportunistic.

---

7️⃣ “Age of Danger” Narrative (crisis framing)

Excerpt

“in an age of dangers”

Technique

Political decisions are linked to a broader crisis situation.

Goal

• strengthen the demand for stable leadership

Effect

Voters develop the feeling that:

➡️ we live in uncertain times
➡️ experienced leadership is necessary.

---

8️⃣ Single Solution Narrative (only choice framing)

Excerpt

“only Viktor Orbán and Fidesz are the safe choice”

Technique

The political choice is reduced to two options.

Goal

• monopolize the political alternative for the speaker’s side

Effect

The audience may feel that:

➡️ there is no real alternative.

---

✅ Summary

The communication structure of the text follows a classic campaign model:

external enemy → internal traitor → crisis → need for a strong leader

This structure primarily serves emotion-based political mobilization.

We visited the Édes Szelet pastry shop in Békásmegyer with Ádám Gyepes.

Gabi and her team bake amazing cakes and pastries, and they also set an example for everyone through their perseverance and hard work.
The pastry shop is very popular, but the left-wing municipal government does not make things easier for them, as it keeps continuously raising the rental fees.

They also clearly feel that the energy crisis and the war pose serious challenges for energy-intensive businesses such as a pastry shop.
That is why they are worried about a new conflict in Iran, and they do not want their pastry shop to go bankrupt without cheap Russian natural gas.

I assured Gabi and her team that as long as Viktor Orbán governs, we will support small businesses and will not give in to Brussels’ or Ukraine’s pressure regarding cheap Russian energy.

Thank you for the conversation — and for the pastries as well!

---

I just noticed this place right here and started thinking, Kaci, that I believe I’ve been here before. It feels familiar. I think I really have been here already.
Well then, now you’re doing what you had always wanted to do after all.
Yes, absolutely. I really love it. I truly do.

I’d say that right now this expresses something very positive for me.

But the municipality shouldn’t make our work harder either. For example, when they keep raising the terrace rental fee, I think that in a time of economic crisis this should be moderated a bit.

And what is it like to run a business here at home? How difficult or easy is it? Where do you get help, and where less?

I don’t know how easy or difficult it is, because I run my business in Hungary — it’s not like I run businesses all over the world and can compare them.

But I think that the environment is gradually becoming more favorable.

Do you see it that way?

That’s how I see it.

1️⃣ “Ordinary people” credibility role (ordinary people framing)

Excerpt

“Gabi’s pastry shop makes heavenly cakes and sets an example for everyone through perseverance and hard work.”

Technique

Presenting a small business owner as a representative of “hard-working Hungarian people.”

Goal

• to authenticate the political message
• to make it easy for voters to identify with the person

Effect

The audience feels that:
➡️ “this is not politics, this is the reality of everyday people.”

---

2️⃣ Local scapegoating (local scapegoating)

Excerpt

“The left-wing municipality does not make things easier for them, continuously raising the rental fees.”

Technique

The difficulties of the business are attributed to a specific political opponent.

Goal

• to blame the local opposition
• to create a simple conflict:
  entrepreneurs vs. left-wing municipality

Effect

The voter develops the perception that:
➡️ “entrepreneurs are suffering because of the left.”

---

3️⃣ Global crisis narrative (crisis framing)

Excerpt

“The energy crisis and the war pose serious challenges for energy-intensive businesses.”

Technique

Connecting a local problem to a global crisis.

Goal

• to justify the government’s policies
• to increase the perceived seriousness of the situation

Effect

➡️ the voter feels that we are living in dangerous times.

---

4️⃣ Geopolitical enemy framing (external enemy framing)

Excerpt

“Brussels and Ukrainian blackmail regarding cheap Russian energy.”

Technique

Presenting external actors as threats to the Hungarian economy.

Goal

• strengthening the national sovereignty narrative
• elevating the conflict to an international level

Effect

The audience develops the perception that:
➡️ “foreign forces are putting pressure on Hungary.”

---

5️⃣ Protector leader narrative (protector leader)

Excerpt

“As long as Viktor Orbán governs, we will support small businesses.”

Technique

Portraying the leader as the protector of entrepreneurs.

Goal

• building personal trust in the leader
• framing the election as a matter of security

Effect

➡️ “the government protects small businesses.”

---

🧠 Structure of the communication (classic campaign pattern)

1. introducing a sympathetic small business owner
2. identifying a problem (left-wing municipality)
3. highlighting global threats (war, energy crisis)
4. defining external enemies (Brussels, Ukraine)
5. presenting the solution: a national government

This is a very typical political campaign storytelling method:
a pastry shop’s story becomes a national political message.

Hand washes hand — Péter Magyar is the loyal servant of his bosses!

They struck a deal in Munich, agreed on unconditional support for Ukraine, and even voted for illegal migration — this is the Hungarian left.

Brussels and Kyiv have long decided that they want a change of government in Hungary.

They have their plan and their man to replace the national government that opposes war and migration.

