alexa

Volodymyr Zelensky’s outrageous threat goes beyond all limits, and no one believes the theatrical performance of Péter Magyar.

For more than a month now, Ukraine has kept the Druzhba oil pipeline—which supplies Hungary—closed. This is nothing more than open political pressure. They themselves admitted this, adding that they have no intention whatsoever of restarting the shipments.

But the oil blockade was not enough for Zelensky; he went even further. The Ukrainian president practically issued a death threat against Viktor Orbán, who since the beginning of the war has consistently stood for peace. It is clearly irritating to the Ukrainians that Hungary has a national government which refuses to send either money or weapons into this senseless war.

This is why they want a change of government in Hungary—so that they can place a weak leader over us who would be unable to say no, whether regarding their EU membership or financing the war.

And they already have their man. Péter Magyar’s statement yesterday was nothing more than a hypocritical and two-faced performance. The leader of the left kept silent about the whole issue for 37 days and ignored the Ukrainian pressure until now. So where was Péter Magyar until this moment?

🟠 In an age of dangers, only an experienced and responsible leader can guarantee Hungary’s peace and security. That is why Viktor Orbán and Fidesz remain the only safe choice.

I was on my way here when I myself received the news that President Zelensky had threatened Viktor Orbán. This is completely unprecedented and outrageous. Why did he do this? Because, as he himself explained, Hungary continues to block the €90 billion European Union support package intended for Ukraine until President Zelensky agrees to reopen the oil supply to Hungary through the Druzhba pipeline.

President Zelensky himself has spoken about this, and the Hungarian government’s data also shows that this was a decision made by the Ukrainians. They are blackmailing us by refusing to reopen the pipeline because they know that Hungary does not support their accession to the European Union, does not support sending weapons into this war, and does not support Hungary becoming involved in the war.

And what is the response from Ukraine, a country that is currently knocking on the door of the EU for membership? They are blackmailing us—and now they have crossed another line. They have gone beyond the limit, because Zelensky has effectively issued a deadly threat against the Hungarian prime minister.

He said that if the prime minister blocks this €90 billion sum, then the address of the person blocking it—money that would go to weapons—should be handed over to the armed forces. And the person blocking it is Viktor Orbán himself.

In my opinion, this is completely outrageous and unprecedented. And on top of this, we now have to watch the theatrical performance of Péter Magyar, who only now—long after the Druzhba pipeline was shut down—says that he calls on President Zelensky to reopen it and also asks him to withdraw his statement about the Hungarian prime minister.

I consider this nothing more than a hypocritical, two-faced political performance built on lies.

1️⃣ Construction of an Enemy Image (external enemy framing)

Excerpt

“Zelensky’s outrageous threat goes beyond every limit.”

Technique

The conflict begins by constructing an enemy image centered on an external actor (Ukraine, Zelensky).

Goal

create the perception of an external threat
elevate the political conflict to the international level

Effect

The audience feels that:

➡️ Hungary is under external attack
➡️ the government appears in the role of “national defender”.

2️⃣ Blackmail Narrative (coercion framing)

Excerpt

“open political pressure”
“the Ukrainians are blackmailing us”

Technique

The economic or diplomatic conflict is framed as moral blackmail.

Goal

delegitimize Ukraine
move the conflict to a moral dimension

Effect

The audience develops the perception that:

➡️ Hungary is the victim
➡️ the other side is the aggressor.

3️⃣ Dramatic Threat Framing (fear amplification)

Excerpt

“he practically threatened Viktor Orbán with death”

Technique

The statement is interpreted as a life-threatening danger.

Goal

trigger emotional shock
dramatize the political conflict

Effect

The audience develops:

➡️ a sense of danger
➡️ a defensive reaction.

4️⃣ National Sovereignty Narrative (sovereignty framing)

Excerpt

“not willing to send either money or weapons into this senseless war”

Technique

Government policy is presented as an act of national independence.

Goal

frame decisions in a patriotic context
legitimize the foreign policy position

Effect

The audience perceives that:

➡️ the government is defending Hungarian interests.

5️⃣ Identification of an Internal Enemy (internal enemy framing)

Excerpt

“Magyar Péter’s performance”
“a hypocritical and two-faced show”

Technique

The political opponent is attacked through moral delegitimization.

Goal

undermine the opponent’s legitimacy
damage their credibility

Effect

For voters:

➡️ the opponent appears unreliable.

6️⃣ Silence Narrative (silence framing)

Excerpt

“he kept silent for 37 days”

Technique

The opponent’s silence is framed as a political wrongdoing.

Goal

create the image of passivity or weakness

Effect

The audience may interpret that:

➡️ the opponent is incompetent or opportunistic.

7️⃣ “Age of Danger” Narrative (crisis framing)

Excerpt

“in an age of dangers”

Technique

Political decisions are linked to a broader crisis situation.

Goal

strengthen the demand for stable leadership

Effect

Voters develop the feeling that:

➡️ we live in uncertain times
➡️ experienced leadership is necessary.

8️⃣ Single Solution Narrative (only choice framing)

Excerpt

“only Viktor Orbán and Fidesz are the safe choice”

Technique

The political choice is reduced to two options.

Goal

monopolize the political alternative for the speaker’s side

Effect

The audience may feel that:

➡️ there is no real alternative.

✅ Summary

The communication structure of the text follows a classic campaign model:

external enemy → internal traitor → crisis → need for a strong leader

This structure primarily serves emotion-based political mobilization.

alexa

We visited the Édes Szelet pastry shop in Békásmegyer with Ádám Gyepes.

