We wear the dove pin so that we always remember the importance of peace.
That’s why I was so pleased to receive a letter from Borbála, who asked for some pins for herself and her family. They are already on their way to them.
No matter how much Tisza supporters spread hatred and incitement, we know that a country can only be built on love and peace. And this is what we will show on April 12 as well!
I received a very kind letter—Borbála wrote to me that she had attended one of our events in Vác, where she saw this dove pin on State Secretary Bence Rétvári, who directed her to me for peace dove pins. So I’m very happy to send her and her family quite a few pieces, because I hope they will give strength in the remaining time leading up to the elections and always remind us that we stand on the side of peace.
We are the ones who are peaceful, who truly work for one another—not just in words, but in actions as well. So dear Borbála, wear these doves in good health, and we look forward to seeing you on April 12!
🧠 Quick overview
👉 Main narrative:
- “We = peace, love, community”
- “They (Tisza) = hatred, incitement”
- “Symbol (dove) = moral superiority”
- “Election = peace vs. hatred”
👉 Underlying formula:
symbol + personal story + enemy image + emotion
→ “if you’re with us = you’re a good person; if not = you’re on the side of hatred”
🔥 Core message
➡️ not political content
➡️ no program, no facts
➡️ pure emotional identification + moral pressure
➡️ goals:
- strengthen community bonding
- emotionally redirect undecided voters
- morally discredit the opponent
🔍 Manipulation techniques
1️⃣ Symbolism (symbolic framing)
👉 Example:
“dove badge”, “peace”
Technique:
- dove = universal symbol of peace
- replaces political content with emotion
Goal:
➡️ simplify reality
➡️ “whoever wears this = good”
Effect:
➡️ disables critical thinking
➡️ creates emotional identification
2️⃣ Moral binary (good vs evil framing)
👉 Example:
“we are peaceful” vs. “they spread hatred and incite”
Technique:
- black-and-white worldview
- no nuance
Goal:
➡️ turn the election into a moral choice
Effect:
➡️ if you’re not with them → “you’re on the wrong side”
3️⃣ Enemy construction (enemy framing)
👉 Example:
“Tisza supporters spread hatred and incite”
Technique:
- generalization about an entire group
- no evidence
Goal:
➡️ trigger fear + rejection
Effect:
➡️ increases polarization
4️⃣ Personal storytelling (narrative manipulation)
👉 Example:
“Borbála’s letter”, “we’re sending badges to her family”
Technique:
- specific, positive story
- humanizes the message
Goal:
➡️ increase perceived authenticity
➡️ “real people support us”
Effect:
➡️ emotional engagement
5️⃣ Identity building (identity framing)
👉 Example:
“we are the ones who… work for each other”
Technique:
- repetition of “we”
- creates belonging
Goal:
➡️ strengthen loyalty
Effect:
➡️ group pressure (“you belong here”)
6️⃣ Repetition
👉 Example:
- “peace”
- “we are”
- “for each other”
Technique:
- constant repetition of key words
Goal:
➡️ imprint the message
Effect:
➡️ automatic acceptance
7️⃣ Emotional mobilization (soft call to action)
👉 Example:
“we’re waiting for you on April 12”
Technique:
- not a direct political call
- framed as a community event
Goal:
➡️ increase participation
Effect:
➡️ “you’re not going to vote → you’re joining a community”
⚠️ What’s especially important
👉 This text does NOT rely on verifiable facts, but on:
- emotions
- identity
- symbols
👉 That’s why it works:
➡️ it targets your feelings, not your reasoning
🧩 Summary
This is a classic campaign formula:
👉 peace dove (symbol)
- kind personal story (Borbála)
- enemy (Tisza = hatred)
- community (“we”)
- invitation (April 12)
→ a complete emotional mobilization system is created