Csurgó and Somogy are on board! Go, Zita Kelei!
We cannot allow such a risky person to come to power in Hungary—someone who would drag our country into the ranks of nodding along with a “Jawohl” policy. Péter Magyar and the Tisza Party simply would not be able, nor would they want, to say no to either Brussels or Ukrainian orders. For them, the expectations of foreign financiers matter more than the wallets of Hungarian families. If it were up to them, utility price cuts would be over, and the oil taps would remain shut. Péter Magyar’s political survival depends on Brussels, while the safety of Hungarians would be put at risk precisely because of him. They themselves admitted it: if they told everything, they would fail.
One thing, however, is absolutely certain: the national government will not give in to any form of blackmail. We must break the Ukrainian oil blockade ourselves, and we have the means to do so—that is what Viktor Orbán fought for in Brussels. We are making it clear: until there is oil for Hungary, there will be no money for Ukraine! We guarantee this, whether Kyiv and Brussels like it or not. For us, Hungary comes first, and we will not allow the Hungarian people to pay the price of a war that Brussels wants to drag us into.
In the weeks remaining until the election, the question is no longer only about the economy, but also about our sovereignty. Before and after April alike, we need a responsible prime minister who can say no to Western demands and break the oil blockade. And only Viktor Orbán is capable of doing that. That is why Fidesz is the safe choice!
Main Narrative
👉 “Hungary is under external pressure”
👉 “The opponent does not serve Hungarian interests, but Brussels and Ukraine”
👉 “Economic security would also be at risk”
👉 “Only Viktor Orbán can protect the country”
➡️ Classic formula:
external enemy + internal proxy + fear + savior leader
Influence Techniques
1) Construction of an external enemy
Excerpt:
“Brussels and Ukrainian commands”
“to Kyiv and Brussels”
“Western demands”
Technique:
frames political debate as orders coming from foreign powers
Goal:
➡️ create the feeling that Hungary is under siege
➡️ portray domestic opponents as agents of external forces
Effect:
➡️ the reader no longer sees political competition, but national defense
➡️ strengthens the “us vs. them” divide
2) Suggesting loss of sovereignty of the opponent
Excerpt:
“a nodding ‘Jawohl’ policy”
“they could not and would not say no”
Technique:
depicts the opponent as subordinate and lacking independence
Goal:
➡️ present Péter Magyar not as an alternative leader, but as a puppet
➡️ judge competence based on loyalty rather than policy
Effect:
➡️ in the voter’s mind: opponent = weak, dependent, serving foreign interests
3) Economic fear-mongering
Excerpt:
“the wallets of Hungarian families”
“utility price caps would be abolished”
“the oil taps would remain closed”
Technique:
connects geopolitical conflict directly to everyday livelihood
Goal:
➡️ shift focus from high-level politics to personal fears
➡️ send the message: this is about your money, not abstract policy
Effect:
➡️ the reader starts fearing for their own financial security
➡️ political choice becomes an existential issue
4) Implication without evidence
Excerpt:
“They themselves admitted: if they told everything, they would fail.”
Technique:
vague, unverifiable claim that suggests much but proves little
Goal:
➡️ create suspicion
➡️ imply the existence of a hidden, serious truth
Effect:
➡️ the reader fills in the gaps themselves
➡️ implication becomes more powerful than concrete evidence
5) Leader glorification
Excerpt:
“this is why Viktor Orbán fought in Brussels”
“only Viktor Orbán is capable of this”
Technique:
condenses protection, strength, and competence into a single leader
Goal:
➡️ present Orbán not just as a politician, but as a defender
➡️ tie loyalty to a person rather than policies
Effect:
➡️ the leader appears irreplaceable
➡️ elections become about personal loyalty instead of programs
6) False dilemma
Excerpt:
“Only Viktor Orbán is capable of this. That is why Fidesz is the safe choice!”
Technique:
frames the situation as if only two options exist:
- Orbán = security
- everyone else = danger
Goal:
➡️ narrow the scope of thinking
➡️ eliminate nuanced or middle-ground options
Effect:
➡️ the voter does not evaluate, but escapes the “worse option”
➡️ political pluralism disappears
7) War and siege language
Excerpt:
“blackmail”
“oil blockade”
“break it”
“will not yield”
Technique:
uses militarized, conflict-driven language for political/economic issues
Goal:
➡️ create a sense of emergency
➡️ legitimize aggressive and uncompromising behavior
Effect:
➡️ the reader feels urgency
➡️ compromise appears as weakness
8) Appropriation of national identity
Excerpt:
“For us, Hungary comes first”
“Hungarian people”
“Hungarian interests”
Technique:
equates a political position with the nation itself
Goal:
➡️ those who agree = “true Hungarians”
➡️ those who disagree can be framed as anti-national
Effect:
➡️ delegitimizes the opposition
➡️ emotional identification overrides rational debate
9) Maximizing the stakes of the election
Excerpt:
“it is no longer just about the economy, but about our sovereignty”
Technique:
frames the election as a historic, existential turning point
Goal:
➡️ mobilize voters
➡️ create the feeling that everything can be lost now
Effect:
➡️ increases political anxiety
➡️ rational comparison is pushed aside
What is the strongest propaganda element?
The strongest move in the text is that it compresses into a single narrative:
- Brussels
- Ukraine
- utility costs
- oil
- war
- family finances
- sovereignty
- Orbán himself
This is powerful because it creates one unified mental image:
opponent = foreign + danger + higher costs + war
Fidesz = protection + financial security + national sovereignty
This is the essence of propaganda:
not detailed argumentation, but emotional bundling.
Short Summary
This is a classic fear-based sovereignty propaganda text.
Main tools:
- external enemy
- internal proxy opponent
- economic fear
- leader glorification
- false dilemma
- appropriation of national identity
The goal is not to make the reader verify claims, but to make them feel:
👉 “There is danger, and only Orbán can protect us.”