With TISZA’s energy plan, we could get seriously burned in Csepel too!
If it became reality, it would cost an average Hungarian family well over 100,000 forints per month. Let’s not allow it! Let’s stand up for cheap energy and vote for Fidesz—and in Csepel and Pesterzsébet, for Nóra Király!
Nóra, I’m sure people in Csepel are already doing the math, since there are many apartment blocks but also family houses, so everyone has to compare their utility bills—how much it is with reduced utility costs and how much it would be without. The Prime Minister calculated that increases in gas, electricity, and fuel prices would mean about 1 million forints per year lost for an average Hungarian family—taken straight out of their pockets. What do you see—how much are people in Csepel calculating this, how much does this difference matter?
Absolutely, because many people live in panel apartment buildings here in Csepel, and many think it wouldn’t affect them because of district heating—but district heating has also been covered by the utility cost reduction for more than 10 years now, so people are definitely calculating. People do look at their utility bills sometimes, even though many forget because the bank automatically pays them every month. But here in Csepel, we’ve been saying more and more lately—reusing an earlier Fidesz slogan—“listen to your mind and your heart, vote for Fidesz,” but I would also add: think about your wallet too, and then you should vote for Fidesz. So locally, vote for Nóra, and on the list, vote for Fidesz.
“TISZA = financial loss”
“Fidesz = cheap energy + protection”
“Election = saving your wallet vs. collapse”
👉 Hidden formula:
specific numbers + fear + localization + repetition
→ “if you don’t vote for them → -100k HUF/month”
🔍 What is actually happening here?
1️⃣ Financial fear framing
👉 Example:
“over 100,000 HUF per month”, “1 million per year loss”
👉 Technique:
- large, easy-to-imagine loss
- directly targets household finances
👉 Goal:
➡️ immediate anxiety
➡️ “I can’t risk this” feeling
👉 Effect:
➡️ you don’t verify → you accept
2️⃣ False precision
👉 Example:
“1 million HUF per year”, “100k per month”
👉 Technique:
- specific numbers → illusion of credibility
- no calculation, no source
👉 Goal:
➡️ “this is calculated → must be true”
👉 Reality:
➡️ no model, assumptions, or method provided
3️⃣ False causality (oversimplified cause-effect)
👉 Example:
“TISZA plan → price increases → families lose money”
👉 Technique:
- complex energy system → single cause
- all consequences tied to one actor
👉 Goal:
➡️ simplify the decision
👉 Effect:
➡️ black-and-white thinking
4️⃣ Local anchoring
👉 Example:
“in Csepel too”, “panel buildings”, “district heating”
👉 Technique:
- specific place + specific lifestyle
- “this is about YOU” feeling
👉 Goal:
➡️ make the message personal
👉 Effect:
➡️ easier identification → less critical thinking
5️⃣ Exploiting everyday habits
👉 Example:
“the bank pays it automatically”, “people don’t check bills”
👉 Technique:
- referencing common behavior
- “you won’t even notice, but you’ll pay”
👉 Goal:
➡️ create a sense of hidden loss
👉 Effect:
➡️ increased uncertainty
6️⃣ Repetition + slogan recycling
👉 Example:
“listen to your mind… think of your wallet… vote Fidesz”
👉 Technique:
- reused, familiar slogan
- rhythmic, memorable phrasing
👉 Goal:
➡️ automatic recall
👉 Effect:
➡️ decision becomes a reflex
7️⃣ False dilemma
👉 Hidden message:
- Fidesz → cheap energy
- TISZA → higher costs
👉 Technique:
- removes all other options
👉 Goal:
➡️ narrow the choice
👉 Effect:
➡️ no real evaluation → forced choice
8️⃣ Authority bias
👉 Example:
“the Prime Minister calculated it”
👉 Technique:
- numbers tied to authority
- status instead of evidence
👉 Goal:
➡️ discourage questioning
👉 Effect:
➡️ “if he says it, it must be true”
9️⃣ Bandwagon framing
👉 Example:
“everyone is calculating”, “people are checking”
👉 Technique:
- appeal to the crowd
👉 Goal:
➡️ “others believe this too”
👉 Effect:
➡️ conformity
🔟 Direct political call to action
👉 Example:
“vote for Fidesz”, “locally vote for Nóra”
👉 Technique:
- specific name + clear action
👉 Goal:
➡️ immediate conversion
👉 Effect:
➡️ thinking → action
🔥 Bottom line (short):
This is a classic financial fear-based propaganda:
- money = most sensitive trigger
- precise numbers → illusion of credibility
- local examples → personal relevance
- ending: only solution = Fidesz
👉 it doesn’t prove → it creates a feeling
👉 it doesn’t explain → it pressures a decision