Németh Balázs: When Holiday Messages Become Political Image Laundering

“The most beautiful hours and days of the year are ahead of us. I wish everyone a Christmas exactly as they have dreamed it to be. Blessed and peaceful holidays

When Németh Balázs speaks in sentences like this, it is not a simple holiday greeting, but a performance:

“The most beautiful hours and days of the year are ahead of us…”

This tone aims to appear empathetic, peaceful, and humane.
The problem is not the sentence itself, but the speaker’s identity and past.


🧠 What is actually happening?

This statement is:

Narcissistic (self-image building):
He tries to present himself as a “good person,” while his role in division, agitation, and propaganda language is widely known.

An attempt at moral conformity:
He adopts a moral posture (“peace,” “blessing,” “calm”)
that is not aligned with what he communicates throughout the rest of the year.

A credibility-destroying contrast:
A large part of the audience knows exactly what he does day after day —
which is why this tone feels not uplifting, but embarrassing.


🔻 Why is this “rock bottom”?

Because this is not a mistake, but a role-switching attempt:

  • all year long: fear-mongering, enemy construction, cynicism
  • at Christmas: moral superiority and blessing others

This is not a message of peace, but image laundering.


📌 In short

The problem is not the holiday greeting itself,
but who says it,
and what they are trying to use it for.