On the way home from the nationwide tour: people in Miskolc know too that in an age of dangers and wars, Viktor Orbán and Fidesz are the safe choice!
What are you up to? Where were you today? That’s my question for you. You know where I was too, because you were with me all day everywhere. Right now we’re on our way home from Miskolc. We were at a forum in Csöbörkati. It was a very substantial afternoon and evening, because before that we also went to see an important and useful development in Miskolc, the Y Bridge, and afterwards we went door to door. There were some people we definitely managed to convince, and there are others who I think are still thinking about it, but we spoke with them too, fortunately in a human tone. So that was great, and now where are we in the count? Four out of five stops on the nationwide tour, and next week there will be another one like this.
This text is also a very typical campaign-communication pattern. If we break it down rhetorically, several propaganda and influence techniques are layered on top of each other.
The communication structure of the text
1️⃣ Crisis framing
Excerpt
“in an age of dangers and wars, Viktor Orbán and Fidesz are the safe choice”
Technique
The political message is built on a narrative of global danger and instability.
Keywords
- dangers
- wars
- an uncertain world
Goal
To frame the election as a security issue rather than a political debate.
Effect
In the reader’s mind, the following perception may form:
➡️ “This is not the time for experimentation.”
➡️ “Only the current leadership can provide security.”
2️⃣ “We are already on the road” campaign atmosphere (mobilization framing)
Excerpt
“We are just heading home from Miskolc.”
“We held a forum in Csöbörkati.”
“After that we went door-to-door.”
Technique
The politician appears as part of a constantly moving campaign team.
This is the classic nationwide tour narrative.
Goal
To create the impression that they:
- are working actively
- are meeting people
- maintain direct contact with voters
Effect
The reader may feel:
➡️ “They are close to ordinary people.”
➡️ “They are traveling around the country and working.”
3️⃣ Local development as legitimacy (achievement anchoring)
Excerpt
“to see an important and useful development in Miskolc, the Y-bridge”
Technique
The text references a specific infrastructure project.
This is a classic campaign tool:
➡️ project
➡️ investment
➡️ development
Goal
To connect government performance to visible, tangible results.
Effect
The reader may conclude:
➡️ “The country is being built.”
➡️ “There are concrete achievements.”
4️⃣ Victory narrative (momentum framing)
Excerpt
“There were people we definitely managed to convince.”
“There are others who are still thinking about it.”
Technique
The campaign is presented as a continuous process of success and expansion.
Two categories appear:
- already convinced voters
- voters who are still persuadable
Goal
To portray the political contest as an advancing victory.
Effect
The reader may feel:
➡️ “Support is growing.”
➡️ “The campaign is gaining momentum.”
5️⃣ Direct conversational style (informal intimacy framing)
Excerpt
“What are you up to? Where were you today?”
“You already know where I was…”
Technique
The text is written as if it were a personal conversation with the voter.
This is one of the core tools of Facebook-style political communication.
Goal
To present the politician as direct, relatable, and everyday.
Effect
The reader may find it easier to identify with the speaker.
The overall narrative in short
The post follows a classic campaign structure:
1️⃣ A dangerous world
2️⃣ We are actively working across the country
3️⃣ We show developments and achievements
4️⃣ We are persuading more people
5️⃣ Therefore we are the safe choice
This is a very typical election communication formula.