There’s no way to sugarcoat this ❗
After István Kapitány let something slip at a public forum, a defector from Tisza made Kapitány’s energy transition plan public. The reality is shocking: they would abolish protected prices and the utility price caps, break away from cheap Russian energy, and this would lead to drastic tax increases that every Hungarian would feel in their wallets.
👉 The document clearly states:
“We must settle our conflicts with Ukraine, and this is not possible without phasing out Russian energy sources.”
However, this would mean “expanding fiscal space,” which justifies the introduction of new taxes. As a result of cutting off Russian energy, utility bills would increase by at least 2.5 times, placing a heavy burden on Hungarian families.
According to the leaked document, they are planning to introduce a temporary, two-year “Energy Independence Tax” on savings, and they would also use the 600 billion forints from the utility protection fund to “reduce the budget deficit.”
📈 So if Péter Magyar were to come to power, one of his first measures would be what István Kapitány spoke about—causing energy prices to skyrocket immediately.
This is something Hungarians do not want! The national government will protect utility price reductions and Hungary’s energy supply, just as it has done so far, despite all Ukrainian pressure. We will not allow Volodymyr Zelenskyy, Péter Magyar and his allies, or the Brussels elite to dig into Hungarians’ pockets!
🟠 That is why only Fidesz is the safe choice!
We are here with Ferenc Horsi at the Fidesz office on Baross Street, and it’s already very busy this morning, as we are distributing the direct mail letters that the Prime Minister is sending to supporters during the final stretch of the campaign. And this campaign push has gained special relevance today, as this morning a defector from Tisza exposed the reality online—what kind of measures István Kapitány is preparing in order to take money from people if they come to power.
We know that he represents the interests of Shell, not Hungarian families. In practice, we could say goodbye to utility price reductions, because they would move away from Russian energy. We could say goodbye to protected prices as well—meaning fuel could reach 1,000 forints per liter.
They are even planning to introduce a special tax, and MOL Group would effectively be sidelined.
Well, I think this is something we definitely do not want to see in the coming years. Reassure me, Orsolya!
Absolutely—we do not want this, and we will not allow it. That’s what we work for every day. Hungary must remain Hungary. We want to live in peace and pay affordable utility bills, just as we have in recent years.
This is a government decision—it doesn’t fall from the sky. We must choose a government that guarantees these decisions.
That’s right—so let’s not waste time, let’s deliver those letters!
👉 Main narrative:
- “Energy transition = brutal price increases”
- “Opposition = higher taxes + higher utility costs”
- “Fidesz = protection + cheap energy”
- “Election = utility price cuts vs. impoverishment”
👉 Underlying formula:
fear + personal finances + external enemy + “savior government”
→ “if not us → you will pay much more”
👉 🔥 Core point:
➡️ unproven “leaked document”
➡️ extreme consequences (2.5x utility bills, 1000 HUF fuel)
➡️ simple cause-effect: “opposition → price hikes”
🔍 Manipulation techniques (detailed)
1️⃣ “Leaked document” = false credibility
👉 Example:
“leaked document”, “clearly stated in black and white”
👉 Technique:
➡️ creates the illusion of secret insider information
➡️ unverifiable source presented as fact
👉 Goal:
➡️ preempt criticism (“this is already proven”)
👉 Effect:
➡️ the reader is less likely to question it
2️⃣ Economic fear framing
👉 Example:
“2.5x utility bills”, “1000 HUF fuel”, “new taxes”
👉 Technique:
➡️ emphasizes direct personal financial loss
👉 Goal:
➡️ trigger emotional reaction (not rational thinking)
👉 Effect:
➡️ “I can’t afford this → I won’t vote for them”
3️⃣ False causality
👉 Example:
“phasing out Russian energy → immediate drastic price increases”
👉 Technique:
➡️ oversimplifies complex energy policy
👉 Goal:
➡️ assign a single cause/blame
👉 Effect:
➡️ “everything bad comes from the opposition’s decisions”
4️⃣ Enemy coalition framing
👉 Example:
“Volodymyr Zelenskyy + Péter Magyar + Brussels elite”
👉 Technique:
➡️ merges multiple actors into one hostile bloc
👉 Goal:
➡️ amplify perceived threat
👉 Effect:
➡️ “everyone is against us”
5️⃣ Protector framing (“we will protect you”)
👉 Example:
“we will protect utility price cuts”, “energy security”
👉 Technique:
➡️ government positioned as defender
👉 Goal:
➡️ create a sense of safety
👉 Effect:
➡️ “without them, I’d be at risk”
6️⃣ False dilemma
👉 Example:
“Fidesz or price hikes”
👉 Technique:
➡️ presents only two options
👉 Goal:
➡️ narrow perceived choices
👉 Effect:
➡️ “there is no real alternative”
7️⃣ Repetition + exaggeration
👉 Example:
“we could say goodbye… we could say goodbye…”
👉 Technique:
➡️ repetition of key message + extreme numbers
👉 Goal:
➡️ reinforce and anchor the message
👉 Effect:
➡️ “this must be true”
⚖️ What can be concluded?
👉 This is a classic campaign message:
- no concrete, verifiable evidence
- but strong elements of:
- fear
- financial shock
- enemy construction
- simple storytelling
👉 The key is not information, but emotion:
➡️ “I’m afraid → I choose the safe option”