The Tisza Party is a pro-Ukrainian party! We said it! They are not defending Hungarian interests, but serving foreign interests❗️

Let’s send a message to Zelensky!

The North Pest Hardliners also prepared a special action today for the Peace March. Here at Jászai Mari Square, you can send a message to Zelensky on these cards, and the Red Mailbox is here as well.

Come on, Balázs! The Red Mailbox is right there. So if anyone is still watching this from the other side of the bridge and is heading here with the Peace March, look for us at Jászai Mari Square and let’s send a message to Zelensky together.

My message is this: he cannot threaten us and he cannot blackmail us.

It’s going to be good!

The haters showed up too 🤡🤡

I was down on Margaret Island. A Tisza supporter dad was riding downhill on a bike with his two small kids. They turned onto the exit of the island, and the father said to the children:

“Did you see what bad-looking people were marching here to the protest? Did you see what bad-looking people? This afternoon on Andrássy Avenue there will be the good-looking ones, the nice people.”

So I’d like to send a message to that Tisza-supporter dad and to all the other members of the community of hatred:

This is not a protest — it’s a Peace March. We stand for peace and for Hungary’s sovereignty. And the people marching here are not bad-looking, and they are not ugly people. They are good people — people who care about the future and the fate of their country.

Send your message to Zelensky at the Peace March too!! Look for the red mailbox at Jászai!

It’s going to be a great day, with a huge peace march, a good atmosphere and cheerfulness, but we will also send a firm message to Zelensky that we will not allow Hungary to be threatened or blackmailed. I will bring my red mailbox, and I will also have message cards with me.

At Jászai Mari Square, during the Peace March — at the Pest side of Margaret Bridge, at Jászai Mari Square — the red mailbox will be there. I ask as many people as possible to write down what message they would send to Zelensky.

For my part, I would already like to say this in advance: we will not allow ourselves to be threatened or blackmailed. We want to decide Hungary’s future and fate ourselves. The majority of Hungarians must decide which direction Hungary should take: whether to continue on the Hungarian path, or turn toward the Berlin–Brussels–Kyiv path. I recommend the former.

1️⃣ Framing of Peace and Good Mood (positive framing)

Excerpt

“A good day is coming, with a huge peace march, good mood, and cheerfulness…”

Technique

The communication opens with a positive emotional frame.
The event is presented not as a political action but as a joyful, peaceful community gathering.

Key elements

• “good day”
• “peace march”
• “good mood”
• “cheerfulness”

Goal

➡️ to create a friendly and legitimate image
➡️ to introduce the political message in a “soft” way

Effect

The reader may develop the impression that:

• this is a positive, harmless community event
• therefore it is easier to identify with it.

---

2️⃣ Construction of an External Enemy

(external enemy framing)

Excerpt

“We will not allow Hungary to be threatened or blackmailed.”

Technique

The communication presents an external threat.

The enemy is portrayed as:

• Zelensky
• Ukraine

Goal

➡️ to create a sense of conflict
➡️ to strengthen the narrative of “defending the country”

Effect

The audience may more easily identify with the message because:

• the conflict is framed against an external actor.

---

3️⃣ National Sovereignty Narrative

(sovereignty framing)

Excerpt

“We want to decide Hungary’s future and destiny ourselves.”

Technique

The political issue is framed as a matter of national self-determination.

Keywords

• “we”
• “Hungary’s future”
• “our destiny”

Goal

➡️ to trigger emotional identification
➡️ to elevate the political debate into a national issue

Effect

The reader may feel that:

• those who support this → stand on the national side
• those who oppose it → stand against sovereignty.

---

4️⃣ Activation of Public Participation

(participatory mobilization)

Excerpt

“I ask as many people as possible to write what message they would send to Zelensky.”

Technique

The communication calls for active participation.

Tools

• message cards
• the “red mailbox”

This is a classic campaign mobilization device.

Goal

➡️ to involve people in a political action
➡️ to create a sense of community participation

Effect

People may feel that:

• they are personally part of the political action.

---

5️⃣ Majority Narrative

(majority framing / bandwagon effect)

Excerpt

“The majority of Hungarians must say where Hungary should go.”

Technique

The communication suggests that:

➡️ the majority already supports this position.

Key element

• “the majority of Hungarians”

Goal

➡️ to pressure undecided people
➡️ to encourage alignment with the majority

Effect

People tend to feel that:

• “this is the majority opinion.”