Gabi and her team bake amazing cakes and pastries, and they also set an example for everyone through their perseverance and hard work.
The pastry shop is very popular, but the left-wing municipal government does not make things easier for them, as it keeps continuously raising the rental fees.

They also clearly feel that the energy crisis and the war pose serious challenges for energy-intensive businesses such as a pastry shop.
That is why they are worried about a new conflict in Iran, and they do not want their pastry shop to go bankrupt without cheap Russian natural gas.

I assured Gabi and her team that as long as Viktor Orbán governs, we will support small businesses and will not give in to Brussels’ or Ukraine’s pressure regarding cheap Russian energy.

Thank you for the conversation — and for the pastries as well!

I just noticed this place right here and started thinking, Kaci, that I believe I’ve been here before. It feels familiar. I think I really have been here already.
Well then, now you’re doing what you had always wanted to do after all.
Yes, absolutely. I really love it. I truly do.

I’d say that right now this expresses something very positive for me.

But the municipality shouldn’t make our work harder either. For example, when they keep raising the terrace rental fee, I think that in a time of economic crisis this should be moderated a bit.

And what is it like to run a business here at home? How difficult or easy is it? Where do you get help, and where less?

I don’t know how easy or difficult it is, because I run my business in Hungary — it’s not like I run businesses all over the world and can compare them.

But I think that the environment is gradually becoming more favorable.

Do you see it that way?

That’s how I see it.

1️⃣ “Ordinary people” credibility role (ordinary people framing)

Excerpt

“Gabi’s pastry shop makes heavenly cakes and sets an example for everyone through perseverance and hard work.”

Technique

Presenting a small business owner as a representative of “hard-working Hungarian people.”

Goal

to authenticate the political message
to make it easy for voters to identify with the person

Effect

The audience feels that:
➡️ “this is not politics, this is the reality of everyday people.”

2️⃣ Local scapegoating (local scapegoating)

Excerpt

“The left-wing municipality does not make things easier for them, continuously raising the rental fees.”

Technique

The difficulties of the business are attributed to a specific political opponent.

Goal

to blame the local opposition
to create a simple conflict:
entrepreneurs vs. left-wing municipality

Effect

The voter develops the perception that:
➡️ “entrepreneurs are suffering because of the left.”

3️⃣ Global crisis narrative (crisis framing)

Excerpt

“The energy crisis and the war pose serious challenges for energy-intensive businesses.”

Technique

Connecting a local problem to a global crisis.

Goal

to justify the government’s policies
to increase the perceived seriousness of the situation

Effect

➡️ the voter feels that we are living in dangerous times.

4️⃣ Geopolitical enemy framing (external enemy framing)

Excerpt

“Brussels and Ukrainian blackmail regarding cheap Russian energy.”

Technique

Presenting external actors as threats to the Hungarian economy.

Goal

strengthening the national sovereignty narrative
elevating the conflict to an international level

Effect

The audience develops the perception that:
➡️ “foreign forces are putting pressure on Hungary.”

5️⃣ Protector leader narrative (protector leader)

Excerpt

“As long as Viktor Orbán governs, we will support small businesses.”

Technique

Portraying the leader as the protector of entrepreneurs.

Goal

building personal trust in the leader
framing the election as a matter of security

Effect

➡️ “the government protects small businesses.”

🧠 Structure of the communication (classic campaign pattern)

introducing a sympathetic small business owner
identifying a problem (left-wing municipality)
highlighting global threats (war, energy crisis)
defining external enemies (Brussels, Ukraine)
presenting the solution: a national government

This is a very typical political campaign storytelling method:
a pastry shop’s story becomes a national political message.

alexa

Hand washes hand — Péter Magyar is the loyal servant of his bosses!

They struck a deal in Munich, agreed on unconditional support for Ukraine, and even voted for illegal migration — this is the Hungarian left.

Brussels and Kyiv have long decided that they want a change of government in Hungary.

They have their plan and their man to replace the national government that opposes war and migration.

Their chosen one, Péter Magyar, would not be able to say no to pro-war orders anyway.

If it depended on a TISZA government, they would send our money to Ukraine, to multinationals or to banks without any objection — that is the Brussels path.

In 37 days we must decide about this.

If we choose the Hungarian path, we can stand up for Hungarian interests and say no to war — that is why Fidesz is the safe choice.

It is nonsense and a shameless accusation to claim that European leaders want war. One should travel around Europe. Europe is going through a crisis. I believe that now is the time for those who carry European responsibility to take responsibility.

It seems to me that the friends — the Europeans and the Ukrainians — are together in trying to change the course of the war and strengthen democracy. That is what is happening now.

So there is a mutual agreement here. In Munich it probably took some form as well, and it is not only between Brussels and the TISZA party — Ukraine has now also become part of it.

In reality the matter is very simple. Of course, it can be explained in a much more complicated way and one could talk about it at length, but at the end of the day one thing must be seen: from the perspective of Brussels, what is happening in Hungary is not good. They do not like it.

They do not like that there is a Viktor Orbán who shows that a country can be successful and function well even if it does not allow migrants in. For them this is a very sharp contrast.

It shows that a country can function well even without giving up cheap Russian energy. That it is possible to move forward successfully and pursue family policies without embracing what they call the gender ideology.

Therefore, by his very existence Viktor Orbán is every day a huge red exclamation mark for Brussels. For them this is extremely harmful.

Here is this medium-sized Hungary saying that things can be done differently from what they claim. Because they say there is only one path and that it is the successful one. And who knows — perhaps Hungary is successful too.

