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❗Let’s play a game!
I was just here at the Ministry of Energy, and I thought—let’s stop randomly on the street and take a look around: what has the government done here over the past 16 years?!

For example, there’s the Tüskecsarnok, which the Orbán government completed for 6 billion forints.
We are increasing the budget of BME by tens of billions.
The Southern Railway Ring (Déli Körvasút) is being built for 360 billion forints—this is the biggest development in the capital since Metro Line 4.
And speaking of Metro Line 4, that too was completed here in Újbuda by this government.
A bit further away, you’ll find the Corvinus Gellért Campus, and the Citadel, which is about to be completed soon.
And I haven’t even mentioned the city developments under our leadership, such as the extension of Tram Line 1 or the renewed Bikás Park.

❗In summary: here in Újbuda as well, Fidesz is the reliable choice—no matter how you look at it!


I’m standing here in front of the Ministry of Energy. I just had a meeting with Gábor Czepek, where we talked a bit about how he sees the situation after returning from Kyiv with the fact-finding delegation—what this oil blockade could mean for the people of Budapest if it were to continue.

But since I was already here, I thought we should take a look around and talk about what has happened here during the 16 years of national governance.

If I looked ahead, behind these buildings I could see the Tüskecsarnok, which was completed by the Orbán government for 6 billion forints. Somewhere around here runs the Southern Railway Ring, currently under construction for 360 billion forints—this represents a scale of development not seen in the capital since Metro Line 4.

And speaking of Metro Line 4, that too was completed during the Orbán governments, with their support.

If I turned in the other direction—something I might even be able to show you in this small frame—if this large ministry building weren’t here, we could also see the Corvinus campus, which the government is developing, including its dormitory. And if we could see through this building with X-ray vision, we’d spot the Citadel as well, whose opening is expected in the coming days.

And I haven’t even mentioned things like the extension of Tram Line 1 or the renewal of Bikás Park.

So overall, the past 16 years of national governance have brought a great deal to Újbuda and to Budapest as well.

🔍 Rhetorical / Propaganda Analysis

1️⃣ “Let’s play a game” – soft entry (soft entry framing)

Excerpt:
“❗Let’s play a game!”

Technique:
➡️ Childlike / playful opening
➡️ Reduces tension
➡️ Does not start as political content

Goal:
➡️ Lower defenses (“this is just a game”)
➡️ Easier engagement

Effect:
➡️ The audience listens as a participant, not critically

⚠️ Real issue:
➡️ Manipulation already starts here, just in a hidden way


2️⃣ “Let’s look around” – illusion of visual proof

Excerpt:
“let’s look around and see what the government has done here over 16 years”

Technique:
➡️ On-location presence (street proof)
➡️ “What you see = evidence” logic
➡️ Selective examples

Goal:
➡️ Increase credibility (“I’m here → it’s true”)
➡️ Replace abstraction with visible reality

Effect:
➡️ “I see it → therefore it’s true”

⚠️ Real issue:
➡️ Not a complete list
➡️ Unclear:

  • who started it
  • who funded it
  • EU role

3️⃣ “List of developments” – enumeration persuasion

Examples:

  • Tüskecsarnok
  • BME expansion
  • Southern Railway (Déli Körvasút)
  • Metro Line 4
  • Corvinus campus
  • Citadel
  • Tram line 1 extension
  • Bikás Park

Technique:
➡️ Many examples in quick succession
➡️ Quantity effect (“so much has happened”)
➡️ Numbers without context

Goal:
➡️ Overload critical thinking
➡️ “this much → must be good”

Effect:
➡️ Implicit conclusion: “they work → vote for them”

⚠️ Real issue:
➡️ Missing:

  • cost-benefit analysis
  • alternatives
  • timeline breakdown
    ➡️ Several projects are not attributable to a single government

4️⃣ “The Orbán government finished it” – credit appropriation

Excerpt:
“this was also completed by this government”

Technique:
➡️ Completion = ownership
➡️ Ignoring prior phases
➡️ Simplifying complex projects

Goal:
➡️ Attach all positives to one actor
➡️ Increase political capital

Effect:
➡️ “they did it → without them no development”

⚠️ Real issue:
➡️ Projects:

  • span multiple cycles
  • often EU-funded
  • may involve local governments

5️⃣ “16 years of national government” – long-term legitimation

Excerpt:
“16 years of national governance has given a lot”

Technique:
➡️ Emphasizing time span
➡️ Stability = results
➡️ Emotional weight of “national”

Goal:
➡️ Government = development narrative
➡️ Weaken alternatives

Effect:
➡️ “if it works → don’t change it”

⚠️ Real issue:
➡️ No comparison with:

  • other cities
  • other periods
  • missing developments

6️⃣ “Personal presence + ministry” – authority building

Excerpt:
“I’m here in front of the Ministry of Energy… I discussed…”

Technique:
➡️ Proximity to power
➡️ “Insider” positioning
➡️ Policy context (oil blockade)

Goal:
➡️ Increase credibility
➡️ “she knows what’s going on”

Effect:
➡️ Less likely to be questioned

⚠️ Real issue:
➡️ Not clear:

  • what was actually said
  • whether alternative views exist

7️⃣ “Local → voting decision” – hidden logical leap

Structure:
listing developments →
➡️ “here too, Fidesz is the safe choice”

Technique:
➡️ False causality (false cause)
➡️ From local examples to national decision
➡️ Emotional closure

Goal:
➡️ Influence voting behavior
➡️ Provide a simple conclusion

Effect:
➡️ “development = I vote for them”

⚠️ Real issue:
➡️ Developments do not automatically mean:

  • better governance
  • better future
  • no alternatives

🧠 Overall picture (very important)

This is not aggressive propaganda, but:

👉 “positive performance propaganda + on-site storytelling”

Core elements:

  • playful entry
  • visual credibility
  • many examples (overload)
  • credit appropriation
  • political conclusion at the end

🎯 The core message in one sentence

👉 “Look how much has been built → therefore you should vote for us.”

(while the full picture is not presented)