Fidesz is leading in key districts!
We’ve kicked off the campaign, and Fidesz is ahead by 6 percentage points in Gyöngyös, by 6 points in Vác as well, and by an even more confident margin of 22 points in Körmend and Vasvár over the TISZA Party.
It is no surprise that Hungarian people want nothing to do with the left wing that is colluding with Zelenskyy.
Péter Magyar simply would not be able to say no to pro-Ukrainian, pro-war demands, whether it is about Kyiv’s accession to the European Union or banning cheap Russian gas.
Hungarians can see through the deception, and through TISZA as well. They know who stands on the side of peace, low utility costs, and sovereignty, and who stands with Ukraine.
In April, we should only place our trust in a responsible and experienced leader who, even in this age of dangers, is able to say no to these demands and stand up for Hungarian interests. That is why Viktor Orbán and Fidesz are the safe choice!
Vác, Gyöngyös, Vasvár, Körmend — are we moving forward everywhere? Yes, we are doing better and better everywhere. I was looking too, and fresh opinion polls have just come out from these constituencies. And the situation is that I can see Hungarian people have had enough of the Ukrainian blackmail that Péter Magyar is carrying out together with Zelenskyy, complemented by Brussels. And more and more people do not want Ukraine telling us what to think about the world here, or Brussels telling us either. We are perfectly capable of deciding for ourselves whether we want war or not, whether we want to give our money to Ukraine or not, whether we want to maintain utility price cuts or not. I think by now everyone slowly knows the right answers, and that is why we will be more and more numerous, and stronger and stronger. And if we really want to show that we stand against blackmail, against threats, and that we stand by the Hungarian prime minister and Hungarian interests, then come and join the Peace March this Sunday!
1️⃣ Victory narrative (bandwagon / inevitability framing)
Excerpt
“Fidesz is leading in key districts… by 6 percent… by 22 percent ahead of the TISZA Party.”
Technique
The communication presents its own side as the winner already at the very beginning of the text.
Key elements
- percentages
- specific cities
- “we are leading”
This is the bandwagon effect: it suggests that the outcome is already decided.
Goal
- to create the perception of strong support
- to pull undecided voters toward the “winning side”
Effect
Readers may start to think:
➡️ “They’re going to win anyway.”
➡️ “It’s worth joining the winners.”
2️⃣ Construction of an external enemy (enemy framing)
Excerpt
“the left wing cooperating with Zelensky”
“pro-Ukrainian, pro-war commands”
Technique
The political conflict is framed not as a domestic political debate, but as a struggle against foreign interests.
Enemy bloc
- Ukraine
- Zelensky
- Brussels
- the Hungarian opposition
Goal
To portray the opposition as anti-national or serving foreign interests.
Effect
Readers may conclude:
➡️ “The opposition is not on Hungary’s side.”
3️⃣ Guilt by association
Excerpt
“Péter Magyar… together with Zelensky… supplemented by Brussels”
Technique
The communication does not criticize concrete policies or programs, but instead links the opponent to external actors.
This is a classic propaganda method:
opponent
→ foreign politician
→ geopolitical conflict
Goal
To discredit the opponent without engaging in policy debate.
Effect
Readers stop evaluating programs and instead think:
➡️ “They represent foreign interests.”
4️⃣ False dilemma
Excerpt
“who stands on the side of peace, low utility costs and sovereignty, and who stands with Ukraine”
Technique
The communication reduces politics to two choices:
Side A
- peace
- low utility costs
- sovereignty
Side B
- Ukraine
- war
In reality, political positions are far more complex.
Goal
To turn the election into a moral choice.
Effect
Readers may think:
➡️ “If not Fidesz, then war.”
5️⃣ Fear framing (security / threat framing)
Excerpt
“in the age of dangers”
Technique
The election is framed as a security decision made during a crisis.
Key words
- danger
- blackmail
- threats
- war
Goal
To transform political competition into a security issue.
Effect
Readers may feel:
➡️ “Now is not the time to take risks.”
6️⃣ National sovereignty narrative (sovereignty framing)
Excerpt
“They want to tell us from Ukraine… they want to tell us from Brussels”
Technique
The communication frames the political conflict as a defense of national self-determination.
Goal
To present the speaker’s side as the protector of national interests.
Effect
Readers may think:
➡️ “They are defending Hungary.”
7️⃣ Majority illusion
Excerpt
“more and more people are…”
Technique
The communication suggests that most of society already thinks this way.
Goal
- to create conformity pressure
- to influence undecided voters
Effect
Readers may feel:
➡️ “If everyone thinks this, it might be true.”
8️⃣ Mobilization call (movement mobilization)
Excerpt
“come to the peace march”
Technique
At the end of the message, the propaganda calls for concrete political action.
This follows the classic campaign structure:
- emotional build-up
- enemy construction
- then mobilization
Goal
To encourage supporters to participate in demonstrations or political activity.
Effect
The reader receives not only an opinion, but also a call to act:
➡️ “I should join the movement.”
Summary
The text follows a typical campaign propaganda structure, built on the following main techniques:
1️⃣ victory narrative
2️⃣ construction of an external enemy
3️⃣ guilt by association
4️⃣ false dilemma
5️⃣ fear framing
6️⃣ sovereignty narrative
7️⃣ majority illusion
8️⃣ mobilization
The aim of the communication is not primarily to inform, but to:
➡️ trigger emotional reactions
➡️ delegitimize the opponent
➡️ mobilize supporters.