For them this is a very frightening and damaging thing.

And now, when they want to force down our throats that Ukraine should become the 27th member of the European Union, and when they want to force us to give all our money to Ukraine, they need a government that says: “Understood, I will do it.”

And they found that role in Péter Magyar.

1️⃣ Conspiracy Narrative (conspiracy framing)

Excerpt

“Brussels and Kyiv have long since decided that they want a change of government in Hungary.”

Technique

Constructing a narrative that suggests the existence of a secret external plan.

Goal

delegitimize the political opponent
frame the conflict as an issue of national sovereignty

Effect

The audience develops the feeling that

➡️ foreign forces are working against Hungary
➡️ the election is a form of “national self-defense”.

2️⃣ Scapegoating

Excerpt

“Péter Magyar is the loyal servant of his bosses.”

Technique

Reducing the political conflict to a single central figure.

Goal

simplify the opponent
designate an easily identifiable “enemy”

Effect

A complex political debate turns into a personal conflict.

3️⃣ Construction of an External Enemy

Excerpt

“Brussels and Kyiv have decided.”

Technique

Portraying domestic political debate as interference by external powers.

Goal

strengthen the narrative of national sovereignty
mobilize EU-critical sentiments

Effect

➡️ “We Hungarians” vs. “foreign forces”.

4️⃣ Fear Framing

Excerpt

“They would send our money to Ukraine, to multinationals or to banks.”

Technique

Depicting economic loss and external exploitation.

Goal

trigger economic fears
emphasize the voter’s personal financial loss

Effect

The audience feels that

➡️ their money is in danger
➡️ “the country must be defended”.

5️⃣ Moral Dichotomy (good vs. evil)

Excerpt

“a national government that is against war and against migration”

Technique

Turning a political choice into a moral question.

Structure

we = peace, nation, security
they = war, migration, foreign interests

Goal

To frame the political decision as a moral obligation.

6️⃣ False Dilemma

Excerpt

“If we choose the Hungarian path…”

Technique

Presenting two opposing options:

the Hungarian path
the Brussels path

Goal

Simplifying the political landscape.

Effect

The voter feels that

➡️ only two options exist.

7️⃣ Repetition and Message Compression

Key words repeatedly used:

Brussels
Ukraine
war
migration
Hungarian interest

Technique

Classic propaganda method: message discipline

Goal

To anchor the message in the audience’s mind.

8️⃣ Urgency Framing

Excerpt

“In 37 days we will have to decide this.”

Technique

Presenting the election as an urgent decision.

Goal

trigger a quick emotional decision
reduce rational deliberation

🧠 The Core Logic of the Communication

The entire text is built around a simple narrative.

Structure

1️⃣ foreign powers (Brussels, Kyiv)
2️⃣ they found an internal actor (Péter Magyar)
3️⃣ their goal is to replace the Hungarian government
4️⃣ therefore the election is about defending the nation

This is a classic populist campaign structure.

📊 In short: what is happening in this speech?

The speech tries to trigger three emotions:

fear (war, loss of money)
anger (Brussels, the left)
loyalty (national government)

This combination is one of the strongest tools of political mobilization.

alexa

English translation (fairly literal):

While the war has been raging in our neighborhood for five years and another conflict has erupted in the Middle East, the left would put someone over our heads whom even his own followers consider risky.

Let’s just take a look at Péter Magyar’s hypocritical statements about Zelensky’s oil blockade or the Ukrainian threat. He kept silent for 37 days — so where was he until now? Yet shutting off the oil pipeline in this unpredictable energy market environment is a double crime. Despite this, the leader of the left keeps pushing this hypocritical and two-faced performance, since he has long since struck a deal with Brussels and Kyiv, whose demands he is unable to refuse.

In April we must choose a serious and responsible leader who is capable of saying no to such demands and who can protect cheap household energy prices; that is why Viktor Orbán and Fidesz are the safe choice.

I don’t know what goes on in the head of a person like that, and especially I cannot imagine that people look at someone who writes out his own name — I mean, really, “I am Péter Magyar.” It’s like in kindergarten, when we even had little symbols and they embroidered them into our clothes. I don’t know, I was the butterfly, and then I knew that the little butterfly sweater was mine — as if he can’t recognize his own stuff so much that he has to write which one is his. I just don’t…

But what goes on in the mind of such a person? And again I can only say that the difference is so glaring. You can say anything — that Viktor Orbán has been in power for 16 years, and you can also say that these 16 years were not perfect. But in the current global political situation, when two wars are taking place — in the Middle East and in Europe — when there is pressure on us regarding migration and economic decisions such as we have rarely seen before, in this situation to replace a leader with decades of experience, tested, who has always stood up for Hungarian interests and who is able to say no to Brussels — as seen with migration and many other issues — to replace Viktor Orbán with someone whose achievement so far is that he can write his own name on a hoodie and otherwise obey whatever request comes from Brussels… well, for me that really falls into the category of madness.

1️⃣ War framing (crisis framing)

Excerpt

“the war has been raging in our neighborhood for five years and another conflict has erupted in the Middle East”

Technique

Places the political debate within a global crisis context.

Goal

create a sense of uncertainty among voters
strengthen the demand for stability

Effect

The listener develops the feeling that:

➡️ we are living in dangerous times
➡️ therefore a “proven leader” is needed.

2️⃣ Personalized enemy construction (personalized enemy)

Excerpt

“the left would put a man on our necks…”

“Péter Magyar’s hypocritical statement”

Technique

Reduces the political conflict to a single individual.