---

6️⃣ Division into Two Camps (polarization)

(us vs them framing)

Excerpt

“The Hungarian path”
vs
“the Berlin–Brussels–Kyiv path”

Technique

The political choice is reduced to two opposing camps.

Structure

• “Hungarian path” → positive framing
• “Berlin–Brussels–Kyiv path” → negative framing

Goal

➡️ to simplify the political decision
➡️ to create an identity-based choice

Effect

Readers may develop a “us vs them” mindset.

---

7️⃣ Indicating the Recommended Direction

(endorsement framing)

Excerpt

“I recommend the former.”

Technique

The speaker ultimately indicates which choice is the correct one.

This is a form of soft persuasion.

Goal

➡️ to influence the audience’s decision.

Effect

The voter may feel that:

• the “correct” choice has already been indicated.

---

Brief Summary

The communication follows a classic campaign rhetoric structure:

1. framing a positive event (peace march)
2. presenting an external threat
3. emphasizing national sovereignty
4. mobilizing community participation
5. highlighting the majority will
6. contrasting two political paths
7. indicating the “correct” choice

This structure is highly effective for emotional mobilization and political identification.

We want to decide our own future, our own destiny! Go Hungary! Go North Pest!

All we want is the right to decide about our own lives and our own fate, and on this we will not compromise. Both in the East and in the West there are those who refuse to accept that we Hungarians are like this. They use every possible means to trample on Hungary’s sovereignty. Our task, however, is to defeat these forces and these people—whether it is a blackmailing president-comedian making life-threatening threats, a European Union leader completely detached from reality, or even a domestically acting clown bought from abroad—and to keep them away from power.

In the next four weeks, we have only one task: to follow the path set by the fighters of 1848. We must fight for Hungarian sovereignty and for the electoral victory of the national forces, because as long as Hungary has a national government, the protection of Hungarian interests will certainly come first.

Tomorrow: the Peace March.
In four weeks: a great victory.
In four years: a renewed, proud, and flourishing North Pest.

Thank you very much for listening.

1️⃣ National sovereignty narrative

(sovereignty framing / national identity framing)

Excerpt

“We want to decide about our own future, our own fate!”

Technique

The communication frames the political debate as a question of national self-determination.

Key elements

• “we want to decide”
• “our own future”
• “our own fate”

Goal

➡️ to elevate the election into a question of national independence
➡️ to trigger emotional identification

Effect

The reader may feel that:

• those who support the message → stand on the national side
• those who oppose it → are working against sovereignty

---

2️⃣ Construction of an external enemy

(external enemy framing)

Excerpt

“There are those both in the East and in the West… who want to trample Hungary’s sovereignty into the ground.”

Technique

The communication identifies external forces as a threat.

Typical elements

• “in the East and in the West”
• “refuse to accept”
• “trample sovereignty”

Goal

➡️ to create a common enemy
➡️ to strengthen internal unity

Effect

The audience may develop the perception that:

• “external forces are attacking the country”
• “we must close ranks”

---

3️⃣ Demonization of opponents

(demonization / delegitimization)

Excerpt

“a blackmailing, life-threatening president-comedian”
“an EU leader completely detached from reality”
“a domestically bought puppet financed from abroad”

Technique

Opponents are described using negative labels and mocking expressions.

This is a classic propaganda tool:

• personal attacks
• delegitimization

Goal

➡️ to undermine the legitimacy of the opponent
➡️ to strengthen emotional rejection

Effect

Readers judge opponents not based on programs or policies, but reject them on moral grounds.

---

4️⃣ “Us vs. them” framing

(ingroup–outgroup framing)

Excerpt

“we, Hungarians”
“these forces… must be defeated”

Technique

The communication divides the world into two opposing camps.

US

• Hungarians
• national forces

THEM

• foreign forces
• EU leaders
• the “bought” opposition

Goal

➡️ identity-based political mobilization
➡️ sharp separation of political camps

Effect

The reader finds it easier to choose a side.

---

5️⃣ Historical reference

(historical symbolism framing)

Excerpt

“to follow the path set by the fighters of 1848”

Technique

The political campaign is linked to one of the most iconic struggles for freedom in Hungarian history.

This functions as a powerful emotional symbol.

Goal

➡️ to elevate the political struggle to historical significance
➡️ to provide symbolic legitimacy

Effect

The election is framed as a continuation of a freedom struggle.

---

6️⃣ Combat rhetoric

(mobilization framing)

Excerpt

“we must fight”
“we will defeat them”
“we will not give in”

Technique

Politics is presented as a battle or struggle.

