Balázs is the candidate who is already achieving significant improvements for the people of North Pest even before being elected. Together with Zsolt Hegyi, the CEO of MÁV, we discussed the renovation of the overpass at Istvántelek railway station. Here too, Fidesz is the reliable choice! Go, Balázs! Go, North Pest! 💪
This looks really ugly. Are you arranging this now, Balázs?
Yes, exactly. Very good. The locals asked for it — the request was placed in the red mailbox.
Hi! What are you doing here? What is happening with the overpass if it is now closed?
According to our plans, at the point where part of the station area has already been opened up, we will create a temporary pedestrian entrance so passengers can still reach the platform while the pedestrian overpass is not in place.
The reality is that many people from Rákospalota cross over to the Újpest side here, or they board the train here and travel into Nyugati station. It is actually very convenient — they can reach Nyugati in just a few minutes.
Of course, people cannot see the internal structure of this pedestrian overpass, but many residents contacted me saying it may be dangerous. They are afraid to use it, it is difficult to climb up, and in many ways it feels like the entire 15th district has been thrown back in time.
That is why I contacted the CEO to see whether we could improve this situation, possibly even in the near future.
And can we?
Yes, we can improve this overpass.
What will actually happen is that the entire overpass has to be lifted off so that we can properly repair it. It would not make much sense to just repaint it, because its condition is not something that a little cosmetic work could fix.
The entire structure will be removed, renovated, and then placed back. When it returns, it will be an insulated, safe crossing without tripping hazards.
This is planned for the second half of this year.
How much disruption will the renovation cause? What can we promise people?
For the roughly two-month period while the overpass is not in place, we will open a safe ground-level crossing so that passengers can still reach the platform. But this will only remain open until the overpass is reinstalled.
1️⃣ Pre-achievement framing
Excerpt
“Balázs is the candidate who is already achieving serious developments for the people of North Pest even before being elected.”
Technique
The politician is presented as someone who is already delivering results before being elected.
This is a classic campaign framing:
➡️ the candidate is already taking action
➡️ already producing results
➡️ therefore he deserves to be elected
Goal
- to strengthen the perception of competence and effectiveness
- to create the feeling among voters that “he is already working for us”
Effect
The reader may feel:
➡️ “If he is already achieving this much, he will do even more as a representative.”
2️⃣ Demonstrating power connections (power association)
Excerpt
“We discussed it with Zsolt Hegyi, the CEO of MÁV…”
Technique
The communication emphasizes that the candidate is consulting with high-ranking state officials.
This functions as a legitimizing device:
➡️ connection to power
➡️ access to decision-makers
Goal
- to increase the perceived political weight of the candidate
- to suggest he can “get state developments done”
Effect
Voters may feel:
➡️ “He has influence and can get things done.”
3️⃣ Dramatization of local problems (problem dramatization)
Excerpt
“This is very ugly.”
“it is dangerous, people are afraid of it”
“like the whole 15th district — as if we travelled back in time”
Technique
The current situation is described using negative and dramatic imagery.
➡️ ugly
➡️ dangerous
➡️ outdated
Goal
- to create a strong contrast
- to justify political intervention
Effect
The reader may feel:
➡️ “Change is really urgent.”
4️⃣ Community legitimacy
Excerpt
“The locals asked for it.”
“The request was placed in the red mailbox.”
Technique
The political initiative is presented as a request coming from residents.
➡️ the decision comes from the community
➡️ the politician only represents it
Goal
- to increase the credibility of the campaign
- to present the politician as the voice of the people
Effect
Readers may feel:
➡️ “This is not a political stunt but a local request.”
5️⃣ Problem-solver hero narrative (hero framing)
Excerpt
“That is why I contacted the CEO.”
Technique
The story follows a classic narrative structure:
- a problem appears
- the politician intervenes
- the solution arrives
This is a classic political hero narrative.
Goal
- to present the politician as an active problem-solver
- to link the development personally to the candidate
Effect
Readers may feel:
➡️ “He arranged the renovation.”
6️⃣ Tangible development promise
Excerpt
“We will remove the overpass, renovate it, and then reinstall it.”
“a two-month period”
Technique
The communication includes technical details and a timeline.
➡️ concrete steps
➡️ a defined timeframe
Goal
- to increase credibility
- to emphasize the realism of the project
Effect
Readers may feel:
➡️ “This development has already been decided.”
7️⃣ Campaign slogan integration (slogan reinforcement)
Excerpt
“Here as well, Fidesz is the safe choice!”
Technique
At the end of the development story, the party-political message appears.
This follows a classic communication structure:
➡️ problem
➡️ solution
➡️ political conclusion
Goal
- to link the development to the political party
- to generate electoral support
Effect
Readers may feel:
➡️ “If we want this, we should vote for Fidesz.”
Summary
The communication follows a classic local campaign narrative:
1️⃣ presenting a problem
2️⃣ emphasizing residents’ complaints
3️⃣ the politician intervenes
4️⃣ mobilizing connections to power
5️⃣ promising development
6️⃣ ending with a party-political message
This structure suggests that:
➡️ the politician is already working for the district
➡️ through his connections he can bring developments
➡️ therefore he deserves to be elected.