As long as there is no oil, there is no money 💪
Peace March participants sent a message to the Ukrainian president
What are you doing?
We’re hanging out in the garden while the red mailbox is taking a nap.
I was working on the Peace March itself on Sunday.
And I was just looking through the messages addressed to Zelenskyy that we collected in the red mailbox.
A lot of people sent messages.
There are quite a few that wouldn’t tolerate printing ink, but that was never a requirement anyway.
It’s over, Zelenskyy — play the piano, not with Druzhba.
You should have stuck to the piano.
We will not become a Ukrainian colony.
Resign.
Only peace.
Get lost, little one.
Go back to playing the piano.
You are not worthy of leading a state.
Do not interfere in the Hungarian elections.
Turn the oil tap back on, immediately.
And many similar messages.
We will not let Zelenskyy threaten and blackmail Hungary.
As long as there is no oil, there is no money.
1️⃣ “No oil, no money” – blackmail framing
(blackmail framing / simplified causality)
Excerpt:
“No oil, no money.”
Technique:
➡️ Reduces a complex geopolitical situation to a single cause–effect sentence
➡️ Uses conditional blackmail logic (“if no X → no Y”)
➡️ Presents economic dependency as a political weapon
Goal:
➡️ Trigger anger and resistance
➡️ Strengthen the enemy image (Ukraine as a “blackmailer”)
➡️ Legitimize the speaker’s position (“we will not give in”)
Effect:
➡️ “They are withholding the money → they are to blame”
➡️ Simple, memorable slogan
⚠️ Real issue:
➡️ Oil supply is not controlled by a single actor
➡️ Multi-actor system: sanctions, infrastructure, contracts
➡️ Oversimplification
2️⃣ “The people are speaking” – mass legitimization
(bandwagon / people’s voice framing)
Excerpt:
“Many people sent messages… messages like these…”
Technique:
➡️ “Many people say it” → automatic validation
➡️ The red mailbox as a symbol of “the people’s will”
➡️ Selected examples (negative, emotional messages)
Goal:
➡️ Create the illusion of majority support
➡️ Frame the narrative as the “voice of the people”
Effect:
➡️ “If many people say it → it must be true”
➡️ Easier identification for the audience
⚠️ Real issue:
➡️ Not a representative sample
➡️ Selective quoting
➡️ No proportions, no opposing views
3️⃣ Infantilization – “garden, mailbox, napping”
(soft entry / normalization framing)
Excerpt:
“We’re chatting in the garden… the red mailbox is napping”
Technique:
➡️ Friendly, everyday setting
➡️ Childlike / playful tone
➡️ Political message wrapped in a harmless context
Goal:
➡️ Lower resistance
➡️ Create the feeling: “this isn’t propaganda, just a casual talk”
Effect:
➡️ Easier acceptance
➡️ Reduced critical thinking
⚠️ Real issue:
➡️ Trivializes a serious geopolitical issue
➡️ Emotional manipulation
4️⃣ Personal attacks and ridicule
(ad hominem / ridicule framing)
Excerpt:
“Go back to playing the piano”
“Not worthy of leading a country”
Technique:
➡️ Attacks the person instead of policies
➡️ Mockery and belittling
➡️ Repeated across multiple messages
Goal:
➡️ Discredit the opponent
➡️ Trigger emotional reactions
Effect:
➡️ “Ridiculous → not worth taking seriously”
⚠️ Real issue:
➡️ No substantive argument
➡️ Does not address actual political claims
5️⃣ Foreign interference narrative
(sovereignty threat framing)
Excerpt:
“Do not interfere in Hungarian elections”
Technique:
➡️ Frames a foreign actor as a domestic political threat
➡️ Emphasizes danger to sovereignty
Goal:
➡️ Activate national emotions
➡️ Strengthen the “us vs. them” divide
Effect:
➡️ “We must defend the country”
⚠️ Real issue:
➡️ No concrete evidence of interference
➡️ Vague, undefined accusation
6️⃣ Fear + identity: “we will not become a Ukrainian colony”
(fear appeal / identity defense framing)
Excerpt:
“We will not become a Ukrainian colony”
Technique:
➡️ Uses a highly emotionally loaded word (“colony”)
➡️ Suggests an existential threat
Goal:
➡️ Create fear
➡️ Mobilize national identity
Effect:
➡️ “If we don’t act → we lose the country”
⚠️ Real issue:
➡️ Not a realistic political scenario
➡️ Strongly exaggerated framing
🧠 Overall picture
This text is a classic populist propaganda mix, with multiple layers:
- Simple slogan → “no oil = no money”
- Voice of the people → mailbox + messages
- Enemy construction → Zelensky as a blackmailer
- Emotional triggers → fear + ridicule + identity
- Friendly packaging → garden, casual conversation
👉 Bottom line:
A complex energy and geopolitical issue is transformed into an emotional, simplified, and personalized narrative, where the goal is not understanding, but reinforcing a position and mobilizing the audience.