Goal

➡️ mobilization
➡️ motivation of activists

Effect

The audience may feel:

• urgency
• a strong impulse to act

---

7️⃣ Projection of a victory narrative

(inevitability framing / victory narrative)

Excerpt

“In four weeks… a great victory.”

Technique

The communication portrays its own side as already winning.

Goal

➡️ to exploit the bandwagon effect
➡️ to influence undecided voters

Effect

The reader may feel:

• “they will win anyway”
• “it makes sense to belong to the winning side”

---

8️⃣ Mass mobilization

(collective action framing)

Excerpt

“Tomorrow: Peace March.”

Technique

The communication links the political message to a specific public event.

Goal

➡️ physical mobilization
➡️ demonstrating the strength of the crowd

Effect

The message encourages direct participation and action.

---

Summary

The text follows a classic campaign rhetoric structure:

• emphasis on national sovereignty
• construction of external enemies
• demonization of opponents
• “us vs. them” identity framing
• use of historical symbolism
• combat-style mobilization rhetoric
• projection of a victory narrative
• mass political mobilization

This rhetorical combination is very typical in election campaigns, because it simultaneously appeals to:

• emotions
• identity
• group loyalty
• willingness to act.

🇩🇪 Latest fuel prices from Germany❗️
2.5 euros – that is about 1,000 forints per liter for regular diesel and 95-octane petrol!

☝️ Meanwhile, Bild conducted a survey, and the results are quite telling.

They reveal a lot about how dissatisfied German voters—who are kept on a short leash by the liberal media—have already become with the clumsy performance of the Friedrich Merz–led grand coalition ❗️

📍 Do you think the German government is doing enough to reduce fuel prices?
👉 75% NO ❌

📍 Do you think taxes on fuel should be reduced in Germany?
👉 76% YES ✅

📍 Do you think oil companies’ excess profits should be taken away in a situation like this?
👉 68% YES ✅

🇩🇪 The German political elite is desperately clinging to power, even though it has long since failed.
Moreover, they are dragging not only Germany but all of Europe toward the brink…

☝️ The “achievements” of the past 10 years:

• they let migrants in,
• by banning nuclear energy and then Russian energy, they are destroying the economy,
• with war plans they are taking away the future of the young,
• and they are unable to handle the crises of this dangerous era.

❗️That is why we must continue along the Hungarian path, and not align ourselves with the Berlin–Brussels dictates, as the Tisza Party would do.

P.S.: 🇭🇺 I received the photo from a Hungarian man living in Germany who was on his way home yesterday to the Peace March. ✌️🇭🇺👍

1️⃣ Selective framing of reality (selective framing)

Excerpt
“Fresh fuel prices from Germany: €2.5 per liter.”

Technique
The communication highlights a single striking data point (high fuel price), but does not provide full context.

For example, the following factors are omitted:

• global oil market dynamics
• geopolitical conflicts
• differences in tax structures
• the European energy transition
• exchange-rate effects

Goal

➡️ to attribute high prices to a single political cause.

Effect

The reader may develop the impression that:

“the German government is responsible for everything.”

---

2️⃣ External blame (scapegoating)

Excerpt
“German voters kept on a short leash by the liberal media.”

Technique

The communication constructs an enemy image:

• “liberal media”
• “Berlin elite”

This is a classic form of political scapegoating.

Goal

➡️ simplify complex economic processes
➡️ blame a political opponent

Effect

The reader may more easily accept a simplified explanation:

“everything is the elite’s fault.”

---

3️⃣ Appeal to public opinion (bandwagon framing)

Excerpt

“75% no”
“76% yes”
“68% yes”

Technique

The text suggests that:

➡️ the majority has already decided what the correct position is.

This is the classic bandwagon effect.

Goal

to influence undecided readers.

Effect

The reader may feel:

“If most people think this way, it must be true.”

---

4️⃣ Construction of a crisis narrative (crisis framing)

Excerpt

“They are leading all of Germany — and even all of Europe — toward the abyss.”

Technique

The communication uses dramatic language.

Key words:

• “abyss”
• “crisis”
• “incompetence”

Goal

➡️ dramatize the political situation
➡️ suggest an urgent need for change.

---

5️⃣ Simplified cause-and-effect narrative (causal oversimplification)

Excerpt

“Banning nuclear energy and Russian energy is destroying the economy.”

Technique

A very complex economic issue is reduced to a single cause.

