
🇭🇺 THANK YOU TO Alexandra Szentkirályi FOR HER SUPPORT ✌️
“North Pest now needs representation that doesn’t just talk about problems, but also offers solutions. Someone who works wholeheartedly for the district, and for whom the safety of local residents and development are not just slogans, but daily responsibilities.
I personally know Balázs well, and I know exactly that he will work for the constituency with the same determination and relentless work ethic with which he has served our community so far. He is not the type to settle for empty promises: he is a man of action who, when he sees a problem, immediately looks for a solution.
He is a leader who has proven many times that he is capable of organizing even the most complex tasks, and knows how to give real momentum to a community. He believes that our future is built on security, predictability, and visible development. I can confidently say that Balázs not only understands the concerns of local residents, but also has the experience to effectively represent their interests.
He will work with full commitment to make North Pest an even more livable home for families. That is why in North Pest, Balázs Németh is the safe choice!”
🧡 Go Budapest! Go North Pest!
🧠 What is actually happening in this message?
👉 Main narrative
- “there is a strong, reliable person”
- “he solves problems”
- “security + development = him”
- “you should vote for him”
👉 Hidden formula:
credibility (external endorsement) + emotion + competence + security
→ “you don’t need to think → just trust him”
🔍 Influence techniques
1️⃣ Appeal to authority (authority endorsement)
👉 Excerpt:
“THANK YOU for the support of Szentkirályi Alexandra”
“I personally know Balázs…”
👉 Technique:
- a well-known politician provides a “guarantee”
- emphasizes personal relationship
👉 Goal:
➡️ transfer credibility (“if she supports him → he must be good”)
👉 Effect:
➡️ you evaluate the supporter instead of the candidate
2️⃣ Character building without evidence (empty virtue signaling)
👉 Excerpt:
“works with heart and soul”
“a man of action”
“relentless work ethic”
👉 Technique:
- strong positive adjectives
- no concrete details
👉 Goal:
➡️ create an emotional image
👉 Effect:
➡️ you feel like you “know him,” while there is no measurable data
3️⃣ “Problem-solver” narrative (problem-solver framing)
👉 Excerpt:
“not just talks… offers solutions”
“if he sees a problem, he immediately looks for a solution”
👉 Technique:
- implicit comparison with other politicians
- “he is different, better”
👉 Goal:
➡️ devalue alternatives
👉 Effect:
➡️ you don’t ask: what solutions? how?
4️⃣ Vague, universal values (vague positive framing)
👉 Excerpt:
“security,” “development,” “predictability”
👉 Technique:
- universally positive but empty concepts
👉 Goal:
➡️ maximize identification
👉 Effect:
➡️ everyone projects their own meaning into it
5️⃣ Illusion of competence
👉 Excerpt:
“has proven it countless times”
“can organize complex tasks”
👉 Technique:
- claims of past performance without specifics
👉 Goal:
➡️ suggest expertise
👉 Effect:
➡️ you don’t verify what was actually proven
6️⃣ “He works for us” (protector / servant framing)
👉 Excerpt:
“represents the interests of locals”
“works for families”
👉 Technique:
- servant-leader image
👉 Goal:
➡️ trust + emotional connection
👉 Effect:
➡️ voting becomes a personal matter
7️⃣ Security + family (emotional trigger combination)
👉 Excerpt:
“a more livable home for families”
“security”
👉 Technique:
- strongest emotional anchors: family + protection
👉 Goal:
➡️ semi-subconscious decision-making
👉 Effect:
➡️ interpreted as “protection,” not policy
8️⃣ Repetition and final direction (call to action framing)
👉 Excerpt:
“Németh Balázs is the safe choice”
👉 Technique:
- simple closing message
- decision shortcut
👉 Goal:
➡️ shut down further thinking
👉 Effect:
➡️ “no need to weigh options → this is the safe one”
⚠️ What is MISSING (this is the most important part)
👉 there is no:
- concrete result
- concrete numbers
- concrete policies
- verifiable claims
👉 This is key:
➡️ the message is entirely emotion-based
🧠 Summary (short)
This text:
- does not inform
- does not argue
- does not prove
👉 instead:
it sells a character
🎯 Core takeaway
👉 It does not say:
“what he did”
👉 it says:
“what kind of person he is”
👉 And with that, it achieves:
➡️ don’t decide based on reality
➡️ decide based on feeling