Goal

designate a simple, easily identifiable opponent
provoke an emotional reaction

Effect

The political debate becomes a personal conflict instead of a discussion about policies.

3️⃣ Turning silence into guilt (silence framing)

Excerpt

“he kept quiet for 37 days — where was he until now?”

Technique

Presents the opponent’s delay or silence as evidence.

Goal

to suggest that:

➡️ the opponent is incompetent
➡️ or hiding something.

Effect

The audience interprets silence as weakness or guilt.

4️⃣ Foreign control narrative (foreign control narrative)

Excerpt

“he has already made a pact with Brussels and Kyiv”

Technique

Portrays the opponent as serving foreign powers.

Goal

raise the issue of national sovereignty
mobilize national identity

Effect

The political conflict appears within a national interest vs. foreign interest framework.

5️⃣ Economic fear appeal (economic fear appeal)

Excerpt

“cheap utility prices must be protected”

Technique

Connects the election with financial consequences.

Goal

activate existential fears related to:

utility bills
energy prices
cost of living

Effect

The voter feels that:

➡️ a change of government could bring financial danger.

6️⃣ Experience vs. incompetence contrast

Excerpt

“a leader with decades of experience… Viktor Orbán”

vs.

“his entire achievement is that he can write his own name on a hoodie”

Technique

Creates a strong contrast between two actors.

Goal

make one side appear competent and experienced
make the other appear ridiculous and incapable

Effect

A simple image forms in the voter’s mind:

➡️ experienced leader
➡️ incompetent challenger.

7️⃣ Mockery and infantilization (mockery framing)

Excerpt

“like in kindergarten… when our names were embroidered on our clothes”

Technique

Portrays the opponent as childish or ridiculous.

Goal

undermine credibility
belittle the political opponent

Effect

The opponent appears not serious or worthy of leadership.

8️⃣ False electoral dilemma (false dilemma)

Excerpt

“therefore Viktor Orbán and Fidesz are the only safe choice”

Technique

Reduces the political decision to two options:

Fidesz = security
Opponent = chaos

Goal

simplify the political choice.

Effect

The voter’s critical evaluation decreases.

💡 Overall picture

The text follows a classic campaign rhetorical structure:

1️⃣ presenting a crisis situation (war, energy)
2️⃣ identifying an enemy (Péter Magyar)
3️⃣ emphasizing external threats (Brussels, Ukraine)
4️⃣ invoking economic fear (utility costs)
5️⃣ presenting a stable leader (Orbán)

➡️ This creates a “stability vs. risk” narrative, which is one of the most common strategies in modern political campaigns.

alexa

Our strengths lie in building, as the thousand-year history of our country also shows.
We are proud that we are an exceptionally great nation, and that we have our own vision and ideas for the future.

Hungary’s safe development in the future can only be guaranteed by a national government, therefore in April the only safe choice is Fidesz.

The situation is that we are not people of discord. We do not seek conflict. We do not threaten anyone.
We have a vision for our own lives. We have a vision for the lives of Hungarians. We have a knowledge of who we are.

We are a great nation — an exceptionally great nation. Perhaps one of the greatest that has ever emerged in the history of human society.

And we can best demonstrate our greatness, our talent, and our abilities through building. We want to build.

But the world has reached a point where sometimes one hand holds the trowel, and the other hand holds the sword. We use what is necessary.

But if we can choose, we will always choose the trowel.

1️⃣ National greatness narrative (national greatness framing)

Excerpt

“We are a great nation, an exceptionally great nation.”

Technique

Emphasizing the historical greatness of the nation.

Goal

evoke collective pride
create emotional identification with the political message

Effect

The listener feels that
➡️ the government represents national pride.

2️⃣ Historical legitimization

Excerpt

“as the thousand-year history of our country also shows”

Technique

Justifying current political positions through historical tradition.

Goal

To present the political direction as a natural continuation of history.

Effect

➡️ the political decision appears “historically justified”.

3️⃣ Building collective identity (“we” rhetoric)

Excerpt

“We are proud…”
“We are a great nation…”

Technique

Constant use of “we” throughout the speech.

Goal

create a sense of community identity
place the politician and the voters on the same side

Effect

➡️ the listener feels that the leader is part of their own community.

4️⃣ Peace narrative (peace framing)

Excerpt

“we are not people of conflict”
“we do not seek conflict”

Technique

Presenting one’s own side as peaceful.

Goal

establish moral superiority
implicitly portray the opponent as aggressive

Effect

In the voter’s mind the image emerges that:

➡️ “we are peaceful”
➡️ “the other side wants conflict”.

5️⃣ Building vs destruction contrast

Excerpt

“we want to build”

Technique

Emphasizing positive action.

Goal

To present the government as a constructive, development-oriented force.

Effect

➡️ the political choice becomes a dilemma of “building or destroying.”

6️⃣ Metaphorical political imagery (trowel and sword)

Excerpt

“in one hand there is a plastering trowel, in the other a sword”

Technique

Use of strong symbolic imagery.

Meaning

building (work, development)
defense (strength, power)

Goal

To present the dual role of leadership:

➡️ building
➡️ protecting

Effect

The audience forms the image of

➡️ “strong but peaceful leadership.”

7️⃣ False dilemma (false dilemma)

Excerpt

“only a national government can ensure this…
Fidesz is the only safe choice”

Technique

Reducing the political decision to two options.

Logic

➡️ Fidesz = security
➡️ everything else = uncertainty

Goal

To simplify the electoral decision.