Their chosen one, Péter Magyar, would not be able to say no to pro-war orders anyway.

If it depended on a TISZA government, they would send our money to Ukraine, to multinationals or to banks without any objection — that is the Brussels path.

In 37 days we must decide about this.

If we choose the Hungarian path, we can stand up for Hungarian interests and say no to war — that is why Fidesz is the safe choice.

---

It is nonsense and a shameless accusation to claim that European leaders want war. One should travel around Europe. Europe is going through a crisis. I believe that now is the time for those who carry European responsibility to take responsibility.

It seems to me that the friends — the Europeans and the Ukrainians — are together in trying to change the course of the war and strengthen democracy. That is what is happening now.

So there is a mutual agreement here. In Munich it probably took some form as well, and it is not only between Brussels and the TISZA party — Ukraine has now also become part of it.

In reality the matter is very simple. Of course, it can be explained in a much more complicated way and one could talk about it at length, but at the end of the day one thing must be seen: from the perspective of Brussels, what is happening in Hungary is not good. They do not like it.

They do not like that there is a Viktor Orbán who shows that a country can be successful and function well even if it does not allow migrants in. For them this is a very sharp contrast.

It shows that a country can function well even without giving up cheap Russian energy. That it is possible to move forward successfully and pursue family policies without embracing what they call the gender ideology.

Therefore, by his very existence Viktor Orbán is every day a huge red exclamation mark for Brussels. For them this is extremely harmful.

Here is this medium-sized Hungary saying that things can be done differently from what they claim. Because they say there is only one path and that it is the successful one. And who knows — perhaps Hungary is successful too.

For them this is a very frightening and damaging thing.

And now, when they want to force down our throats that Ukraine should become the 27th member of the European Union, and when they want to force us to give all our money to Ukraine, they need a government that says: “Understood, I will do it.”

And they found that role in Péter Magyar.

1️⃣ Conspiracy Narrative (conspiracy framing)

Excerpt

“Brussels and Kyiv have long since decided that they want a change of government in Hungary.”

Technique

Constructing a narrative that suggests the existence of a secret external plan.

Goal

• delegitimize the political opponent
• frame the conflict as an issue of national sovereignty

Effect

The audience develops the feeling that

➡️ foreign forces are working against Hungary
➡️ the election is a form of “national self-defense”.

---

2️⃣ Scapegoating

Excerpt

“Péter Magyar is the loyal servant of his bosses.”

Technique

Reducing the political conflict to a single central figure.

Goal

• simplify the opponent
• designate an easily identifiable “enemy”

Effect

A complex political debate turns into a personal conflict.

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3️⃣ Construction of an External Enemy

Excerpt

“Brussels and Kyiv have decided.”

Technique

Portraying domestic political debate as interference by external powers.

Goal

• strengthen the narrative of national sovereignty
• mobilize EU-critical sentiments

Effect

➡️ “We Hungarians” vs. “foreign forces”.

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4️⃣ Fear Framing

Excerpt

“They would send our money to Ukraine, to multinationals or to banks.”

Technique

Depicting economic loss and external exploitation.

Goal

• trigger economic fears
• emphasize the voter’s personal financial loss

Effect

The audience feels that

➡️ their money is in danger
➡️ “the country must be defended”.

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5️⃣ Moral Dichotomy (good vs. evil)

Excerpt

“a national government that is against war and against migration”

Technique

Turning a political choice into a moral question.

Structure

• we = peace, nation, security
• they = war, migration, foreign interests

Goal

To frame the political decision as a moral obligation.

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6️⃣ False Dilemma

Excerpt

“If we choose the Hungarian path…”

Technique

Presenting two opposing options:

• the Hungarian path
• the Brussels path

Goal

Simplifying the political landscape.

Effect

The voter feels that

➡️ only two options exist.

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7️⃣ Repetition and Message Compression

Key words repeatedly used:

• Brussels
• Ukraine
• war
• migration
• Hungarian interest

Technique

Classic propaganda method: message discipline

Goal

To anchor the message in the audience’s mind.

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8️⃣ Urgency Framing

Excerpt

“In 37 days we will have to decide this.”

Technique

Presenting the election as an urgent decision.

Goal

• trigger a quick emotional decision
• reduce rational deliberation

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🧠 The Core Logic of the Communication

The entire text is built around a simple narrative.

Structure

1️⃣ foreign powers (Brussels, Kyiv)
2️⃣ they found an internal actor (Péter Magyar)
3️⃣ their goal is to replace the Hungarian government
4️⃣ therefore the election is about defending the nation

This is a classic populist campaign structure.

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📊 In short: what is happening in this speech?

The speech tries to trigger three emotions:

• fear (war, loss of money)
• anger (Brussels, the left)
• loyalty (national government)

This combination is one of the strongest tools of political mobilization.

English translation (fairly literal):

While the war has been raging in our neighborhood for five years and another conflict has erupted in the Middle East, the left would put someone over our heads whom even his own followers consider risky.