In reality, energy prices are influenced by many factors, including:

• global oil prices
• the LNG market
• geopolitics
• inflation
• taxes
• exchange rates

Goal

➡️ create a simple and easily understandable political narrative.

---

6️⃣ Construction of a national alternative (national path framing)

Excerpt

“This is why we must continue on the Hungarian path.”

Technique

The communication divides the world into two camps:

• the “Hungarian path”
• “Brussels diktats”

This is binary political framing.

Goal

➡️ turn political choice into a matter of identity.

---

7️⃣ Strengthening the appearance of authenticity (authenticity framing)

Excerpt

“I received the photo from a Hungarian man living in Germany.”

Technique

Mentioning a personal source suggests:

➡️ “real, spontaneous information.”

This is a common communication device in social media.

---

Factors omitted from the narrative (as you pointed out)

The text does not mention the global oil market, for example:

• Middle Eastern conflicts
• oil shipping routes
• geopolitical tensions
• OPEC policy
• the dollar–oil relationship

From a communication perspective, this is known as:

agenda setting + omission

In other words:

➡️ what is left out is also part of the message.

When certain factors are not mentioned, readers are more likely to accept a simplified political explanation.

---

Summary

The text uses several classic political communication techniques:

• selective framing
• scapegoating
• bandwagon effect
• crisis narrative
• simplified cause-and-effect reasoning
• national alternative framing
• authenticity signaling

The core mechanism of the communication:

➡️ turning a complex economic phenomenon into a simple political story.

The sober majority knows exactly what is at stake: we want to stay out of the war, and we do not want to send Hungarians’ money to Ukraine! 👍

There is a Fidesz stand in Újpalota. A Tisza stand. This is what it looks like. No one can say it was just a moment taken out of context. We are now half an hour later. At the Tisza stand, there is currently a lady there. Let me show you the Fidesz stand. Balázs Barkóczi is the real strong candidate on the Brussels side here. He has to be defeated, and we will defeat him and build momentum in North Pest.

1️⃣ The “sensible majority” narrative
(bandwagon framing / majority framing)

Excerpt

“The sensible majority knows exactly what is at stake.”

Technique

The communication suggests that
➡️ “normal” people have already decided what the correct position is.

Keyword

“sensible majority”

Goal

• to pressure undecided voters
• to create the impression that the majority is already on this side

Effect

Readers may feel that:

• “most people think this way”
• “I don’t want to be in the minority”

---

2️⃣ Dramatizing existential stakes

(high-stakes framing / fear framing)

Excerpt

“we want to stay out of the war”

Technique

The election is framed not as a normal political competition but as
➡️ a question of war or peace.

Goal

• to trigger an emotional reaction
• to dramatize the importance of the election

Effect

Readers may feel:

• “if we choose wrong, there will be war”

---

3️⃣ External enemy narrative

(external enemy framing)

Excerpt

“we don’t want Hungarian money sent to Ukraine”

Technique

The communication sets up a contrast between a foreign actor and Hungarian interests.

Narrative

Hungarian interests
vs
Ukrainian interests

Goal

• to trigger emotional identification
• to simplify the political conflict

---

4️⃣ Presenting visual “evidence”

(visual framing / anecdotal evidence)

Excerpt

“No one can say this was just a moment taken out of context. We are half an hour later.”

Technique

The communication presents a specific situation as general evidence.

Rhetorically this is:

➡️ anecdotal proof

Goal

• to suggest that one side is more popular
• to provide visual confirmation

Effect

People tend to treat a single observed scene as proof of a broader trend.

---

5️⃣ Delegitimizing the opponent

(political labeling / enemy framing)

Excerpt

“Barkoci Balázs is the real strong candidate on the Brussels side.”

Technique

The opponent is associated with an external power.

Keyword

“Brussels side”

Goal

• to portray the opponent as acting against national interests
• to simplify the political choice

---

6️⃣ Preparing a victory narrative

(inevitability framing)

Excerpt

“He must be defeated, and we will defeat him.”

Technique

The communication speaks about a certain future victory already in the present.

Goal

• to energize supporters
• to create the image of a winning side

Effect

People are often inclined to join what appears to be the winning side.

---

Summary

The text represents classic campaign communication, built mainly on:

• a majority narrative (“the sensible majority”)
• war-related fear framing
• an external enemy (Ukraine / Brussels)
• visual anecdotal evidence
• delegitimization of the opponent
• a victory narrative

This type of communication relies primarily on emotional and identity-based mobilization, rather than on detailed policy programs or concrete policy arguments.