Effect

Reduces critical thinking.

8️⃣ Monopoly over the future vision

Excerpt

“we have our own vision of the future”

Technique

Presenting one political side as the sole carrier of the future.

Goal

To emphasize the strategic capability of the leadership.

Effect

➡️ voters may feel that only this political force can provide direction.

📊 Communication structure of the speech

The text follows a classic campaign rhetoric arc:

national pride
collective identity (“we”)
peaceful self-image
strength and protection
simplification of the political choice

This structure forms a common campaign propaganda pattern.

alexa

I wish a speedy recovery to our volunteer!

In Szentendre, a Fidesz activist was shot at with a weapon. This outrageous incident is yet another example of the left-wing violence that must be stopped as soon as possible. They constantly incite and provoke, and are unable for even a moment to stand on the side of the Hungarian people — for them, the only thing that matters is supporting Ukraine.

The national government believes in the power of peace and the community of love, therefore Fidesz is the only safe choice.

A Fidesz activist was shot at in Szentendre. How far beyond the limits does this go? First of all, I wish this activist a psychological recovery, because fortunately I hear that they were not physically harmed, but obviously such a situation is extremely shocking mentally.

It also points to how terrible the wave of hatred is that in recent times has been directed at people with national sentiments — whether they are journalists, activists, or ordinary citizens. The reality is that this feeds on the kind of emotions Péter Magyar is stirring up: unfortunately he is turning Hungarians against Hungarians in a way we have not seen in previous campaign periods — and those campaigns were not exactly polite scout-style conversations either. Something like this has not happened before.

So what I would like is that every responsible Hungarian politician — especially Péter Magyar and the politicians of Tisza — should finally stand on the side of the Hungarian people, stop inciting others, stop standing on Ukraine’s side, and stop taking part in dividing the country, as they are doing right now even as we speak, by not standing up for the interests of the Hungarian people but instead prioritizing their own political interests and the perspectives of Ukraine and Brussels.

This is the consequence of the incitement, the agitation and the hatred that we have been seeing from Tisza politicians in recent weeks. That is the consequence. And I have not even mentioned yet the threats that have also been coming from Ukraine against the democratically elected Hungarian prime minister currently in office.

1️⃣ Building a Victim Narrative

Excerpt

“I wish our volunteer a speedy recovery… In Szentendre, someone shot at them with a weapon…”

Technique

Presenting one’s own political community as the victim of an attack.

Goal

to evoke emotional sympathy
to unite the political base
to create a sense of moral superiority

Effect

The audience develops the feeling that
➡️ “our side is being attacked.”

This increases political loyalty.

2️⃣ Turning a Single Event into a General Phenomenon

Excerpt

“…another example of left-wing violence…”

Technique

Drawing a general conclusion about an entire political side from a single incident.

Goal

Assigning collective responsibility to the opponent.

Communication logic

one incident → the entire political side is violent.

Effect

Demonization of the opponent.

3️⃣ Constructing an Enemy Image

Excerpt

“Péter Magyar… incites and provokes…”

Technique

Holding a specific political figure personally responsible for what happened.

Goal

identifying a scapegoat
delegitimizing the opposition

Effect

The audience may feel that
➡️ the violence is a political consequence.

4️⃣ Dramatizing Social Conflict

Excerpt

“setting Hungarians against Hungarians”

Technique

Using strong emotional imagery.

Goal

Making the conflict appear more serious and dramatic.

Effect

A political dispute is framed as a societal crisis.

5️⃣ Emotional Exaggeration

Excerpt

“a tsunami of hatred”

Technique

Hyperbole (exaggeration).

Goal

Amplifying the sense of threat.

Effect

The audience experiences stronger fear and anger.

6️⃣ Linking External Enemies with Domestic Politics

Excerpt

“they represent the interests of Ukraine and Brussels”

Technique

Connecting external and internal opponents.

Goal

Simplifying the political conflict.

Narrative

➡️ external forces
➡️ internal political opponent
➡️ working together against Hungary

Effect

Strengthens the feeling of a “country under siege.”

7️⃣ Moral Dualism (Good vs. Evil)

Excerpt

“the national government believes in the power of peace and a community of love”

Technique

A moral contrast between two sides.

Narrative

Fidesz → peace, unity, love

Opposition → hatred, incitement

Goal

Turning a political choice into a moral choice.

8️⃣ Simple Electoral Message

Excerpt

“only Fidesz is the safe choice”

Technique

A classic campaign closing message.

Goal

Simplifying the political message.

Logic

problem → threat → solution

Effect

The voter can more easily identify with the message.

📊 The Overall Narrative of the Communication

The speech builds a simple campaign framework:

1️⃣ an attack happened
2️⃣ the opponent is responsible for the hatred
3️⃣ external forces are also attacking the country
4️⃣ therefore people must unite
5️⃣ the solution: support the government

✔ Summary

This is a classic campaign communication speech built on three main emotional mechanisms:

fear
victimhood
internal unity within the political community

The primary goal is not the transmission of information, but
➡️ the emotional mobilization of the political base.

alexa

Shots Fired at a Fidesz Activist in Szentendre. Hungarian Against Hungarian. The Flood of Hatred Has Reached an Unprecedented Level.