Let’s just take a look at Péter Magyar’s hypocritical statements about Zelensky’s oil blockade or the Ukrainian threat. He kept silent for 37 days — so where was he until now? Yet shutting off the oil pipeline in this unpredictable energy market environment is a double crime. Despite this, the leader of the left keeps pushing this hypocritical and two-faced performance, since he has long since struck a deal with Brussels and Kyiv, whose demands he is unable to refuse.

In April we must choose a serious and responsible leader who is capable of saying no to such demands and who can protect cheap household energy prices; that is why Viktor Orbán and Fidesz are the safe choice.

I don’t know what goes on in the head of a person like that, and especially I cannot imagine that people look at someone who writes out his own name — I mean, really, “I am Péter Magyar.” It’s like in kindergarten, when we even had little symbols and they embroidered them into our clothes. I don’t know, I was the butterfly, and then I knew that the little butterfly sweater was mine — as if he can’t recognize his own stuff so much that he has to write which one is his. I just don’t…

But what goes on in the mind of such a person? And again I can only say that the difference is so glaring. You can say anything — that Viktor Orbán has been in power for 16 years, and you can also say that these 16 years were not perfect. But in the current global political situation, when two wars are taking place — in the Middle East and in Europe — when there is pressure on us regarding migration and economic decisions such as we have rarely seen before, in this situation to replace a leader with decades of experience, tested, who has always stood up for Hungarian interests and who is able to say no to Brussels — as seen with migration and many other issues — to replace Viktor Orbán with someone whose achievement so far is that he can write his own name on a hoodie and otherwise obey whatever request comes from Brussels… well, for me that really falls into the category of madness.

1️⃣ War framing (crisis framing)

Excerpt

“the war has been raging in our neighborhood for five years and another conflict has erupted in the Middle East”

Technique

Places the political debate within a global crisis context.

Goal

• create a sense of uncertainty among voters
• strengthen the demand for stability

Effect

The listener develops the feeling that:

➡️ we are living in dangerous times
➡️ therefore a “proven leader” is needed.

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2️⃣ Personalized enemy construction (personalized enemy)

Excerpt

“the left would put a man on our necks…”

“Péter Magyar’s hypocritical statement”

Technique

Reduces the political conflict to a single individual.

Goal

• designate a simple, easily identifiable opponent
• provoke an emotional reaction

Effect

The political debate becomes a personal conflict instead of a discussion about policies.

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3️⃣ Turning silence into guilt (silence framing)

Excerpt

“he kept quiet for 37 days — where was he until now?”

Technique

Presents the opponent’s delay or silence as evidence.

Goal

to suggest that:

➡️ the opponent is incompetent
➡️ or hiding something.

Effect

The audience interprets silence as weakness or guilt.

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4️⃣ Foreign control narrative (foreign control narrative)

Excerpt

“he has already made a pact with Brussels and Kyiv”

Technique

Portrays the opponent as serving foreign powers.

Goal

• raise the issue of national sovereignty
• mobilize national identity

Effect

The political conflict appears within a national interest vs. foreign interest framework.

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5️⃣ Economic fear appeal (economic fear appeal)

Excerpt

“cheap utility prices must be protected”

Technique

Connects the election with financial consequences.

Goal

activate existential fears related to:

• utility bills
• energy prices
• cost of living

Effect

The voter feels that:

➡️ a change of government could bring financial danger.

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6️⃣ Experience vs. incompetence contrast

Excerpt

“a leader with decades of experience… Viktor Orbán”

vs.

“his entire achievement is that he can write his own name on a hoodie”

Technique

Creates a strong contrast between two actors.

Goal

• make one side appear competent and experienced
• make the other appear ridiculous and incapable

Effect

A simple image forms in the voter’s mind:

➡️ experienced leader
➡️ incompetent challenger.

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7️⃣ Mockery and infantilization (mockery framing)

Excerpt

“like in kindergarten… when our names were embroidered on our clothes”

Technique

Portrays the opponent as childish or ridiculous.

Goal

• undermine credibility
• belittle the political opponent

Effect

The opponent appears not serious or worthy of leadership.

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8️⃣ False electoral dilemma (false dilemma)

Excerpt

“therefore Viktor Orbán and Fidesz are the only safe choice”

Technique

Reduces the political decision to two options:

Fidesz = security
Opponent = chaos

Goal

simplify the political choice.

Effect

The voter’s critical evaluation decreases.

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💡 Overall picture

The text follows a classic campaign rhetorical structure:

1️⃣ presenting a crisis situation (war, energy)
2️⃣ identifying an enemy (Péter Magyar)
3️⃣ emphasizing external threats (Brussels, Ukraine)
4️⃣ invoking economic fear (utility costs)
5️⃣ presenting a stable leader (Orbán)

➡️ This creates a “stability vs. risk” narrative, which is one of the most common strategies in modern political campaigns.