We believe in the power of love and unity!
We understand that, due to the heightened atmosphere of the campaign, many people hold different views, but we must all agree on one thing: you cannot build either a community or a country on hatred.
We see that the other side is full of hostility, but we must not give up our values.
We are one nation, we are building our country together, and we will continue to live together after April as well.
In 18 days, the Hungarian people will defeat hatred with common sense and cast their votes for the safe choice.
There is such immeasurable hatred within us—yes, that’s true. Directed toward the Prime Minister, as some put it: “it doesn’t matter who, just not Orbán.” That’s what they say. Yes—even with the devil, if necessary. But that’s because they believe things will be better no matter what…
No—they simply cannot imagine what it would be like if things turned out badly. There is such aggression in them, and, how should I put it, such communist methods. There is no limit.
We are not only fighting for our own personal lives to be better, but for this country. We are fighting for them as well, because in the end, we are still one nation. It doesn’t matter who leans which way in the voting booth.
Because if they were to win, it would lead to something like proletarian-style purges and even “lamp-post justice,” more or less.
🧠 Core Narrative:
- We = love, unity, nation, rationality
- They = hatred, aggression, communist methods, destruction
- The election = love vs. hatred
- Fidesz/Orbán = stability, responsibility, protector of the nation
- Opposition = irrational, angry, dangerous crowd
Hidden formula:
moral superiority + enemy construction + fear + national appropriation = political mobilization
🔍 Influence Techniques
1️⃣ Moral appropriation
Excerpt:
“We believe in the power of love and unity!”
“…you cannot build a community or a country on hatred.”
Technique:
moral framing / claiming moral superiority
Goal:
To present their side as representing love, peace, and morality.
Effect:
In the reader’s mind:
- those with them = good people
- those against them = on the side of hatred
➡️ This is highly effective because it turns politics into a moral judgment, not a debate.
2️⃣ “We are peaceful” – while demonizing the other side
Excerpt:
“We see that the other side is only snarling…”
Technique:
apparent calmness + demeaning the opponent
Goal:
To make their side seem civilized and composed, while portraying the opponent as primitive and hateful.
Effect:
No need to prove anything—just use emotionally loaded words:
- snarling
- hateful
- aggressive
➡️ This is negative labeling, not evidence.
3️⃣ Appropriation of the nation
Excerpt:
“We are one nation, building our country together…”
“We fight for this homeland… we fight for them as well…”
Technique:
patriotic appropriation / nation = us
Goal:
To equate their political side with the nation itself.
Effect:
Those who disagree are no longer just political opponents, but are framed as people who:
- stand against the nation
- do not build the country
- are not responsible members of the community
➡️ Classic propaganda: the party = the nation, the opponent = threat to national unity.
4️⃣ False unity rhetoric
Excerpt:
“We are one nation…”
“…we will live together after April as well!”
Technique:
illusion of unity
Goal:
To appear conciliatory, while consistently portraying the other side as the enemy.
Effect:
On the surface it sounds moderate, but the real message is:
- we are the normal Hungarians
- you are the hateful, dangerous group
- but still “one nation” with us
➡️ This is a fake unity message, not real reconciliation—it’s a top-down moral judgment.
5️⃣ Turning the election into a moral panic
Excerpt:
“In 18 days, Hungarians will defeat hatred with common sense…”
Technique:
moralization of voting / monopolizing “common sense”
Goal:
To frame voting for their side as an act of rationality and morality.
Effect:
Anyone voting differently is:
- irrational
- supporting hatred
- on the wrong side
➡️ This shifts the frame from policy debate to:
one side = common sense, the other = hatred
6️⃣ Simplifying the opponent’s motivations
Excerpt:
“It doesn’t matter who, just not Orbán…”
“even with the devil if needed”
Technique:
straw man / distortion of the opponent
Goal:
To portray Orbán critics as having no principles or positive goals—only blind hatred.
Effect:
All real reasons for opposition disappear:
- corruption
- economic issues
- institutional decline
- public services
- political style
➡️ Replaced with:
“they just hate.”
7️⃣ Fear-based future framing
Excerpt:
“They cannot imagine what it will be like if it turns bad.”
“…if they were to win.”
Technique:
vague catastrophe narrative
Goal:
To mobilize voters through fear rather than hope.
Effect:
Instead of comparing programs, it suggests:
- things will go wrong
- danger will come
- collapse will happen
- aggression will rise
➡️ This works because vague threats let people project their own fears.