Four years ago, the Russian–Ukrainian war broke out. For peace-loving people and for us Hungarians, since the beginning of the war it has been incomprehensible what rational arguments could justify white, Christian people in the heart of Europe taking up arms against one another and killing each other by the hundreds of thousands in a world where Europeans should instead be joining hands and standing together. Otherwise we are only one or two generations away from Europe becoming a kind of open-air museum — a skansen — that resembles today’s Middle East far more than the cradle of Western culture. Yet Russians and Ukrainians are still killing each other — and have been doing so for four years…

Worse than a war between brother nations is when people within the same country take up arms against one another. Every form of this is terrible, but it is especially distressing when it has political causes. And that is what happened today in Szentendre. A Fidesz activist was going door to door, as we do in every campaign — just as activists from Tisza, DK, or Mi Hazánk also do when they approach voters with their own messages. In a democracy, this is how campaigning normally works.

What is absolutely not acceptable, however — and is incredibly serious — is when an activist is threatened with a weapon, and even shot at. Campaigns in Hungary have always been tough and heated, but what is happening this year goes beyond all previous levels. With the emergence of Péter Magyar and Tisza, incitement and the turning of people against one another are now leading to physical assaults on a weekly basis. Today it was a gas pistol that was fired, and thank God no life was lost.

But one thing must always be made clear when a Hungarian turns against another Hungarian: whoever does such a thing must answer before the law for their actions. And we must also not forget what — and who — can push someone to the point where they shoot at another person simply because that person sees the world differently. The one responsible for this is Péter Magyar. And although this responsibility is not criminal but political, he too will have to answer for what he has done to the souls of Hungarian people over the past two years — no later than April 12. And the verdict will be delivered by Hungarian voters.

But until then, there are still 36 days left. Thirty-six tough days. And we are not made of the kind of wood that runs away. We will not stop or turn back even if Tisza supporters threaten us with fists, knives, or weapons. Not even if criminals are sent to cause trouble at our forums, and not even when thousands of faceless online profiles threaten us day and night.

We will not give in to either Ukrainian or Tisza blackmail and threats. We cannot be threatened or intimidated — not by Zelensky, and not by Péter Magyar and his soldiers.

In thirty-six days the flood of hatred will come to an end. And those who placed this anger into the hearts of Hungarians will have to take responsibility for it.

🎭 Communication and Propaganda Techniques in the Text

1️⃣ Building a Victim Narrative

Excerpt

“Shots were fired at a Fidesz activist… Hungarian against Hungarian.”

Technique

It presents the political community as the victim of an attack.

Goal

to evoke sympathy
to create a sense of moral superiority
to mobilize the political base

Effect

Supporters may feel that “our community has been attacked,” which strengthens political loyalty.

2️⃣ Placing the Event in a Grand Historical Framework

Excerpt

“The Russian–Ukrainian war broke out four years ago…”

Technique

Linking a local incident to a global war.

Goal

To magnify the perceived importance of the event.

Communication logic

small event → part of a large historical conflict

Effect

The reader may feel that a historic struggle is taking place, not just a campaign incident.

3️⃣ Civilizational Fear Appeal

Excerpt

“Europe could become a kind of open-air museum… resembling the Middle East.”

Technique

A vision of civilizational decline or collapse.

Goal

activating cultural fears
identity-based mobilization

Effect

The reader may feel that the future of Europe is at stake.

4️⃣ Shifting Political Responsibility to a Single Person

Excerpt

“Péter Magyar is responsible for this.”

Technique

Scapegoating.

Goal

To connect a complex social phenomenon to one political figure.

Effect

The conflict becomes simplified:

➡️ “there is one responsible person.”

5️⃣ Portraying the Political Opponent as Violent

Excerpt

“threatening us with fists, box cutters, and weapons”

Technique

Demonization of the opponent.

Goal

To morally delegitimize the opposition.

Effect

In the voter’s mind, the image may form that:

➡️ “they are dangerous.”

6️⃣ Siege Narrative

Excerpt

“Ukrainian and Tisza blackmail and threats”

Technique

Combining external and internal enemies.

Narrative

➡️ external enemy: Ukraine
➡️ internal enemy: the opposition

Effect

The country appears to be “under siege.”

This is a classic mobilization framework in political propaganda.

7️⃣ Campaign Mobilization

Excerpt

“In 36 days… the voters will deliver the verdict.”

Technique

A dramatic countdown.

Goal

electoral mobilization
maintaining political momentum

Effect

The election is framed as a decisive battle.

⚠️ Communication Problem

With messages like this, a common phenomenon may appear:

the credibility risk of excessive dramatization.

If part of the audience feels that the message contains:

exaggeration
manipulation
political exploitation

then the message can backfire.

This phenomenon is known in communication studies as:

“propaganda fatigue”

“credibility erosion”

when a portion of the audience loses trust in the message.

📊 The Simplified Narrative of the Text

The entire communication builds a very simple framework:

danger → enemy → choice

➡️ violence occurs
➡️ the opposition is responsible
➡️ the solution: support the government

Summary

The text uses a classic campaign communication structure:

victim narrative
fear appeal
civilizational framing
scapegoating
siege narrative
electoral mobilization

The primary goal is not the detailed investigation of events, but rather placing the incident into a political narrative.

alexa

The LARGEST anti-war rally, live from Debrecen! 😎💪🏻🇭🇺🧡

Brussels and the Ukrainians have joined forces with Tisza — we are choosing our fate, not just a government.
On April 12, Fidesz and Viktor Orbán are the safe choice!

The atmosphere is fantastic. Let’s show a little around to see how many people are here together today — this is the largest anti-war rally of the year. The only crowd bigger than this will probably be at next week’s Peace March.

It is very important, especially considering the events of the past few days, that we stand up for Hungarian interests and that we make it clear: we do not want a government leading Hungary that is pro-Ukrainian and supported from Ukraine.

