Only violence, only aggression, only threats. That is their world! We will defeat Balázs Barkóczi and bring momentum to North Pest!
“Disgusting, filthy worm, there will be no development, everyone will vote for Balázs Barkóczi, he knows what matters, and you should get out of here with your posters.”
This was the wonderful message I received from one of North Pest’s opposition, left-wing, Brussels-voting supporters.
What happened was that a few days ago I confronted Balázs Barkóczi, the current Member of Parliament and Brussels’ number one candidate, with the fact that absolutely no development has taken place in North Pest over the past four years.
Meanwhile, we have plenty of ideas about how this part of the city could finally gain momentum.
And this is the reaction from the left-wing supporters. Loud, violent, aggressive, representing a disgusting style — but fortunately there is only a little more than a month left, and after April 12, when we free North Pest from the captivity of the Brussels parties and the left wing, people like this will finally fall silent.
1️⃣ Enemy Construction
Excerpt
“left-wing Brussels voter”
“the captivity of Brussels parties”
Technique
The communication creates a homogeneous hostile group:
- “the left”
- “Brussels parties”
- “opposition voters”
These different actors are merged into one political bloc that appears as an enemy.
Goal
- create a clear “us vs. them” division
- delegitimize the opponent
Effect
The reader may feel that:
➡️ there is both an internal and an external enemy
➡️ which is “holding the district captive”.
2️⃣ Generalization from a Single Example (Anecdotal Propaganda)
Excerpt
“Disgusting, filthy worm… get out of here…”
Technique
The text presents an alleged comment or message, then projects it onto an entire political camp.
Logical leap:
- one person writes an insulting comment
- therefore → “this is what the left is like”
Goal
- build a collective negative image of the opponent
Effect
The reader may feel that:
➡️ supporters of the opponent are all aggressive.
3️⃣ Moral Superiority Narrative
Excerpt
“They are loud, violent, aggressive.”
Technique
The communication creates a moral contrast:
| Them | Us |
|---|---|
| aggressive | civilized |
| ugly style | development ideas |
Goal
- strengthen the moral legitimacy of one’s own side
Effect
The reader may feel that:
➡️ one side is “bad”, while the other side “builds and develops”.
4️⃣ False Cause Narrative
Excerpt
“no development has taken place in North Pest in the past four years”
Technique
A very strong claim that has:
- no supporting data
- no concrete examples
This is a typical political rhetorical device:
absolute claim → without evidence.
Goal
- completely erase the opponent’s performance
Effect
The reader may feel that:
➡️ “nothing happened in four years”.
5️⃣ Liberation Framing
Excerpt
“we will liberate North Pest”
Technique
The campaign is framed as a liberation struggle.
This is a classic political metaphor:
- city = captivity
- election = liberation
Goal
- present the election as a historically significant decision
Effect
The reader may feel that:
➡️ voting is a “liberation act.”
6️⃣ Inevitability Framing (Future Victory Narrative)
Excerpt
“just a little more than a month and they will fall silent”
Technique
The text declares victory in advance.
This is a common campaign tool:
➡️ the success appears inevitable.
Goal
- mobilize supporters
- influence undecided voters
Effect
The reader may feel that:
➡️ “they are going to win anyway”.
7️⃣ Emotional Framing
Keywords
- “violence”
- “aggression”
- “threat”
- “disgusting”
Technique
The communication uses strong emotional language.
This shifts attention away from:
- concrete policy programs
- real data
Goal
- provoke an emotional reaction
Effect
The reader reacts based on feelings rather than information.
Summary
The text is a typical campaign communication built on the following propaganda techniques:
- enemy construction
- generalization from a single example
- moral superiority narrative
- unsupported claims
- liberation rhetoric
- declared inevitable victory
- strong emotional language
👉 The main purpose of the communication is not to convey information, but to:
- mobilize supporters
- demonize the opponent
- trigger emotional reactions.