Today, the Government of Hungary is the government of the Hungarian people. We are working to ensure that this remains the case after April as well—that it is not Zelensky or Brussels who forms the government, but the Hungarian people.
That is why: Fidesz and Viktor Orbán are the safe choice!
I do not want to tell you that the current government is flawless—I would gladly say so, but we all know that is not the case. Those who work also make mistakes. However, I can say with certainty that Hungary has a government that stands with you, only with you, and wholeheartedly stands for Hungary. We have a government that is capable of protecting Hungary and safeguarding the achievements of recent years.
1️⃣ “Government of the people” narrative
(people’s government framing / populist legitimacy)
Excerpt:
“Today, Hungary’s government is the government of the Hungarian people.”
Technique:
➡️ Directly equates the government with “the people”
➡️ Eliminates the distinction between the state and a political force
Goal:
- strengthen legitimacy
- create the frame: “whoever opposes them → opposes the people”
Effect:
➡️ The reader may feel:
supporting the government = a patriotic duty
👉 Real issue:
a government ≠ the entire society
2️⃣ Construction of an external enemy
(external enemy framing / scapegoating)
Excerpt:
“so that neither Zelensky nor Brussels forms the government”
Technique:
➡️ Brings foreign actors (Zelensky, Brussels) into a domestic political decision
➡️ Suggests a false image as if they could “form a government”
Goal:
- generate fear
- strengthen the sovereignty-protection narrative
- dramatize the stakes of the election
Effect:
➡️ “if you don’t vote for them → foreigners will rule”
👉 Real issue:
foreign actors do not form the Hungarian government
3️⃣ False dilemma (reducing to two choices)
(false dichotomy)
Excerpt:
“not … but the Hungarian people”
“Fidesz … the safe choice”
Technique:
➡️ Reduces reality to two options:
- Fidesz = Hungarian people
- everything else = foreign interests
Goal:
- eliminate alternatives
- trap undecided voters
Effect:
➡️ The reader may feel:
there is no real choice
4️⃣ “Safe choice” framing
(certainty framing / risk aversion manipulation)
Excerpt:
“the safe choice”
Technique:
➡️ Creates a safety vs. risk dichotomy
➡️ Frames change as dangerous
Goal:
- protect the status quo
- appeal to risk-averse voters
Effect:
➡️ “better the known than the unknown” mindset
5️⃣ Apparent self-criticism
(strategic concession / inoculation)
Excerpt:
“not perfect… those who work also make mistakes”
Technique:
➡️ Admits minor flaws intentionally
➡️ Increases perceived credibility
Goal:
- soften criticism
- build trust
Effect:
➡️ “sounds honest → makes everything else more believable”
👉 Trick:
no concrete mistakes are actually named
6️⃣ Emotional alignment and loyalty
(emotional alignment / loyalty framing)
Excerpt:
“standing with you and only with you”
“with all its heart for Hungary”
Technique:
➡️ Builds emotional rather than rational connection
➡️ Creates a moral bond
Goal:
- foster loyalty
- suppress critical thinking
Effect:
➡️ “they are with us → therefore we must support them”
7️⃣ Protection narrative
(protection narrative / fear appeal)
Excerpt:
“able to protect Hungary”
“protect the achievements of recent years”
Technique:
➡️ Combines threat + protection
➡️ Implies danger: someone could take these achievements away
Goal:
- generate fear
- raise the stakes of the election
Effect:
➡️ “if not them → everything is at risk”
🧠 Overall picture (briefly)
The text is a classic populist + defensive propaganda mix:
Key elements:
- “we are the people”
- “external enemies are threatening”
- “only we can protect you”
- “there is no real alternative”
Core logic:
👉 Fidesz = security + nation + protection
👉 opposition = foreign influence + risk + uncertainty
🎯 Main manipulation
➡️ **The election is framed not as a political choice,
but as an existential act of defense.