We can see that Ukraine is pressuring us — they are not reopening the Druzhba oil pipeline. We have also seen that things have escalated to the point where the Ukrainian president has allegedly issued a deadly threat against the democratically elected and currently serving Hungarian prime minister.

And at the same time, we still have not received an answer to how it was possible that a gold convoy carrying 9 kilograms of gold, escorted by a Ukrainian officer, passed through Hungary. Where was this money going? Did the van perhaps stop somewhere along the way so that some money could be handed over to someone?

These questions remain unanswered.

But what we do know is which government continues to stand on the side of the Hungarian people.
That government is Fidesz — which is why Fidesz is the safe choice.

1️⃣ Bandwagon Effect (Mass Participation)

Excerpt

“The LARGEST anti-war rally…
this is the largest anti-war rally of the year.”

Technique

emphasizing the size of the crowd
highlighting the scale of participation

Goal

To create the feeling that “everyone is here,” therefore this must be the right side.

Effect

People are more likely to support the side that appears popular and supported by the majority.

2️⃣ Construction of an External Enemy

Excerpt

“Brussels and the Ukrainians have joined forces with Tisza.”

Technique

identifying external enemies (Ukraine, Brussels)
linking the domestic opponent to them (Tisza)

Goal

To simplify the conflict into:

➡️ Hungary vs. external forces

Effect

The audience more easily identifies with the political side portrayed as defending the country.

3️⃣ National Defense Narrative

Excerpt

“to stand up for Hungarian interests”

Technique

activating patriotic emotions
presenting politics as national self-defense

Goal

To turn the political choice into a matter of national loyalty.

Effect

Those supporting the opposing political side are implicitly portrayed as not standing for Hungarian interests.

4️⃣ Fear Appeal

Excerpt

“Ukraine is blackmailing us…
the Prime Minister is being threatened with death.”

Technique

emphasizing threats
dramatizing the conflict

Goal

To create a sense of uncertainty and danger.

Effect

In times of perceived crisis, people tend to support the power that is presented as stable and protective.

5️⃣ Suggestion Without Evidence

Excerpt

“9 kilograms of gold passing through Hungary…
did the van stop somewhere to hand out some money?”

Technique

accusations framed as questions
implying corruption

Goal

To let the audience arrive at the intended conclusion on their own.

Effect

The suspicion remains in people’s minds even without evidence.

6️⃣ “We Choose Fate, Not a Government” Narrative

Excerpt

“we are choosing fate, not a government”

Technique

dramatizing the election
presenting the political decision as historically significant

Goal

To frame the election as an existential choice.

Effect

Stronger emotional engagement from the audience.

7️⃣ Simplified Political Framework

The entire message constructs a very simple propaganda narrative:

➡️ Ukraine / Brussels = threat
➡️ opposition = ally of external forces
➡️ Fidesz / Orbán = protection

📊 The Final Message of the Communication

At the end of the speech, the political conclusion is reduced to a single sentence:

“Fidesz is the safe choice.”

This is a typical campaign closing message, which derives the political decision from the previously built emotional narrative.

alexa

On the way to Debrecen, to the largest anti-war rally of the year!

When we turned toward the campaign, we still believed that the war in Ukraine was the single and main challenge facing us.
Since then, another war has broken out, which has turned the entire planet’s energy supply upside down.

Zelensky shut down the Druzhba pipeline, placing our country and Slovakia under an oil blockade.
Then he even issued a deadly threat against Viktor Orbán.

The stakes are higher than ever: Brussels and Kyiv have turned against the Hungarians and want to place their captured man, Péter Magyar, on our necks.

But whoever bites us will break their teeth on us. As long as Viktor Orbán governs, we will stay out of the war, we will not send Hungarians’ money to Ukraine, and we will say no to soaring energy prices.

On April 12, Fidesz is the safe choice!

Where are we headed on Saturday? Where else? To Debrecen.
To this year’s largest DPK event. It is an anti-war rally.

We entered the campaign thinking that the war was our main and biggest problem. But has anything else happened since then? Unfortunately, yes — another war has broken out.

And that is not reassuring either, because we can see that the war situation in the Middle East is strongly pushing up the price of energy carriers.

How fortunate that we did not listen to the siren voices from Brussels and stood firm on the point that it is important for us to continue receiving cheap Russian energy.

And then there is another major problem: Ukrainian interference in the Hungarian elections. Because it can hardly be called anything else when Zelensky shuts down the Druzhba pipeline in order to try to cause price increases and chaos in Hungary and help Péter Magyar’s side come to power.

And half a year ago I would not have guessed that the Ukrainian president would threaten the Hungarian prime minister with death.

So this is what we must face until April 12: there will be two choices — a sovereign Hungarian path, or a pro-Ukrainian, pro-Brussels puppet party.

The following text is a classic campaign-style political propaganda message that combines several influence and manipulation techniques. The primary goal is not to provide information, but to trigger emotional reactions, strengthen a political camp, and mobilize supporters.

The simplified narrative of the communication

✅ Summary

This communication is a highly mobilizing campaign message built on three main emotional pillars:

fear (war, energy crisis, chaos)
enemy imagery (Brussels, Ukraine, the opposition)
protection (Viktor Orbán and the government)

The goal is to frame the election as a matter of national survival.

alexa

Luckily, water does not arrive in Hungary through pipelines.
Would the Tisza Party also stand on the side of Ukraine and Brussels if we were now fighting over water against Ukrainian pressure?

And although the situation is better than that, because Hungary is a water-rich country, crude oil and cheap Russian energy are just as much a part of our lives — even if not as directly as the fresh drinking water flowing from the tap.

The crude oil that arrives in our country is not used only to produce fuel; it is also one of the most important raw materials of industrial production. From crude oil we produce PET bottles, packaging materials, road-construction materials, paints, cleaning agents, and the pharmaceutical and cosmetic industries also rely on petroleum-based raw materials. Hungarian people work in these factories.

If we are cut off from cheap Russian raw materials, the consequences will spread everywhere within a very short time. At first, everyone will feel it when they have to pay twice as much at petrol stations. But then this price increase will appear in the price of food and in the transportation costs of every product — and in the end we will all have to pay for it.

Meanwhile, a party colleague of Péter Magyar is demanding that the European Commission should not put pressure on Kyiv and that the Druzhba oil pipeline should remain closed. They are asking Brussels to ignore the fact that Ukraine is blocking the raw-material supply of two EU member states, even though there is no technical reason for it. According to them, restarting the oil pipeline would be “morally and ethically unacceptable.”

Péter Magyar, meanwhile, keeps quiet and avoids the issue, and the members of the Tisza Party pretend that everything is perfectly fine, even though strategic reserves already have to be used to keep the system running.

But there is something even worse: in Brussels, Tisza representatives quietly vote in favor of every measure aimed at cutting off cheap Russian energy. But they cannot do otherwise, because they pledged loyalty to Brussels in exchange for support — and Brussels stands with Ukraine. This is how the Brussels vise tightens, leaving no escape, neither during the campaign nor afterwards.

It is a great fortune that Hungary, by contrast, has a government that is accountable only to the trust of the Hungarian people — and the Fidesz party earns that trust. Therefore Hungarians can be certain that we will always stand for Hungarian interests. Whether the attacks come from the West, from the East, or from within our own country.

Hungary’s security must not be put at risk!
Fidesz is the safe choice!

The following text is a classic fear-based campaign communication that combines several propaganda and influence techniques. Its goal is not simply to provide information, but to trigger emotional reactions, strengthen a political camp, and mobilize voters.

The simplified narrative of the message:

➡️ Ukraine / Brussels = a threat to Hungary’s energy supply
➡️ Tisza / Péter Magyar = cooperating with this threat
➡️ Fidesz = the only defender of the country

🎭 Fear-Based Communication and Manipulation Techniques

1️⃣ Activation of basic fears (existential security – water and energy)

Excerpt

“Luckily, water does not arrive in Hungary through pipelines.”

Technique

👉 referencing basic survival resources (water, energy)
👉 suggesting a threat to existential security

Goal

To create the feeling in the reader that
the country’s basic supply systems are in danger.

Effect

Threats to existential security are one of the strongest tools of political mobilization.

2️⃣ Dramatization of a hypothetical danger

Excerpt

“What if we had to fight for water against Ukrainian blackmail?”

Technique

👉 “what if” type hypothetical crisis
👉 imagined catastrophe

Goal

To present a danger that has not actually happened, but can easily be imagined.

Effect

In the reader’s mind, a hypothetical scenario may become perceived as a real threat.

3️⃣ Construction of an economic domino effect

Excerpt

“If we are cut off from cheap Russian raw materials… fuel will cost twice as much… then everything will become more expensive.”

Technique

👉 chain-reaction narrative
👉 economic domino effect

Goal

To convince the reader that a single political decision could lead to a complete economic collapse.

Effect

Activates fears related to the cost of everyday life.

4️⃣ Construction of an enemy image (external and internal)

The text creates two groups of enemies.

External enemy

➡️ Ukraine
➡️ Brussels

Internal enemy

➡️ Péter Magyar
➡️ Tisza

Excerpt

“In Brussels, the Tisza representatives vote for everything…”

Technique

👉 linking external and internal enemies

Goal

To suggest that the opposition serves foreign interests.

5️⃣ Narrative of moral betrayal

Excerpt

“They pledged loyalty to Brussels in exchange for support.”

Technique

👉 questioning loyalty
👉 suggestion of betrayal

Goal

To portray the opponent not simply as a political rival, but as a traitor to national interests.

6️⃣ Emergency narrative

Excerpt

“We already have to tap into strategic reserves.”

Technique

👉 suggestion of a state of urgency

Goal

To create the impression that the situation is already critical.

Effect

Generates emotional pressure to support political decisions quickly.

7️⃣ National security framing

Excerpt

“Hungary’s security must not be put at risk.”

Technique

👉 security framing

Goal

To elevate the political choice to a national security issue.

8️⃣ Savior narrative

Excerpt

“Hungary has a government that…”

Technique

👉 “protective leader” narrative

Goal

To present the government as the only defender of the country.

9️⃣ “Us vs. them” identity framing

Excerpt

“We Hungarians…”

Technique

👉 collective identity
👉 group polarization

Goal

To place the reader firmly on the “us” side.

⚙️ The Overall Structure of the Communication

The text actually follows a classic propaganda template:

1️⃣ existential fear (water, energy)
2️⃣ vision of economic catastrophe
3️⃣ identification of an enemy
4️⃣ designation of an internal traitor
5️⃣ presentation of a protective leader
6️⃣ electoral mobilization

📊 Summary

The text is a typical fear-based political campaign message that:

activates existential fears
projects the image of economic collapse
identifies both external and internal enemies
presents the government as the protector
ultimately mobilizes voters

The main power of the communication lies not in facts, but in an emotional narrative.